Datacenter

21st Century Fox

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$33,352	$31,214	6.9
Sunday magazine	951	172	NA
B-to-B magazine	8,815	8,340	5.7
Local magazine	65	53	23.1
Spanish-language magazine	NA	198	NA
Newspaper	39,882	53,909	-26.0
National newspaper	18,865	22,085	-14.6
Spanish-language newspaper	134	359	-62.8
Network TV	191,214	194,775	-1.8
Spot TV	13,114	11,641	12.6
Syndicated TV	26,802	12,441	115.4
Cable TV networks	203,554	149,473	36.2
Spanish-language network TV	14,794	13,270	11.5
Network radio	2,451	3,465	-29.3
National spot radio	29,191	25,242	15.6
Local radio	26,226	26,442	-0.8
Outdoor	44,368	34,557	28.4
Internet (display only)	28,372	33,048	-14.1
Measured media	682,148	620,682	9.9
Unmeasured spending	557,961	509,368	9.5
Total	1,240,108	1,130,049	9.7

Media spending by brand	2013	2012	% chg
20th Century Fox	391,059	301,147	29.9
Fox	139,279	160,334	-13.1
Fox Searchlight Pictures	51,176	53,846	-5.0
DVDs and videos	44,230	50,695	-12.8
FX	30,181	23,180	30.2
National Geographic	19,787	21,297	-7.1

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2013 and comparable prior year)
21st Century Fox (Nasdaq: FOX)
Worldwide	2013	2012	% chg
Sales	$27,675	$25,052	10.5
Earnings	7,097	1,179	NA

Geographic sales	2013	2012	% chg
U.S.	15,600	14,900	4.7
Europe	7,717	6,728	14.7
Rest of world	4,021	3,123	28.8
Canada	337	300	12.3
Division sales	2013	2012	% chg
Cable Network Programming	10,881	9,324	16.7
Filmed Entertainment	8,642	8,363	3.3
TV	4,860	4,803	1.2
Direct Broadcast Satellite TV	4,439	3,740	18.7
Other, corporate and eliminations	-1,147	-1,179	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
21st Century Fox/1211 Avenue of the Americas, 8th Fl., New York, N.Y. 10036/Phone: (212) 852-7000.

Twitter: @21stCenturyF0X

http://www.21cf.com

AbbVie

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$39,268	$35,643	10.2
B-to-B magazine	523	NA	NA
Newspaper	54	NA	NA
National newspaper	181	NA	NA
Network TV	140,896	71,578	96.8
Spot TV	4,572	3,402	34.4
Syndicated TV	49,959	55,974	-10.7
Cable TV networks	122,942	128,027	-4.0
National spot radio	4,384	375	NA
Local radio	2,201	NA	NA
Outdoor	830	104	NA
Internet (display only)	25,078	14,505	72.9
Measured media	390,887	309,608	26.3
Unmeasured spending	216,587	171,551	26.3
Total	607,474	481,159	26.3

Media spending by brand	2013	2012	% chg
Humira	280,808	207,148	35.6
Androgel	67,927	75,562	-10.1
AbbVie	29,940	5,230	NA

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Worldwide	2013	2012	% chg
Sales	$18,790	$18,380	2.2
Earnings	4,128	5,275	-21.7

Geographic sales	2013	2012	% chg
U.S.	10,181	10,435	-2.4
All other countries	3,145	2,776	13.3
Germany	911	756	20.5
The Netherlands	858	776	10.6
Japan	625	718	-13.0
United Kingdom	606	552	9.8
Spain	543	525	3.4
France	540	500	8.0
Canada	538	500	7.6
Brazil	439	434	1.2
Italy	404	408	-1.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
AbbVie/1 N. Waukegan Rd., North Chicago, Ill. 60064/Phone: (847) 932-7900.

Twitter: @abbvie

http://www.abbvie.com

Allstate Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$17,455	$10,739	62.5
Sunday magazine	1,477	NA	NA
B-to-B magazine	1,416	1,671	-15.3
Local magazine	58	71	-17.7
Spanish-language magazine	60	NA	NA
Newspaper	13,619	6,428	111.9
National newspaper	1,167	1,511	-22.8
Spanish-language newspaper	808	124	NA
Network TV	123,563	133,062	-7.1
Spot TV	9,388	4,644	102.1
Syndicated TV	86,848	96,340	-9.9
Cable TV networks	196,699	200,130	-1.7
Spanish-language network TV	50,551	36,741	37.6
Network radio	2,928	8,969	-67.4
National spot radio	22,539	19,256	17.0
Local radio	13,011	12,869	1.1
Outdoor	9,610	8,310	15.6
Internet (display only)	88,420	49,697	77.9
Measured media	639,617	590,564	8.3
Unmeasured spending	246,842	238,209	3.6
Total	886,459	828,772	7.0

Media spending by brand	2013	2012	% chg
Allstate	486,291	419,772	15.8
Esurance	153,076	170,106	-10.0

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Allstate Corp. (NYSE: ALL)
Worldwide	2013	2012	% chg
Sales	$34,507	$33,315	3.6
Earnings	2,280	2,306	-1.1

Geographic sales	2013	2012	% chg
U.S.	33,447	32,323	3.5
Rest of world	1,060	992	6.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Allstate Corp./2775 Sanders Rd., Northbrook, Ill. 60062/Phone: (847) 402-5000.

Facebook: https://www.facebook.com/allstate

Twitter: @Allstate

http://www.allstate.com

Amazon

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$42,230	$50,881	-17.0
Sunday magazine	NA	118	NA
B-to-B magazine	1,126	243	NA
Local magazine	8	28	-73.1
Newspaper	773	888	-13.0
National newspaper	8,371	9,877	-15.2
Spanish-language newspaper	0	1	-40.0
FSI (freestanding inserts)	31	NA	NA
Network TV	117,232	97,645	20.1
Spot TV	5,151	325	NA
Syndicated TV	7,073	NA	NA
Cable TV networks	88,010	49,879	76.4
Network radio	NA	47	NA
National spot radio	982	2,060	-52.3
Local radio	542	802	-32.4
Outdoor	2,557	5,071	-49.6
Internet (display only)	54,886	84,231	-34.8
Measured media	328,970	302,095	8.9
Unmeasured spending	1,106,059	837,578	32.1
Total	1,435,029	1,139,672	25.9

Media spending by brand	2013	2012	% chg
Amazon	294,390	248,315	18.6
Audible	11,260	32,366	-65.2
MyHabit	10,454	2,208	NA

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Amazon (Nasdaq: AMZN)
Worldwide	2013	2012	% chg
Sales	$74,452	$61,093	21.9
Earnings	274	-39	NA

Geographic sales	2013	2012	% chg
North America	44,517	34,813	27.9
Germany	10,535	8,732	20.6
Japan	7,639	7,800	-2.1
United Kingdom	7,291	6,478	12.6
Rest of world	4,470	3,270	36.7
Division sales	2013	2012	% chg
Electronics & other general merchandise	48,802	38,628	26.3
Media	21,716	19,942	8.9
Other	3,934	2,523	55.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Amazon/410 Terry Ave. N., Seattle, Wash. 98109/Phone: 206-266-1000.

Facebook: https://www.facebook.com/amazon

Twitter: @amazon

http://www.amazon.com

American Express Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$10,472	$12,529	-16.4
Sunday magazine	NA	118	NA
B-to-B magazine	306	797	-61.6
Local magazine	29	25	14.6
Newspaper	9,760	14,488	-32.6
National newspaper	2,893	5,916	-51.1
Spanish-language newspaper	74	1	NA
FSI (freestanding inserts)	299	101	NA
Network TV	75,299	84,163	-10.5
Spot TV	11,997	7,385	62.4
Syndicated TV	4,970	79	NA
Cable TV networks	32,116	51,512	-37.7
Network radio	2,145	221	NA
National spot radio	3,769	2,078	81.4
Local radio	4,538	1,050	NA
Outdoor	12,944	23,463	-44.8
Internet (display only)	128,513	123,932	3.7
Measured media	300,125	327,859	-8.5
Unmeasured spending	1,891,178	1,744,827	8.4
Total	2,191,303	2,072,685	5.7

Media spending by brand	2013	2012	% chg
American Express	296,303	327,622	-9.6

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
American Express Co. (NYSE: AXP)
Worldwide	2013	2012	% chg
Sales	$32,974	$31,555	4.5
Earnings	5,359	4,482	19.6

Geographic sales	2013	2012	% chg
U.S.	23,745	22,631	4.9
Europe, Middle East, Africa	3,700	3,594	2.9
Japan	2,952	3,106	-5.0
Latin America, Canada and Caribbean	2,900	2,774	4.5
Other/unallocated	-323	-550	NA
Division sales	2013	2012	% chg
U.S. Card Services	16,995	16,046	5.9
Global Network & Merchant Services	5,513	5,271	4.6
International Card Services	5,401	5,306	1.8
Global Commercial Services	4,849	4,749	2.1
Corporate & other	212	183	15.8

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
American Express Co./World Financial Center, 200 Vesey St., New York, N.Y. 10285/Phone: (212) 640-2000.

Facebook: https://www.facebook.com/americanexpress

Twitter: @AmericanExpress

http://www.americanexpress.com

Anheuser-Busch InBev

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$41,095	$50,727	-19.0
Sunday magazine	601	NA	NA
B-to-B magazine	968	1,016	-4.7
Local magazine	1,291	1,058	22.0
Newspaper	4,883	2,108	131.7
National newspaper	889	1,059	-16.1
Spanish-language newspaper	325	481	-32.5
FSI (freestanding inserts)	1	214	-99.6
Network TV	294,808	302,245	-2.5
Spot TV	11,432	14,985	-23.7
Syndicated TV	33	5	NA
Cable TV networks	111,987	100,323	11.6
Spanish-language network TV	50,757	43,772	16.0
Network radio	NA	759	NA
National spot radio	228	549	-58.4
Local radio	9,059	10,874	-16.7
Outdoor	30,590	27,185	12.5
Internet (display only)	13,385	14,031	-4.6
Measured media	572,332	571,390	0.2
Unmeasured spending	991,388	942,967	5.1
Total	1,563,721	1,514,357	3.3

Media spending by brand	2013	2012	% chg
Budweiser	460,524	458,382	0.5
Michelob	52,405	57,913	-9.5
Stella Artois	28,016	33,336	-16.0
Anheuser-Busch	16,376	13,965	17.3

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Anheuser-Busch InBev (NYSE: BUD)
Worldwide	2013	2012	% chg
Sales	$43,195	$39,758	8.6
Earnings	14,394	7,160	101.0

Geographic sales	2013	2012	% chg
North America	16,023	16,028	0.0
Latin America North	10,877	11,268	-3.5
Western Europe	3,620	3,625	-0.1
Asia Pacific	3,354	2,690	24.7
Latin America South	3,269	3,209	1.9
Mexico	2,769	0	NA
Global export & holding cos.	1,839	1,270	44.8
Central & Eastern Europe	1,445	1,668	-13.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Anheuser-Busch InBev/Brouwerijplein 1, Leuven, Belgium 3000/Phone: 32-16-27-61-11. Anheuser-Busch InBev/One Busch Place, St. Louis, Mo. 63118/Phone: (314) 577-2000.

Twitter: @AnheuserBusch

http://www.ab-inbev.com

Apollo Education Group (University of Phoenix)

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$475	$348	36.3
B-to-B magazine	505	598	-15.5
Newspaper	81	1,429	-94.3
Spanish-language newspaper	1	1	-28.6
Network TV	59,593	30,599	94.8
Spot TV	3,929	9,053	-56.6
Syndicated TV	NA	28	NA
Cable TV networks	45,667	37,826	20.7
Network radio	128	138	-6.9
National spot radio	13,676	4,109	NA
Local radio	9,766	6,185	57.9
Outdoor	4,522	6,840	-33.9
Internet (display only)	29,062	65,951	-55.9
Measured media	167,405	163,105	2.6
Unmeasured spending	319,500	331,153	-3.5
Total	486,906	494,259	-1.5

Media spending by brand	2013	2012	% chg
University of Phoenix	152,471	157,090	-2.9
Apollo Group	11,742	3,602	NA

SALES & EARNINGS ($ in millions; for fiscal year ended 8/31/2013 and comparable prior year)
Apollo Education Group (University of Phoenix) (Nasdaq: APOL)
Worldwide	2013	2012	% chg
Sales	$3,681	$4,253	-13.4
Earnings	249	417	-40.3

Geographic sales	2013	2012	% chg
U.S.	3,406	3,984	-14.5
United Kingdom	206	198	3.7
Latin America	54	50	6.8
Other	16	21	-22.2
Division sales	2013	2012	% chg
University of Phoenix	3,304	3,873	-14.7
Apollo Group	276	270	2.3
Other schools	101	111	-8.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Apollo Education Group (University of Phoenix)/4025 S. Riverpoint Pkwy., Phoenix, Ariz. 85040/Phone: (480) 966-5394.

Facebook: https://www.facebook.com/universityofphoenix

Twitter: @UOPX

http://www.apollo.edu/

Apple

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$21,798	$37,250	-41.5
Sunday magazine	1,229	470	161.8
B-to-B magazine	793	341	132.6
Local magazine	33	88	-63.0
Newspaper	6,206	1,553	NA
National newspaper	8,551	2,422	NA
Spanish-language newspaper	1	NA	NA
Network TV	413,562	475,599	-13.0
Spot TV	3,624	1,986	82.5
Cable TV networks	83,974	97,573	-13.9
Spanish-language network TV	NA	791	NA
National spot radio	107	34	212.2
Local radio	74	149	-50.3
Outdoor	66,389	42,912	54.7
Internet (display only)	20,632	24,090	-14.4
Measured media	626,972	685,258	-8.5
Unmeasured spending	91,582	30,084	204.4
Total	718,555	715,341	0.4

Media spending by brand	2013	2012	% chg
Apple	626,972	685,145	-8.5

SALES & EARNINGS ($ in millions; for fiscal year ended 9/28/2013 and comparable prior year)
Apple (Nasdaq: AAPL)
Worldwide	2013	2012	% chg
Sales	$170,910	$156,508	9.2
Earnings	37,037	41,733	-11.3

Geographic sales	2013	2012	% chg
Other countries	78,767	72,762	8.3
U.S.	66,197	60,949	8.6
China	25,946	22,797	13.8
Division sales	2013	2012	% chg
iPhone	91,279	78,692	16.0
iPad	31,980	30,980	3.2
Mac	21,483	23,221	-7.5
iTunes, software and services	16,051	12,890	24.5
Accessories	5,706	5,145	10.9
iPod	4,411	5,615	-21.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Apple/1 Infinite Loop, Cupertino, Calif. 95014/Phone: (408) 996-1010.

http://www.apple.com

AstraZeneca

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$105,779	$42,845	146.9
Sunday magazine	10,749	13,192	-18.5
B-to-B magazine	1,845	980	88.3
Newspaper	NA	256	NA
National newspaper	NA	41	NA
Spanish-language newspaper	NA	343	NA
FSI (freestanding inserts)	NA	545	NA
Network TV	60,540	71,593	-15.4
Spot TV	4,397	4,188	5.0
Syndicated TV	25,060	20,128	24.5
Cable TV networks	62,217	39,560	57.3
Local radio	6	5	13.7
Outdoor	5	NA	NA
Internet (display only)	8,981	5,561	61.5
Measured media	279,578	199,235	40.3
Unmeasured spending	225,786	160,901	40.3
Total	505,365	360,136	40.3

Media spending by brand	2013	2012	% chg
Symbicort	103,371	83,305	24.1
Crestor	101,649	47,135	115.7
Nexium	50,364	48,754	3.3
FluMist	13,092	4,229	NA

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
AstraZeneca (NYSE: AZN)
Worldwide	2013	2012	% chg
Sales	$25,711	$27,973	-8.1
Earnings	2,571	6,270	-59.0

Geographic sales	2013	2012	% chg
Continental Europe	10,582	11,264	-6.1
U.S.	10,198	11,074	-7.9
U.K.	6,860	8,782	-21.9
Asia, Africa & Australia	6,310	6,534	-3.4
Rest of Americas	3,789	4,748	-20.2
Intra-Group	-12,028	-14,429	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
AstraZeneca/2 Kingdom St., Paddington, London, United Kingdom W2 6BD/Phone: 44-20-7604-8000. AstraZeneca/1800 Concord Pike, P.O. Box 15437, Wilmington, Del. 19850/Phone: (302) 886-3000.

Facebook: https://www.facebook.com/astrazenecauscommunityconnections

Twitter: @AstraZeneca

http://www.astrazeneca-us.com

AT&T

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$68,705	$67,454	1.9
Sunday magazine	16,174	5,718	182.8
B-to-B magazine	4,071	4,635	-12.2
Local magazine	106	124	-14.4
Spanish-language magazine	711	261	172.4
Newspaper	93,643	65,924	42.0
National newspaper	45,307	41,318	9.7
Spanish-language newspaper	3,284	491	NA
FSI (freestanding inserts)	NA	16	NA
Network TV	518,991	636,042	-18.4
Spot TV	319,374	267,533	19.4
Syndicated TV	9,240	2,237	NA
Cable TV networks	321,661	295,902	8.7
Spanish-language network TV	69,605	39,658	75.5
Network radio	4,995	913	NA
National spot radio	33,008	19,488	69.4
Local radio	62,202	39,826	56.2
Outdoor	40,566	37,415	8.4
Internet (display only)	244,815	117,136	109.0
Measured media	1,856,458	1,642,089	13.1
Unmeasured spending	1,411,542	1,267,911	11.3
Total	3,268,000	2,910,000	12.3

Media spending by brand	2013	2012	% chg
AT&T	1,805,389	1,564,040	15.4
Cricket	46,288	67,120	-31.0

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
AT&T (NYSE: T)
Worldwide	2013	2012	% chg
Sales	$128,752	$127,434	1.0
Earnings	18,553	7,539	146.1

Division sales	2013	2012	% chg
Wireless service	69,899	66,763	4.7
Wireline	58,814	59,567	-1.3
Other	39	55	-29.1
Advertising solutions	0	1,049	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
AT&T/208 S. Akard St., Dallas, Texas 75202/Phone: (210) 821-4105.

Facebook: https://www.facebook.com/att

Twitter: @ATT

http://www.att.com

Bank of America Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$28,477	$17,632	61.5
Sunday magazine	NA	857	NA
B-to-B magazine	881	1,446	-39.1
Local magazine	448	305	46.6
Newspaper	19,278	65,172	-70.4
National newspaper	7,824	5,731	36.5
Spanish-language newspaper	74	1,326	-94.5
Network TV	180,578	111,015	62.7
Spot TV	10,805	31,600	-65.8
Syndicated TV	6,260	2,797	123.8
Cable TV networks	84,181	67,856	24.1
Spanish-language network TV	2,385	NA	NA
Network radio	27	19	44.9
National spot radio	2,168	6,604	-67.2
Local radio	1,627	611	166.2
Outdoor	4,014	4,664	-13.9
Internet (display only)	127,341	107,553	18.4
Measured media	476,366	425,187	12.0
Unmeasured spending	1,103,387	1,189,880	-7.3
Total	1,579,753	1,615,067	-2.2

Media spending by brand	2013	2012	% chg
Bank of America	358,663	318,840	12.5
Merrill Lynch	99,615	87,851	13.4
U.S. Trust	12,597	8,434	49.4

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Bank of America Corp. (NYSE: BAC)
Worldwide	2013	2012	% chg
Sales	$88,942	$83,334	6.7
Earnings	11,431	4,188	172.9

Geographic sales	2013	2012	% chg
U.S.	76,612	72,175	6.1
Europe, Middle East & Africa	6,353	6,011	5.7
Asia	4,442	3,478	27.7
Latin America & the Caribbean	1,535	1,670	-8.1
Canada	364	317	14.8
Division sales	2013	2012	% chg
Consumer & Business Banking	29,887	29,023	3.0
Global Wealth & Investment Management	17,790	16,518	7.7
Global Banking	16,481	15,674	5.1
Global Markets	16,058	14,284	12.4
Consumer Real Estate Services	7,716	8,751	-11.8
All other	1,889	-782	NA
FTE adjustment	-859	-901	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Bank of America Corp./100 N. Tryon St., Charlotte, N.C. 28255/Phone: (800) 432-1000.

Facebook: https://www.facebook.com/bankofamerica

Twitter: @BofA_News

http://www.bankofamerica.com

Bayer

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$30,808	$25,764	19.6
B-to-B magazine	17,189	12,443	38.1
Local magazine	8	66	-88.2
Spanish-language magazine	42	125	-66.5
Newspaper	154	272	-43.2
FSI (freestanding inserts)	14,308	17,494	-18.2
Network TV	103,309	109,333	-5.5
Spot TV	8,171	7,263	12.5
Syndicated TV	84,776	71,531	18.5
Cable TV networks	150,944	139,458	8.2
Spanish-language network TV	1,728	NA	NA
Network radio	305	1,947	-84.3
National spot radio	3,596	1,659	116.7
Local radio	1,470	2,855	-48.5
Outdoor	595	436	36.5
Internet (display only)	10,108	8,385	20.6
Measured media	427,512	399,033	7.1
Unmeasured spending	233,490	206,844	12.9
Total	661,002	605,877	9.1

Media spending by brand	2013	2012	% chg
Claritin	103,236	101,074	2.1
Aleve	80,686	76,899	4.9
One A Day	66,554	58,487	13.8
Dr. Scholl's	60,762	66,355	-8.4
Bayer	53,487	71,302	-25.0
Alka-Seltzer	52,881	48,737	8.5
K9 Advantix	40,019	29,307	36.6
TruBiotics	27,096	13,331	103.3
Phillips'	25,559	27,212	-6.1
Miralax	12,896	25,524	-49.5
Coppertone	11,546	17,856	-35.3
Flintstones	10,940	10,112	8.2

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Bayer (ETR: BAYN)
Worldwide	2013	2012	% chg
Sales	$53,339	$51,110	4.4
Earnings	4,236	3,090	37.1

Geographic sales	2013	2012	% chg
Other	31,538	30,561	3.2
U.S.	11,092	10,602	4.6
Germany	6,458	5,967	8.2
China	4,390	4,004	9.6
Division sales	2013	2012	% chg
Health Care	25,136	23,926	5.1
MaterialScience	14,927	14,778	1.0
CropScience	11,714	10,781	8.7
Reconciliation	1,562	1,624	-3.8

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Bayer/AG/Bayerwerk, Kaiser-Wilhelm-Allee 1, Leverkusen, Germany 51368/Phone: 49-214-30-40126. Bayer/Bayer Corp., 100 Bayer Blvd., P.O. Box 915, Whippany, N.J. 07981/Phone: (862) 404-3000.

Facebook: https://www.facebook.com/bayer

Twitter: @Bayer

http://www.bayer.com

Berkshire Hathaway

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$173,546	$162,517	6.8
Sunday magazine	5,275	1,178	NA
B-to-B magazine	5,173	5,503	-6.0
Local magazine	363	299	21.3
Newspaper	23,200	16,851	37.7
National newspaper	8,939	9,591	-6.8
Spanish-language newspaper	37	61	-38.6
Network TV	239,308	265,479	-9.9
Spot TV	109,071	96,036	13.6
Syndicated TV	92,094	86,466	6.5
Cable TV networks	392,110	349,598	12.2
Spanish-language network TV	NA	1,869	NA
Network radio	25,286	31,619	-20.0
National spot radio	42,369	35,545	19.2
Local radio	68,436	65,557	4.4
Outdoor	29,979	26,961	11.2
Internet (display only)	36,635	30,798	19.0
Measured media	1,251,820	1,185,928	5.6
Unmeasured spending	296,641	317,130	-6.5
Total	1,548,462	1,503,059	3.0

Media spending by brand	2013	2012	% chg
Geico	1,013,679	940,970	7.7
Dairy Queen	75,954	66,701	13.9
Benjamin Moore	27,087	13,669	98.2
Fruit of the Loom	21,315	34,850	-38.8
Star Furniture	15,503	15,011	3.3
NetJets	13,924	10,897	27.8
Jordan's Furniture	11,386	11,356	0.3
Nebraska Furniture Mart	10,101	9,875	2.3

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Berkshire Hathaway (NYSE: BRK.B)
Worldwide	2013	2012	% chg
Sales	$182,150	$162,463	12.1
Earnings	19,845	15,312	29.6

Division sales	2013	2012	% chg
McLane Co.	45,930	37,437	22.7
Other businesses	42,382	38,647	9.7
Insurance Group	41,419	39,019	6.2
BNSF	22,014	20,835	5.7
Berkshire Hathaway Energy	12,743	11,747	8.5
Marmon	6,979	7,171	-2.7
Reconciliation	6,392	3,497	82.8
Finance & Financial products	4,291	4,110	4.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Berkshire Hathaway/3555 Farnam St., Ste. 1440, Omaha, Neb. 68131/Phone: (402) 346-1400.

http://www.berkshirehathaway.com

Best Buy Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$276	$432	-36.1
B-to-B magazine	349	826	-57.7
Local magazine	22	64	-64.9
Newspaper	113,375	110,549	2.6
National newspaper	12,183	9,720	25.3
Spanish-language newspaper	3,433	3,507	-2.1
FSI (freestanding inserts)	51	101	-49.2
Network TV	133,866	114,288	17.1
Spot TV	3,304	1,110	197.8
Syndicated TV	8,753	19,701	-55.6
Cable TV networks	75,039	53,622	39.9
Network radio	561	26	NA
National spot radio	7,060	2,610	170.5
Local radio	8,663	2,808	208.6
Outdoor	216	521	-58.5
Internet (display only)	26,158	23,303	12.3
Measured media	393,309	343,185	14.6
Unmeasured spending	261,466	268,845	-2.7
Total	654,775	612,031	7.0

Media spending by brand	2013	2012	% chg
Best Buy	359,980	314,898	14.3
Pacific Sales	22,667	23,759	-4.6

SALES & EARNINGS ($ in millions; for fiscal year ended 2/1/2014 and comparable prior year)
Best Buy Co. (NYSE: BBY)
Worldwide	2013	2012	% chg
Sales	$42,410	$43,913	-3.4
Earnings	532	-249	NA

Geographic sales	2013	2012	% chg
U.S.	35,831	35,716	0.3
International	6,579	5,575	18.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Best Buy Co./7601 Penn Ave. S., Richfield, Minn. 55423/Phone: (612) 291-1000.

