Datacenter

Top 100 marketers by total worldwide advertising in 2019. Click Ad Age World's 100 Largest Advertisers to see ranking.

Tencent Holdings [This record free to all users]

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,376	$2,999	-20.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Promotion and advertising expenses.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	949.6	7.4
  2015	935.6	5.7
  2016	1,388.6	6.1
  2017	2,022.1	5.7
  2018	2,999.4	6.3
  2019	2,376.1	4.3
  Ad costs: Stated worldwide "promotion and advertising expenses" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2018: 19.806 billion renminbi. 2017: 13.661 billion renminbi. 2016: 9.219 billion renminbi. 2015: 5.814 billion renminbi. 2014: 5.833 billion renminbi. Ad spending as percent of sales: Worldwide "promotion and advertising expenses" as percent of worldwide "revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	4.3	2.8	49.7
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	4.3	2.8	49.7
  U.S. media spending	0.1	0.2	-26.1
  Worldwide measured media	$4.4	$3.0	45.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Tencent Holdings (HKG: 0700)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$54,647	$47,354	15.4
  Earnings	13,515	11,921	13.4

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Mainland China	52,224	45,986	13.6
  Others	2,423	1,369	77.0

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Value-added services	28,967	26,751	8.3
  Fin tech and business services	14,680	11,076	32.5
  Online advertising	9,904	8,795	12.6
  Others	1,096	732	49.8

  Connections
  Tencent Holdings
  Ticker: HKG 0700
  Tencent Binhai Building, No.33 Haitian Second Road, Nanshan District, Shenzhen, China 518054/Phone: 86 755 8601 3388.
  URL: https://www.tencent.com
  Twitter: @TencentGlobal
  Divisions, key executives and agencies
  

AbbVie

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,635	$1,635	0.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. AbbVie ranked No. 36 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on AbbVie to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	375.0	2.1
  2012	506.0	2.8
  2013	626.0	3.3
  2014	665.0	3.3
  2015	704.0	3.1
  2016	764.0	3.0
  2017	846.0	3.0
  2018	1,100.0	3.4
  2019	1,100.0	3.3
  AbbVie acquired Allergan on May 8, 2020. Ad costs: Stated worldwide "advertising expenses." Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "net revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	0.0	212.4
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	0.0	212.4
  U.S. media spending	1,184.9	1,066.6	11.1
  Worldwide measured media	$1,184.9	$1,066.6	11.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  AbbVie (NYSE: ABBV)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$33,266	$32,753	1.6
  Earnings	7,882	5,687	38.6

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	23,907	21,524	11.1
  International	9,359	11,229	-16.7

  Connections
  AbbVie
  Ticker: NYSE ABBV
  1 N. Waukegan Road, North Chicago, Ill. 60064/Phone: (847) 932-7900.
  URL: https://www.abbvie.com
  Facebook: https://www.facebook.com/abbvieglobal
  Twitter: @abbvie
  Divisions, key executives and agencies
  

Adidas

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,407	$3,546	-3.9
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Adidas ranked No. 74 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Adidas to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2017	3,077.5	12.8
  2018	3,545.7	13.7
  2019	3,406.8	12.9
  Converted to dollars. Ad costs: Stated worldwide "marketing and point-of-sale expenses." 2019: 3.042 billion euros. 2018: 3.001 billion euros. 2017: 2.724 billion euros. Ad spending as percent of sales: Worldwide "marketing and point-of-sale expenses" as percent of"net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	1.0	0.6	66.4
  Asia and Pacific	133.9	97.8	36.9
  Europe	42.4	54.8	-22.6
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	177.3	153.2	15.7
  U.S. media spending	36.8	36.7	0.4
  Worldwide measured media	$214.1	$189.8	12.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Adidas (ETR: ADS)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$26,475	$25,893	2.2
  Earnings	2,213	2,011	10.0

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Asia-Pacific	8,995	8,437	6.6
  Western Europe	6,799	6,953	-2.2
  North America	5,950	5,540	7.4
  Latin America	1,859	1,931	-3.7
  Emerging markets	1,458	1,352	7.9
  Russia/CIS	737	703	4.8
  Other businesses	678	979	-30.8

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Apparel	NA	NA

  Connections
  Adidas
  Ticker: ETR ADS
  Adi-Dassler-Strasse 1, Herzogenaurach, Germany 91074/Phone: 49 9132 84 0.
  URL: https://www.adidas-group.com/en
  Facebook: https://www.facebook.com/adidas
  Twitter: @adidas
  Divisions, key executives and agencies
  

Aeon Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 2/29/2020	Year ended 2/28/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,907	$1,710	11.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	1,596.3	2.4
  2015	1,614.9	2.4
  2016	1,792.2	2.4
  2017	1,658.6	2.2
  2018	1,710.0	2.2
  2019	1,906.5	2.4
  Fiscal years ended February. 2019: Year ended Feb. 29, 2020. Ad costs: Aeon Co. Ltd.'s "advertising expense" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2019 (year ended February 2020): 207.802 billion yen. 2018 (year ended February 2019):188.760 billion yen. 2017 (year ended February 2018): 184.715 billion yen. 2016 (year ended February 2017): 193.753 billion yen. 2015 (year ended February 2016): 194.798 billion yen. 2014 (year ended February 2015): 172.196 billion yen. Ad spending as percent of sales: Aeon Co. Ltd.'s "advertising expense" as percent of Aeon Co. Ltd.'s total "operating revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	1,749.1	1,570.3	11.4
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,749.1	1,570.3	11.4
  U.S. media spending	0.0	NA	NA
  Worldwide measured media	$1,749.1	$1,570.3	11.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Aeon Co. (TYO: 8267)
  Worldwide	Year ended 2/29/2020	Year ended 2/28/2019	% chg
  Sales	$78,941	$77,169	2.3
  Earnings	246	214	15.2