Facebook: https://www.facebook.com/bestbuy

Twitter: @BestBuy

http://www.bestbuy.com

Bristol-Myers Squibb Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$28,986	$14,019	106.8
Sunday magazine	5,814	NA	NA
B-to-B magazine	432	87	NA
Local magazine	3	NA	NA
Newspaper	32,576	10	NA
National newspaper	2,023	NA	NA
Network TV	63,328	12,894	NA
Spot TV	2,479	8,677	-71.4
Syndicated TV	18,748	8,870	111.4
Cable TV networks	16,347	8,046	103.2
Spanish-language network TV	NA	21,073	NA
Network radio	1	NA	NA
National spot radio	292	415	-29.7
Local radio	90	40	123.1
Outdoor	146	144	0.8
Internet (display only)	4,042	2,407	68.0
Measured media	175,305	76,682	128.6
Unmeasured spending	258,744	392,987	-34.2
Total	434,049	469,670	-7.6

Media spending by brand	2013	2012	% chg
Eliquis	129,545	0	NA
Orencia	42,185	47,356	-10.9

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Bristol-Myers Squibb Co. (NYSE: BMY)
Worldwide	2013	2012	% chg
Sales	$16,385	$17,621	-7.0
Earnings	2,580	2,501	3.2

Geographic sales	2013	2012	% chg
U.S.	8,318	10,384	-19.9
Europe	3,930	3,706	6.0
Rest of world	3,295	3,204	2.8
Other	842	327	157.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Bristol-Myers Squibb Co./345 Park Ave., New York, N.Y. 10154/Phone: (212) 546-4000.

Twitter: @bmsnews

http://www.bms.com

Capital One Financial Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$21,091	$1,822	NA
B-to-B magazine	693	860	-19.4
Local magazine	108	45	140.0
Spanish-language magazine	4	NA	NA
Newspaper	21,652	18,586	16.5
National newspaper	6,680	6,182	8.1
Spanish-language newspaper	3	NA	NA
Network TV	157,539	172,248	-8.5
Spot TV	3,894	10,892	-64.2
Syndicated TV	NA	4	NA
Cable TV networks	126,310	124,673	1.3
Network radio	NA	264	NA
National spot radio	5,832	5,501	6.0
Local radio	5,245	5,361	-2.2
Outdoor	4,500	2,645	70.1
Internet (display only)	105,740	107,586	-1.7
Measured media	459,289	456,667	0.6
Unmeasured spending	825,200	817,700	0.9
Total	1,284,489	1,274,367	0.8

Media spending by brand	2013	2012	% chg
Capital One	435,343	372,145	17.0
ShareBuilder	22,253	15,519	43.4

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Capital One Financial Corp. (NYSE: COF)
Worldwide	2013	2012	% chg
Sales	$22,384	$21,396	4.6
Earnings	4,159	3,517	18.3

Geographic sales	2013	2012	% chg
U.S.	19,990	19,990	0.0
International Credit Card	1,443	1,406	2.6
Division sales	2013	2012	% chg
Credit Card	14,287	13,260	7.7
Consumer Banking	6,654	6,570	1.3
Commercial Banking	2,290	2,080	10.1
Other	-847	-514	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Capital One Financial Corp./1680 Capital One Dr., McLean, Va. 22102/Phone: (703) 720-1000.

Facebook: https://www.facebook.com/capitalone

Twitter: @CapitalOne

http://www.capitalone.com

CBS Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$41,432	$45,201	-8.3
Sunday magazine	1,825	577	216.1
B-to-B magazine	3,094	3,516	-12.0
Local magazine	14	36	-61.3
Newspaper	11,242	7,881	42.7
National newspaper	8,925	5,093	75.2
Spanish-language newspaper	23	103	-77.6
FSI (freestanding inserts)	NA	195	NA
Network TV	37,471	29,095	28.8
Spot TV	10,073	7,891	27.6
Syndicated TV	349	2,163	-83.9
Cable TV networks	27,887	23,563	18.4
Spanish-language network TV	884	345	156.4
Network radio	1,348	1,779	-24.2
National spot radio	3,562	3,068	16.1
Local radio	18,538	17,837	3.9
Outdoor	21,633	23,972	-9.8
Internet (display only)	15,785	13,659	15.6
Measured media	204,082	185,971	9.7
Unmeasured spending	187,298	181,550	3.2
Total	391,380	367,521	6.5

Media spending by brand	2013	2012	% chg
CBS	65,868	56,839	15.9
CBS Films	55,397	40,650	36.3
Showtime	49,206	53,992	-8.9

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
CBS Corp. (NYSE: CBS)
Worldwide	2013	2012	% chg
Sales	$15,284	$14,089	8.5
Earnings	1,879	1,574	19.4

Geographic sales	2013	2012	% chg
U.S.	13,293	12,358	7.6
Other Europe	607	498	21.9
Other	445	431	3.2
Canada	355	359	-1.1
United Kingdom	259	245	5.7
Asia	225	198	13.6
Division sales	2013	2012	% chg
Entertainment	8,645	7,694	12.4
Local Broadcasting	2,696	2,774	-2.8
Cable Networks	2,069	1,772	16.8
Outdoor Americas	1,304	1,296	0.6
Publishing	809	790	2.4
Eliminations	-239	-237	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
CBS Corp./51 W. 52nd St., 35th Fl., New York, N.Y. 10019/Phone: (212) 975-4321.

Facebook: https://www.facebook.com/cbs

Twitter: @CBS

http://www.cbscorporation.com

Citigroup

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$71,110	$62,230	14.3
Sunday magazine	2,774	675	NA
B-to-B magazine	1,095	1,925	-43.1
Local magazine	57	28	99.3
Spanish-language magazine	12	77	-84.1
Newspaper	22,746	24,201	-6.0
National newspaper	6,001	20,364	-70.5
Spanish-language newspaper	312	541	-42.3
FSI (freestanding inserts)	592	NA	NA
Network TV	71,259	134,307	-46.9
Spot TV	24,284	42,513	-42.9
Syndicated TV	449	4,659	-90.4
Cable TV networks	56,330	57,794	-2.5
Spanish-language network TV	738	1,141	-35.3
National spot radio	87	3,302	-97.4
Local radio	154	3,927	-96.1
Outdoor	28,043	26,060	7.6
Internet (display only)	76,048	81,346	-6.5
Measured media	362,092	465,091	-22.1
Unmeasured spending	412,358	473,285	-12.9
Total	774,449	938,376	-17.5

Media spending by brand	2013	2012	% chg
Citi	360,675	461,960	-21.9

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Citigroup (NYSE: C)
Worldwide	2013	2012	% chg
Sales	$76,366	$69,128	10.5
Earnings	13,673	7,541	81.3

Geographic sales	2013	2012	% chg
North America	31,325	29,976	4.5
Asia	14,998	15,023	-0.2
Latin America	13,980	13,441	4.0
Europe, Middle East, Africa	11,444	11,410	0.3
Citi Holdings	4,542	792	NA
Corporate/Other	77	70	10.0
Division sales	2013	2012	% chg
Global Consumer Banking	38,169	39,120	-2.4
Securities and Banking	23,018	20,022	15.0
Transaction Services	10,560	10,708	-1.4
Citi Holdings	4,542	-792	NA
Corporate/Other	77	70	10.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Citigroup/399 Park Ave., New York, N.Y. 10043/Phone: (800) 285-3000.

Facebook: https://www.facebook.com/citi

Twitter: @Citi

http://www.citigroup.com/citi/

Clorox Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$80,060	$75,824	5.6
Sunday magazine	728	1,097	-33.6
B-to-B magazine	25	156	-83.9
Spanish-language magazine	58	249	-76.8
FSI (freestanding inserts)	3,485	5,816	-40.1
Network TV	66,224	54,993	20.4
Spot TV	13,688	12,153	12.6
Syndicated TV	28,185	25,014	12.7
Cable TV networks	95,671	85,529	11.9
Spanish-language network TV	33,334	28,758	15.9
Network radio	334	2,591	-87.1
National spot radio	774	636	21.7
Local radio	2,214	3,212	-31.1
Outdoor	425	17	NA
Internet (display only)	20,559	18,299	12.4
Measured media	345,762	314,344	10.0
Unmeasured spending	49,757	66,108	-24.7
Total	395,518	380,452	4.0

Media spending by brand	2013	2012	% chg
Clorox	113,358	111,249	1.9
Hidden Valley	58,512	49,201	18.9
Glad	48,280	40,711	18.6
Fresh Step	34,762	26,937	29.0
Burt's Bees	19,286	9,090	112.2
Brita	15,250	18,892	-19.3
Kingsford	14,828	14,999	-1.1
Liquid-Plumr	13,702	21,766	-37.0

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2013 and comparable prior year)
Clorox Co. (NYSE: CLX)
Worldwide	2013	2012	% chg
Sales	$5,623	$5,468	2.8
Earnings	853	791	7.8

Geographic sales	2013	2012	% chg
U.S.	4,448	4,316	3.1
Foreign	1,175	1,152	2.0
Division sales	2013	2012	% chg
Cleaning	1,783	1,692	5.4
Household	1,693	1,676	1.0
International	1,218	1,199	1.6
Lifestyle	929	901	3.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Clorox Co./1221 Broadway, Oakland, Calif. 94612/Phone: (510) 271-7000.

Facebook: https://www.facebook.com/clorox

Twitter: @Clorox

http://www.thecloroxcompany.com

Coca-Cola Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$34,363	$33,582	2.3
Sunday magazine	236	236	0.0
B-to-B magazine	796	781	1.9
Local magazine	75	54	37.6
Spanish-language magazine	27	4	NA
Newspaper	609	1,760	-65.4
National newspaper	1,562	2,081	-24.9
Spanish-language newspaper	85	319	-73.4
FSI (freestanding inserts)	3,423	3,864	-11.4
Network TV	127,211	188,991	-32.7
Spot TV	2,880	3,604	-20.1
Syndicated TV	9	4,697	-99.8
Cable TV networks	80,737	47,536	69.8
Spanish-language network TV	20,683	17,793	16.2
Network radio	1,018	1,641	-37.9
National spot radio	2,009	2,135	-5.9
Local radio	7,744	13,193	-41.3
Outdoor	27,084	34,161	-20.7
Internet (display only)	9,206	12,884	-28.6
Measured media	319,755	369,316	-13.4
Unmeasured spending	245,270	243,821	0.6
Total	565,025	613,137	-7.8

Media spending by brand	2013	2012	% chg
Coca-Cola (Coke)	202,154	221,367	-8.7
Glaceau	22,933	24,809	-7.6
Powerade	18,566	20,455	-9.2
Minute Maid	15,623	30,547	-48.9
Simply	13,705	20,960	-34.6

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Coca-Cola Co. (NYSE: KO)
Worldwide	2013	2012	% chg
Sales	$46,854	$48,017	-2.4
Earnings	8,626	9,086	-5.1

Geographic sales	2013	2012	% chg
U.S.	19,820	19,732	0.4
Bottling Investments	7,676	8,895	-13.7
Pacific	5,869	6,308	-7.0
Europe	5,334	5,123	4.1
Latin America	4,939	4,831	2.2
Eurasia & Africa	2,763	2,697	2.4
Rest of North America	1,770	1,948	-9.1
Corporate	154	127	21.3
Eliminations	-1,471	-1,644	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Coca-Cola Co./1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 676-2121.

Facebook: https://www.facebook.com/thecocacolaco

Twitter: @cocacolaco

http://www.thecoca-colacompany.com

Colgate-Palmolive Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$37,355	$48,617	-23.2
Sunday magazine	NA	866	NA
B-to-B magazine	159	179	-11.5
Spanish-language magazine	2,658	1,277	108.1
Newspaper	55	44	26.0
Spanish-language newspaper	44	2	NA
FSI (freestanding inserts)	30,591	37,185	-17.7
Network TV	30,695	13,423	128.7
Spot TV	5,590	3,778	48.0
Syndicated TV	23,242	15,038	54.6
Cable TV networks	33,237	23,359	42.3
Spanish-language network TV	28,645	27,086	5.8
National spot radio	5	104	-95.1
Local radio	23	77	-69.7
Outdoor	12	158	-92.7
Internet (display only)	3,996	6,876	-41.9
Measured media	196,306	178,070	10.2
Unmeasured spending	225,641	212,216	6.3
Total	421,947	390,286	8.1

Media spending by brand	2013	2012	% chg
Colgate	133,116	110,369	20.6
Hill's	11,228	11,607	-3.3

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Colgate-Palmolive Co. (NYSE: CL)
Worldwide	2013	2012	% chg
Sales	$17,420	$17,085	2.0
Earnings	2,241	2,472	-9.3

Geographic sales	2013	2012	% chg
Oral, Personal & Home Care Latin America	5,012	5,032	-0.4
Oral, Personal & Home Care Europe/South Pacific	3,396	3,417	-0.6
Oral, Personal & Home Care North America	3,072	2,971	3.4
Oral, Personal & Home Care Asia	2,472	2,264	9.2
Pet Nutrition	2,211	2,160	2.4
Oral, Personal & Home Care Africa/Eurasia	1,257	1,241	1.3
Division sales	2013	2012	% chg
Oral, Personal & Home Care	15,209	14,925	1.9
Pet Nutrition	2,211	2,160	2.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Colgate-Palmolive Co./300 Park Ave., New York, N.Y. 10022/Phone: (212) 310-2000.

Facebook: https://www.facebook.com/colgate

Twitter: @Colgate

http://www.colgatepalmolive.com

Comcast Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$83,425	$98,051	-14.9
Sunday magazine	3,384	5,518	-38.7
B-to-B magazine	9,510	15,504	-38.7
Local magazine	263	252	4.3
Spanish-language magazine	65	89	-27.4
Newspaper	64,800	103,468	-37.4
National newspaper	17,318	24,738	-30.0
Spanish-language newspaper	2,303	2,120	8.6
Network TV	239,633	245,177	-2.3
Spot TV	341,256	330,033	3.4
Syndicated TV	40,635	63,178	-35.7
Cable TV networks	258,285	261,766	-1.3
Spanish-language network TV	21,557	22,977	-6.2
Network radio	8,231	6,402	28.6
National spot radio	99,855	113,766	-12.2
Local radio	83,548	92,922	-10.1
Outdoor	78,522	87,120	-9.9
Internet (display only)	310,800	263,271	18.1
Measured media	1,663,390	1,736,352	-4.2
Unmeasured spending	1,418,727	1,252,754	13.2
Total	3,082,117	2,989,106	3.1

Media spending by brand	2013	2012	% chg
Xfinity	567,681	481,388	17.9
Universal Pictures (incl parks)	514,941	564,493	-8.8
Comcast	172,490	156,930	9.9
NBC	125,823	188,531	-33.3
Focus Features	71,934	105,943	-32.1
DVDs and videos	54,847	85,451	-35.8
USA Network	32,773	39,081	-16.1
Astrology.com	22,176	9,250	139.7
Esquire Network (formerly [and incl] Style Network)	11,904	8,415	41.5
CNBC	11,675	3,510	NA

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Comcast Corp. (Nasdaq: CMCSA)
Worldwide	2013	2012	% chg
Sales	$64,657	$62,570	3.3
Earnings	6,816	6,203	9.9

Geographic sales	2013	2012	% chg
U.S.	59,894	58,106	3.1
Foreign (from NBCU)	4,763	4,464	6.7
Division sales	2013	2012	% chg
Cable Communications	41,836	39,604	5.6
Cable Networks	9,201	8,727	5.4
Broadcast Television	7,120	8,200	-13.2
Filmed Entertainment	5,452	5,159	5.7
Theme Parks	2,235	2,085	7.2
Corporate and NBCU Headquarters, other and eliminations	-1,187	-1,205	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Comcast Corp./1 Comcast Ctr., 1701 JFK Blvd., Philadelphia, Pa. 19103/Phone: (215) 286-1700.

Facebook: https://www.facebook.com/xfinity

Twitter: @comcast

http://corporate.comcast.com

ConAgra Foods

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$42,103	$49,307	-14.6
Sunday magazine	1,680	2,298	-26.9
B-to-B magazine	1,605	1,383	16.1
Local magazine	48	94	-48.8
Newspaper	15	121	-87.4
FSI (freestanding inserts)	18,987	12,643	50.2
Network TV	42,146	49,868	-15.5
Spot TV	1,919	1,407	36.4
Syndicated TV	1,901	1,145	66.1
Cable TV networks	78,502	65,179	20.4
Spanish-language network TV	7,325	8,417	-13.0
Network radio	1,348	110	NA
National spot radio	NA	907	NA
Local radio	925	993	-6.9
Outdoor	433	547	-20.8
Internet (display only)	7,864	11,978	-34.3
Measured media	206,803	206,397	0.2
Unmeasured spending	209,062	114,916	81.9
Total	415,865	321,313	29.4

Media spending by brand	2013	2012	% chg
Marie Callender's	27,826	20,445	36.1
Bertolli	19,263	6,221	NA
Pam	19,238	11,307	70.1
Chef Boyardee	19,214	15,318	25.4
Hunt's	16,566	11,521	43.8
Orville Redenbacher's	13,023	17,210	-24.3
Ro-Tel	12,284	18,401	-33.2
Healthy Choice	11,586	17,904	-35.3

SALES & EARNINGS ($ in millions; for fiscal year ended 5/26/2013 and comparable prior year)
ConAgra Foods (NYSE: CAG)
Worldwide	2013	2012	% chg
Sales	$15,491	$13,368	15.9
Earnings	774	468	65.4

Division sales	2013	2012	% chg
Consumer Foods	9,070	8,377	8.3
Commercial Foods	5,167	4,991	3.5
Ralcorp Food Group	924	0	NA
Ralcorp Frozen Bakery Products	330	0	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
ConAgra Foods/1 ConAgra Dr., Omaha, Neb. 68102/Phone: (402) 240-4000.

Facebook: https://www.facebook.com/ConAgraFoods

Twitter: @ConAgraFoods

http://www.conagrafoods.com

Cox Enterprises

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	NA	$10	NA
B-to-B magazine	1,058	1,210	-12.6
Local magazine	90	61	47.1
Newspaper	25,703	27,804	-7.6
National newspaper	8	15	-51.0
Spanish-language newspaper	969	1,152	-16.0
Network TV	17,753	21,777	-18.5
Spot TV	70,250	71,125	-1.2
Cable TV networks	60,751	31,572	92.4
Network radio	1,648	4,568	-63.9
National spot radio	10,192	10,049	1.4
Local radio	10,092	11,193	-9.8
Outdoor	9,736	9,128	6.7
Internet (display only)	19,677	11,043	78.2
Measured media	227,925	200,706	13.6
Unmeasured spending	297,075	261,598	13.6
Total	525,000	462,304	13.6

Media spending by brand	2013	2012	% chg
Cox	119,977	111,105	8.0
AutoTrader	64,539	57,136	13.0
Kelley Blue Book	24,388	8,213	196.9

SALES & EARNINGS ($ in millions)
Worldwide	2013	2012	% chg
Sales	$15,900	$15,300	3.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Cox Enterprises/6205 Peachtree Dunwoody Rd., Atlanta, Ga. 30328/Phone: (678) 645-0000.

Facebook: https://www.facebook.com/coxenterprises

Twitter: @CoxEnterprises

http://www.coxenterprises.com/

Daimler

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$27,201	$14,702	85.0
B-to-B magazine	3,739	3,332	12.2
Local magazine	121	18	NA
Spanish-language magazine	81	21	NA
Newspaper	652	706	-7.5
National newspaper	7,151	7,770	-8.0
Network TV	153,596	128,954	19.1
Spot TV	31,157	23,417	33.1
Syndicated TV	57	133	-57.5
Cable TV networks	68,578	76,286	-10.1
Spanish-language network TV	298	NA	NA
Network radio	3,245	3,687	-12.0
National spot radio	311	436	-28.7
Local radio	4,178	2,679	55.9
Outdoor	1,693	2,559	-33.8
Internet (display only)	30,295	19,367	56.4
Measured media	332,354	284,067	17.0
Unmeasured spending	218,942	187,132	17.0
Total	551,295	471,200	17.0

Media spending by brand	2013	2012	% chg
Mercedes-Benz	323,102	269,210	20.0

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Daimler (ETR: DAI)
Worldwide	2013	2012	% chg
Sales	$156,711	$146,995	6.6
Earnings	11,582	8,784	31.9

Geographic sales	2013	2012	% chg
U.S.	37,984	35,024	8.5
Other	31,587	29,015	8.9
Rest of Western Europe	27,755	25,278	9.8
Germany	26,867	25,364	5.9
Rest of Asia	18,298	18,448	-0.8
China	14,219	13,867	2.5
Division sales	2013	2012	% chg
Mercedes-Benz Cars	82,197	76,945	6.8
Daimler Trucks	39,092	37,406	4.5
Daimler Financial Services	18,068	16,444	9.9
Mercedes-Benz Vans	11,982	11,229	6.7
Daimler Buses	5,371	4,972	8.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Daimler/Mercedesstrasse 137, Stuttgart, Germany 70327/Phone: 49-711-17-0. Daimler/4747 N. Channel Ave., Portland, Ore. 97217/Phone: (503) 745-8000.

Twitter: @Daimler_News

http://www.daimler.com

Darden Restaurants

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$148	$495	-70.0
B-to-B magazine	6	NA	NA
Local magazine	686	779	-11.9
Spanish-language magazine	14	14	0.0
Newspaper	150	101	49.4
FSI (freestanding inserts)	2,640	2,637	0.1
Network TV	148,557	176,686	-15.9
Spot TV	14,718	16,798	-12.4
Syndicated TV	20,525	21,835	-6.0
Cable TV networks	150,395	131,441	14.4
Spanish-language network TV	25,299	18,511	36.7
National spot radio	1,393	1,126	23.7
Local radio	594	432	37.3
Outdoor	1,930	2,384	-19.0
Internet (display only)	5,726	8,608	-33.5
Measured media	372,782	381,848	-2.4
Unmeasured spending	30,280	NA	NA
Total	403,062	381,848	5.6

Media spending by brand	2013	2012	% chg
Olive Garden	172,774	183,252	-5.7
LongHorn Steakhouse	37,370	32,587	14.7

SALES & EARNINGS ($ in millions; for fiscal year ended 5/26/2013 and comparable prior year)
Darden Restaurants (NYSE: DRI)
Worldwide	2013	2012	% chg
Sales	$8,552	$7,999	6.9
Earnings	412	476	-13.4

Division sales	2013	2012	% chg
Olive Garden systemwide sales	3,666	3,596	1.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. Systemwide sales from Technomic. See methodology.

Headquarters
Darden Restaurants/1000 Darden Center Dr., Orlando, Fla. 32837/Phone: (407) 245-4000.