  GEOGRAPHIC SALES (year ended 2/29/2020)
  Region ($ in millions)	Year ended 2/29/2020	Year ended 2/28/2019	% chg
  Japan	71,858	70,277	2.2
  ASEAN	3,583	3,313	8.1
  China	2,537	2,527	0.4
  Other	964	1,052	-8.3

  Connections
  Aeon Co.
  Ticker: TYO 8267
  1-5-1 Nakase, Mihama-ku, Chiba-shi, Chiba, Japan 261-8515/Phone: 81 43 212 6042.
  URL: http://www.aeon.info/en/
  Divisions, key executives and agencies
  

Alibaba Group Holding

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,445	$3,284	35.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2013	328.8	3.9
  2014	665.2	5.4
  2015	875.2	5.5
  2016	1,308.5	5.6
  2017	2,539.4	6.7
  2018	3,283.5	5.8
  2019	4,444.9	6.1
  Fiscal years ended March 31. 2019: Year ended March 31, 2020. Ad costs: Stated worldwide "advertising and promotional expenses" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2019: 30.949 billion renminbi. 2018: 22.013 billion renminbi. 2017:16.814 billion renminbi. 2016: 8.799 billion renminbi. 2015: 5.524 billion renminbi. 2014: 4.090 billion renminbi. 2013: 2.022 billion renminbi. Ad spending as percent of sales: Worldwide "advertising and promotional expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	68.4	57.2	19.4
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	68.4	57.2	19.4
  U.S. media spending	7.1	8.9	-20.2
  Worldwide measured media	$75.5	$66.2	14.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Alibaba Group Holding (NYSE: BABA)
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Sales	$73,205	$56,212	30.2
  Earnings	21,437	13,067	64.1

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Core commerce	62,633	48,240	29.8
  Cloud computing	5,747	3,685	56.0
  Digital media and entertainment	3,870	3,591	7.8
  Innovation initiatives and other	954	696	37.1

  Connections
  Alibaba Group Holding
  Ticker: NYSE BABA
  26/F Tower One, Times Square, 1 Matheson St., Causeway Bay, Hong Kong, /Phone: 852 2215 5100.
  URL: https://www.alibabagroup.com
  Facebook: https://www.facebook.com/alibabagroupofficial
  Twitter: @AlibabaGroup
  Divisions, key executives and agencies
  

Alphabet (Google)

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$6,769	$6,367	6.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Alphabet (Google) ranked No. 6 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Alphabet (Google) to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2006	188.4	1.8
  2007	236.7	1.4
  2008	266.4	1.2
  2009	353.4	1.5
  2010	772.0	2.6
  2011	1,544.0	4.1
  2012	1,992.0	4.3
  2013	2,389.0	4.3
  2014	3,004.0	4.6
  2015	3,186.0	4.2
  2016	3,868.0	4.3
  2017	5,134.0	4.6
  2018	6,367.0	4.7
  2019	6,769.0	4.2
  Ad costs: Stated worldwide "advertising and promotional expenses." 2018 and 2017 figures are implied from 10-K filings. Those filings also showed rounded "advertising and promotional expenses" of: 2018: $6.4 billion. 2017: $5.1 billion. 2013: Restated from $2.848 billion to exclude Motorola. 2012: Restated from $2.332 billion to exclude Motorola. Ad spending as percent of sales: Worldwide "advertising and promotional spending" as percent of "revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.6	0.0	NA
  Asia and Pacific	51.7	101.8	-49.3
  Europe	261.4	245.0	6.7
  Latin America	0.0	NA	NA
  Canada	82.1	NA	NA
  Subtotal media outside the U.S.	395.7	346.9	14.1
  U.S. media spending	619.3	562.8	10.0
  Worldwide measured media	$1,015.0	$909.7	11.6
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Alphabet (Google) (Nasdaq: GOOG)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$161,857	$136,819	18.3
  Earnings	34,343	30,736	11.7

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	74,843	63,269	18.3
  Europe, Middle East, Africa	50,645	44,567	13.6
  Asia, Pacific	26,928	21,374	26.0
  Other Americas	8,986	7,609	18.1
  Hedging gains	455	0	NA

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Google	160,743	136,362	17.9
  Other Bets	659	595	10.8
  Hedging gains (losses)	455	-138	NA

  Connections
  Alphabet (Google)
  Ticker: Nasdaq GOOG
  1600 Amphitheatre Parkway, Mountain View, Calif. 94043/Phone: (650) 253-0000.
  URL: https://www.abc.xyz
  Facebook: https://www.facebook.com/google
  Twitter: @Google
  Divisions, key executives and agencies
  

Amazon

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$11,000	$8,200	34.1
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Amazon ranked No. 1 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Amazon to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  1995	0.0	5.9
  1996	3.4	21.6
  1997	21.2	14.3
  1998	54.0	8.9
  1999	166.0	10.1
  2000	172.0	6.2
  2001	125.0	4.0
  2002	114.0	2.9
  2003	109.0	2.1
  2004	141.0	2.0
  2005	168.0	2.0
  2006	226.0	2.1
  2007	306.0	2.1
  2008	420.0	2.2
  2009	593.0	2.4
  2010	890.0	2.6
  2011	1,400.0	2.9
  2012	2,000.0	3.3
  2013	2,400.0	3.2
  2014	3,300.0	3.7
  2015	3,800.0	3.6
  2016	5,000.0	3.7
  2017	6,300.0	3.5
  2018	8,200.0	3.5
  2019	11,000.0	3.9
  Ad costs: Stated worldwide "advertising and other promotional costs." (Figures for 1995 through 1998 are "advertising expense.") Ad spending as percent of sales: Worldwide "advertising and other promotional costs" as percent of "net sales." (Figures for 1995 through 1998 are "advertising expense" as percent of "net sales.")

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	666.9	511.7	30.3
  Europe	1,492.5	1,005.8	48.4
  Latin America	45.3	NA	NA
  Canada	128.2	NA	NA
  Subtotal media outside the U.S.	2,333.0	1,517.5	53.7
  U.S. media spending	1,843.2	1,395.1	32.1
  Worldwide measured media	$4,176.2	$2,912.6	43.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Amazon (Nasdaq: AMZN)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$280,522	$232,887	20.5
  Earnings	11,588	10,073	15.0

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	193,636	160,146	20.9
  Rest of world	31,125	24,507	27.0
  Germany	22,232	19,881	11.8
  U.K.	17,527	14,524	20.7
  Japan	16,002	13,829	15.7

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Online stores	141,247	122,987	14.8
  Retail third-party seller services	53,762	42,745	25.8
  AWS	35,026	25,655	36.5
  Subscription services	19,210	14,168	35.6
  Physical stores	17,192	17,224	-0.2
  Other	14,085	10,108	39.3

  Connections
  Amazon
  Ticker: Nasdaq AMZN
  410 Terry Ave. N, Seattle, Wash. 98109/Phone: (206) 266-1000.
  URL: https://www.amazon.com
  Facebook: https://www.facebook.com/amazon
  Twitter: @amazon
  Divisions, key executives and agencies
  

American Express Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,000	$3,779	5.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. American Express Co. ranked No. 9 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on American Express Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2007	2,562.0	9.3
  2008	2,430.0	8.6
  2009	2,010.0	8.3
  2010	3,147.0	11.4
  2011	2,996.0	10.0
  2012	2,890.0	9.2
  2013	2,939.0	8.9
  2014	3,216.0	9.4
  2015	3,109.0	9.5
  2016	6,249.0	17.6
  2017	5,722.0	15.5
  2018	6,470.0	16.0
  2019	7,114.0	16.3
  Ad costs: Stated worldwide "marketing and business development" costs (2016 and after). Stated worldwide "marketing and promotion" costs (2015 and earlier). 2014: Restated from $3.320 billion. 2013: Restated from $3.043 billion. 2010: Restated. 2009: Restated. Ad spending as percent of sales: Worldwide "marketing and business development" costs as percent of "total revenues net of interest expense" (2016 and after). Worldwide "marketing and promotion" costs as percent of "total revenues net of interest expense" (2015 and earlier).

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	6.7	15.5	-56.9
  Europe	96.8	70.4	37.6
  Latin America	0.0	NA	NA
  Canada	14.6	NA	NA
  Subtotal media outside the U.S.	118.2	85.9	37.5
  U.S. media spending	236.8	291.5	-18.8
  Worldwide measured media	$355.0	$377.4	-5.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  American Express Co. (NYSE: AXP)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$43,556	$40,338	8.0
  Earnings	6,759	6,921	-2.3

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	32,557	29,864	9.0
  Europe, Middle East, Africa	4,465	4,419	1.0
  Japan, Asia Pacific, Australia	3,915	3,656	7.1
  Latin America, Canada, Caribbean	2,816	2,584	9.0
  Other/unallocated	-197	-185	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Global consumer services group	23,579	21,456	9.9
  Global commercial services	13,528	12,676	6.7
  Global merchant and network services	6,645	6,393	3.9
  Corporate and other	-196	-187	NA

  Connections
  American Express Co.
  Ticker: NYSE AXP
  200 Vesey St., New York, N.Y. 10285/Phone: (212) 640-2000.
  URL: https://www.americanexpress.com
  Facebook: https://www.facebook.com/americanexpressus
  Twitter: @AmericanExpress
  Divisions, key executives and agencies
  

Anheuser-Busch InBev

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$5,756	$5,835	-1.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Excludes SABMiller (acquired in October 2016). Anheuser-Busch InBev ranked No. 32 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Anheuser-Busch InBev to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	4,712.0	13.0
  2011	5,133.0	13.1
  2012	5,254.0	13.2
  2013	5,958.0	13.8
  2014	7,036.0	15.0
  2015	6,913.0	15.9
  2016	7,745.0	17.0
  2017	8,265.0	15.1
  2018	7,774.0	14.7
  2019	7,348.0	14.0
  Ad costs: Stated worldwide sales and marketing expenses. 2018: Restated in 2020 from $7.883 billion. 2017: Restated in 2020 from $8.382 billion. 2012: Restated in 2014 from $5.258 billion. 2011: Restated in 2014 from $5.143 billion. Ad spending as percent of sales: Worldwide "sales and marketing expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	17.0	25.8	-34.1
  Asia and Pacific	14.0	16.3	-14.1
  Europe	141.0	129.2	9.1
  Latin America	161.1	222.4	-27.6
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	333.1	393.6	-15.4
  U.S. media spending	439.8	466.5	-5.7
  Worldwide measured media	$772.8	$860.2	-10.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Anheuser-Busch InBev (NYSE: BUD)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$52,329	$53,041	-1.3
  Earnings	9,171	4,370	109.9

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  North America	15,488	15,504	-0.1
  Middle Americas	11,912	11,614	2.6
  South America	9,790	10,238	-4.4
  Europe, Middle East, Africa	7,911	8,368	-5.5
  Asia Pacific	6,544	6,735	-2.8
  Global export and holding companies	685	582	17.7

  Connections
  Anheuser-Busch InBev
  Ticker: NYSE BUD
  Brouwerijplein 1, Leuven, Belgium 3000/Phone: 32 16 27 61 11.
  URL: https://www.ab-inbev.com
  Facebook: https://www.facebook.com/abinbev
  Twitter: @AnheuserBusch
  Divisions, key executives and agencies
  

Ant Group Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,341	$6,920	-66.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2017	2,063.0	21.3
  2018	6,919.9	53.3
  2019	2,341.4	13.4
  Ad costs: Stated worldwide "promotion and advertising expenses" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2019: 16.166 billion renminbi. 2018: 45.694 billion renminbi. 2017: 13.937 billion renminbi. Ad spending as percent of sales: Worldwide "promotion and advertising expenses" as percent of "revenue."