Twitter: @Darden_News

http://www.darden.com

Diageo

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$21,212	$16,408	29.3
Sunday magazine	1,172	2,297	-49.0
B-to-B magazine	316	197	60.4
Local magazine	2,547	1,345	89.4
Spanish-language magazine	259	310	-16.5
Newspaper	3,065	1,110	176.2
National newspaper	4,340	1,546	180.7
Spanish-language newspaper	94	44	115.4
FSI (freestanding inserts)	914	2,161	-57.7
Network TV	6,890	8,589	-19.8
Spot TV	5,809	4,515	28.7
Cable TV networks	87,302	62,672	39.3
Spanish-language network TV	8,628	2,465	NA
National spot radio	7,078	5,441	30.1
Local radio	3,461	4,113	-15.9
Outdoor	40,636	27,302	48.8
Internet (display only)	9,478	4,703	101.5
Measured media	203,201	145,216	39.9
Unmeasured spending	635,544	650,043	-2.2
Total	838,746	795,259	5.5

Media spending by brand	2013	2012	% chg
Smirnoff	36,551	25,439	43.7
Diageo	28,769	22,271	29.2
Crown Royal	27,916	11,744	137.7
Johnnie Walker	21,888	5,050	NA
Captain Morgan	20,963	16,838	24.5
Guinness	19,496	13,950	39.8
Ciroc	10,582	8,642	22.4

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2013 and comparable prior year)
Diageo (NYSE: DEO)
Worldwide	2013	2012	% chg
Sales	$17,940	$17,057	5.2
Earnings	4,070	3,284	23.9

Geographic sales	2013	2012	% chg
North America	4,958	5,637	-12.0
Africa, Eastern Europe and Turkey	3,028	3,251	-6.8
Europe	2,949	3,717	-20.7
Asia Pacific	2,214	2,379	-6.9
Latin America and Caribbean	1,935	1,964	-1.5
Corporate	101	111	-9.0
Division sales	2013	2012	% chg
Spirits	17,155	15,932	7.7
Beer	4,615	4,633	-0.4
Ready to drink	1,411	1,481	-4.7
Wine	787	804	-2.1
Other	266	284	-6.2
Minus excise taxes	-6,344	-6,074	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Diageo/Lakeside Drive, Park Royal, London, U.K. NW107HQ/Phone: 44-20-8978-6000. Diageo/801 Main Ave., Norwalk, Conn. 06851/Phone: (203) 229-2100.

Twitter: @Diageo_News

http://www.diageo.com

DirecTV

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$14,891	$10,687	39.3
Sunday magazine	881	218	NA
B-to-B magazine	828	754	9.8
Local magazine	2	NA	NA
Spanish-language magazine	NA	5	NA
Newspaper	15,594	9,147	70.5
Spanish-language newspaper	276	24	NA
FSI (freestanding inserts)	8,996	10,131	-11.2
Network TV	126,199	142,918	-11.7
Spot TV	2,995	2,049	46.2
Syndicated TV	118	6,109	-98.1
Cable TV networks	137,225	108,205	26.8
Spanish-language network TV	22,941	19,008	20.7
National spot radio	457	546	-16.3
Local radio	829	858	-3.3
Outdoor	178	92	92.6
Internet (display only)	17,947	8,308	116.0
Measured media	350,356	319,058	9.8
Unmeasured spending	203,192	204,150	-0.5
Total	553,548	523,208	5.8

Media spending by brand	2013	2012	% chg
DirecTV	340,600	308,582	10.4

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
DirecTV (Nasdaq: DTV)
Worldwide	2013	2012	% chg
Sales	$31,754	$29,740	6.8
Earnings	2,885	2,977	-3.1

Geographic sales	2013	2012	% chg
U.S	25,088	23,678	6.0
Brazil	3,753	3,501	7.2
Rest of Latin America	2,913	2,561	13.7
Division sales	2013	2012	% chg
DirecTV U.S.	24,676	23,235	6.2
Sky Brasil	3,753	3,501	7.2
PanAmericana	3,091	2,743	12.7
Sport Networks, Eliminations and Other	234	261	-10.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
DirecTV/2260 E. Imperial Hwy., El Segundo, Calif. 90245/Phone: (310) 964-0724.

Facebook: https://www.facebook.com/directv

Twitter: @DIRECTV

http://www.directv.com

Discover Financial Services

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$2,452	$36,160	-93.2
B-to-B magazine	160	150	6.5
Newspaper	416	5,645	-92.6
National newspaper	616	264	133.0
FSI (freestanding inserts)	5	13	-61.5
Network TV	41,691	49,630	-16.0
Spot TV	1,189	10,682	-88.9
Syndicated TV	NA	1	NA
Cable TV networks	47,325	34,736	36.2
Network radio	6,119	4,831	26.7
National spot radio	864	486	78.0
Local radio	3,842	3,130	22.7
Outdoor	11,331	4,361	159.8
Internet (display only)	30,128	9,407	220.3
Measured media	146,137	159,496	-8.4
Unmeasured spending	570,863	443,504	28.7
Total	717,000	603,000	18.9

Media spending by brand	2013	2012	% chg
Discover	145,703	159,211	-8.5

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Discover Financial Services (NYSE: DFS)
Worldwide	2013	2012	% chg
Sales	$8,224	$7,653	7.5
Earnings	2,470	2,345	5.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Discover Financial Services/2500 Lake Cook Rd., Riverwoods, Ill. 60015/Phone: (224) 405-0900.

Facebook: https://www.facebook.com/discover

Twitter: @Discover

http://www.discover.com

Dish Network Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$4,340	$2,100	106.6
Sunday magazine	36,254	43,641	-16.9
B-to-B magazine	374	490	-23.6
Local magazine	9	NA	NA
Spanish-language magazine	1,086	967	12.4
Newspaper	7,555	10,600	-28.7
National newspaper	6,374	2,286	178.8
Spanish-language newspaper	1,232	1,395	-11.7
FSI (freestanding inserts)	47	221	-78.6
Network TV	4,688	27,564	-83.0
Spot TV	8,942	14,654	-39.0
Syndicated TV	25,558	93,341	-72.6
Cable TV networks	77,805	47,652	63.3
Spanish-language network TV	88,698	74,170	19.6
Network radio	52	4,540	-98.9
National spot radio	1,759	15,915	-88.9
Local radio	1,588	9,185	-82.7
Outdoor	3,112	4,693	-33.7
Internet (display only)	15,507	14,303	8.4
Measured media	284,979	367,713	-22.5
Unmeasured spending	189,021	75,287	151.1
Total	474,000	443,000	7.0

Media spending by brand	2013	2012	% chg
Dish	284,702	361,169	-21.2

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Dish Network Corp. (Nasdaq: DISH)
Worldwide	2013	2012	% chg
Sales	$13,905	$13,181	5.5
Earnings	807	637	26.8

Division sales	2013	2012	% chg
Dish	13,903	13,179	5.5
Wireless	1,774	1,427	24.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Dish Network Corp./9601 S. Meridian Blvd., Englewood, Colo. 80112/Phone: (303) 723-1000.

Facebook: https://www.facebook.com/dish

Twitter: @dish

http://www.dish.com

Doctor's Associates (Subway)

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$1,356	$2,281	-40.6
B-to-B magazine	196	183	7.0
Newspaper	755	725	4.1
National newspaper	4,776	6,090	-21.6
Spanish-language newspaper	22	25	-12.6
FSI (freestanding inserts)	1,661	1,683	-1.3
Network TV	201,875	209,616	-3.7
Spot TV	72,788	81,798	-11.0
Syndicated TV	23,250	20,626	12.7
Cable TV networks	140,788	118,341	19.0
Spanish-language network TV	19,404	15,553	24.8
Network radio	4,443	8,877	-50.0
National spot radio	482	700	-31.1
Local radio	16,920	18,488	-8.5
Outdoor	11,104	11,031	0.7
Internet (display only)	15,436	14,731	4.8
Measured media	515,255	510,746	0.9
Unmeasured spending	57,820	33,754	71.3
Total	573,075	544,500	5.2

Media spending by brand	2013	2012	% chg
Subway	513,594	509,063	0.9

SALES & EARNINGS ($ in millions)
Division sales	2013	2012	% chg
U.S. Systemwide Sales Subway	12,735	12,100	5.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. Systemwide sales from Technomic. See methodology.

Headquarters
Doctor's Associates (Subway)/325 Bic Dr., Milford, Conn. 06461/Phone: (203) 877-4281.

Facebook: https://www.facebook.com/subway

Twitter: @SUBWAY

http://www.subway.com

Dr Pepper Snapple Group

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$7,912	$11,353	-30.3
B-to-B magazine	540	300	79.9
Spanish-language magazine	212	NA	NA
Newspaper	704	904	-22.2
National newspaper	5	78	-93.1
Spanish-language newspaper	77	37	109.0
FSI (freestanding inserts)	6,346	4,009	58.3
Network TV	65,007	77,835	-16.5
Spot TV	2,646	4,488	-41.0
Syndicated TV	6,981	13,340	-47.7
Cable TV networks	62,147	66,361	-6.3
Spanish-language network TV	18,457	10,708	72.4
Network radio	NA	816	NA
National spot radio	1,672	1,424	17.4
Local radio	9,558	10,578	-9.6
Outdoor	9,068	9,415	-3.7
Internet (display only)	4,331	5,721	-24.3
Measured media	195,662	217,366	-10.0
Unmeasured spending	233,205	211,161	10.4
Total	428,866	428,527	0.1

Media spending by brand	2013	2012	% chg
Dr Pepper	98,306	99,347	-1.0
7Up	36,267	32,218	12.6
Snapple	29,615	25,323	16.9
Canada Dry	12,039	13,666	-11.9

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Dr Pepper Snapple Group (NYSE: DPS)
Worldwide	2013	2012	% chg
Sales	$5,997	$5,995	0.0
Earnings	624	629	-0.8

Geographic sales	2013	2012	% chg
U.S	5,292	5,341	-0.9
International	705	654	7.8
Division sales	2013	2012	% chg
Packaged beverages	4,306	4,358	-1.2
Beverage concentrates	1,229	1,221	0.7
Latin American beverages	462	416	11.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Dr Pepper Snapple Group/5301 Legacy Dr., Plano, Texas 75024/Phone: (972) 673-7000.

Facebook: https://www.facebook.com/drpeppersnapple

Twitter: @DrPepperSnapple

http://www.drpeppersnapplegroup.com

eBay

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$6,086	$11,372	-46.5
B-to-B magazine	907	557	62.9
Local magazine	NA	3	NA
Newspaper	332	40	NA
National newspaper	143	285	-49.9
Network TV	4,196	6,229	-32.6
Spot TV	1,244	20,681	-94.0
Syndicated TV	2,363	2,397	-1.5
Cable TV networks	18,360	18,183	1.0
Network radio	NA	3,148	NA
National spot radio	368	415	-11.3
Local radio	1,265	1,575	-19.7
Outdoor	3,133	404	NA
Internet (display only)	12,582	52,275	-75.9
Measured media	50,978	117,564	-56.6
Unmeasured spending	429,611	412,269	4.2
Total	480,588	529,832	-9.3

Media spending by brand	2013	2012	% chg
StubHub	24,629	27,753	-11.3
eBay	14,093	62,976	-77.6
NFL Shop	10,420	15,334	-32.0

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
eBay (Nasdaq: EBAY)
Worldwide	2013	2012	% chg
Sales	$16,047	$14,072	14.0
Earnings	2,856	2,609	9.5

Geographic sales	2013	2012	% chg
U.S.	7,712	6,778	13.8
Rest of World	4,222	3,726	13.3
United Kingdom	2,183	1,889	15.6
Germany	1,930	1,679	14.9
Division sales	2013	2012	% chg
Marketplaces	8,284	7,398	12.0
Payments	6,628	5,574	18.9
Enterprise	1,112	1,083	2.7
Corporate and other	55	39	41.0
Elimination of inter-segment	-32	-22	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
eBay/2065 Hamilton Ave., San Jose, Calif. 95125/Phone: (408) 376-7400.

Facebook: https://www.facebook.com/ebay

Twitter: @eBay

http://www.ebayinc.com

Eli Lilly & Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$89,502	$52,767	69.6
Sunday magazine	5,457	3,964	37.7
B-to-B magazine	1,256	269	NA
Local magazine	NA	9	NA
Newspaper	38,781	52,567	-26.2
National newspaper	2,022	2,350	-13.9
Spanish-language newspaper	NA	1,022	NA
Network TV	195,291	174,104	12.2
Spot TV	9,349	14,330	-34.8
Syndicated TV	29,984	62,643	-52.1
Cable TV networks	113,796	89,652	26.9
Spanish-language network TV	NA	14,334	NA
National spot radio	19	1	NA
Local radio	6	0	NA
Outdoor	70	100	-29.7
Internet (display only)	41,554	39,020	6.5
Measured media	527,086	507,130	3.9
Unmeasured spending	387,161	412,764	-6.2
Total	914,248	919,894	-0.6

Media spending by brand	2013	2012	% chg
Cialis	253,811	202,856	25.1
Cymbalta	111,155	236,914	-53.1
Axiron	83,920	30,047	179.3
Humalog	35,059	6,080	NA
Trifexis	25,507	24,711	3.2
Strattera	10,287	1,321	NA

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Eli Lilly & Co. (NYSE: LLY)
Worldwide	2013	2012	% chg
Sales	$23,113	$22,603	2.3
Earnings	4,685	4,089	14.6

Geographic sales	2013	2012	% chg
U.S.	12,890	12,313	4.7
Europe	4,338	4,260	1.8
Rest of World	3,821	3,784	1.0
Japan	2,064	2,246	-8.1
Division sales	2013	2012	% chg
Endocrinology	7,304	6,811	7.2
Neurosciences	7,216	7,575	-4.7
Oncology	3,269	3,282	-0.4
Cardiovascular	2,923	2,633	11.0
Animal Health	2,152	2,037	5.6
Other pharmaceutical	249	267	-6.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Eli Lilly & Co./Lilly Corporate Center, 839 S. Delaware St., Indianapolis, Ind. 46285/Phone: (317) 276-2000.

Facebook: https://www.facebook.com/elilillyandco

Twitter: @LillyPad

http://www.lilly.com

Estee Lauder Cos.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$219,892	$205,242	7.1
Sunday magazine	1,285	1,879	-31.6
B-to-B magazine	551	645	-14.6
Local magazine	286	182	56.7
Spanish-language magazine	1,947	857	127.1
Newspaper	554	265	109.5
National newspaper	4,393	4,334	1.4
Spanish-language newspaper	24	14	69.9
Network TV	68,673	69,256	-0.8
Spot TV	22,644	18,096	25.1
Syndicated TV	38,659	34,326	12.6
Cable TV networks	36,600	27,789	31.7
Spanish-language network TV	15,244	13,559	12.4
National spot radio	13	2	NA
Local radio	2,097	2,761	-24.1
Outdoor	6,651	7,746	-14.1
Internet (display only)	3,178	4,061	-21.7
Measured media	422,691	391,015	8.1
Unmeasured spending	530,638	515,758	2.9
Total	953,329	906,773	5.1

Media spending by brand	2013	2012	% chg
Clinique	141,528	137,219	3.1
Estee Lauder	137,047	134,478	1.9
Aveda	25,094	23,016	9.0
Origins	19,351	17,166	12.7
M-A-C	16,852	9,587	75.8
Coach	13,776	12,426	10.9
Michael Kors	13,734	5,385	155.1
Bobbi Brown	12,645	410	NA

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2013 and comparable prior year)
Estee Lauder Cos. (NYSE: EL)
Worldwide	2013	2012	% chg
Sales	$10,182	$9,714	4.8
Earnings	1,020	857	19.0

Geographic sales	2013	2012	% chg
Europe, Middle East & Africa	3,759	3,603	4.3
U.S.	3,756	3,582	4.9
Asia/Pacific	2,122	2,011	5.5
Rest of Americas	547	519	5.4
Returns associated with restructuring activities	0	-2	NA
Division sales	2013	2012	% chg
Skin Care	4,465	4,225	5.7
Makeup	3,877	3,697	4.9
Fragrance	1,311	1,271	3.1
Hair Care	489	462	5.7
Other	41	60	-31.5
Returns associated with restructuring activities	-2	-2	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Estee Lauder Cos./767 Fifth Ave., New York, N.Y. 10153/Phone: (212) 572-4200.

Facebook: https://www.facebook.com/elcompanies

Twitter: @elccareers

http://www.elcompanies.com

Expedia

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	NA	$403	NA
B-to-B magazine	417	54	NA
Newspaper	333	193	73.0
Network TV	12,016	16,303	-26.3
Spot TV	3,254	3,513	-7.4
Syndicated TV	22,568	30,713	-26.5
Cable TV networks	99,977	64,715	54.5
Network radio	2,497	2,130	17.2
National spot radio	2,868	NA	NA
Local radio	4,271	1,374	210.8
Outdoor	NA	24	NA
Internet (display only)	8,860	8,985	-1.4
Measured media	157,061	128,406	22.3
Unmeasured spending	483,751	363,339	33.1
Total	640,812	491,745	30.3

Media spending by brand	2013	2012	% chg
Hotels.com	51,794	39,541	31.0
Expedia	42,753	39,949	7.0
Hotwire	41,053	47,700	-13.9
Trivago	20,182	787	NA

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Expedia (Nasdaq: EXPE)
Worldwide	2013	2012	% chg
Sales	$4,771	$4,030	18.4
Earnings	233	280	-16.9

Geographic sales	2013	2012	% chg
U.S.	2,548	2,227	14.4
Rest of world	2,223	1,803	23.3
Division sales	2013	2012	% chg
Leisure	4,406	3,739	17.8
Egencia (corporate travel)	365	291	25.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Expedia/333 108th Ave., NE, Bellevue, Wash. 98004/Phone: (425) 679-7200.

Facebook: https://www.facebook.com/expedia

Twitter: @Expedia

http://www.expediainc.com

Fiat Chrysler Automobiles

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$64,109	$83,159	-22.9
Sunday magazine	NA	3,752	NA
B-to-B magazine	5,543	7,205	-23.1
Local magazine	123	NA	NA
Spanish-language magazine	1,414	1,378	2.6
Newspaper	3,250	21,069	-84.6
National newspaper	6,860	8,566	-19.9
Spanish-language newspaper	573	546	4.9
Network TV	350,770	290,329	20.8
Spot TV	302,100	307,208	-1.7
Syndicated TV	14,661	26,076	-43.8
Cable TV networks	188,850	191,622	-1.4
Spanish-language network TV	43,215	30,658	41.0
Network radio	1,055	1,187	-11.1
National spot radio	42,820	54,013	-20.7
Local radio	27,600	33,230	-16.9
Outdoor	3,224	3,348	-3.7
Internet (display only)	109,567	105,177	4.2
Measured media	1,165,733	1,168,524	-0.2
Unmeasured spending	807,979	778,352	3.8
Total	1,973,713	1,946,877	1.4

Media spending by brand	2013	2012	% chg
Jeep	323,106	251,386	28.5
Ram	283,723	272,770	4.0
Dodge	260,213	302,226	-13.9
Chrysler	170,877	260,605	-34.4
Fiat	117,649	79,185	48.6

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Fiat Chrysler Automobiles (NYSE: FCAU)
Worldwide	2013	2012	% chg
Sales	$115,314	$107,975	6.8
Earnings	2,591	1,152	124.9

Geographic sales	2013	2012	% chg
Fiat North America	63,408	58,321	8.7
U.S.	51,073	46,708	9.3
Fiat Rest of Europe	17,318	16,718	3.6
South America	13,948	15,182	-8.1
Fiat Rest of world	11,426	8,398	36.1
Fiat Italy	9,214	9,356	-1.5
Canada	7,731	7,272	6.3
Mexico	1,829	1,892	-3.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Fiat Chrysler Automobiles/25 St. James' St., London, U.K. SW1A 1HG. Fiat Chrysler Automobiles/1000 Chrysler Dr., Auburn Hills, Mich. 48326-2766/Phone: (248) 576-5741.

Facebook: https://www.facebook.com/chryslergroup

Twitter: @FCAcorporate

http://www.fcagroup.com

Ford Motor Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$118,206	$106,643	10.8
Sunday magazine	630	NA	NA
B-to-B magazine	7,176	5,787	24.0
Local magazine	606	430	40.9
Spanish-language magazine	1,113	435	156.1
Newspaper	3,797	9,639	-60.6
National newspaper	9,297	11,001	-15.5
Spanish-language newspaper	1	100	-99.1
Network TV	470,986	510,643	-7.8
Spot TV	110,118	86,512	27.3
Syndicated TV	1,516	968	56.5
Cable TV networks	168,583	142,359	18.4
Spanish-language network TV	46,239	40,144	15.2
Network radio	21,979	23,697	-7.3
National spot radio	4,350	1,056	NA
Local radio	26,938	23,772	13.3
Outdoor	7,059	1,940	NA
Internet (display only)	138,975	113,247	22.7
Measured media	1,137,568	1,078,373	5.5
Unmeasured spending	1,421,834	1,199,422	18.5
Total	2,559,402	2,277,795	12.4

Media spending by brand	2013	2012	% chg
Ford	894,280	864,223	3.5
Lincoln	223,357	185,619	20.3
Sync	12,470	23,972	-48.0

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Ford Motor Co. (NYSE: F)
Worldwide	2013	2012	% chg
Sales	$146,917	$133,559	10.0
Earnings	7,155	5,664	26.3

Geographic sales	2013	2012	% chg
U.S.	85,459	76,055	12.4
Rest of world	31,099	29,003	7.2
U.K.	10,038	9,208	9.0
Canada	9,729	9,470	2.7
Germany	8,600	8,005	7.4
Mexico/Other	1,992	1,818	9.6
Division sales	2013	2012	% chg
Automotive	139,369	126,567	10.1
Financial services	7,548	6,992	8.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Ford Motor Co./World Headquarters, 1 American Rd., Dearborn, Mich. 48126/Phone: (313) 322-3000.

Facebook: https://www.facebook.com/ford

Twitter: @Ford

http://www.ford.com

Fry's Electronics

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Newspaper	273,669	243,948	12.2
Spanish-language newspaper	3,098	702	NA
Spot TV	36	33	6.9
Cable TV networks	253	220	14.7
Local radio	510	913	-44.1
Outdoor	29	30	-5.0
Internet (display only)	2,890	1,625	77.8
Measured media	280,484	247,472	13.3
Unmeasured spending	270,456	238,624	13.3
Total	550,940	486,096	13.3
Media spending by brand	2013	2012	% chg
Fry's Electronics	280,484	247,472	13.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Fry's Electronics/600 E. Brokaw Rd., San Jose, Calif. 95112/Phone: (408) 487-4500.

Facebook: https://www.facebook.com/fryselectronics

Twitter: @fryselectronics

http://www.frys.com

Gap Inc.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$98,548	$101,978	-3.4
Sunday magazine	NA	4,813	NA
Local magazine	224	438	-48.8
Newspaper	5,333	2,968	79.7
National newspaper	470	402	16.7
Spanish-language newspaper	142	158	-10.0
Network TV	76,785	99,530	-22.9
Spot TV	1,583	724	118.7
Syndicated TV	22,512	33,093	-32.0
Cable TV networks	36,094	37,794	-4.5
Spanish-language network TV	15,046	16,468	-8.6
Network radio	8,098	5,788	39.9
National spot radio	3,388	3,157	7.3
Local radio	7,143	6,042	18.2
Outdoor	18,607	22,236	-16.3
Internet (display only)	4,144	4,790	-13.5
Measured media	298,119	340,378	-12.4
Unmeasured spending	196,199	168,387	16.5
Total	494,318	508,765	-2.8

Media spending by brand	2013	2012	% chg
Old Navy	175,652	202,579	-13.3
Gap	53,501	58,108	-7.9
Banana Republic	50,934	52,461	-2.9

SALES & EARNINGS ($ in millions; for fiscal year ended 2/24/2014 and comparable prior year)
Gap Inc. (NYSE: GPS)
Worldwide	2013	2012	% chg
Sales	$16,148	$15,651	3.2
Earnings	1,280	1,135	12.8

Geographic sales	2013	2012	% chg
U.S. (incl. Direct segment)	12,531	12,194	2.8
Asia	1,397	1,310	6.6
Canada	1,128	1,095	3.0
Europe	891	870	2.4
Other regions	201	182	10.4
Division sales	2013	2012	% chg
Old Navy	5,698	5,630	1.2
Gap	3,800	3,783	0.4
Banana Republic	2,365	2,386	-0.9
Other	668	395	69.1
Franchise	0	331	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Gap Inc./2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 952-4400.