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$17,470	$12,982	34.6
  Earnings	2,618	327	701.6

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Mainland China	16,516	12,329	34.0
  Other countries/regions	954	652	46.2

  Connections
  Ant Group Co.
  Z Space, No. 556 Xixi Road, Hangzhou, China /Phone: 86 571 2688 8888.
  URL: https://www.antgroup.com/en
  Facebook: https://www.facebook.com/alipayglobal
  Twitter: @antgroup
  Divisions, key executives and agencies
  

Apple

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 9/28/2019	Year ended 9/29/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,448	$1,392	4.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Apple ranked No. 59 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Apple to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  1979	2.0	4.2
  1980	4.5	3.8
  1981	18.8	5.6
  1982	45.6	7.8
  1983	77.8	7.9
  1984	179.7	11.9
  1985	187.5	9.8
  1986	157.8	8.3
  1987	222.4	8.4
  1988	97.1	2.4
  1989	91.2	1.7
  1990	90.9	1.6
  1991	111.3	1.8
  1992	134.1	1.9
  1993	153.4	1.9
  1994	158.2	1.7
  1995	205.0	1.9
  1996	183.0	1.9
  1997	143.0	2.0
  1998	152.0	2.6
  1999	208.0	3.4
  2000	281.0	3.5
  2001	261.0	4.9
  2002	209.0	3.6
  2003	193.0	3.1
  2004	206.0	2.5
  2005	287.0	2.1
  2006	338.0	1.7
  2007	467.0	1.9
  2008	486.0	1.3
  2009	501.0	1.2
  2010	691.0	1.1
  2011	933.0	0.9
  2012	1,000.0	0.6
  2013	1,100.0	0.6
  2014	1,200.0	0.7
  2015	1,800.0	0.8
  2016	1,522.5	0.7
  2017	1,402.2	0.6
  2018	1,392.4	0.5
  2019	1,448.1	0.6
  Fiscal years ended September. Sales: 2009: Restated. 2008: Restated. 2007: Restated. Ad costs: Stated worldwide advertising expenses (1979-2015). Estimated worldwide advertising expenses (starting 2016). 1988: Restated. Ad spending as percent of sales: Stated worldwide advertising spending as percent of stated net sales (1979-2015). Estimated worldwide advertising spending as percent of stated net sales (starting 2016).

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	2.8	1.2	128.3
  Asia and Pacific	238.6	210.0	13.6
  Europe	533.8	466.4	14.5
  Latin America	1.3	NA	NA
  Canada	29.3	NA	NA
  Subtotal media outside the U.S.	805.9	677.6	18.9
  U.S. media spending	665.9	724.2	-8.1
  Worldwide measured media	$1,471.8	$1,401.8	5.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Apple (Nasdaq: AAPL)
  Worldwide	Year ended 9/28/2019	Year ended 9/29/2018	% chg
  Sales	$260,174	$265,595	-2.0
  Earnings	55,256	59,531	-7.2

  GEOGRAPHIC SALES (year ended 9/28/2019)
  Region ($ in millions)	Year ended 9/28/2019	Year ended 9/29/2018	% chg
  Other countries	114,230	115,592	-1.2
  U.S.	102,266	98,061	4.3
  China	43,678	51,942	-15.9

  DIVISION SALES (year ended 9/28/2019)
  Division or segment sales ($ in millions)	Year ended 9/28/2019	Year ended 9/29/2018	% chg
  iPhone	142,381	164,888	-13.6
  Services	46,291	39,748	16.5
  Mac	25,740	25,198	2.2
  Wearables, Home and Accessories	24,482	17,381	40.9
  iPad	21,280	18,380	15.8

  Connections
  Apple
  Ticker: Nasdaq AAPL
  1 Apple Park Way, Cupertino, Calif. 95014/Phone: (408) 996-1010.
  URL: https://www.apple.com
  Divisions, key executives and agencies
  

Astellas Pharma

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,586	$1,426	11.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Advertising and sales promotional expenses.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	1,267.3	11.1
  2015	1,408.6	12.3
  2016	1,332.9	11.0
  2017	1,373.5	11.7
  2018	1,426.1	12.1
  2019	1,586.1	13.3
  Years ended March 31. 2019: Year ended March 31, 2020 (fiscal 2019). Ad costs: Worldwide "advertising and sales promotional" expenses converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2019: 172.4 billion yen. 2018: 158.1 billion yen. 2017: 152.1 billion yen. 2016: 144.1 billion yen. 2015: 169.1 billion yen. 2014: 138.5 billion yen. Ad spending as percent of sales: Worldwide "advertising and sales promotional" expenses as percent of "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	458.0	433.4	5.7
  Europe	20.2	22.9	-11.9
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	478.1	456.3	4.8
  U.S. media spending	22.9	27.0	-15.1
  Worldwide measured media	$501.1	$483.3	3.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Astellas Pharma (TYO: 4503)
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Sales	$11,968	$11,783	1.6
  Earnings	1,442	2,005	-28.1

  GEOGRAPHIC SALES (year ended 3/31/2020)
  Region ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Other	4,394	4,347	1.1
  U.S.	4,122	3,859	6.8
  Japan	3,452	3,577	-3.5

  Connections
  Astellas Pharma
  Ticker: TYO 4503
  2-5-1, Nihonbashi-Honcho, Chuo-Ku, Tokyo, Japan 103-8411/Phone: 81 3 3244 3000.
  URL: https://www.astellas.com/en/
  Twitter: @AstellasUS
  Divisions, key executives and agencies
  

AT&T

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$6,121	$6,236	-1.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. AT&T ranked No. 3 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on AT&T to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2007	3,430.0	2.9
  2008	3,050.0	2.5
  2009	2,787.0	2.3
  2010	2,982.0	2.4
  2011	3,135.0	2.5
  2012	2,910.0	2.3
  2013	3,268.0	2.5
  2014	3,272.0	2.5
  2015	3,632.0	2.5
  2016	3,768.0	2.3
  2017	3,772.0	2.3
  2018	5,100.0	3.0
  2019	6,121.0	3.4
  Ad costs: Stated worldwide "advertising expense." 2011: Restated. 2010: Restated. In its 10-K for year ended December 2012, AT&T said it had 2011 worldwide ad expense of $3.135 billion. That was $776 million higher than what AT&T had previously disclosed as its 2011 ad expense in its 10-K for year ended December 2011; in that earlier 10-K, AT&T said it had 2011 ad expense of $2.359 billion. A spokeswoman for AT&T offered this explanation: "In Note 14 of our 2012 annual report, we updated our 2011 advertising expense to reflect a correction; this did not impact any of our financial results for 2011." In its 10-Ks for years ended December 2012 and December 2011, AT&T said it had 2010 worldwide ad expenses of $2.982 billion. In its 10-K for year ended December 2010, AT&T said it had 2010 worldwide ad expenses of $2.989 billion. Ad spending as percent of sales: Worldwide "advertising expense" as percent of "operating revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	7.6	9.7	-22.0
  Europe	151.4	185.1	-18.2
  Latin America	133.1	118.6	12.2
  Canada	29.0	NA	NA
  Subtotal media outside the U.S.	321.0	313.4	2.4
  U.S. media spending	1,647.4	1,831.5	-10.1
  Worldwide measured media	$1,968.4	$2,144.8	-8.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  AT&T (NYSE: T)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$181,193	$170,756	6.1
  Earnings	14,975	19,953	-24.9

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	162,344	154,795	4.9
  Europe	6,137	4,073	50.7
  All other Latin America	3,219	3,055	5.4
  Mexico	3,198	3,100	3.2
  Brazil	2,761	2,724	1.4
  Asia/Pacific Rim	2,651	2,214	19.7
  Other	883	795	11.1

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Mobility	71,056	70,521	0.8
  Entertainment group	45,126	46,460	-2.9
  Latin America	6,963	7,652	-9.0
  Xandr	2,022	1,740	16.2
  Corporate and other	1,675	2,150	-22.1
  Eliminations	-5,253	-3,399	NA
  Acquisition related	NA	NA
  Businesswireline	NA	NA
  WarnerMedia	NA	NA

  Connections
  AT&T
  Ticker: NYSE T
  208 S. Akard St., Dallas, Texas 75202/Phone: (210) 821-4105.
  URL: https://www.att.com
  Facebook: https://www.facebook.com/att
  Twitter: @ATT
  Divisions, key executives and agencies
  

Baidu

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,521	$1,530	-0.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	31.9	2.7
  2011	58.4	2.6
  2012	102.9	2.9
  2013	340.9	6.6
  2014	802.6	10.1
  2015	1,577.1	14.8
  2016	1,165.8	11.0
  2017	680.9	5.4
  2018	1,529.5	9.9
  2019	1,520.8	9.8
  Ad costs: Stated worldwide "advertising and promotional expenses" converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2019: 10,500 million renminbi. 2018: 10,100 million renminbi. 2017: 4,600 million renminbi. 2016: 7,740 million renminbi. 2015: 9,800 million renminbi. 2014: 4,930 million renminbi. 2013: 2,110 million renminbi. Ad spending as percent of sales: Stated worldwide "advertising and promotional expenses" as percent of "total revenues."

  SALES AND EARNINGS ($ in millions from public documents)
  Baidu (Nasdaq: BIDU)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$15,558	$15,489	0.4
  Earnings	298	4,176	-92.9

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Baidu Core	11,545	11,853	-2.6
  iQIYI	4,199	3,784	11.0
  Intersegment eliminaitons	-187	-149	NA

  Connections
  Baidu
  Ticker: Nasdaq BIDU
  Baidu Campus, No. 10 Shangdi 10th St., Haidian District, Beijing, China 100085/Phone: 86 10 5992 8888.
  URL: https://ir.baidu.com
  Facebook: https://www.facebook.com/baiduers
  Twitter: @Baidu_Inc
  Divisions, key executives and agencies
  

Bank of America Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,934	$1,674	15.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Marketing expenses. Bank of America Corp. ranked No. 25 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Bank of America Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2007	2,356.0	3.5
  2008	2,368.0	3.3
  2009	1,933.0	1.6
  2010	1,963.0	1.8
  2011	2,203.0	2.4
  2012	1,873.0	2.2
  2013	1,834.0	2.1
  2014	1,829.0	2.1
  2015	1,811.0	2.2
  2016	1,703.0	2.0
  2017	1,746.0	2.0
  2018	1,674.0	1.8
  2019	1,934.0	2.1
  Ad costs: Stated worldwide "marketing" expense. Ad spending as percent of sales: Worldwide "marketing" expense as percent of "total revenue, net of interest expense."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	NA	NA
  U.S. media spending	294.9	187.9	56.9
  Worldwide measured media	$294.9	$187.9	56.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Bank of America Corp. (NYSE: BAC)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$91,244	$91,020	0.2
  Earnings	27,430	28,147	-2.5

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	81,236	80,777	0.6
  Europe, Middle East and Africa	5,310	5,632	-5.7
  Asia	3,491	3,507	-0.5
  Latin America and the Caribbean	1,207	1,104	9.3

  Connections
  Bank of America Corp.
  Ticker: NYSE BAC
  100 N. Tryon St., Charlotte, N.C. 28255/Phone: (800) 432-1000.
  URL: https://www.bankofamerica.com
  Facebook: https://www.facebook.com/bankofamerica
  Twitter: @BankofAmerica
  Divisions, key executives and agencies
  

Bayer

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,559	$1,600	-2.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	7.5	4.0	89.0
  Asia and Pacific	46.0	28.2	63.0
  Europe	663.4	588.0	12.8
  Latin America	49.1	38.2	28.6
  Canada	20.0	NA	NA
  Subtotal media outside the U.S.	786.0	658.4	19.4
  U.S. media spending	443.8	522.8	-15.1
  Worldwide measured media	$1,229.8	$1,181.2	4.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Bayer (ETR: BAYN)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$48,767	$46,771	4.3
  Earnings	4,582	2,003	128.8