Facebook: https://www.facebook.com/pages/gap-inc/143767352335568

Twitter: @GapInc

http://www.gapinc.com

General Mills

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$16,414	$13,187	24.5
Sunday magazine	NA	3,645	NA
B-to-B magazine	1,588	1,966	-19.2
Local magazine	76	NA	NA
Newspaper	666	278	139.0
National newspaper	359	NA	NA
Spanish-language newspaper	NA	17	NA
FSI (freestanding inserts)	41,982	46,964	-10.6
Network TV	130,700	125,527	4.1
Spot TV	181,267	204,666	-11.4
Syndicated TV	75,711	114,360	-33.8
Cable TV networks	320,615	319,521	0.3
Spanish-language network TV	67,046	77,446	-13.4
Network radio	1,878	1,072	75.2
National spot radio	2,746	3,000	-8.5
Local radio	1,929	3,115	-38.1
Outdoor	583	696	-16.3
Internet (display only)	50,675	59,353	-14.6
Measured media	894,234	974,812	-8.3
Total	894,234	974,812	-8.3

Media spending by brand	2013	2012	% chg
Yoplait	161,440	112,512	43.5
Cheerios	159,345	167,140	-4.7
Pillsbury	91,428	113,977	-19.8
Nature Valley	59,588	71,909	-17.1
Fiber One	58,510	73,480	-20.4
Progresso	55,930	78,724	-29.0
Betty Crocker	45,572	65,985	-30.9
Cinnamon Toast Crunch	42,173	35,529	18.7
Chex	26,681	36,476	-26.9
Totino's	26,317	32,193	-18.3
Lucky Charms	25,202	15,393	63.7
General Mills	20,928	42,725	-51.0
Green Giant	18,837	19,295	-2.4
Old El Paso	13,549	13,695	-1.1
Trix	13,438	14,056	-4.4
Reese's Puffs	12,705	10,183	24.8

SALES & EARNINGS ($ in millions; for fiscal year ended 5/26/2013 and comparable prior year)
General Mills (NYSE: GIS)
Worldwide	2013	2012	% chg
Sales	$17,774	$16,658	6.7
Earnings	1,855	1,567	18.4

Geographic sales	2013	2012	% chg
U.S.	12,573	12,462	0.9
Europe	2,215	1,989	11.4
Asia/Pacific	1,211	991	22.2
Canada	899	810	11.0
Latin America	876	405	116.4
Division sales	2013	2012	% chg
U.S. Retail	10,615	10,480	1.3
International	5,200	4,194	24.0
Bakeries & Foodservice	1,959	1,983	-1.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
General Mills/1 General Mills Blvd., Minneapolis, Minn. 55426/Phone: (763) 764-7600.

Twitter: @GeneralMills

http://www.generalmills.com

General Motors Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$177,262	$129,775	36.6
Sunday magazine	NA	353	NA
B-to-B magazine	4,741	3,438	37.9
Local magazine	675	1,213	-44.3
Spanish-language magazine	1,832	2,136	-14.3
Newspaper	133,988	97,058	38.1
National newspaper	7,705	7,638	0.9
Spanish-language newspaper	790	579	36.6
Network TV	513,868	594,423	-13.6
Spot TV	214,548	205,690	4.3
Syndicated TV	54,581	14,368	NA
Cable TV networks	408,997	316,182	29.4
Spanish-language network TV	75,301	58,229	29.3
Network radio	8,980	10,626	-15.5
National spot radio	2,528	12,178	-79.2
Local radio	11,025	19,188	-42.5
Outdoor	19,358	12,595	53.7
Internet (display only)	175,772	166,034	5.9
Measured media	1,811,952	1,651,701	9.7
Unmeasured spending	1,337,684	1,415,670	-5.5
Total	3,149,636	3,067,371	2.7

Media spending by brand	2013	2012	% chg
Chevrolet	995,460	968,412	2.8
Cadillac	279,787	240,318	16.4
Buick	262,999	256,478	2.5
GMC	243,785	160,612	51.8
OnStar	13,633	4,012	239.8
General Motors	12,755	20,575	-38.0

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
General Motors Co. (NYSE: GM)
Worldwide	2013	2012	% chg
Sales	$155,427	$152,256	2.1
Earnings	5,346	5,188	3.0

Geographic sales	2013	2012	% chg
U.S.	91,017	86,937	4.7
Non-U.S.	64,410	65,319	-1.4
Division sales	2013	2012	% chg
GM North America	95,091	89,912	5.8
GM International Operations	20,263	22,954	-11.7
GM Europe	20,110	20,689	-2.8
GM South America	16,478	16,700	-1.3
GM Financial	3,344	1,961	70.5
Corporate	150	40	275.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
General Motors Co./300 Renaissance Center, P.O. Box 300, Detroit, Mich. 48265/Phone: (313) 556-5000.

Facebook: https://www.facebook.com/generalmotors

Twitter: @GM

http://www.gm.com

GlaxoSmithKline

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$69,619	$92,538	-24.8
Sunday magazine	11,532	20,071	-42.5
B-to-B magazine	1,248	1,669	-25.2
Newspaper	213	47	NA
FSI (freestanding inserts)	12,354	8,584	43.9
Network TV	160,680	157,487	2.0
Spot TV	11,862	21,640	-45.2
Syndicated TV	43,945	36,400	20.7
Cable TV networks	102,103	88,132	15.9
Network radio	475	645	-26.3
National spot radio	563	488	15.5
Local radio	526	469	12.1
Outdoor	33	30	9.9
Internet (display only)	14,094	14,626	-3.6
Measured media	429,247	442,824	-3.1
Unmeasured spending	271,482	280,069	-3.1
Total	700,728	722,893	-3.1

Media spending by brand	2013	2012	% chg
Sensodyne	89,298	77,422	15.3
Advair	84,458	109,970	-23.2
GlaxoSmithKline	58,071	20,938	177.3
Tums	27,734	18,933	46.5
Polident	22,774	11,011	106.8
Abreva	22,582	22,820	-1.0
Breathe Right	19,487	30,606	-36.3
Nicorette	18,834	22,853	-17.6
Biotene	17,647	16,498	7.0
NicoDerm	14,977	14,685	2.0
Poligrip	11,206	12,819	-12.6

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
GlaxoSmithKline (NYSE: GSK)
Worldwide	2013	2012	% chg
Sales	$41,476	$41,897	-1.0
Earnings	0	6,692	NA

Geographic sales	2013	2012	% chg
U.S.	13,661	13,436	1.7
Europe	11,753	11,613	1.2
EMAP	10,556	10,760	-1.9
Japan	2,958	3,527	-16.1
Rest of World	2,548	2,562	-0.5
Division sales	2013	2012	% chg
Pharmaceuticals and Vaccines	28,007	28,431	-1.5
Consumer healthcare	5,352	5,271	1.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
GlaxoSmithKline/980 Great West Rd., Brentford, Middlesex, United Kingdom TW8 9GS/Phone: 44-20-8047-5000. GlaxoSmithKline/5 Moore Dr., P.O. Box 13398, 5 Crescent Dr., Philadelphia, Pa., 19112, (888) 825-5249, Research Triangle Park, N.C. 27709/Phone: (919) 483-2100.

Facebook: https://www.facebook.com/gsk

Twitter: @GSKUS

http://www.gsk.com

Google

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$23,758	$26,391	-10.0
B-to-B magazine	205	1,399	-85.4
Newspaper	3,023	3,325	-9.1
National newspaper	24	7,249	-99.7
Spanish-language newspaper	6	6	-12.5
Network TV	319,104	198,806	60.5
Spot TV	3,297	1,122	193.8
Syndicated TV	19,490	NA	NA
Cable TV networks	94,089	43,356	117.0
Spanish-language network TV	8,620	NA	NA
Network radio	451	4	NA
National spot radio	928	1,596	-41.9
Local radio	379	721	-47.4
Outdoor	8,540	8,231	3.8
Internet (display only)	85,967	108,999	-21.1
Measured media	567,879	401,204	41.5
Unmeasured spending	706,426	811,662	-13.0
Total	1,274,304	1,212,866	5.1

Media spending by brand	2013	2012	% chg
Google	362,959	339,295	7.0
YouTube	13,026	5,379	142.2

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Google (Nasdaq: GOOG)
Worldwide	2013	2012	% chg
Sales	$59,825	$50,175	19.2
Earnings	12,920	10,737	20.3

Geographic sales	2013	2012	% chg
Rest of world	27,419	21,801	25.8
U.S.	26,768	23,502	13.9
United Kingdom	5,638	4,872	15.7
Division sales	2013	2012	% chg
Google (advertising and other)	55,550	46,039	20.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Google/1600 Amphitheatre Pkwy, Mountain View, Calif. 94043/Phone: (650) 253-0000.

Facebook: https://www.facebook.com/google

Twitter: @google

http://www.google.com

Hershey Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$7,441	$327	NA
Sunday magazine	1,731	374	NA
B-to-B magazine	451	696	-35.2
Newspaper	67	44	52.3
National newspaper	70	1	NA
FSI (freestanding inserts)	16,439	15,423	6.6
Network TV	83,809	104,526	-19.8
Spot TV	4,076	6,154	-33.8
Syndicated TV	190,983	134,186	42.3
Cable TV networks	317,249	251,755	26.0
Spanish-language network TV	39,482	19,595	101.5
Network radio	96	81	18.4
National spot radio	NA	9	NA
Local radio	3,296	2,545	29.5
Outdoor	2,664	2,618	1.7
Internet (display only)	148	650	-77.3
Measured media	667,999	538,986	23.9
Total	667,999	538,986	23.9

Media spending by brand	2013	2012	% chg
Hershey	243,734	229,712	6.1
Reese's	95,010	83,173	14.2
Jolly Rancher	61,937	28,067	120.7
Kit Kat	53,941	38,549	39.9
Twizzlers	33,558	28,631	17.2
Ice Breakers	32,774	31,260	4.8
Brookside	29,462	124	NA
York	23,636	22,445	5.3
Almond Joy, Mounds	23,512	19,704	19.3
PayDay	23,374	21,377	9.3
Rolo	21,562	13,660	57.8

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Hershey Co. (NYSE: HSY)
Worldwide	2013	2012	% chg
Sales	$7,146	$6,644	7.6
Earnings	820	661	24.1

Geographic sales	2013	2012	% chg
U.S.	5,960	5,575	6.9
International	1,186	1,070	10.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Hershey Co./100 Crystal A Dr., Hershey, Pa. 17033-0810/Phone: (717) 534-4200.

Facebook: https://www.facebook.com/hersheys

http://www.thehersheycompany.com/

Home Depot

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$27,032	$28,528	-5.2
B-to-B magazine	725	965	-24.8
Local magazine	NA	482	NA
Spanish-language magazine	192	346	-44.5
Newspaper	12,343	15,713	-21.4
National newspaper	1,042	1,470	-29.1
Spanish-language newspaper	745	1,015	-26.6
FSI (freestanding inserts)	NA	154	NA
Network TV	120,823	107,693	12.2
Spot TV	6,635	7,011	-5.4
Syndicated TV	11,473	8,768	30.9
Cable TV networks	83,786	88,410	-5.2
Spanish-language network TV	38,513	42,944	-10.3
Network radio	59,209	70,898	-16.5
National spot radio	9,312	13,253	-29.7
Local radio	45,199	52,034	-13.1
Outdoor	316	336	-6.0
Internet (display only)	37,146	42,400	-12.4
Measured media	454,491	482,421	-5.8
Unmeasured spending	317,217	255,201	24.3
Total	771,708	737,622	4.6

Media spending by brand	2013	2012	% chg
Home Depot	453,253	479,847	-5.5

SALES & EARNINGS ($ in millions; for fiscal year ended 2/2/2014 and comparable prior year)
Home Depot (NYSE: HD)
Worldwide	2013	2012	% chg
Sales	$78,812	$74,754	5.4
Earnings	5,385	4,535	18.7

Geographic sales	2013	2012	% chg
U.S.	70,312	66,354	6.0
Rest of world	8,500	8,400	1.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Home Depot/2455 Paces Ferry Rd., NW, Atlanta, Ga. 30339/Phone: (770) 433-8211.

Facebook: https://www.facebook.com/homedepot

Twitter: @HomeDepot

http://www.homedepot.com

Honda Motor Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$81,839	$113,586	-27.9
Sunday magazine	2,572	3,907	-34.2
B-to-B magazine	3,845	2,559	50.3
Local magazine	28	4	NA
Newspaper	3,673	4,223	-13.0
National newspaper	11,124	6,058	83.6
Spanish-language newspaper	70	226	-69.0
Network TV	203,821	277,794	-26.6
Spot TV	169,861	240,047	-29.2
Syndicated TV	NA	11	NA
Cable TV networks	104,701	113,586	-7.8
Spanish-language network TV	18,237	17,766	2.7
Network radio	4,329	4,522	-4.3
National spot radio	1,713	304	NA
Local radio	5,025	15,214	-67.0
Outdoor	3,240	5,984	-45.9
Internet (display only)	48,222	54,292	-11.2
Measured media	662,300	860,080	-23.0
Unmeasured spending	405,926	471,551	-13.9
Total	1,068,225	1,331,632	-19.8

Media spending by brand	2013	2012	% chg
Honda	492,060	695,589	-29.3
Acura	170,070	164,378	3.5

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2014 and comparable prior year)
Honda Motor Co. (NYSE: HMC)
Worldwide	2013	2012	% chg
Sales	$118,306	$119,523	-1.0
Earnings	5,735	4,442	29.1

Geographic sales	2013	2012	% chg
North America	59,639	58,771	1.5
Japan	41,880	47,111	-11.1
Asia	28,241	27,898	1.2
Other	10,245	10,846	-5.5
Europe	7,744	7,769	-0.3
Division sales	2013	2012	% chg
Automobile	91,671	93,281	-1.7
Motorcycles	16,619	16,208	2.5
Financial Services Business	6,974	6,637	5.1
Power Products & other	3,039	3,395	-10.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Honda Motor Co./2-1-1, Minami-Aoyama, Minato-ku, Tokyo, Japan 107-8556/Phone: 81-3-3423-1111. Honda Motor Co./American Honda Motor Co., 1919 Torrance Blvd., Torrance, Calif. 90501/Phone: (310) 783-2000.

Facebook: https://www.facebook.com/honda

Twitter: @Honda

http://world.honda.com

Hyundai Motor Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$19,629	$33,395	-41.2
B-to-B magazine	663	1,302	-49.1
Local magazine	8	NA	NA
Spanish-language magazine	NA	21	NA
Newspaper	555	1,533	-63.8
National newspaper	143	2,599	-94.5
Spanish-language newspaper	1	4	-69.0
Network TV	116,344	112,063	3.8
Spot TV	21,359	7,549	182.9
Syndicated TV	8,264	5,608	47.4
Cable TV networks	87,278	74,834	16.6
Spanish-language network TV	9,235	13,911	-33.6
Network radio	185	NA	NA
National spot radio	1	49	-98.6
Local radio	4,275	3,784	13.0
Outdoor	551	1,189	-53.6
Internet (display only)	20,323	32,782	-38.0
Measured media	288,813	290,624	-0.6
Unmeasured spending	185,346	181,499	2.1
Total	474,158	472,123	0.4

Media spending by brand	2013	2012	% chg
Hyundai	288,813	290,624	-0.6

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2012 and comparable prior year)
Hyundai Motor Co. (PINK: HYMTF)
Worldwide	2013	2012	% chg
Sales	$80,323	$75,178	6.8
Earnings	8,274	8,064	2.6

Geographic sales	2013	2012	% chg
South Korea	35,664	34,403	3.7
North America	23,595	21,994	7.3
Europe	12,949	12,326	5.1
Asia	5,921	6,086	-2.7
Consolidation adjustments	2,194	369	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Hyundai Motor Co./12 Heolleung-ro, Seocho-Gu, Seoul, South Korea 137-938/Phone: 02-2-3464-1114. Hyundai Motor Co./Hyundai Motor Co. America, 10550 Talbert Ave., Fountain Valley, Calif. 92708/Phone: (714) 965-3000.

Facebook: https://facebook.com/hyundai

Twitter: @Hyundai

http://worldwide.hyundai.com

IAC (IAC/InterActiveCorp)

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	NA	$849	NA
B-to-B magazine	79	136	-42.0
Newspaper	37	11	NA
National newspaper	NA	215	NA
Network TV	5,350	4,889	9.4
Spot TV	2,366	1,738	36.1
Syndicated TV	7,889	26,348	-70.1
Cable TV networks	78,833	68,157	15.7
Network radio	1,578	473	NA
National spot radio	51	41	24.3
Local radio	969	2,392	-59.5
Outdoor	630	1,577	-60.0
Internet (display only)	47,882	67,493	-29.1
Measured media	145,663	174,319	-16.4
Unmeasured spending	425,009	369,135	15.1
Total	570,672	543,454	5.0

Media spending by brand	2013	2012	% chg
Match.com	76,654	94,724	-19.1
Vimeo	18,608	3,180	NA
OurTime.com	13,074	8,699	50.3

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
IAC (IAC/InterActiveCorp) (Nasdaq: IACI)
Worldwide	2013	2012	% chg
Sales	$3,023	$2,801	7.9
Earnings	284	161	76.5

Division sales	2013	2012	% chg
Search & Applications	1,605	1,466	9.5
Match Group	805	714	12.8
eCommerce	422	431	-2.2
Media	191	164	16.7
Inter-segment elimination	-1	-1	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
IAC (IAC/InterActiveCorp)/555 W. 18th St., New York, N.Y. 10011/Phone: (212) 314-7300.

Facebook: https://www.facebook.com/iacinteractive

http://www.iac.com

IBM Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$22,043	$23,047	-4.4
Sunday magazine	79	79	0.0
B-to-B magazine	7,838	15,697	-50.1
Local magazine	25	NA	NA
Spanish-language magazine	14	55	-75.0
Newspaper	2	60	-96.3
National newspaper	8,314	6,802	22.2
Network TV	29,532	33,293	-11.3
Spot TV	38	28	37.5
Syndicated TV	10	10	5.3
Cable TV networks	17,111	25,308	-32.4
Network radio	2,260	3,284	-31.2
National spot radio	98	NA	NA
Local radio	2,686	1,916	40.2
Outdoor	6,460	6,545	-1.3
Internet (display only)	21,931	26,461	-17.1
Measured media	118,440	142,583	-16.9
Unmeasured spending	333,113	322,128	3.4
Total	451,553	464,711	-2.8

Media spending by brand	2013	2012	% chg
IBM	116,092	141,152	-17.8

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
IBM Corp. (NYSE: IBM)
Worldwide	2013	2012	% chg
Sales	$99,751	$104,507	-4.6
Earnings	16,483	16,604	-0.7

Geographic sales	2013	2012	% chg
Other	55,871	57,540	-2.9
U.S.	34,809	36,270	-4.0
Japan	9,071	10,697	-15.2
Division sales	2013	2012	% chg
Services	57,655	59,453	-3.0
Sales	40,049	43,014	-6.9
Financing	2,047	2,040	0.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
IBM Corp./1 New Orchard Rd., Armonk, N.Y. 10504/Phone: (914) 499-1900.

Facebook: https://www.facebook.com/ibm

Twitter: @IBM

http://www.ibm.com

J.C. Penney Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$32,499	$49,863	-34.8
B-to-B magazine	201	110	82.6
Newspaper	45,317	63,533	-28.7
National newspaper	1,762	4,502	-60.9
Spanish-language newspaper	1,305	0	NA
FSI (freestanding inserts)	1,950	2,475	-21.2
Network TV	146,049	191,145	-23.6
Spot TV	2,763	1,775	55.7
Syndicated TV	76,625	92,328	-17.0
Cable TV networks	62,480	47,105	32.6
Spanish-language network TV	35,180	38,758	-9.2
Network radio	6,837	4,083	67.5
National spot radio	404	366	10.4
Local radio	8,119	5,798	40.0
Outdoor	1,767	1,161	52.3
Internet (display only)	7,741	5,828	32.8
Measured media	430,997	508,828	-15.3
Unmeasured spending	492,003	426,172	15.4
Total	923,000	935,000	-1.3

Media spending by brand	2013	2012	% chg
JCPenney	429,047	505,256	-15.1

SALES & EARNINGS ($ in millions; for fiscal year ended 2/1/2014 and comparable prior year)
J.C. Penney Co. (NYSE: JCP)
Worldwide	2013	2012	% chg
Sales	$11,859	$12,985	-8.7
Earnings	-1,388	-985	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
J.C. Penney Co./6501 Legacy Dr., Plano, Texas 75024/Phone: (972) 431-1000.

Facebook: https://www.facebook.com/jcp

Twitter: @jcpenney

http://www.jcpenney.com

Johnson & Johnson

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$260,218	$214,437	21.3
Sunday magazine	13,375	8,661	54.4
B-to-B magazine	4,128	1,260	NA
Spanish-language magazine	563	416	35.4
Newspaper	12,669	6,454	96.3
National newspaper	2,644	369	NA
Spanish-language newspaper	29	11	165.5
FSI (freestanding inserts)	48,097	46,210	4.1
Network TV	269,022	201,487	33.5
Spot TV	12,995	7,953	63.4
Syndicated TV	145,529	150,316	-3.2
Cable TV networks	173,645	170,022	2.1
Spanish-language network TV	34,039	17,825	91.0
Network radio	5,016	945	NA
National spot radio	592	889	-33.4
Local radio	5,303	2,622	102.2
Outdoor	623	1,377	-54.8
Internet (display only)	45,657	31,016	47.2
Measured media	1,034,141	862,270	19.9
Unmeasured spending	840,795	777,893	8.1
Total	1,874,936	1,640,163	14.3

Media spending by brand	2013	2012	% chg
Neutrogena	203,669	126,377	61.2
Aveeno	126,978	116,065	9.4
Tylenol	89,274	25,305	NA
Xarelto	86,839	28,686	NA
Zyrtec	71,340	57,716	23.6
Johnson & Johnson	65,788	33,767	94.8
Listerine	54,768	56,082	-2.3
Acuvue	38,969	40,768	-4.4
Roc	28,497	37,087	-23.2
Motrin	20,346	3,888	NA
Lactaid	19,856	12,506	58.8
Stelara	18,095	20,991	-13.8
Clean & Clear	17,414	29,140	-40.2
Splenda	16,438	19,241	-14.6
Sudafed	15,681	17	NA
Rogaine	14,713	14,971	-1.7
Neosporin	11,753	24,205	-51.4
Band-Aid	10,301	10,807	-4.7
DePuy	10,124	12,352	-18.0

SALES & EARNINGS ($ in millions; for fiscal year ended 12/29/2013 and comparable prior year)
Johnson & Johnson (NYSE: JNJ)
Worldwide	2013	2012	% chg
Sales	$71,312	$67,224	6.1
Earnings	13,831	10,853	27.4

Geographic sales	2013	2012	% chg
U.S.	31,910	29,830	7.0
Europe	18,599	16,945	9.8
Asia-Pacific, Africa	13,382	13,242	1.1
Western Hemisphere excl. U.S.	7,421	7,207	3.0
Division sales	2013	2012	% chg
Medical devices & diagnostics	28,490	27,426	3.9
Pharmaceutical	28,125	25,351	10.9
Consumer	14,697	14,447	1.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Johnson & Johnson/1 Johnson & Johnson Plaza, New Brunswick, N.J. 08933/Phone: (732) 524-0400.

Facebook: https://www.facebook.com/jnj

Twitter: @JNJNews

http://www.jnj.com

JPMorgan Chase & Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$45,001	$46,221	-2.6
Sunday magazine	NA	5,109	NA
B-to-B magazine	797	1,463	-45.6
Local magazine	877	479	83.0
Spanish-language magazine	65	81	-19.9
Newspaper	10,440	16,827	-38.0
National newspaper	7,021	10,474	-33.0
Spanish-language newspaper	107	813	-86.8
Network TV	51,459	59,841	-14.0
Spot TV	75,665	93,281	-18.9
Syndicated TV	25	1,957	-98.7
Cable TV networks	98,193	93,503	5.0
Network radio	NA	572	NA
National spot radio	9,167	8,480	8.1
Local radio	11,208	10,745	4.3
Outdoor	32,975	48,305	-31.7
Internet (display only)	59,178	46,143	28.2
Measured media	402,176	444,293	-9.5
Unmeasured spending	1,476,641	1,642,570	-10.1
Total	1,878,817	2,086,862	-10.0

Media spending by brand	2013	2012	% chg
Chase	376,536	386,992	-2.7
JP Morgan	19,678	52,145	-62.3

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
JPMorgan Chase & Co. (NYSE: JPM)
Worldwide	2013	2012	% chg
Sales	$96,606	$97,031	-0.4
Earnings	17,923	21,284	-15.8

Geographic sales	2013	2012	% chg
North American (substantially U.S.)	72,602	78,576	-7.6
Europe, Middle East & Africa	15,585	10,522	48.1
Asia & Pacific	6,168	5,605	10.0
Latin American and the Caribbean	2,251	2,328	-3.3
Division sales	2013	2012	% chg
Consumer & Community Banking	46,026	49,884	-7.7
Corporate & Investment Bank	34,225	34,326	-0.3
Asset Management	11,320	9,946	13.8
Commericial Banking	6,973	6,825	2.2
Corporate/Private Equity	1,254	-1,091	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
JPMorgan Chase & Co./270 Park Ave., New York, N.Y. 10017/Phone: (212) 270-6000.

Facebook: https://www.facebook.com/jpmorgancommunity

http://www.jpmorganchase.com

Kellogg Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$147,654	$140,942	4.8
Sunday magazine	6,075	11,881	-48.9
B-to-B magazine	583	619	-5.8
Local magazine	NA	8	NA
Spanish-language magazine	518	777	-33.3
Newspaper	27	776	-96.5
Spanish-language newspaper	37	NA	NA
FSI (freestanding inserts)	13,453	14,393	-6.5
Network TV	121,287	155,608	-22.1
Spot TV	5,285	6,074	-13.0
Syndicated TV	50,041	47,064	6.3
Cable TV networks	216,490	193,944	11.6
Spanish-language network TV	43,440	48,438	-10.3
Network radio	896	5	NA
National spot radio	159	1,662	-90.4
Local radio	296	1,488	-80.1
Outdoor	59	9	NA
Internet (display only)	35,646	42,188	-15.5
Measured media	641,946	665,875	-3.6
Unmeasured spending	50,784	34,273	48.2
Total	692,730	700,148	-1.1

Media spending by brand	2013	2012	% chg
Special K	135,455	141,160	-4.0
Mini-Wheats	64,761	67,122	-3.5
Eggo	49,814	47,190	5.6
Keebler	42,443	17,226	146.4
Frosted Flakes	38,046	50,227	-24.3
Kellogg	32,871	25,995	26.5
Kashi	31,687	57,345	-44.7
Pop-Tarts	31,181	32,972	-5.4
Pringles	29,459	21,861	34.8
Cheez-It	29,327	26,001	12.8
Raisin Bran	28,816	13,243	117.6
Nutri-Grain	25,780	20,541	25.5
Rice Krispies	21,025	25,732	-18.3
Krave	20,911	20,351	2.8
Froot Loops	11,871	12,611	-5.9
Morningstar Farms	11,726	14,215	-17.5

SALES & EARNINGS ($ in millions; for fiscal year ended 12/28/2013 and comparable prior year)
Kellogg Co. (NYSE: K)
Worldwide	2013	2012	% chg
Sales	$14,792	$14,197	4.2
Earnings	1,807	961	88.0

Geographic sales	2013	2012	% chg
U.S.	9,060	8,875	2.1
Rest of World	5,732	5,322	7.7
Division sales	2013	2012	% chg
U.S. Snacks	3,534	3,400	3.9
U.S. Morning Foods	3,465	3,533	-1.9
Europe	2,860	2,527	13.2
North America Other	1,515	1,485	2.0
U.S. Specialty	1,202	1,121	7.2
Latin America	1,195	1,121	6.6
Asia Pacific	1,021	1,010	1.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kellogg Co./1 Kellogg Square, Battle Creek, Mich. 49016/Phone: (269) 961-2000.

Twitter: @KelloggCompany

http://www.kelloggcompany.com

Kia Motors Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$11,310	$13,610	-16.9
B-to-B magazine	569	483	18.0
Local magazine	35	24	45.4
Spanish-language magazine	12	25	-53.8
Newspaper	1,633	474	NA
National newspaper	3,792	3,330	13.9
Spanish-language newspaper	0	0	0.0
Network TV	160,528	143,464	11.9
Spot TV	52,113	77,157	-32.5
Syndicated TV	24,511	34,998	-30.0
Cable TV networks	110,371	89,773	22.9
Spanish-language network TV	26,869	15,521	73.1
Network radio	NA	500	NA
National spot radio	20	1	NA
Local radio	294	448	-34.5
Outdoor	1,094	1,344	-18.6
Internet (display only)	10,781	11,925	-9.6
Measured media	403,931	393,078	2.8
Unmeasured spending	184,648	243,681	-24.2
Total	588,580	636,759	-7.6

Media spending by brand	2013	2012	% chg
Kia	403,931	393,078	2.8

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2012 and comparable prior year)
Kia Motors Corp. (PINK: KIMTF)
Worldwide	2013	2012	% chg
Sales	$43,790	$42,046	4.1
Earnings	0	3,440	NA

Geographic sales	2013	2012	% chg
North America	16,376	14,952	9.5
South Korea	15,939	15,784	1.0
Europe	11,371	10,499	8.3
Other	756	811	-6.8

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kia Motors Corp./231 Yangjae-dong, Seocho-gu, Seoul, South Korea 137-938/Phone: 82-2-3464-1114. Kia Motors Corp./Kia Motors America, 111 Peters Canyon Rd., Irvine, Calif. 92606/Phone: (949) 468-4800.

Facebook: https://www.facebook.com/kia

Twitter: @Kia

http://www.kia.com

Kimberly-Clark Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$48,944	$63,071	-22.4
Sunday magazine	6,123	10,795	-43.3
B-to-B magazine	223	178	25.1
Spanish-language magazine	2,195	1,610	36.4
Newspaper	5	NA	NA
Spanish-language newspaper	NA	12	NA
FSI (freestanding inserts)	40,965	50,283	-18.5
Network TV	65,299	75,232	-13.2
Spot TV	3,845	6,439	-40.3
Syndicated TV	52,211	64,041	-18.5
Cable TV networks	63,614	50,399	26.2
Spanish-language network TV	14,009	12,906	8.5
Network radio	190	440	-56.9
National spot radio	40	262	-84.8
Local radio	99	493	-80.0
Outdoor	66	48	37.1
Internet (display only)	17,260	18,825	-8.3
Measured media	315,086	355,036	-11.3
Unmeasured spending	81,459	59,405	37.1
Total	396,545	414,441	-4.3

Media spending by brand	2013	2012	% chg
Huggies	80,806	69,471	16.3
Cottonelle	46,266	41,473	11.6
Kleenex	27,312	31,850	-14.2
Depend	24,881	13,590	83.1
Scott	23,825	28,151	-15.4
Pull-Ups	18,785	24,488	-23.3
Kotex	18,633	39,231	-52.5
Viva	16,252	16,256	0.0
Poise	14,094	30,310	-53.5

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Kimberly-Clark Corp. (NYSE: KMB)
Worldwide	2013	2012	% chg
Sales	$21,152	$21,063	0.4
Earnings	2,221	1,828	21.5

Geographic sales	2013	2012	% chg
North America	10,795	10,777	0.2
Asia, Latin America and other	8,118	7,851	3.4
Europe	2,988	3,247	-8.0
Intergeographic	-749	-812	NA
Division sales	2013	2012	% chg
Personal care	9,536	9,576	-0.4
Consumer tissue	6,637	6,527	1.7
K-C Professional	3,323	3,283	1.2
Health Care	1,618	1,622	-0.2
Corporate and other	38	55	-30.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kimberly-Clark Corp./351 Phelps Dr., Irving, Texas 75038/Phone: (972) 281-1200.

Facebook: https://www.facebook.com/kimberlyclarkcorp

Twitter: @KCCorp

http://www.kimberly-clark.com

Kohl's Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$9,235	$11,432	-19.2
Sunday magazine	225	NA	NA
B-to-B magazine	141	55	156.1
Local magazine	24	25	-4.4
Spanish-language magazine	NA	43	NA
Newspaper	94,791	92,830	2.1
National newspaper	3,941	7,398	-46.7
Spanish-language newspaper	3,439	3,216	6.9
Network TV	134,940	137,485	-1.9
Spot TV	5,725	11,962	-52.1
Syndicated TV	11,140	14,240	-21.8
Cable TV networks	34,780	30,071	15.7
Spanish-language network TV	11,287	10,518	7.3
Network radio	8,160	11,061	-26.2
National spot radio	2,104	4,005	-47.5
Local radio	5,299	10,570	-49.9
Outdoor	903	741	21.8
Internet (display only)	20,502	15,500	32.3
Measured media	346,635	361,153	-4.0
Unmeasured spending	838,365	801,848	4.6
Total	1,185,000	1,163,000	1.9

Media spending by brand	2013	2012	% chg
Kohl's	346,635	361,153	-4.0

SALES & EARNINGS ($ in millions; for fiscal year ended 2/1/2014 and comparable prior year)
Kohl's Corp. (NYSE: KSS)
Worldwide	2013	2012	% chg
Sales	$19,031	$19,279	-1.3
Earnings	889	986	-9.8

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kohl's Corp./N56 W17000 Ridgewood Dr., Menomonee Falls, Wis. 53051/Phone: (262) 703-7000.

Facebook: https://www.facebook.com/kohls

Twitter: @Kohls

http://www.kohls.com

Kraft Foods Group

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$255,648	$136,754	86.9
Sunday magazine	3,607	13,739	-73.7
B-to-B magazine	1,516	2,006	-24.4
Spanish-language magazine	206	401	-48.5
Newspaper	35	283	-87.8
National newspaper	243	926	-73.8
FSI (freestanding inserts)	42,421	49,246	-13.9
Network TV	128,343	188,569	-31.9
Spot TV	19,226	6,076	NA
Syndicated TV	9,666	22,877	-57.7
Cable TV networks	172,375	150,008	14.9
Spanish-language network TV	37,581	53,060	-29.2
Network radio	265	NA	NA
National spot radio	4,276	906	NA
Local radio	4,203	1,213	NA
Outdoor	656	201	NA
Internet (display only)	35,885	35,704	0.5
Measured media	716,151	661,967	8.2
Total	716,151	661,967	8.2

Media spending by brand	2013	2012	% chg
Kraft	154,717	160,091	-3.4
Oscar Mayer	91,423	105,782	-13.6
Crystal Light	66,287	38,114	73.9
Jell-O	49,493	15,001	NA
Lunchables	46,622	49,805	-6.4
Planters	36,609	15,361	138.3
Miracle Whip	35,704	16,991	110.1
Philadelphia	34,078	68,921	-50.6
Gevalia	26,444	22,201	19.1
Kool-Aid	25,341	7,923	NA
Mio	24,308	38,652	-37.1
Capri Sun	20,476	28,374	-27.8
Cracker Barrel	17,003	11,987	41.8
Cool Whip	12,760	6,890	85.2

SALES & EARNINGS ($ in millions; for fiscal year ended 12/28/2013 and comparable prior year)
Kraft Foods Group (Nasdaq: KRFT)
Worldwide	2013	2012	% chg
Sales	$18,218	$18,271	-0.3
Earnings	2,715	1,642	65.3

Geographic sales	2013	2012	% chg
U.S.	15,676	15,752	-0.5
Canada	2,302	2,306	-0.2
Exports	240	213	12.7
Division sales	2013	2012	% chg
Cheese	3,925	3,829	2.5
Refrigerated Meals	3,334	3,280	1.6
Beverages	2,681	2,718	-1.4
Meals and Desserts	2,305	2,311	-0.3
Enhancers and snack nuts	2,101	2,220	-5.4
Canada	2,037	2,010	1.3
Other business	1,835	1,903	-3.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kraft Foods Group/3 Lakes Dr., Northfield, Ill. 60093-2753/Phone: (847) 646-2000.

Facebook: https://www.facebook.com/kraft

Twitter: @kraftfoods

http://www.kraftfoodsgroup.com

Kroger Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$4,644	$2,844	63.3
B-to-B magazine	214	242	-11.5
Local magazine	48	231	-79.1
Newspaper	42,889	42,853	0.1
National newspaper	398	702	-43.3
Spanish-language newspaper	218	207	5.4
FSI (freestanding inserts)	3,854	4,326	-10.9
Network TV	89	NA	NA
Spot TV	81,203	71,958	12.8
Cable TV networks	31	3,977	-99.2
National spot radio	1,536	1,650	-6.9
Local radio	39,402	42,053	-6.3
Outdoor	13,487	11,781	14.5
Internet (display only)	6,507	8,003	-18.7
Measured media	194,521	190,827	1.9
Unmeasured spending	392,479	362,928	8.1
Total	587,000	553,756	6.0

Media spending by brand	2013	2012	% chg
Kroger	111,600	103,217	8.1
Fred Meyer	16,118	16,380	-1.6
King Soopers	15,113	9,417	60.5
Fry's (food stores)	12,676	12,915	-1.8
Ralphs	10,815	16,234	-33.4

SALES & EARNINGS ($ in millions; for fiscal year ended 2/1/2014 and comparable prior year)
Kroger Co. (NYSE: KR)
Worldwide	2013	2012	% chg
Sales	$98,375	$96,619	1.8
Earnings	1,519	1,497	1.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Kroger Co./1014 Vine St., Cincinnati, Ohio 45202-1100/Phone: (513) 762-4000.

Facebook: https://www.facebook.com/kroger

Twitter: @kroger

http://www.kroger.com

L Brands

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	NA	$1,716	NA
Newspaper	34	35	-2.8
Network TV	41,870	44,528	-6.0
Spot TV	1,959	611	NA
Syndicated TV	6,159	3,698	66.5
Cable TV networks	13,040	11,178	16.7
Network radio	NA	75	NA
National spot radio	74	NA	NA
Local radio	26	7	NA
Outdoor	37	76	-52.0
Internet (display only)	1,182	1,635	-27.7
Measured media	64,380	63,559	1.3
Unmeasured spending	336,769	349,821	-3.7
Total	401,148	413,380	-3.0

Media spending by brand	2013	2012	% chg
Victoria's Secret	62,966	61,568	2.3

SALES & EARNINGS ($ in millions; for fiscal year ended 2/1/2014 and comparable prior year)
L Brands (NYSE: LB)
Worldwide	2013	2012	% chg
Sales	$10,773	$10,459	3.0
Earnings	903	753	19.9

Geographic sales	2013	2012	% chg
U.S.	9,561	9,399	1.7
International	1,212	1,060	14.3
Division sales	2013	2012	% chg
Victoria's Secret	6,681	6,574	1.6
Bath & Body Works	2,932	2,902	1.0
Other	1,160	983	18.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
L Brands/3 Limited Pkwy., Columbus, Ohio 43230/Phone: (614) 415-7000.

Twitter: @L_Brands

http://www.lb.com

L'Oreal

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$862,870	$795,498	8.5
Sunday magazine	214	118	81.8
B-to-B magazine	2,115	3,525	-40.0
Local magazine	35	6	NA
Spanish-language magazine	7,652	1,532	NA
Newspaper	491	980	-49.8
National newspaper	1,687	883	90.9
Spanish-language newspaper	1	5	-75.9
FSI (freestanding inserts)	43,029	39,310	9.5
Network TV	203,302	264,006	-23.0
Spot TV	11,450	12,312	-7.0
Syndicated TV	151,924	119,381	27.3
Cable TV networks	211,829	191,984	10.3
Spanish-language network TV	83,614	59,991	39.4
Network radio	NA	179	NA
Local radio	848	836	1.4
Outdoor	1,524	1,899	-19.7
Internet (display only)	22,614	17,136	32.0
Measured media	1,605,198	1,509,581	6.3
Unmeasured spending	730,185	730,074	0.0
Total	2,335,384	2,239,654	4.3

Media spending by brand	2013	2012	% chg
L'Oreal Paris	592,350	534,193	10.9
Maybelline New York	339,207	342,162	-0.9
Garnier	268,096	265,830	0.9
Lancome	130,150	113,717	14.5
Clarisonic	49,351	51,553	-4.3
Ralph Lauren	46,287	49,744	-6.9
Armani	45,080	34,616	30.2
Essie	31,307	30,210	3.6
Yves St. Laurent	18,686	22,312	-16.2

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
L'Oreal (EPA: OR)
Worldwide	2013	2012	% chg
Sales	$30,519	$28,889	5.6
Earnings	3,934	2,870	37.0

Geographic sales	2013	2012	% chg
New Markets	11,735	10,975	6.9
Western Europe	9,940	9,516	4.4
North America	7,793	7,425	5.0
Division sales	2013	2012	% chg
Consumer Products	14,442	13,778	4.8
L'Oreal Luxury	7,791	7,161	8.8
Professional Products	3,950	3,862	2.3
Active Cosmetics	2,128	1,965	8.3
Body Shop Branch	1,110	1,100	1.0
Dermatology Branch	1,098	1,024	7.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
L'Oreal/41, Rue Martre, Clichy, France 92117/Phone: 33-1-47-56-70-00. L'Oreal/575 Fifth Ave., New York, N.Y. 10017/Phone: (212) 818-1500.

Facebook: https://www.facebook.com/pages/LOreal-USA-Corporate/268763679829571

Twitter: @LOrealUSA

http://www.loreal.com

Lowe's Cos.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$18,557	$19,022	-2.4
B-to-B magazine	35	150	-76.4
Spanish-language magazine	9	38	-77.2
Newspaper	18,474	13,961	32.3
National newspaper	199	504	-60.5
Spanish-language newspaper	423	920	-54.0
FSI (freestanding inserts)	175	51	NA
Network TV	151,199	145,240	4.1
Spot TV	5,210	7,096	-26.6
Syndicated TV	24	311	-92.1
Cable TV networks	116,151	99,387	16.9
Spanish-language network TV	22,999	27,564	-16.6
Network radio	5,724	26,419	-78.3
National spot radio	621	2,335	-73.4
Local radio	10,041	27,122	-63.0
Outdoor	149	61	143.9
Internet (display only)	10,541	13,913	-24.2
Measured media	360,530	384,093	-6.1
Unmeasured spending	430,159	406,919	5.7
Total	790,690	791,012	0.0

Media spending by brand	2013	2012	% chg
Lowe's	339,804	367,739	-7.6
Orchard Hardware	10,430	8,539	22.1

SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2014 and comparable prior year)
Lowe's Cos. (NYSE: LOW)
Worldwide	2013	2012	% chg
Sales	$53,417	$50,521	5.7
Earnings	2,286	1,959	16.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Lowe's Cos./1000 Lowe's Blvd., Mooresville, N.C. 28117/Phone: (704) 758-1000.

Facebook: https://www.facebook.com/lowes

Twitter: @Lowes

http://www.lowes.com

LVMH Moet Hennessy Louis Vuitton

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$278,635	$258,374	7.8
Sunday magazine	3,530	3,572	-1.2
B-to-B magazine	967	922	4.9
Local magazine	1,401	1,235	13.4
Spanish-language magazine	167	355	-52.9
Newspaper	4,904	3,739	31.2
National newspaper	35,336	32,513	8.7
Spanish-language newspaper	8	10	-23.5
Network TV	12,183	15,729	-22.5
Spot TV	1,583	1,925	-17.8
Syndicated TV	6,361	4,821	31.9
Cable TV networks	27,567	22,769	21.1
Spanish-language network TV	709	1,041	-31.9
National spot radio	62	266	-76.7
Local radio	104	213	-51.3
Outdoor	5,017	6,486	-22.6
Internet (display only)	3,891	4,618	-15.7
Measured media	382,423	358,586	6.6
Unmeasured spending	635,502	599,694	6.0
Total	1,017,925	958,280	6.2

Media spending by brand	2013	2012	% chg
Christian Dior	111,092	91,248	21.7
Louis Vuitton	62,019	57,253	8.3
Sephora	26,140	32,944	-20.7
Bulgari	25,474	26,306	-3.2
Tag Heuer	22,477	19,919	12.8
Donna Karan	22,431	21,602	3.8
Celine	16,161	7,446	117.1
Marc Jacobs	16,004	12,152	31.7
Hennessy	15,923	16,189	-1.6
Givenchy	13,476	12,200	10.5
Fendi	10,594	11,301	-6.3

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
LVMH Moet Hennessy Louis Vuitton (EPA: MC)
Worldwide	2013	2012	% chg
Sales	$38,717	$36,143	7.1
Earnings	5,243	5,027	4.3

Geographic sales	2013	2012	% chg
Rest of Asia	11,615	10,154	14.4
U.S.	8,905	8,218	8.4
Rest of Europe	7,356	7,016	4.9
France	4,259	3,996	6.6
Other	3,872	3,721	4.1
Japan	2,710	3,039	-10.8
Division sales	2013	2012	% chg
Fashion & Leather Goods	13,126	12,766	2.8
Selective Retailing	11,872	10,133	17.2
Wine & Spirits	5,561	5,321	4.5
Perfums & Cosmetics	4,937	4,647	6.3
Watches & Jewelry	3,698	3,647	1.4
Other and holding companies	-477	-370	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
LVMH Moet Hennessy Louis Vuitton/22 Avenue Montaigne, Paris, France 75008/Phone: 33-1-44-13-22-22. LVMH Moet Hennessy Louis Vuitton/19 E. 57th St., New York, N.Y. 10022/Phone: (212) 931-2700.

Facebook: https://www.facebook.com/lvmh

Twitter: @LVMH

http://www.lvmh.com

Macy's

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$80,544	$73,174	10.1
Sunday magazine	3,480	3,839	-9.4
B-to-B magazine	161	160	0.6
Local magazine	1,831	2,121	-13.7
Spanish-language magazine	629	587	7.2
Newspaper	363,283	390,288	-6.9
National newspaper	33,411	37,435	-10.7
Spanish-language newspaper	3,484	4,232	-17.7
Network TV	131,239	118,489	10.8
Spot TV	14,248	18,094	-21.3
Syndicated TV	28,766	25,449	13.0
Cable TV networks	63,787	65,443	-2.5
Spanish-language network TV	27,645	28,807	-4.0
Network radio	22,031	28,618	-23.0
National spot radio	12,542	7,377	70.0
Local radio	24,093	22,087	9.1
Outdoor	6,161	6,109	0.8
Internet (display only)	19,717	20,158	-2.2
Measured media	837,053	852,467	-1.8
Unmeasured spending	785,947	701,533	12.0
Total	1,623,000	1,554,000	4.4

Media spending by brand	2013	2012	% chg
Macy's	759,169	772,529	-1.7
Bloomingdale's	72,093	73,172	-1.5

SALES & EARNINGS ($ in millions; for fiscal year ended 2/1/2014 and comparable prior year)
Macy's (NYSE: M)
Worldwide	2013	2012	% chg
Sales	$27,931	$27,686	0.9
Earnings	1,486	1,335	11.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Macy's/7 W. Seventh St., Cincinnati, Ohio 45202/Phone: (513) 579-7000.

Facebook: https://www.facebook.com/macys

Twitter: @Macys

http://www.macysinc.com

Mars Inc.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$213,117	$162,227	31.4
Sunday magazine	14,043	5,861	139.6
B-to-B magazine	1,340	1,316	1.8
Local magazine	48	36	34.0
Spanish-language magazine	2,201	1,089	102.2
Newspaper	148	442	-66.6
National newspaper	199	324	-38.5
Spanish-language newspaper	NA	7	NA
FSI (freestanding inserts)	16,380	16,986	-3.6
Network TV	104,163	107,600	-3.2
Spot TV	4,635	2,401	93.1
Syndicated TV	22,975	31,023	-25.9
Cable TV networks	182,996	157,394	16.3
Spanish-language network TV	62,741	42,214	48.6
Network radio	2,627	3,394	-22.6
National spot radio	1,669	864	93.2
Local radio	4,375	3,336	31.2
Outdoor	265	142	86.9
Internet (display only)	58,497	56,070	4.3
Measured media	692,418	592,725	16.8
Unmeasured spending	69,437	59,440	16.8
Total	761,855	652,165	16.8

Media spending by brand	2013	2012	% chg
M&M's	157,959	114,273	38.2
Wrigley	120,926	117,847	2.6
Iams	90,471	69,952	29.3
Snickers	86,803	86,919	-0.1
Twix	37,776	28,211	33.9
Pedigree	34,561	49,222	-29.8
Cesar	29,211	28,818	1.4
Milky Way	27,598	20,681	33.4
Dove (chocolate)	27,195	28,487	-4.5
Nutro	23,846	20,864	14.3
Skittles	23,364	11,516	102.9
Sheba	20,682	0	NA
Starburst	20,133	16,555	21.6
Eukanuba	15,143	7,907	91.5
Altoids	13,825	0	NA
Uncle Ben's	11,951	11,164	7.0
Temptations	11,320	15,112	-25.1

SALES & EARNINGS ($ in millions)
Worldwide	2013	2012	% chg
Sales	$33,000	$33,000	0.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Mars Inc./6885 Elm St., McLean, Va. 22101/Phone: (703) 821-4900.