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  North Ameirca	16,896	12,928	30.7
  Europe, Middle East, Africa	14,765	14,642	0.8
  Asia/Pacific	9,644	9,211	4.7
  Latin America	7,462	6,629	12.6

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Crop Science	22,210	16,855	31.8
  Pharmaceuticals	20,116	19,785	1.7
  Consumer health	6,117	6,439	-5.0
  Other segments	310	310	0.2
  Enabling and consolidation	13	21	-36.8
  Currenta	0	1,587	NA
  Animal health(divested in August 2020)	0	1,773	NA

  Connections
  Bayer
  Ticker: ETR BAYN
  Kaiser-Wilhelm-Allee-1, Leverkusen, Germany 51373/Phone: 49 214 30 1.
  URL: https://www.bayer.com
  Facebook: https://www.facebook.com/bayerunitedstates
  Twitter: @Bayer
  Divisions, key executives and agencies
  

Berkshire Hathaway

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,329	$2,141	8.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Figures reflect estimated total U.S. ad spending. Berkshire Hathaway ranked No. 15 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Berkshire Hathaway to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  2012	1,122.7	NA
  2013	1,183.0	NA
  2014	663.8	NA
  2015	684.0	NA
  2016	743.3	NA
  2017	774.2	NA
  2018	885.1	NA
  2019	999.3	NA
  Ad costs: Figures reflect what Berkshire Hathaway reported to regulators as "advertising" spending (including measured media and other forms of advertising) on the Combined Annual Statements of "National Indemnity Company and its Affiliates," a rollup where Geico accounts for virtually all the ad spending. Figures exclude ad spending for Berkshire Hathaway's non-insurance holdings.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	1.8	2.2	-15.4
  Asia and Pacific	0.0	NA	NA
  Europe	15.1	18.5	-18.3
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	16.9	20.6	-18.0
  U.S. media spending	1,966.1	1,847.5	6.4
  Worldwide measured media	$1,983.1	$1,868.2	6.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Berkshire Hathaway (NYSE: BRK.B)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$254,616	$247,837	2.7
  Earnings	81,417	4,021	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Insurance group	67,693	62,936	7.6
  Manufacturing	62,730	61,883	1.4
  McLane Co.	50,458	49,987	0.9
  Service and retailing	29,487	28,939	1.9
  BNSF	23,515	23,855	-1.4
  Berkshire Hathaway Energy	20,114	19,987	0.6
  Corporate, eliminations and other	619	250	147.6

  Connections
  Berkshire Hathaway
  Ticker: NYSE BRK.B
  3555 Farnam St., Omaha, Neb. 68131/Phone: (402) 346-1400.
  URL: http://www.berkshirehathaway.com
  Divisions, key executives and agencies
  

BMW Group

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,034	$2,994	1.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	3.5	4.1	-13.9
  Asia and Pacific	18.5	19.2	-3.7
  Europe	843.6	807.2	4.5
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	865.6	830.4	4.2
  U.S. media spending	78.4	107.7	-27.2
  Worldwide measured media	$944.0	$938.2	0.6
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  BMW Group (ETR: BMW)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$116,707	$114,434	2.0
  Earnings	5,624	8,346	-32.6

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Rest of Europe	36,739	36,808	-0.2
  China	23,030	22,400	2.8
  U.S.	22,085	18,879	17.0
  Germany	15,038	16,016	-6.1
  Rest of Asia	12,704	12,967	-2.0
  Rest of Americas	4,372	4,243	3.0
  Other regions	2,738	3,120	-12.2

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Automotive	102,677	101,427	1.2
  Financial services	33,147	33,277	-0.4
  Motorcycles	2,652	2,567	3.3
  Other entities	6	7	-21.0
  Eliminations	-21,775	-20,447	NA

  Connections
  BMW Group
  Ticker: ETR BMW
  Petuelring 130, Munich, Germany 80788/Phone: 49 89 382 2 45 44.
  URL: https://www.bmwgroup.com
  Facebook: https://www.facebook.com/bmwgroup
  Twitter: @BMWGroup
  Divisions, key executives and agencies
  

Booking Holdings

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,967	$4,956	0.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Booking Holdings ranked No. 29 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Booking Holdings to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	1,309.1	24.9
  2013	1,926.1	28.4
  2014	2,591.5	30.7
  2015	3,011.9	32.7
  2016	3,806.3	35.4
  2017	4,596.0	36.2
  2018	4,956.0	34.1
  2019	4,967.0	33.0
  Ad costs: Booking Holdings in first quarter 2018 changed its "performance advertising" bucket to "performance marketing" and changed its "brand advertising" bucket to "brand marketing." The 10-K for year ended December 2018 restated figures for 2017 and 2016 to correspond to the revised buckets. 2016 and after: Stated worldwide "marketing" expenses (consisting of stated "performance marketing" expenses plus stated "brand marketing" expenses). 2014 and 2015: Stated worldwide "advertising" expenses (consisting of stated "performance advertising" expenses plus stated "brand advertising"expenses). Before 2014: Stated worldwide "advertising" expenses (consisting of stated "online advertising" expenses plus stated "offline advertising" expenses). Stated ad expenses include OpenTable starting with its July 24, 2014, acquisition; and Kayak starting with its May 21, 2013, acquisition. Ad spending as percent of sales: 2016 and after: Worldwide "marketing" expenses as percent of "total revenues." 2015 and before: Worldwide "advertising" expenses as percent of "total revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	11.0	9.9	10.9
  Europe	260.4	328.1	-20.6
  Latin America	55.9	97.5	-42.7
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	327.3	435.5	-24.8
  U.S. media spending	841.7	781.0	7.8
  Worldwide measured media	$1,169.0	$1,216.5	-3.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Booking Holdings (Nasdaq: BKNG)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$15,066	$14,527	3.7
  Earnings	4,865	3,998	21.7