Facebook: https://www.facebook.com/mars

Twitter: @MarsGlobal

http://www.mars.com

Mattel

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$5,096	$26,001	-80.4
Sunday magazine	NA	466	NA
B-to-B magazine	52	NA	NA
Local magazine	141	41	NA
Spanish-language magazine	2,617	1,359	92.6
Newspaper	2,924	3,523	-17.0
National newspaper	75	228	-67.0
Spanish-language newspaper	NA	3	NA
FSI (freestanding inserts)	305	256	19.3
Network TV	12,058	19,133	-37.0
Spot TV	604	445	35.7
Syndicated TV	NA	923	NA
Cable TV networks	104,259	117,197	-11.0
Network radio	77	70	10.4
National spot radio	1,814	1,761	3.0
Local radio	835	1,065	-21.6
Outdoor	325	83	NA
Internet (display only)	4,917	6,150	-20.0
Measured media	136,100	178,704	-23.8
Unmeasured spending	278,050	224,868	23.7
Total	414,150	403,572	2.6

Media spending by brand	2013	2012	% chg
Fisher-Price	54,799	76,784	-28.6
American Girl	19,863	17,586	12.9
Mattel	18,050	29,423	-38.7
Barbie	13,404	20,108	-33.3
Disney	11,264	10,506	7.2

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Mattel (NYSE: MAT)
Worldwide	2013	2012	% chg
Sales	$6,485	$6,421	1.0
Earnings	904	776	16.4

Geographic sales	2013	2012	% chg
U.S.	3,580	3,610	-0.8
Europe	1,807	1,685	7.2
Latin America	1,012	1,008	0.3
Asia Pacific	459	433	6.2
Rest of world	260	317	-17.9
Division sales	2013	2012	% chg
International	3,278	3,126	4.9
North America	3,181	3,330	-4.5
American Girl Brands	659	596	10.5
Sales adjustments	-633	-632	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Mattel/333 Continental Blvd., El Segundo, Calif. 90245-5012/Phone: (310) 252-2000.

Facebook: https://www.facebook.com/Mattel

Twitter: @Mattel

http://www.mattel.com

McDonald's Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$43,009	$28,569	50.5
Sunday magazine	NA	2,512	NA
B-to-B magazine	89	81	10.2
Local magazine	74	139	-46.7
Spanish-language magazine	482	284	69.6
Newspaper	1,502	1,600	-6.1
National newspaper	2,057	1,510	36.2
Spanish-language newspaper	374	361	3.6
FSI (freestanding inserts)	23	23	-1.3
Network TV	307,593	322,123	-4.5
Spot TV	157,688	156,615	0.7
Syndicated TV	36,894	44,140	-16.4
Cable TV networks	148,991	136,887	8.8
Spanish-language network TV	86,617	84,569	2.4
Network radio	1,211	1,234	-1.9
National spot radio	3,229	3,280	-1.5
Local radio	71,790	70,003	2.6
Outdoor	84,941	75,919	11.9
Internet (display only)	29,008	26,049	11.4
Measured media	975,571	955,900	2.1
Unmeasured spending	458,669	467,821	-2.0
Total	1,434,240	1,423,720	0.7

Media spending by brand	2013	2012	% chg
McDonald's	975,548	955,873	2.1

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
McDonald's Corp. (NYSE: MCD)
Worldwide	2013	2012	% chg
Sales	$28,106	$27,567	2.0
Earnings	5,586	5,465	2.2

Geographic sales	2013	2012	% chg
Europe	11,300	10,827	4.4
U.S.	8,851	8,814	0.4
Asia, Pacific, Middle East, Africa	6,477	6,391	1.3
Other	1,477	1,535	-3.7
Division sales	2013	2012	% chg
U.S. systemwide sales	35,856	35,593	0.7
Sales by Company-operated Restaurants	18,875	18,603	1.5
Revenue from franchised restaurants	9,231	8,964	3.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. Systemwide sales from Technomic. See methodology.

Headquarters
McDonald's Corp./2111 McDonald's Dr., Oak Brook, Ill. 60523/Phone: (630) 623-3000.

Facebook: https://www.facebook.com/mcdonalds

Twitter: @McDonalds

http://www.aboutmcdonalds.com/mcd.html

Merck & Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$159,717	$128,508	24.3
Sunday magazine	44,921	53,476	-16.0
B-to-B magazine	1,470	1,454	1.1
Local magazine	NA	9	NA
Spanish-language magazine	126	79	59.1
Newspaper	11,004	45,275	-75.7
Spanish-language newspaper	49	747	-93.5
FSI (freestanding inserts)	24,196	20,447	18.3
Network TV	96,626	115,097	-16.0
Spot TV	11,113	10,192	9.0
Syndicated TV	81,362	66,121	23.1
Cable TV networks	106,243	119,449	-11.1
Spanish-language network TV	8,330	5,410	54.0
Network radio	1	373	-99.8
National spot radio	201	513	-60.9
Local radio	349	926	-62.3
Outdoor	21	262	-92.1
Internet (display only)	57,342	41,579	37.9
Measured media	603,071	609,916	-1.1
Unmeasured spending	432,856	598,064	-27.6
Total	1,035,928	1,207,980	-14.2

Media spending by brand	2013	2012	% chg
Merck	75,091	64,885	15.7
Gardasil	51,851	44,909	15.5
Zostavax	48,051	60,701	-20.8
NuvaRing	47,762	26,300	81.6
Dulera	45,255	47,646	-5.0
Januvia	42,142	60,603	-30.5
Nexplanon	35,447	80	NA
Nasonex	27,115	51,137	-47.0

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Merck & Co. (NYSE: MRK)
Worldwide	2013	2012	% chg
Sales	$44,033	$47,267	-6.8
Earnings	4,517	6,299	-28.3

Geographic sales	2013	2012	% chg
U.S.	18,246	20,392	-10.5
Europe, Middle East & Africa	13,140	12,990	1.2
Japan	4,044	5,102	-20.7
Asia Pacific	3,845	3,775	1.9
Other	1,555	1,619	-4.0
Division sales	2013	2012	% chg
Pharmaceutical	37,437	40,601	-7.8
All other	6,596	6,666	-1.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Merck & Co./One Merck Dr., Whitehouse Station, N.J. 08889/Phone: (908) 423-1000.

Facebook: https://www.facebook.com/merckbewell

Twitter: @Merck

http://www.merck.com

Microsoft Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$120,177	$51,311	134.2
Sunday magazine	1,658	2,793	-40.6
B-to-B magazine	5,768	9,632	-40.1
Local magazine	NA	28	NA
Newspaper	13,030	5,144	153.3
National newspaper	23,669	9,943	138.1
Spanish-language newspaper	23	NA	NA
FSI (freestanding inserts)	211	44	NA
Network TV	473,961	342,026	38.6
Spot TV	10,257	2,032	NA
Syndicated TV	3,065	157	NA
Cable TV networks	197,271	99,605	98.1
Spanish-language network TV	22,414	11,087	102.2
Network radio	NA	1,258	NA
National spot radio	5,568	4,366	27.5
Local radio	2,040	2,515	-18.9
Outdoor	29,892	24,618	21.4
Internet (display only)	94,811	65,406	45.0
Measured media	1,003,814	631,963	58.8
Unmeasured spending	807,470	495,366	63.0
Total	1,811,284	1,127,329	60.7

Media spending by brand	2013	2012	% chg
Microsoft	621,836	495,379	25.5
Nokia	221,741	12,775	NA
Bing	65,341	47,543	37.4
Xbox	41,728	36,489	14.4
Outlook	29,176	0	NA
Microsoft games	10,089	0	NA

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2013 and comparable prior year)
Microsoft Corp. (Nasdaq: MSFT)
Worldwide	2013	2012	% chg
Sales	$77,849	$73,723	5.6
Earnings	21,863	16,978	28.8

Geographic sales	2013	2012	% chg
U.S.	41,344	38,846	6.4
Rest of World	36,505	34,877	4.7
Division sales	2013	2012	% chg
Microsoft Office Systems	22,995	22,299	3.1
Windows operating systems for computing devices	17,529	17,320	1.2
Server products and tools	15,408	14,232	8.3
Xbox 360 platform	7,100	8,045	-11.7
Other	7,058	4,670	51.1
Consulting and product supoort services	4,372	3,976	10.0
Advertising	3,387	3,181	6.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Microsoft Corp./1 Microsoft Way, Redmond, Wash. 98052-6399/Phone: (425) 882-8080.

Facebook: https://www.facebook.com/microsoft

Twitter: @Microsoft

http://www.microsoft.com

Nestle

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$143,043	$153,595	-6.9
Sunday magazine	4,025	5,104	-21.1
B-to-B magazine	1,687	1,541	9.5
Local magazine	211	146	44.7
Spanish-language magazine	120	119	1.0
Newspaper	9,960	2,465	NA
National newspaper	760	1,453	-47.7
Spanish-language newspaper	63	NA	NA
FSI (freestanding inserts)	60,235	58,133	3.6
Network TV	156,081	165,956	-6.0
Spot TV	43,202	30,295	42.6
Syndicated TV	80,863	95,713	-15.5
Cable TV networks	239,903	199,016	20.5
Spanish-language network TV	32,376	33,807	-4.2
Network radio	3,332	4,006	-16.8
National spot radio	1,949	2,844	-31.5
Local radio	2,635	4,671	-43.6
Outdoor	2,050	1,973	3.9
Internet (display only)	30,621	51,265	-40.3
Measured media	813,116	812,103	0.1
Unmeasured spending	131,360	NA	NA
Total	944,475	812,103	16.3

Media spending by brand	2013	2012	% chg
Purina	154,389	152,032	1.6
Gerber	70,572	84,496	-16.5
Nespresso	47,770	36,554	30.7
Nestle	43,802	60,686	-27.8
DiGiorno	36,874	46,544	-20.8
Stouffer's	36,457	27,613	32.0
Coffee-mate	34,388	22,796	50.9
Fancy Feast	31,320	25,229	24.1
Tidy Cats	30,396	23,099	31.6
Lean Cuisine	29,968	32,858	-8.8
Friskies	29,653	32,041	-7.5
Hot Pockets	25,838	13,501	91.4
Galderma	21,025	28,692	-26.7
Haagen-Dazs	18,295	12,390	47.7
Carnation	16,958	23,473	-27.8
Skinny Cow	16,883	17,006	-0.7
Boost	13,676	9,446	44.8
Nescafe	12,414	11,844	4.8
Edy's	11,486	21,295	-46.1
Dreyer's	11,376	7,843	45.0

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Nestle (PINK: NSRGY)
Worldwide	2013	2012	% chg
Sales	$99,485	$95,741	3.9
Earnings	11,041	10,687	3.3

Geographic sales	2013	2012	% chg
Rest of world and unallocated	36,718	36,033	1.9
U.S.	25,189	24,826	1.5
Greater China region	7,144	5,461	30.8
France	6,022	5,910	1.9
Brazil	5,523	5,393	2.4
Germany	3,585	3,421	4.8
Mexico	3,432	3,382	1.5
United Kingdom	3,049	2,913	4.6
Philippines	2,602	2,198	18.4
Italy	2,265	2,315	-2.1
Canada	2,228	2,285	-2.5
Switzerland	1,632	1,605	1.7
Division sales	2013	2012	% chg
Powdered and Liquid Beverages	22,125	21,607	2.4
Milk products and Ice Cream	18,737	18,508	1.2
Prepared dishes and cooking aids	15,298	15,360	-0.4
Nutrition and Healthcare	12,781	10,390	23.0
PetCare	12,133	11,535	5.2
Confectionary	11,101	11,142	-0.4
Water	7,312	7,200	1.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Nestle/Ave. Nestle 55, Vevey, Switzerland CH-1800/Phone: 41-21-924-1111. Nestle USA/800 N. Brand Blvd., Glendale, Calif. 91203/Phone: (818) 549-6000.

Facebook: https://www.facebook.com/nestle

Twitter: @Nestle

http://www.nestle.com

Nike

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$12,570	$19,017	-33.9
B-to-B magazine	158	402	-60.7
Local magazine	18	18	0.0
Spanish-language magazine	137	176	-22.4
Newspaper	300	192	56.0
National newspaper	463	NA	NA
Spanish-language newspaper	11	NA	NA
Network TV	23,969	62,176	-61.5
Spot TV	165	110	49.5
Cable TV networks	16,704	21,596	-22.7
National spot radio	345	175	96.9
Local radio	121	92	31.8
Outdoor	2,196	1,427	54.0
Internet (display only)	7,123	10,127	-29.7
Measured media	64,278	115,508	-44.4
Unmeasured spending	1,085,241	884,234	22.7
Total	1,149,519	999,741	15.0

Media spending by brand	2013	2012	% chg
Nike	58,791	110,330	-46.7

SALES & EARNINGS ($ in millions; for fiscal year ended 5/31/2014 and comparable prior year)
Nike (NYSE: NKE)
Worldwide	2013	2012	% chg
Sales	$25,313	$23,331	8.5
Earnings	2,485	2,223	11.8

Geographic sales	2013	2012	% chg
North American	10,387	8,839	17.5
Western Europe	4,128	4,144	-0.4
Emerging markets	3,718	3,410	9.0
Other businesses	2,500	2,298	8.8
Greater China	2,453	2,539	-3.4
Central and Eastern Europe	1,287	1,200	7.3
Japan	791	835	-5.3
Global Brand Divisions	117	111	5.4
Corporate	-68	-46	NA
Division sales	2013	2012	% chg
Footwear	14,539	13,428	8.3
Apparel	6,820	6,336	7.6
Other businesses	2,500	2,298	8.8
Equipment	1,405	1,204	16.7
Global brand division	117	111	5.4
Corporate	-68	-46	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Nike/1 Bowerman Dr., Beaverton, Ore. 97005/Phone: (503) 671-6453.

Facebook: https://www.facebook.com/nike

Twitter: @Nike

http://www.nikebiz.com

Nissan Motor Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$45,898	$64,989	-29.4
B-to-B magazine	1,100	746	47.5
Local magazine	145	124	16.7
Spanish-language magazine	1,132	1,121	1.0
Newspaper	4,225	8,977	-52.9
National newspaper	515	910	-43.4
Spanish-language newspaper	92	62	48.4
Network TV	239,624	227,946	5.1
Spot TV	252,067	236,185	6.7
Syndicated TV	5,761	3,909	47.4
Cable TV networks	194,620	143,167	35.9
Spanish-language network TV	36,786	26,403	39.3
Network radio	747	1,482	-49.6
National spot radio	709	411	72.5
Local radio	21,201	12,153	74.5
Outdoor	17,818	10,333	72.4
Internet (display only)	39,642	37,071	6.9
Measured media	862,082	775,986	11.1
Unmeasured spending	392,508	351,277	11.7
Total	1,254,590	1,127,263	11.3

Media spending by brand	2013	2012	% chg
Nissan	644,718	569,476	13.2
Infiniti	217,364	206,510	5.3

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2014 and comparable prior year)
Nissan Motor Co. (TYO: 7201)
Worldwide	2013	2012	% chg
Sales	$104,720	$105,722	-0.9
Earnings	3,886	4,128	-5.8

Geographic sales	2013	2012	% chg
U.S.	35,975	33,521	7.3
Japan	20,751	23,040	-9.9
Europe	16,646	16,613	0.2
Asia	12,146	14,897	-18.5
Rest of world	11,850	13,549	-12.5
Rest of North America	7,352	6,570	11.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Nissan Motor Co./1-1, Takashima 1-chome, Nishi-ku, Yokohama-shi, Kanagawa, Japan 220-8686/Phone: 81-45-523-5523. Nissan Motor Co./Nissan North America, One Nissan Way, Franklin, Tenn. 37067/Phone: (615) 725-1000.

Facebook: https://www.facebook.com/nissanusa

Twitter: @NissanUSA

http://www.nissan-global.com/EN

PepsiCo

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$125,351	$87,937	42.5
Sunday magazine	6,807	6,773	0.5
B-to-B magazine	1,239	2,333	-46.9
Local magazine	25	24	7.2
Spanish-language magazine	14	54	-74.3
Newspaper	1,112	4,970	-77.6
National newspaper	286	972	-70.6
Spanish-language newspaper	18	77	-76.1
FSI (freestanding inserts)	8,487	11,602	-26.8
Network TV	249,225	301,469	-17.3
Spot TV	28,960	28,608	1.2
Syndicated TV	27,733	18,390	50.8
Cable TV networks	324,078	279,152	16.1
Spanish-language network TV	29,100	16,990	71.3
Network radio	3,586	9,814	-63.5
National spot radio	7,475	7,406	0.9
Local radio	21,092	23,754	-11.2
Outdoor	24,053	20,415	17.8
Internet (display only)	28,808	29,368	-1.9
Measured media	887,449	850,105	4.4
Unmeasured spending	327,675	270,117	21.3
Total	1,215,123	1,120,222	8.5

Media spending by brand	2013	2012	% chg
Pepsi	225,015	249,997	-10.0
Gatorade	169,062	101,372	66.8
Quaker	99,091	77,288	28.2
Tropicana	65,062	62,899	3.4
Lay's	53,550	53,877	-0.6
Mountain Dew	50,397	46,663	8.0
Tostitos	46,041	42,238	9.0
Doritos	40,667	41,417	-1.8
Cheetos	32,677	27,052	20.8
Muller	21,166	5,267	NA
Stacy's	18,483	17,074	8.3
Ruffles	14,897	14,716	1.2
Lipton	13,108	19,961	-34.3
Propel	11,371	12,846	-11.5

SALES & EARNINGS ($ in millions; for fiscal year ended 12/28/2013 and comparable prior year)
PepsiCo (NYSE: PEP)
Worldwide	2013	2012	% chg
Sales	$66,415	$65,492	1.4
Earnings	6,740	6,214	8.5

Geographic sales	2013	2012	% chg
U.S.	33,626	33,348	0.8
Rest of world	16,389	16,070	2.0
Russia	4,908	4,861	1.0
Mexico	4,347	3,955	9.9
Canada	3,195	3,290	-2.9
United Kingdom	2,115	2,102	0.6
Brazil	1,835	1,866	-1.7
Division sales	2013	2012	% chg
PepsiCo Americas Beverages (PAB)	21,068	21,408	-1.6
Frito-Lay North America (FLNA)	14,126	13,574	4.1
Europe	13,752	13,441	2.3
Latin American Food & Snack (LAF)	8,350	7,780	7.3
Asia, Middle East & Africa	6,507	6,653	-2.2
Quaker Foods North America (QFNA)	2,612	2,636	-0.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
PepsiCo/700 Anderson Hill Rd., Purchase, N.Y. 10577/Phone: (914) 253-2000.

Facebook: https://www.facebook.com/pepsico

Twitter: @PepsiCo

http://www.pepsico.com

Pfizer

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$344,175	$301,776	14.0
Sunday magazine	15,045	44,448	-66.2
B-to-B magazine	2,122	1,606	32.1
Spanish-language magazine	100	220	-54.5
Newspaper	93	4,189	-97.8
National newspaper	2,226	143	NA
Spanish-language newspaper	NA	304	NA
FSI (freestanding inserts)	13,765	16,475	-16.5
Network TV	312,430	218,436	43.0
Spot TV	4,782	4,481	6.7
Syndicated TV	175,980	108,495	62.2
Cable TV networks	212,065	148,983	42.3
Spanish-language network TV	11,645	15,438	-24.6
Network radio	1,182	4,150	-71.5
National spot radio	NA	15	NA
Local radio	1,747	4,942	-64.7
Outdoor	265	175	51.8
Internet (display only)	60,043	48,324	24.3
Measured media	1,157,664	922,600	25.5
Unmeasured spending	438,378	449,624	-2.5
Total	1,596,042	1,372,224	16.3

Media spending by brand	2013	2012	% chg
Lyrica	187,349	149,932	25.0
Viagra	176,225	109,675	60.7
Celebrex	152,674	129,352	18.0
Xeljanz	97,521	2	NA
Advil	93,319	91,169	2.4
Chantix	90,271	64,020	41.0
Toviaz	61,843	220	NA
Pristiq	54,389	37,676	44.4
Centrum	37,280	73,862	-49.5
Quillivant XR	37,037	391	NA
Estring	30,822	15,479	99.1
Robitussin	23,945	21,319	12.3
Premarin	22,625	27,180	-16.8
Relpax	18,610	17,517	6.2
Emergen-C	18,434	16,768	9.9
ThermaCare	12,175	10,392	17.2

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Pfizer (NYSE: PFE)
Worldwide	2013	2012	% chg
Sales	$51,584	$54,657	-5.6
Earnings	22,003	14,570	51.0

Geographic sales	2013	2012	% chg
U.S.	20,274	21,313	-4.9
Developed Europe	11,739	12,545	-6.4
Emerging markets	11,225	10,843	3.5
Developed rest of world	8,346	9,956	-16.2
Division sales	2013	2012	% chg
Established Products and Emerging Markets	19,672	20,195	-2.6
Specialty Care and Oncology	14,934	15,461	-3.4
Primary care	13,272	15,558	-14.7
Consumer Healthcare	3,342	3,212	4.0
Other	364	231	57.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Pfizer/235 E. 42nd St., New York, N.Y. 10017/Phone: (212) 733-2323.

Facebook: https://www.facebook.com/pfizer

Twitter: @pfizer

http://www.pfizer.com

Procter & Gamble Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$1,056,489	$914,991	15.5
Sunday magazine	5,540	15,068	-63.2
B-to-B magazine	3,719	2,609	42.6
Local magazine	15	39	-62.3
Spanish-language magazine	17,118	13,431	27.5
Newspaper	13,860	16,688	-16.9
National newspaper	2,953	4,031	-26.7
Spanish-language newspaper	339	262	29.5
FSI (freestanding inserts)	262,826	274,071	-4.1
Network TV	518,733	549,916	-5.7
Spot TV	33,409	49,089	-31.9
Syndicated TV	168,241	187,628	-10.3
Cable TV networks	874,169	728,222	20.0
Spanish-language network TV	258,094	176,352	46.4
Network radio	167	776	-78.5
National spot radio	6,699	5,297	26.5
Local radio	4,620	2,972	55.4
Outdoor	4,661	4,484	3.9
Internet (display only)	234,424	195,022	20.2
Measured media	3,466,075	3,140,946	10.4
Unmeasured spending	1,524,945	1,688,763	-9.7
Total	4,991,020	4,829,708	3.3

Media spending by brand	2013	2012	% chg
Crest	274,639	191,928	43.1
Olay	247,973	252,659	-1.9
CoverGirl	215,116	261,343	-17.7
Gillette	184,929	182,425	1.4
DayQuil, NyQuil, ZzzQuil	158,355	116,860	35.5
Febreze	157,067	131,802	19.2
Swiffer	153,331	128,764	19.1
Pantene	143,790	116,664	23.3
Tide	127,804	130,692	-2.2
Bounty	117,313	98,216	19.4
Charmin	96,874	72,314	34.0
Procter & Gamble	95,172	106,725	-10.8
Pampers	82,286	56,311	46.1
Vidal Sassoon	72,907	0	NA
Secret	67,488	41,732	61.7
Prilosec OTC	61,217	86,939	-29.6
Always	60,083	37,676	59.5
Clairol	58,170	54,457	6.8
Gain	55,388	46,144	20.0
Downy	51,418	36,312	41.6
Duracell	49,549	67,525	-26.6
Dolce & Gabbana	47,001	60,186	-21.9
Dawn	45,823	48,262	-5.1
Mr. Clean	42,911	36,088	18.9
Tampax	41,764	44,197	-5.5
Cascade	41,451	36,154	14.7
Old Spice	40,843	25,417	60.7
Head & Shoulders	40,058	60,519	-33.8
Oral-B	38,534	41,256	-6.6
Herbal Essences	37,280	21,327	74.8
Gucci	29,853	35,090	-14.9
Luvs	21,440	9,571	124.0
Puffs	18,947	20,212	-6.3
Align	13,729	11,011	24.7
Metamucil	13,236	4,284	NA
Bounce	11,292	4,582	146.5
Scope	10,060	4,827	108.4

SALES & EARNINGS ($ in millions; for fiscal year ended 6/30/2013 and comparable prior year)
Procter & Gamble Co. (NYSE: PG)
Worldwide	2013	2012	% chg
Sales	$84,167	$83,680	0.6
Earnings	11,312	10,756	5.2

Geographic sales	2013	2012	% chg
U.S.	30,300	29,500	2.7
Western Europe	15,150	15,899	-4.7
Asia	15,150	15,062	0.6
Rest of world	12,625	11,715	7.8
Latin America	8,417	8,368	0.6
Rest of North America	2,525	3,135	-19.5
Division sales	2013	2012	% chg
Fabric and home care	27,448	27,254	0.7
Beauty	19,956	20,318	-1.8
Baby care and family care	16,790	16,493	1.8
Health care	12,830	12,421	3.3
Grooming	8,038	8,339	-3.6
Corporate	-895	-1,145	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Procter & Gamble Co./1 Procter & Gamble Plaza, Cincinnati, Ohio 45202/Phone: (513) 983-1100.