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Netherlands	11,686	11,348	3.0
  Other	1,843	1,643	12.2
  U.S.	1,537	1,536	0.1

  Connections
  Booking Holdings
  Ticker: Nasdaq BKNG
  800 Connecticut Ave., Norwalk, Conn. 06854/Phone: (203) 299-8000.
  URL: https://www.bookingholdings.com
  Twitter: @BookingHoldings
  Divisions, key executives and agencies
  

Capital One Financial Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,274	$2,174	4.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Marketing expenses. Capital One Financial Corp. ranked No. 19 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Capital One Financial Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2006	1,444.3	11.9
  2007	1,347.8	9.2
  2008	1,118.2	8.0
  2009	588.0	4.5
  2010	958.0	5.9
  2011	1,337.0	8.2
  2012	1,364.0	6.4
  2013	1,373.0	6.1
  2014	1,561.0	7.0
  2015	1,744.0	7.4
  2016	1,811.0	7.1
  2017	1,670.0	6.1
  2018	2,174.0	7.7
  2019	2,274.0	8.0
  Ad costs: Stated worldwide "marketing" expense. Ad spending as percent of sales: "Marketing" expense as percent of "total net revenue" ("net interest income" plus "non-interest income").

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	10.6	24.9	-57.6
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	10.6	24.9	-57.6
  U.S. media spending	633.4	641.9	-1.3
  Worldwide measured media	$644.0	$666.8	-3.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Capital One Financial Corp. (NYSE: COF)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$28,593	$28,076	1.8
  Earnings	5,546	6,015	-7.8

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Credit card	18,349	17,687	3.7
  Consumer banking	7,375	7,212	2.3
  Commercial banking	2,814	2,788	0.9
  Other	55	389	-85.9

  Connections
  Capital One Financial Corp.
  Ticker: NYSE COF
  1600 Capital One Drive, McLean, Va. 22102/Phone: (703) 720-2500.
  URL: https://www.capitalone.com
  Facebook: https://www.facebook.com/capitalone
  Twitter: @CapitalOne
  Divisions, key executives and agencies
  

Chanel

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,227	$1,112	10.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	9.1	11.4	-20.2
  Europe	158.7	169.8	-6.5
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	167.8	181.2	-7.4
  U.S. media spending	126.5	123.6	2.4
  Worldwide measured media	$294.3	$304.7	-3.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$12,273	$11,119	10.4
  Earnings	2,410	2,166	11.3

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Asia Pacific	5,426	4,730	14.7
  Europe	4,534	4,280	5.9
  Americas	2,313	2,109	9.7

  Connections
  Chanel
  135 Avenue Charles de Gaulle, Neuilly-sur-Seine, France 92200/Phone: 33 1 58 37 40 00.
  URL: https://www.chanel.com
  Facebook: https://www.facebook.com/chanel
  Twitter: @CHANEL
  Divisions, key executives and agencies
  

Charter Communications

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,044	$3,042	0.1
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Pro forma spending including Time Warner Cable and Bright House Networks (acquired in May 2016). Charter Communications ranked No. 8 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Charter Communications to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	396.0	5.6
  2011	387.0	5.4
  2012	431.0	5.7
  2013	557.0	6.8
  2014	617.0	6.8
  2015	629.0	6.4
  2016	2,136.0	7.4
  2017	3,036.0	7.3
  2018	3,042.0	7.0
  2019	3,044.0	6.7
  Ad costs: Stated marketing costs; includes Time Warner Cable and Bright House Networks starting May 18, 2016. 2017: Restated from $2.420 billion. 2016: Restated from $1.707 billion and $1.699 billion. 2015: Restated from $628 million. Ad spending as percent of sales: Stated marketing costs as percent of revenue.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	NA	NA
  U.S. media spending	352.8	381.6	-7.5
  Worldwide measured media	$352.8	$381.6	-7.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Charter Communications (Nasdaq: CHTR)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$45,764	$43,634	4.9
  Earnings	1,668	1,230	35.6

  Connections
  Charter Communications
  Ticker: Nasdaq CHTR
  400 Atlantic St., Floor 10, Stamford, Conn. 06901/Phone: (203) 905-7800.
  URL: https://www.spectrum.com/about.html
  Facebook: https://www.facebook.com/spectrum
  Twitter: @GetSpectrum
  Divisions, key executives and agencies
  

Citigroup

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,516	$1,545	-1.9
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Advertising and marketing spending. Citigroup ranked No. 73 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Citigroup to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2005	2,533.0	3.0
  2006	2,471.0	2.9
  2007	2,729.0	3.5
  2008	2,188.0	4.2
  2009	1,415.0	1.8
  2010	1,645.0	1.9
  2011	2,268.0	2.9
  2012	2,164.0	3.1
  2013	1,888.0	2.5
  2014	1,844.0	2.4
  2015	1,547.0	2.0
  2016	1,632.0	2.3
  2017	1,608.0	2.2
  2018	1,545.0	2.1
  2019	1,516.0	2.0
  Ad costs: Stated worldwide "advertising and marketing" expense. 2012: Restated in 2014 from $2.224 billion. 2011: Restated in 2014 from $2.346 billion. 2008: Year of global financial meltdown. Ad spending as percent of sales: Worldwide "advertising and marketing" expense as percent of "total revenues, net of interest expense."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	5.4	5.8	-6.1
  Europe	0.0	NA	NA
  Latin America	4.2	4.5	-8.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	9.6	10.3	-6.9
  U.S. media spending	128.2	209.2	-38.7
  Worldwide measured media	$137.8	$219.5	-37.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Citigroup (NYSE: C)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$74,286	$72,854	2.0
  Earnings	19,401	18,045	7.5