Facebook: https://www.facebook.com/proctergamble

Twitter: @ProcterGamble

http://www.pg.com

Progressive Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$44,764	$40,084	11.7
Sunday magazine	3,214	3,355	-4.2
B-to-B magazine	1,374	796	72.7
Local magazine	4	59	-92.5
Newspaper	1,939	1,661	16.7
National newspaper	1,339	1,566	-14.5
Spanish-language newspaper	13	2	NA
Network TV	87,743	88,055	-0.4
Spot TV	41,196	25,676	60.4
Syndicated TV	71,924	68,237	5.4
Cable TV networks	217,051	166,434	30.4
Spanish-language network TV	1,275	NA	NA
Network radio	11,040	15,518	-28.9
National spot radio	243	NA	NA
Local radio	9,931	9,851	0.8
Outdoor	1,518	1,346	12.8
Internet (display only)	92,341	77,427	19.3
Measured media	586,910	500,066	17.4
Unmeasured spending	8,465	25,908	-67.3
Total	595,375	525,974	13.2

Media spending by brand	2013	2012	% chg
Progressive	586,910	500,062	17.4

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Progressive Corp. (NYSE: PGR)
Worldwide	2013	2012	% chg
Sales	$18,171	$17,084	6.4
Earnings	1,165	902	29.2

Division sales	2013	2012	% chg
Personal Insurance Lines (Agency)	8,602	8,104	6.1
Personal Insurance Lines (Direct)	6,740	6,264	7.6
Commercial Automotive Insurance	1,762	1,649	6.8
Investments	740	750	-1.3
Fees and other revenue	292	282	3.5
Service Businesses	40	36	9.7
Other indemnity	0	1	-77.8
Gains (losses) on extinguishment of debt	-4	-2	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Progressive Corp./6300 Wilson Mills Rd., Mayfield Village, Ohio 44143/Phone: (440) 461-5000.

Facebook: https://www.facebook.com/progressive

Twitter: @Progressive

http://www.progressive.com

RB (Reckitt Benckiser Group)

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$76,308	$91,872	-16.9
Sunday magazine	NA	3,871	NA
B-to-B magazine	833	920	-9.4
Newspaper	1	14	-93.5
FSI (freestanding inserts)	32,815	35,163	-6.7
Network TV	46,557	53,629	-13.2
Spot TV	11,475	23,396	-51.0
Syndicated TV	95,884	127,276	-24.7
Cable TV networks	124,142	114,965	8.0
Network radio	1,893	6,096	-68.9
National spot radio	10	504	-98.0
Local radio	1,758	4,592	-61.7
Outdoor	15	NA	NA
Internet (display only)	16,543	13,849	19.5
Measured media	408,233	476,146	-14.3
Unmeasured spending	113,231	NA	NA
Total	521,464	476,146	9.5

Media spending by brand	2013	2012	% chg
Lysol	65,996	87,346	-24.4
Mucinex	60,887	92,438	-34.1
Finish	28,987	29,806	-2.7
Air Wick	24,373	28,585	-14.7
Airborne	19,237	17,397	10.6
Delsym	17,050	18,012	-5.3
Clearasil	13,887	14,185	-2.1
Turn to Help	13,163	1,451	NA
Resolve	11,530	19,751	-41.6
Rid-X	10,209	11,577	-11.8

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
RB (Reckitt Benckiser Group) (LON: RB)
Worldwide	2013	2012	% chg
Sales	$15,716	$15,165	3.6
Earnings	2,721	2,893	-5.9

Geographic sales	2013	2012	% chg
Europe and North America (ENA)	7,940	7,415	7.1
Latin America, North Asia, South East Asia, and Australia and New Zealand (LAPAC)	3,929	3,689	6.5
Russia and CIS, Middle East, North Africa, Turkey and Sub-Saharan Africa (RUMEA)	2,122	2,226	-4.7
RB Pharmaceuticals	1,216	1,327	-8.4
Food	509	509	-0.1
Division sales	2013	2012	% chg
Hygiene	6,001	5,836	2.8
Health	4,120	3,278	25.7
Home	3,089	3,116	-0.9
RB Pharmaceuticals	1,216	1,327	-8.4
Portfolio brands	781	1,098	-28.9
Food	509	509	-0.1

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
RB (Reckitt Benckiser Group)/103-105 Bath Rd., Slough, Berkshire, United Kingdom SL1 3UH/Phone: 44-1753-217-800. RB (Reckitt Benckiser Group)/Morris Corporate Center IV, 399 Interpace Pkwy., Parsippany, N.J. 07054/Phone: (973) 404-2600.

Twitter: @discoverRB

http://www.rb.com

SABMiller (MillerCoors)

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$11,496	$6,881	67.1
B-to-B magazine	558	694	-19.6
Local magazine	312	286	9.1
Spanish-language magazine	61	90	-32.7
Newspaper	3,129	2,785	12.4
National newspaper	199	NA	NA
Spanish-language newspaper	229	308	-25.7
FSI (freestanding inserts)	473	NA	NA
Network TV	151,888	159,534	-4.8
Spot TV	9,789	12,116	-19.2
Syndicated TV	154	1,026	-85.0
Cable TV networks	145,916	113,174	28.9
Spanish-language network TV	73,109	52,837	38.4
Network radio	NA	646	NA
National spot radio	21	175	-87.8
Local radio	8,006	9,507	-15.8
Outdoor	36,783	40,078	-8.2
Internet (display only)	8,548	6,456	32.4
Measured media	450,672	406,594	10.8
Unmeasured spending	443,228	490,006	-9.5
Total	893,900	896,600	-0.3

Media spending by brand	2013	2012	% chg
Miller	180,651	201,806	-10.5
Coors	166,988	174,736	-4.4
Redd's	31,748	81	NA
MillerCoors	20,888	9,773	113.7
Blue Moon	18,903	9,421	100.7
Leinenkugel's	18,131	3,334	NA

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2014 and comparable prior year)
SABMiller (MillerCoors) (LON: SAB)
Worldwide	2013	2012	% chg
Sales	$34,084	$34,487	-1.2
Earnings	3,865	3,796	1.8

Geographic sales	2013	2012	% chg
Latin America	7,812	7,821	-0.1
Europe	6,045	5,767	4.8
Asia Pacific	5,451	5,685	-4.1
South Africa	5,376	6,006	-10.5
North America	5,342	5,355	-0.2
Africa	4,058	3,853	5.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
SABMiller (MillerCoors)/1 Stanhope Gate, London, England W1K 1AF/Phone: 44 20 7659 0100. SABMiller (MillerCoors)/250 S. Wacker Dr., Chicago, Ill. 60606/Phone: (312) 496-2700.

Twitter: @SABMiller

http://www.sabmiller.com

Samsung Electronics Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$38,872	$31,126	24.9
B-to-B magazine	3,200	4,916	-34.9
Local magazine	NA	77	NA
Spanish-language magazine	31	27	15.6
Newspaper	3,225	3,874	-16.8
National newspaper	17,595	5,614	213.4
FSI (freestanding inserts)	64	105	-39.5
Network TV	340,179	326,559	4.2
Spot TV	2,385	21,513	-88.9
Syndicated TV	NA	590	NA
Cable TV networks	99,892	103,123	-3.1
Spanish-language network TV	14,129	NA	NA
Network radio	809	324	150.0
National spot radio	9,145	2,688	240.2
Local radio	237	493	-51.9
Outdoor	32,266	52,374	-38.4
Internet (display only)	51,962	40,584	28.0
Measured media	613,990	593,986	3.4
Unmeasured spending	1,086,563	814,306	33.4
Total	1,700,553	1,408,292	20.8

Media spending by brand	2013	2012	% chg
Samsung	613,675	593,662	3.4

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Samsung Electronics Co. (PINK: SSNLF)
Worldwide	2013	2012	% chg
Sales	$210,397	$178,982	17.6
Earnings	28,037	21,222	32.1

Geographic sales	2013	2012	% chg
Americas	63,833	51,765	23.3
Europe	48,464	44,073	10.0
Asia and Africa	40,201	32,110	25.2
China	36,939	25,063	47.4
South Korea	20,961	25,970	-19.3
Division sales	2013	2012	% chg
Information Technology & Mobile Communications	127,712	94,202	35.6
Consumer Electronics	46,287	45,484	1.8
Semiconductor	34,442	31,049	10.9
DP	27,450	29,369	-6.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Samsung Electronics Co./Samsung Electronics Building, 1320-10, Seocho 2-dong, Seocho-gu, Seoul, South Korea 137-857/Phone: 82-2-2255-0114. Samsung Electronics Co./85 Challenger Rd., Ridgefield Park, N.J. 07660/Phone: (800) 726-7864.

Facebook: https://www.facebook.com/samsungusa

Twitter: @Samsungtweets

http://www.samsung.com

Sanofi

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$37,103	$39,851	-6.9
Sunday magazine	2,464	NA	NA
B-to-B magazine	3,167	1,308	142.1
Newspaper	71	1,101	-93.6
National newspaper	NA	199	NA
Spanish-language newspaper	4	10	-55.1
Network TV	73,364	84,891	-13.6
Spot TV	11,592	15,686	-26.1
Syndicated TV	113,132	109,214	3.6
Cable TV networks	46,588	39,907	16.7
Spanish-language network TV	17,223	23,350	-26.2
Network radio	5,232	6,426	-18.6
National spot radio	9	785	-98.8
Local radio	6,204	5,052	22.8
Outdoor	517	94	NA
Internet (display only)	11,486	10,428	10.1
Measured media	328,157	338,302	-3.0
Unmeasured spending	170,691	175,968	-3.0
Total	498,848	514,270	-3.0

Media spending by brand	2013	2012	% chg
Allegra	90,818	113,054	-19.7
Gold Bond	46,403	47,869	-3.1
Frontline	36,199	44,286	-18.3
Act	23,923	26,672	-10.3
Icy Hot	23,247	17,265	34.6
Rolaids	17,213	0	NA
Auvi-Q	14,350	7	NA
Selsun	10,849	7,750	40.0

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Sanofi (NYSE: SNY)
Worldwide	2013	2012	% chg
Sales	$43,767	$44,945	-2.6
Earnings	7,882	6,605	19.3

Geographic sales	2013	2012	% chg
Other countries	15,157	16,013	-5.3
Europe	13,952	14,219	-1.9
U.S.	13,858	13,984	-0.9
Other North America	761	729	4.4
Division sales	2013	2012	% chg
Pharmaceuticals	36,195	37,130	-2.5
Vaccines	4,936	5,012	-1.5
Animal Health	2,637	2,802	-5.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Sanofi/54 rue La Boetie, Paris, France 75008/Phone: 33-1-53-77-44-00. Sanofi/55 Corporate Dr., Bridgewater, N.J. 08807-2854/Phone: (800) 981-2491.

Facebook: https://www.facebook.com/sanofius

Twitter: @SanofiUS

http://en.sanofi.com

Sears Holdings Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$13,302	$14,060	-5.4
Sunday magazine	7,653	3,585	113.4
B-to-B magazine	NA	9	NA
Spanish-language magazine	168	414	-59.4
Newspaper	119,850	151,437	-20.9
National newspaper	NA	218	NA
Spanish-language newspaper	7,188	7,470	-3.8
FSI (freestanding inserts)	684	825	-17.0
Network TV	128,466	139,315	-7.8
Spot TV	4,844	2,848	70.1
Syndicated TV	61,389	53,198	15.4
Cable TV networks	150,008	157,408	-4.7
Spanish-language network TV	44,138	43,817	0.7
Network radio	17,191	21,863	-21.4
National spot radio	7,642	11,213	-31.8
Local radio	18,688	21,444	-12.9
Outdoor	441	531	-17.0
Internet (display only)	5,930	7,266	-18.4
Measured media	587,581	636,920	-7.7
Unmeasured spending	713,819	758,980	-6.0
Total	1,301,400	1,395,900	-6.8

Media spending by brand	2013	2012	% chg
Sears	340,964	334,672	1.9
Kmart	209,407	210,450	-0.5
Kenmore	20,936	45,116	-53.6
Craftsman	15,432	43,516	-64.5

SALES & EARNINGS ($ in millions; for fiscal year ended 2/01/2014 and comparable prior year)
Sears Holdings Corp. (Nasdaq: SHLD)
Worldwide	2013	2012	% chg
Sales	$34,701	$0	NA
Earnings	-1,480	0	NA

Division sales	2013	2012	% chg
Sears Domestic	17,711	0	NA
Kmart	13,194	0	NA
Sears Canada	3,796	0	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Sears Holdings Corp./3333 Beverly Rd., Hoffman Estates, Ill. 60179/Phone: (847) 286-2500.

Facebook: https://www.facebook.com/sears

Twitter: @Sears

http://www.searsholdings.com

Sony Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$10,899	$26,201	-58.4
Sunday magazine	118	1,074	-89.0
B-to-B magazine	7,531	9,662	-22.1
Local magazine	373	305	22.1
Newspaper	26,084	39,105	-33.3
National newspaper	13,487	16,915	-20.3
Spanish-language newspaper	331	365	-9.2
FSI (freestanding inserts)	17	49	-65.9
Network TV	151,231	245,478	-38.4
Spot TV	22,133	28,782	-23.1
Syndicated TV	19,901	19,210	3.6
Cable TV networks	189,499	222,148	-14.7
Spanish-language network TV	14,583	15,475	-5.8
Network radio	1,302	1,479	-12.0
National spot radio	10,835	9,084	19.3
Local radio	3,460	2,901	19.3
Outdoor	22,970	29,089	-21.0
Internet (display only)	59,998	49,510	21.2
Measured media	554,749	716,832	-22.6
Unmeasured spending	79,250	102,405	-22.6
Total	633,999	819,237	-22.6

Media spending by brand	2013	2012	% chg
Sony Pictures	398,175	490,683	-18.9
PlayStation	60,009	49,000	22.5
Sony	36,500	81,896	-55.4
DVDs and videos	36,273	67,398	-46.2

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2014 and comparable prior year)
Sony Corp. (NYSE: SNE)
Worldwide	2013	2012	% chg
Sales	$77,595	$82,226	-5.6
Earnings	-1,381	1,127	NA

Geographic sales	2013	2012	% chg
Japan	21,026	26,659	-21.1
Europe	12,670	16,486	-23.1
U.S.	12,106	12,884	-6.0
Other	7,761	10,883	-28.7
Asia Pacific	6,359	9,755	-34.8
China	4,946	5,624	-12.1
Division sales	2013	2012	% chg
Home Entertainment and Sound	12,814	12,025	6.6
Financial Services	8,681	12,156	-28.6
Imaging Products and Solutions	7,559	8,794	-14.0
Game	6,792	6,378	6.5
Devices	6,765	7,066	-4.3
Pictures	6,554	8,859	-26.0
Mobile Products and Communications	6,218	14,762	-57.9
All Other	4,653	6,444	-27.8
Music	4,303	5,224	-17.6
Corporate	-5,077	-6,149	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings Headquarters
Sony Corp./Sony Corp./1-7-1, Konan 1-Chome, Minato-Ku, Tokyo, Japan 108-0075/Phone: 81-3-6748-2111. Sony Corp./Sony Corp. of America/550 Madison Ave., New York, N.Y. 10022/Phone: (212) 833-6800.

Facebook: https://www.facebook.com/sony

Twitter: @Sony

http://www.sony.net

Sprint Corp. [SoftBank Corp.]

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$27,742	$22,087	25.6
Sunday magazine	3,569	5,375	-33.6
B-to-B magazine	3,313	2,842	16.6
Newspaper	63,903	40,960	56.0
National newspaper	40,543	25,885	56.6
Spanish-language newspaper	5,302	1,137	NA
Network TV	282,253	318,129	-11.3
Spot TV	65,892	47,678	38.2
Syndicated TV	18,843	3,534	NA
Cable TV networks	144,418	113,625	27.1
Spanish-language network TV	48,830	56,506	-13.6
Network radio	10,122	4,016	152.0
National spot radio	28,209	20,002	41.0
Local radio	21,387	19,232	11.2
Outdoor	14,086	9,852	43.0
Internet (display only)	164,885	143,703	14.7
Measured media	943,296	834,565	13.0
Unmeasured spending	611,704	565,435	8.2
Total	1,555,000	1,400,000	11.1

Media spending by brand	2013	2012	% chg
Sprint	765,235	637,308	20.1
Virgin Mobile	82,202	63,867	28.7
Boost Mobile	52,389	55,973	-6.4
Assurance Wireless	36,086	47,109	-23.4

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Sprint Corp. [SoftBank Corp.] (NYSE: S)
Worldwide	2013	2012	% chg
Sales	$35,493	$35,345	0.4
Earnings	0	-4,326	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Sprint Corp. [SoftBank Corp.]/6200 Sprint Pkwy., Overland Park, Kan. 66251/Phone: (855) 848-3280.

Facebook: https://www.facebook.com/sprint

Twitter: @sprint

http://www.sprint.com

State Farm Mutual Auto Insurance Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$12,227	$27,408	-55.4
B-to-B magazine	552	122	NA
Local magazine	8	43	-81.9
Spanish-language magazine	312	587	-46.8
Newspaper	6,180	8,914	-30.7
National newspaper	442	1,548	-71.5
Spanish-language newspaper	1,580	1,823	-13.3
Network TV	107,294	114,111	-6.0
Spot TV	11,008	25,746	-57.2
Syndicated TV	34,066	21,137	61.2
Cable TV networks	242,749	173,610	39.8
Spanish-language network TV	84,304	62,389	35.1
Network radio	10,960	14,335	-23.5
National spot radio	6,584	3,094	112.8
Local radio	21,940	23,296	-5.8
Outdoor	9,498	7,692	23.5
Internet (display only)	74,345	110,725	-32.9
Measured media	624,049	596,577	4.6
Unmeasured spending	178,795	181,302	-1.4
Total	802,844	777,878	3.2

Media spending by brand	2013	2012	% chg
State Farm	624,045	596,574	4.6

SALES & EARNINGS ($ in millions)
Worldwide	2013	2012	% chg
Sales	$34,620	$33,210	4.2
Earnings	1,836	1,525	20.4

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
State Farm Mutual Auto Insurance Co./1 State Farm Plaza, Bloomington, Ill. 61710/Phone: (309) 766-2311.

Facebook: https://www.facebook.com/statefarm

Twitter: @StateFarm

http://www.statefarm.com

T-Mobile US [Deutsche Telekom]

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$9,094	$135	NA
B-to-B magazine	98	625	-84.3
Spanish-language magazine	NA	4	NA
Newspaper	57,598	118,435	-51.4
National newspaper	19,224	14,523	32.4
Spanish-language newspaper	2,462	3,653	-32.6
Network TV	209,468	217,451	-3.7
Spot TV	31,754	49,042	-35.3
Syndicated TV	29,549	23,533	25.6
Cable TV networks	128,301	121,778	5.4
Spanish-language network TV	78,964	87,229	-9.5
National spot radio	61,946	48,015	29.0
Local radio	48,815	44,771	9.0
Outdoor	47,329	39,879	18.7
Internet (display only)	77,999	85,545	-8.8
Measured media	802,601	854,618	-6.1
Unmeasured spending	271,900	293,882	-7.5
Total	1,074,500	1,148,500	-6.4

Media spending by brand	2013	2012	% chg
T-Mobile	701,990	749,716	-6.4
MetroPCS	100,201	104,896	-4.5

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
T-Mobile US [Deutsche Telekom] (NYSE: TMUS)
Worldwide	2013	2012	% chg
Sales	$26,158	$24,941	4.9
Earnings	52	-7,297	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
T-Mobile US [Deutsche Telekom]/Deutsche Telekom/Friedrich-Ebert-Allee 140, Bonn, Germany 53113. T-Mobile US [Deutsche Telekom]/12920 SE 38th St., Bellevue, Wash. 98006/Phone: (425) 378-4000.

Facebook: https://www.facebook.com/tmobile

Twitter: @TMobile

http://www.t-mobile.com

Target Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$98,288	$99,884	-1.6
Sunday magazine	118	225	-47.6
B-to-B magazine	169	181	-6.6
Local magazine	220	307	-28.5
Spanish-language magazine	323	431	-25.1
Newspaper	99,840	104,777	-4.7
National newspaper	6,837	6,348	7.7
Spanish-language newspaper	5,963	5,346	11.5
FSI (freestanding inserts)	19,199	12,439	54.3
Network TV	179,705	157,100	14.4
Spot TV	13,343	9,943	34.2
Syndicated TV	88,783	58,077	52.9
Cable TV networks	87,071	82,821	5.1
Spanish-language network TV	41,241	37,583	9.7
Network radio	5,223	3,804	37.3
National spot radio	14,184	14,094	0.6
Local radio	9,048	7,882	14.8
Outdoor	7,420	12,814	-42.1
Internet (display only)	54,262	56,638	-4.2
Measured media	731,236	670,694	9.0
Unmeasured spending	965,676	982,306	-1.7
Total	1,696,912	1,653,000	2.7

Media spending by brand	2013	2012	% chg
Target	706,474	653,903	8.0

SALES & EARNINGS ($ in millions; for fiscal year ended 2/1/2014 and comparable prior year)
Target Corp. (NYSE: TGT)
Worldwide	2013	2012	% chg
Sales	$72,596	$71,960	0.9
Earnings	1,971	2,999	-34.3

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Target Corp./1000 Nicollet Mall, Minneapolis, Minn. 55403/Phone: (612) 304-6073.

Facebook: https://www.facebook.com/target

Twitter: @Target

http://www.target.com

Time Warner

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$71,775	$73,476	-2.3
Sunday magazine	6,248	1,998	212.8
B-to-B magazine	12,597	16,231	-22.4
Local magazine	97	139	-29.9
Spanish-language magazine	NA	32	NA
Newspaper	14,893	24,330	-38.8
National newspaper	13,932	17,796	-21.7
Spanish-language newspaper	241	11	NA
FSI (freestanding inserts)	1,335	1,479	-9.8
Network TV	361,418	342,520	5.5
Spot TV	13,289	10,999	20.8
Syndicated TV	35,842	40,512	-11.5
Cable TV networks	235,792	183,103	28.8
Spanish-language network TV	5,067	4,967	2.0
Network radio	1,057	1,748	-39.5
National spot radio	6,749	4,458	51.4
Local radio	8,448	7,481	12.9
Outdoor	64,445	63,092	2.1
Internet (display only)	48,243	58,290	-17.2
Measured media	901,467	852,660	5.7
Unmeasured spending	751,393	714,636	5.1
Total	1,652,860	1,567,296	5.5

Media spending by brand	2013	2012	% chg
Warner Bros. (pictures)	562,139	582,243	-3.5
HBO	75,799	83,051	-8.7
DVDs and videos	56,811	54,545	4.2
TNT	54,500	42,259	29.0
Time Warner	43,682	2,185	NA
TBS	21,613	11,960	80.7
Warner Bros. (games)	19,203	13,316	44.2
CNN	17,014	9,149	86.0
NBA	15,312	10,651	43.8

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Time Warner (NYSE: TWX)
Worldwide	2013	2012	% chg
Sales	$26,461	$25,325	4.5
Earnings	3,491	2,666	30.9

Division sales	2013	2012	% chg
Content	12,154	11,741	3.5
Subscription	9,250	8,787	5.3
Advertising	4,530	4,316	5.0
Other	527	481	9.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Time Warner/1 Time Warner Center, New York, N.Y. 10019/Phone: (212) 484-8000.

Facebook: https://www.facebook.com/timewarner

Twitter: @twxcorp

http://www.timewarner.com

Time Warner Cable

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
B-to-B magazine	775	692	11.9
Local magazine	NA	9	NA
Newspaper	9,320	23,373	-60.1
National newspaper	2,199	3,108	-29.3
Spanish-language newspaper	140	463	-69.8
Network TV	487	27	NA
Spot TV	217,578	173,064	25.7
Cable TV networks	84	57	46.5
National spot radio	2,313	1,238	86.8
Local radio	5,723	5,550	3.1
Outdoor	2,664	6,197	-57.0
Internet (display only)	5,870	7,761	-24.4
Measured media	247,151	221,540	11.6
Unmeasured spending	428,849	431,461	-0.6
Total	676,000	653,000	3.5

Media spending by brand	2013	2012	% chg
Time Warner Cable	243,385	216,418	12.5

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Time Warner Cable (NYSE: TWC)
Worldwide	2013	2012	% chg
Sales	$22,120	$21,386	3.4
Earnings	1,954	2,159	-9.5

Division sales	2013	2012	% chg
Residential services	18,402	18,175	1.2
Business services	2,312	1,901	21.6
Advertising	1,019	1,053	-3.2
Other	387	257	50.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Time Warner Cable/60 Columbus Circle, 17th Fl., New York, N.Y. 10023/Phone: (212) 364-8200.

Facebook: https://www.facebook.com/twc

Twitter: @TWC

http://www.timewarnercable.com

Toyota Motor Corp.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$146,656	$163,290	-10.2
Sunday magazine	2,429	572	NA
B-to-B magazine	1,856	2,089	-11.2
Local magazine	40	138	-70.8
Spanish-language magazine	978	1,259	-22.3
Newspaper	3,879	12,200	-68.2
National newspaper	8,888	5,339	66.5
Spanish-language newspaper	39	191	-79.7
Network TV	403,137	346,237	16.4
Spot TV	112,758	129,656	-13.0
Syndicated TV	83,628	73,310	14.1
Cable TV networks	292,951	263,271	11.3
Spanish-language network TV	66,260	72,395	-8.5
Network radio	971	2,688	-63.9
National spot radio	134	2,563	-94.8
Local radio	20,024	21,902	-8.6
Outdoor	18,562	22,223	-16.5
Internet (display only)	111,865	137,516	-18.7
Measured media	1,275,055	1,256,838	1.4
Unmeasured spending	815,199	751,228	8.5
Total	2,090,254	2,008,066	4.1

Media spending by brand	2013	2012	% chg
Toyota	946,953	888,956	6.5
Lexus	268,411	298,424	-10.1
Scion	59,658	69,365	-14.0

SALES & EARNINGS ($ in millions; for fiscal year ended 3/31/2014 and comparable prior year)
Toyota Motor Corp. (NYSE: TM)
Worldwide	2013	2012	% chg
Sales	$256,662	$266,977	-3.9
Earnings	18,213	11,642	56.4

Geographic sales	2013	2012	% chg
Japan	85,243	95,717	-10.9
North America	79,307	74,631	6.3
Asia	44,709	49,109	-9.0
Europe	26,115	24,238	7.7
Other	21,288	23,282	-8.6
Division sales	2013	2012	% chg
Automotive	237,101	246,583	-3.8
Financial svcs	13,779	13,916	-1.0
Other	5,782	6,478	-10.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Toyota Motor Corp./1 Toyota-Cho, Toyota City, Aichi Prefecture, Japan 471-8571/Phone: 81-565-28-2121. Toyota Motor Corp./Toyota Motor North America, 601 Lexington Ave., 49th Fl., New York, N.Y. 10022/Phone: (212) 223-0303.

Facebook: https://www.facebook.com/toyota

Twitter: @Toyota

http://www.toyota-global.com

U.S. Government

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$27,838	$45,069	-38.2
Sunday magazine	6,714	7,557	-11.2
B-to-B magazine	2,354	2,977	-20.9
Local magazine	82	98	-16.0
Spanish-language magazine	499	1,380	-63.9
Newspaper	21,961	27,823	-21.1
National newspaper	3,686	5,383	-31.5
Spanish-language newspaper	645	1,062	-39.2
Network TV	86,460	92,944	-7.0
Spot TV	40,629	29,586	37.3
Syndicated TV	15,008	19,006	-21.0
Cable TV networks	155,640	128,434	21.2
Spanish-language network TV	23,529	17,191	36.9
Network radio	9,104	12,844	-29.1
National spot radio	11,144	10,532	5.8
Local radio	31,260	34,848	-10.3
Outdoor	5,680	8,056	-29.5
Internet (display only)	56,365	55,933	0.8
Measured media	498,598	500,720	-0.4
Unmeasured spending	324,695	326,077	-0.4
Total	823,293	826,797	-0.4

Media spending by brand	2013	2012	% chg
U.S. Postal Service	118,411	79,247	49.4
U.S. Army	62,712	37,571	66.9
U.S. Navy	46,885	43,765	7.1
National Highway Traffic Safety Administration	29,869	33,599	-11.1
U.S. Marine Corps	29,847	44,557	-33.0
U.S. Department of Health & Human Services	28,197	49,094	-42.6
Amtrak	24,183	20,263	19.3
U.S. Air Force	21,056	14,935	41.0
CMS Centers for Medicare & Medicaid Services	17,097	2,472	NA
U.S. Department of Veteran Affairs	15,934	9,934	60.4
U.S. Army National Guard	14,031	14,027	0.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
U.S. Government/U.S. General Services Administration, 1800 F St., NW, Washington, D.C. 20405/Phone: (800) FED-INFO.

Facebook: https://www.facebook.com/usagov

Twitter: @USAgov

http://www.usa.gov

Unilever

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$202,266	$236,199	-14.4
Sunday magazine	804	880	-8.6
B-to-B magazine	1,819	1,889	-3.7
Spanish-language magazine	6,172	819	NA
Newspaper	245	378	-35.2
National newspaper	322	62	NA
Spanish-language newspaper	2	9	-75.3
FSI (freestanding inserts)	37,130	32,183	15.4
Network TV	209,100	225,189	-7.1
Spot TV	10,674	8,456	26.2
Syndicated TV	46,088	51,101	-9.8
Cable TV networks	229,612	200,135	14.7
Spanish-language network TV	14,016	33,384	-58.0
Network radio	667	426	56.5
National spot radio	3,059	729	NA
Local radio	2,594	3,377	-23.2
Outdoor	2,858	1,803	58.5
Internet (display only)	48,245	57,215	-15.7
Measured media	815,672	854,232	-4.5
Unmeasured spending	475,269	473,378	0.4
Total	1,290,941	1,327,610	-2.8

Media spending by brand	2013	2012	% chg
Dove (personal care)	195,130	205,069	-4.8
Degree	67,847	56,855	19.3
Axe	67,543	49,560	36.3
Clear	61,348	58,700	4.5
Tresemme	60,376	45,973	31.3
Vaseline	42,481	41,083	3.4
Hellmann's	33,951	42,594	-20.3
Suave	30,038	43,521	-31.0
Simple	26,770	55,568	-51.8
Nexxus	22,982	22,239	3.3
Fruttare	18,046	0	NA
Country Crock	15,125	801	NA
Knorr	13,735	10,128	35.6
Magnum	13,618	21,659	-37.1
Lipton	13,554	23,656	-42.7
Unilever	11,626	5,797	100.5
Ben & Jerry's	11,581	5,338	116.9

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Unilever (NYSE: UN)
Worldwide	2013	2012	% chg
Sales	$66,143	$66,007	0.2
Earnings	6,991	6,219	12.4

Geographic sales	2013	2012	% chg
Rest of world	51,591	50,813	1.5
U.S.	9,409	10,075	-6.6
Netherlands/U.K.	5,143	5,119	0.5
Division sales	2013	2012	% chg
Personal care	23,983	23,274	3.0
Food	17,833	18,576	-4.0
Refreshments	12,444	12,508	-0.5
Home Care	11,883	11,648	2.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Unilever/Weena 455, P.O. Box 760, 3000 DK, Rotterdam, Netherlands/Phone: 31-10-217-4000. Unilever House, 100 Victoria Embankment, London EC4Y ODY, U.K./Phone: 44-20-7822-5252. Unilever/800 Sylvan Ave., Englewood Cliffs, N.J. 07632/Phone: (201) 894-4000.

Facebook: https://www.facebook.com/unilever

Twitter: @Unilever

http://www.unilever.com

Verizon Communications

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$21,351	$23,419	-8.8
B-to-B magazine	4,653	3,599	29.3
Local magazine	35	NA	NA
Spanish-language magazine	46	160	-71.4
Newspaper	65,729	87,639	-25.0
National newspaper	4,510	6,920	-34.8
Spanish-language newspaper	1,161	748	55.3
FSI (freestanding inserts)	67	NA	NA
Network TV	467,361	543,258	-14.0
Spot TV	111,251	176,619	-37.0
Syndicated TV	33,631	24,899	35.1
Cable TV networks	143,381	168,541	-14.9
Spanish-language network TV	55,592	66,357	-16.2
Network radio	NA	359	NA
National spot radio	44,664	42,825	4.3
Local radio	39,785	44,838	-11.3
Outdoor	43,892	60,643	-27.6
Internet (display only)	200,518	177,335	13.1
Measured media	1,237,627	1,428,158	-13.3
Unmeasured spending	1,200,373	952,842	26.0
Total	2,438,000	2,381,000	2.4

Media spending by brand	2013	2012	% chg
Verizon	1,236,336	1,420,211	-12.9

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Verizon Communications (NYSE: VZ)
Worldwide	2013	2012	% chg
Sales	$120,550	$115,846	4.1
Earnings	23,547	10,557	123.0

Division sales	2013	2012	% chg
Verizon Wireless	81,023	75,868	6.8
Wireline	39,223	39,780	-1.4
Corporate, eliminations & other	304	198	53.5

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Verizon Communications/140 West St., New York, N.Y. 10007/Phone: (212) 395-1000.

Facebook: https://www.facebook.com/verizon

Twitter: @Verizon

http://www.verizon.com

Viacom

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$12,482	$17,584	-29.0
Sunday magazine	1,304	2,346	-44.4
B-to-B magazine	1,400	5,075	-72.4
Spanish-language magazine	82	38	115.2
Newspaper	5,203	16,676	-68.8
National newspaper	3,351	7,276	-53.9
Spanish-language newspaper	13	24	-45.0
Network TV	108,524	126,226	-14.0
Spot TV	18,837	27,196	-30.7
Syndicated TV	2,125	971	118.8
Cable TV networks	142,754	145,079	-1.6
Spanish-language network TV	18,611	16,536	12.5
Network radio	1,914	1,401	36.6
National spot radio	8,792	9,650	-8.9
Local radio	7,583	8,972	-15.5
Outdoor	22,383	24,134	-7.3
Internet (display only)	31,597	30,535	3.5
Measured media	386,953	439,718	-12.0
Unmeasured spending	435,128	410,992	5.9
Total	822,081	850,711	-3.4

Media spending by brand	2013	2012	% chg
Paramount Pictures	276,120	317,746	-13.1
DVDs and videos	41,183	44,834	-8.1
Nickelodeon	14,522	12,189	19.1

SALES & EARNINGS ($ in millions; for fiscal year ended 9/30/2013 and comparable prior year)
Viacom (Nasdaq: VIA)
Worldwide	2013	2012	% chg
Sales	$13,794	$13,887	-0.7
Earnings	2,449	2,385	2.7

Geographic sales	2013	2012	% chg
U.S.	10,152	9,804	3.5
Europe, Middle East, Africa	2,173	2,423	-10.3
All other	1,469	1,660	-11.5
Division sales	2013	2012	% chg
Media Networks	9,656	9,194	5.0
Filmed Entertainment	4,282	4,820	-11.2
Eliminations	-144	-127	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Viacom/1515 Broadway, New York, N.Y. 10036/Phone: (212) 258-6000.

Facebook: https://www.facebook.com/viacom

Twitter: @viacom

http://www.viacom.com

Visa

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$3,403	$753	NA
B-to-B magazine	736	306	141.0
Newspaper	743	386	92.4
National newspaper	883	19	NA
Spanish-language newspaper	NA	13	NA
Network TV	71,263	126,009	-43.4
Spot TV	184	191	-3.4
Cable TV networks	31,579	23,459	34.6
Network radio	2,919	2,876	1.5
National spot radio	271	35	NA
Local radio	5,950	3,282	81.3
Outdoor	1,454	NA	NA
Internet (display only)	9,302	11,791	-21.1
Measured media	128,686	169,119	-23.9
Unmeasured spending	345,758	310,063	11.5
Total	474,444	479,182	-1.0

Media spending by brand	2013	2012	% chg
Visa	128,652	169,004	-23.9

SALES & EARNINGS ($ in millions; for fiscal year ended 9/30/2013 and comparable prior year)
Visa (NYSE: V)
Worldwide	2013	2012	% chg
Sales	$11,778	$10,421	13.0
Earnings	4,980	2,144	132.3

Geographic sales	2013	2012	% chg
U.S.	6,379	5,720	11.5
International	5,177	4,478	15.6
Visa Europe	222	223	-0.4
Division sales	2013	2012	% chg
Service revenue	5,352	4,872	9.9
Data processing revenue	4,642	3,975	16.8
International transaction revenue	3,389	3,025	12.0
Other revenue	716	704	1.7
Client incentives	-2,321	-2,155	NA

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Visa/900 Metro Center Blvd., Foster City, Calif. 94404/Phone: (650) 432-3200.

Facebook: https://www.facebook.com/visaunitedstates

Twitter: @Visa

http://www.visa.com

Volkswagen

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$32,375	$45,335	-28.6
Sunday magazine	107	2,330	-95.4
B-to-B magazine	1,720	555	NA
Local magazine	54	11	NA
Spanish-language magazine	35	NA	NA
Newspaper	1,249	2,651	-52.9
National newspaper	3,548	7,238	-51.0
Spanish-language newspaper	3	9	-71.4
Network TV	174,758	221,728	-21.2
Spot TV	102,035	94,883	7.5
Syndicated TV	12,327	15,923	-22.6
Cable TV networks	134,790	101,160	33.2
Spanish-language network TV	24,997	23,743	5.3
National spot radio	478	1,227	-61.0
Local radio	336	308	9.1
Outdoor	1,299	1,635	-20.5
Internet (display only)	36,746	25,361	44.9
Measured media	526,859	544,098	-3.2
Unmeasured spending	283,693	282,870	0.3
Total	810,552	826,968	-2.0

Media spending by brand	2013	2012	% chg
Volkswagen	387,439	393,966	-1.7
Audi	97,164	124,876	-22.2
Porsche	39,734	22,806	74.2

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Volkswagen (ETR: VOW)
Worldwide	2013	2012	% chg
Sales	$261,677	$247,797	5.6
Earnings	12,042	27,923	-56.9

Geographic sales	2013	2012	% chg
Europe & Remaining Markets	155,489	148,393	4.8
Asia Pacific	46,510	43,644	6.6
North America	36,439	32,211	13.1
South America	23,238	23,549	-1.3
Division sales	2013	2012	% chg
Volkswagen Passenger Cars	94,872	99,170	-4.3
Audi	45,905	43,034	6.7
Other	26,867	26,385	1.8
Volkswagen Financial Services	23,004	20,991	9.6
Man	20,912	20,449	2.3
Porsche	17,500	6,999	150.0
Scania	13,761	11,979	14.9
Skoda	7,145	7,244	-1.4
Volkswagen Commercial Vehicles	6,178	6,328	-2.4
Seat	4,043	3,582	12.9
Bentley	1,490	1,638	-9.0

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Volkswagen/Brieffach 1849, Wolfsburg, Germany D-38436/Phone: 49-5361-9-0. Volkswagen/Volkswagen of America, 2200 Ferdinand Porsche Dr., Herndon, Va. 20171/Phone: (248) 754-5000.

Facebook: https://www.facebook.com/vw

Twitter: @VW

http://www.volkswagenag.com

Walgreens Boots Alliance

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$3,912	$7,684	-49.1
Sunday magazine	1,764	1,058	66.8
B-to-B magazine	1,094	20	NA
Local magazine	193	105	82.9
Spanish-language magazine	NA	212	NA
Newspaper	53,912	54,414	-0.9
Spanish-language newspaper	2,617	2,443	7.1
FSI (freestanding inserts)	23,009	12,565	83.1
Network TV	50,754	74,474	-31.8
Spot TV	1,782	5,827	-69.4
Syndicated TV	31,836	47,929	-33.6
Cable TV networks	36,129	48,554	-25.6
Spanish-language network TV	39	1,798	-97.8
Network radio	20,577	17,110	20.3
National spot radio	2,198	1,468	49.7
Local radio	22,113	21,698	1.9
Outdoor	794	1,021	-22.2
Internet (display only)	13,317	12,652	5.3
Measured media	266,040	311,031	-14.5
Unmeasured spending	259,960	218,969	18.7
Total	526,000	530,000	-0.8

Media spending by brand	2013	2012	% chg
Walgreens	239,322	291,161	-17.8

SALES & EARNINGS ($ in millions; for fiscal year ended 8/31/2013 and comparable prior year)
Walgreens Boots Alliance (Nasdaq: WBA)
Worldwide	2013	2012	% chg
Sales	$72,217	$71,633	0.8
Earnings	2,450	2,127	15.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Walgreen Co./200 Wilmot Rd., Deerfield, Ill. 60015/Phone: (847) 315-2500.

Facebook: https://www.facebook.com/walgreens

Twitter: @Walgreens

http://www.walgreensbootsalliance.com

Walmart Stores

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$50,647	$33,010	53.4
Sunday magazine	46,669	46,487	0.4
B-to-B magazine	555	175	NA
Local magazine	NA	8	NA
Spanish-language magazine	120	143	-16.4
Newspaper	72,690	62,541	16.2
National newspaper	788	8	NA
Spanish-language newspaper	5,763	3,165	82.1
FSI (freestanding inserts)	38,626	32,694	18.1
Network TV	228,151	204,412	11.6
Spot TV	73,868	44,046	67.7
Syndicated TV	68,875	37,581	83.3
Cable TV networks	146,714	114,931	27.7
Spanish-language network TV	68,411	44,796	52.7
Network radio	27,479	29,942	-8.2
National spot radio	30,909	29,315	5.4
Local radio	37,623	38,170	-1.4
Outdoor	4,222	3,912	7.9
Internet (display only)	32,725	42,372	-22.8
Measured media	934,834	767,705	21.8
Unmeasured spending	892,419	1,040,937	-14.3
Total	1,827,253	1,808,642	1.0

Media spending by brand	2013	2012	% chg
Walmart	852,895	690,345	23.5
Sam's Club	43,133	44,525	-3.1

SALES & EARNINGS ($ in millions; for fiscal year ended 1/31/2014 and comparable prior year)
Walmart Stores (NYSE: WMT)
Worldwide	2013	2012	% chg
Sales	$476,294	$468,651	1.6
Earnings	16,022	16,999	-5.7

Geographic sales	2013	2012	% chg
U.S.	338,681	332,844	1.8
Rest of world	137,613	135,807	1.3
Division sales	2013	2012	% chg
Walmart U.S.	279,406	274,490	1.8
Walmart International	136,513	134,748	1.3
Sam's Club	57,157	56,423	1.3
Membership and other	3,218	3,047	5.6

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Walmart Stores/702 SW Eighth St., Bentonville, Ark. 72716/Phone: (479) 273-4000.

Facebook: https://www.facebook.com/walmart

Twitter: @Walmart

http://www.corporate.walmart.com

Walt Disney Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$93,817	$108,088	-13.2
Sunday magazine	11,822	14,078	-16.0
B-to-B magazine	6,663	8,019	-16.9
Local magazine	243	528	-54.0
Spanish-language magazine	698	730	-4.4
Newspaper	13,964	27,011	-48.3
National newspaper	7,613	11,802	-35.5
Spanish-language newspaper	963	1,476	-34.8
FSI (freestanding inserts)	456	127	NA
Network TV	209,320	222,117	-5.8
Spot TV	37,894	42,391	-10.6
Syndicated TV	14,146	21,369	-33.8
Cable TV networks	236,509	233,314	1.4
Spanish-language network TV	26,504	25,162	5.3
Network radio	4,507	6,053	-25.5
National spot radio	23,612	24,914	-5.2
Local radio	25,621	25,154	1.9
Outdoor	36,532	42,563	-14.2
Internet (display only)	140,200	143,659	-2.4
Measured media	891,083	958,554	-7.0
Unmeasured spending	1,072,786	920,082	16.6
Total	1,963,868	1,878,637	4.5

Media spending by brand	2013	2012	% chg
Walt Disney Pictures	340,812	315,111	8.2
Disney	257,499	280,867	-8.3
ABC	140,483	149,985	-6.3
DVDs and videos	81,469	100,856	-19.2
ESPN	48,406	59,830	-19.1

SALES & EARNINGS ($ in millions; for fiscal year ended 9/28/2013 and comparable prior year)
Walt Disney Co. (NYSE: DIS)
Worldwide	2013	2012	% chg
Sales	$45,041	$42,278	6.5
Earnings	6,136	5,682	8.0

Geographic sales	2013	2012	% chg
U.S. & Canada	34,021	31,770	7.1
Europe	6,181	6,223	-0.7
Asia Pacific	3,333	2,990	11.5
Latin America & other	1,506	1,295	16.3
Division sales	2013	2012	% chg
Media Networks	20,356	19,436	4.7
Parks & Resorts	14,087	12,920	9.0
Studio Entertainment	5,721	5,566	2.8
Consumer Products	3,811	3,499	8.9
Interactive media	1,064	845	25.9

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Walt Disney Co./500 S. Buena Vista St., Burbank, Calif. 91521/Phone: (818) 560-1000.

Twitter: @DisneyPost

http://www.thewaltdisneycompany.com

Wells Fargo & Co.

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$7,606	$10,846	-29.9
Sunday magazine	7,706	6,498	18.6
B-to-B magazine	2,812	3,426	-17.9
Local magazine	826	848	-2.6
Spanish-language magazine	60	266	-77.6
Newspaper	10,641	21,484	-50.5
National newspaper	4,254	7,138	-40.4
Spanish-language newspaper	1,477	1,979	-25.3
Network TV	50,821	38,499	32.0
Spot TV	3,646	24,244	-85.0
Syndicated TV	491	200	145.9
Cable TV networks	22,999	20,515	12.1
Spanish-language network TV	7,144	12,850	-44.4
Network radio	3,909	9,792	-60.1
National spot radio	3,879	4,493	-13.7
Local radio	12,316	24,166	-49.0
Outdoor	7,413	8,133	-8.9
Internet (display only)	30,783	20,519	50.0
Measured media	178,784	215,896	-17.2
Unmeasured spending	431,216	362,104	19.1
Total	610,000	578,000	5.5

Media spending by brand	2013	2012	% chg
Wells Fargo	170,262	206,029	-17.4

SALES & EARNINGS ($ in millions; for fiscal year ended 12/31/2013 and comparable prior year)
Wells Fargo & Co. (NYSE: WFC)
Worldwide	2013	2012	% chg
Sales	$83,780	$86,086	-2.7
Earnings	21,878	18,897	15.8

Division sales	2013	2012	% chg
Community banking	50,300	53,400	-5.8
Wholesale banking	24,100	24,100	0.0
Wealth, Brokerage and Retirement	13,200	12,200	8.2

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. See methodology.

Headquarters
Wells Fargo & Co./420 Montgomery St., San Francisco, Calif. 94104/Phone: (866) 249-3302.

Facebook: https://www.facebook.com/wellsfargo

Twitter: @WellsFargo

http://www.wellsfargo.com

Yum Brands

U.S. AD SPENDING ($ in thousands)
By media	2013	2012	% chg
Magazine	$541	$766	-29.3
Sunday magazine	7,013	2,186	NA
B-to-B magazine	51	86	-40.4
Newspaper	629	585	7.5
National newspaper	199	199	0.0
Spanish-language newspaper	13	1	NA
FSI (freestanding inserts)	346	797	-56.5
Network TV	344,871	327,386	5.3
Spot TV	19,685	50,321	-60.9
Syndicated TV	53,219	46,900	13.5
Cable TV networks	374,645	290,394	29.0
Spanish-language network TV	34,965	20,697	68.9
Network radio	6,471	135	NA
National spot radio	1,483	8,007	-81.5
Local radio	6,398	13,932	-54.1
Outdoor	2,977	6,769	-56.0
Internet (display only)	8,294	11,171	-25.8
Measured media	861,800	780,333	10.4
Unmeasured spending	23,200	118,167	-80.4
Total	885,000	898,500	-1.5

Media spending by brand	2013	2012	% chg
Taco Bell	327,490	275,325	18.9
KFC	283,890	263,397	7.8
Pizza Hut	247,342	239,042	3.5

SALES & EARNINGS ($ in millions; for fiscal year ended 12/28/2013 and comparable prior year)
Yum Brands (NYSE: YUM)
Worldwide	2013	2012	% chg
Sales	$13,084	$13,633	-4.0
Earnings	1,091	1,597	-31.7

Geographic sales	2013	2012	% chg
China Division (incl. Thailand and Taiwan)	6,905	6,898	0.1
Yum Restaurants International (YRI)	3,099	3,281	-5.5
U.S.	2,953	3,352	-11.9
India	127	102	24.5
Division sales	2013	2012	% chg
Taco Bell U.S. systemwide sales	7,800	7,580	2.9
Pizza Hut U.S. systemwide sales	5,700	5,700	0.0
KFC U.S. systemwide sales	4,200	4,500	-6.7

Sources: Measured media from Kantar Media. Unmeasured spending estimates from Ad Age DataCenter. Sales and earnings from public documents. Systemwide sales from Technomic. See methodology.

Headquarters
Yum Brands/1441 Gardiner Lane, Louisville, Ky. 40213/Phone: (502) 874-8300.

Facebook: https://www.facebook.com/yumbrands

Twitter: @yumbrands

http://www.yum.com

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