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  North America	33,857	33,351	1.5
  Asia	16,005	15,280	4.7
  Europe, Middle East, Africa	12,006	11,770	2.0
  Latin America	10,404	10,263	1.4
  Corporate/other	2,014	2,190	-8.0

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Institutional clients group	39,301	38,325	2.5
  Global consumer banking	32,971	32,339	2.0
  Corporate, other	2,014	2,190	-8.0

  Connections
  Citigroup
  Ticker: NYSE C
  388 Greenwich St., New York, N.Y. 10013/Phone: (212) 559-1000.
  URL: http://www.citigroup.com/citi
  Facebook: https://www.facebook.com/citi
  Twitter: @Citi
  Divisions, key executives and agencies
  

Coca-Cola Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,246	$4,113	3.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Coca-Cola Co. ranked No. 61 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Coca-Cola Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2015	3,976.0	NA
  2016	4,004.0	NA
  2017	3,958.0	10.9
  2018	4,113.0	12.0
  2019	4,246.0	11.4
  Ad costs: Stated worldwide "advertising expenses." Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "net operating revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	74.0	81.1	-8.8
  Asia and Pacific	769.1	1,061.7	-27.6
  Europe	1,349.1	1,243.3	8.5
  Latin America	201.1	233.5	-13.8
  Canada	13.0	NA	NA
  Subtotal media outside the U.S.	2,406.4	2,619.6	-8.1
  U.S. media spending	428.7	568.3	-24.6
  Worldwide measured media	$2,835.1	$3,187.9	-11.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Coca-Cola Co. (NYSE: KO)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$37,266	$34,300	8.6
  Earnings	8,920	6,434	38.6

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  International	25,551	22,956	11.3
  U.S.	11,715	11,344	3.3

  Connections
  Coca-Cola Co.
  Ticker: NYSE KO
  1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 676-2121.
  URL: https://www.coca-colacompany.com
  Facebook: https://www.facebook.com/thecocacolaco
  Twitter: @CocaColaCo
  Divisions, key executives and agencies
  

Colgate-Palmolive Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,694	$1,590	6.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2005	1,194.0	10.5
  2006	1,320.0	10.8
  2007	1,546.0	11.2
  2008	1,650.0	10.8
  2009	1,534.0	10.0
  2010	1,656.0	10.6
  2011	1,734.0	10.4
  2012	1,792.0	10.5
  2013	1,891.0	10.9
  2014	1,784.0	10.3
  2015	1,491.0	9.3
  2016	1,428.0	9.4
  2017	1,573.0	10.2
  2018	1,590.0	10.2
  2019	1,694.0	10.8
  Ad costs: Stated worldwide advertising costs. Ad spending as percent of sales: Worldwide advertising spending as percent of sales.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	37.3	38.0	-1.9
  Asia and Pacific	116.3	98.7	17.7
  Europe	186.1	203.5	-8.5
  Latin America	115.5	129.7	-11.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	455.1	469.9	-3.2
  U.S. media spending	147.9	143.6	3.0
  Worldwide measured media	$603.0	$613.5	-1.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Colgate-Palmolive Co. (NYSE: CL)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$15,693	$15,544	1.0
  Earnings	2,367	2,400	-1.4

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Oral, personal and home care Latin America	3,606	3,605	0.0
  Oral, personal and home care North America	3,424	3,348	2.3
  Oral, personal and home care Asia	2,707	2,734	-1.0
  Pet nutrition	2,525	2,388	5.7
  Oral, personal and home care Europe/South Pacific	2,450	2,502	-2.1
  Oral, personal and home care Africa/Eurasia	981	967	1.4

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Oral, personal and home care	NA	13,156	NA
  Pet nutrition	NA	2,388	NA

  Connections
  Colgate-Palmolive Co.
  Ticker: NYSE CL
  300 Park Ave., New York, N.Y. 10022/Phone: (212) 310-2000.
  URL: https://www.colgatepalmolive.com
  Facebook: https://www.facebook.com/colgate
  Twitter: @Colgate
  Divisions, key executives and agencies
  

Comcast Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$7,617	$7,483	1.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Comcast Corp. ranked No. 2 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Comcast Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2009	2,056.0	5.8
  2010	2,409.0	6.4
  2011	4,243.0	7.6
  2012	4,831.0	7.7
  2013	4,978.0	7.7
  2014	5,101.0	7.4
  2015	5,957.0	8.0
  2016	6,291.0	7.8
  2017	6,519.0	7.7
  2018	7,036.0	7.4
  2019	7,617.0	7.0
  Ad costs: Stated worldwide "advertising, marketing and promotion" costs. 2017: Restated from $6.317 billion. 2016: Restated from $6.107 billion and $6.114 billion. 2015: Restated from $5.963 billion and $5.943 billion, 2014: Restated from $5.086 billion and $5.078 billion. 2013: Restated from $4.969 billion. 2012: Restated from $4.807 billion. 2011: Restated from $4.231 billion (including about 11 months of NBC Universal costs; restated from $4.240 billion). 2010: Not including NBC Universal; restated from $2.415 billion. Ad spending as percent of sales: Worldwide advertising, marketing and promotion spending as percent of revenue.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	1.1	1.3	-17.3
  Asia and Pacific	21.1	16.0	31.5
  Europe	917.5	1,275.4	-28.1
  Latin America	2.3	7.9	-70.9
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	942.0	1,300.7	-27.6
  U.S. media spending	1,620.3	1,726.8	-6.2
  Worldwide measured media	$2,562.3	$3,027.5	-15.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Comcast Corp. (Nasdaq: CMCSA)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$108,942	$94,507	15.3
  Earnings	13,323	11,862	12.3

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	82,952	82,233	0.9
  Europe	21,553	7,721	179.1
  Other	4,437	4,553	-2.5

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Cable communications	58,082	56,033	3.7
  NBCUniversal	33,967	35,761	-5.0
  Sky	19,219	4,587	319.0
  Corporate	333	513	-35.1
  Eliminations	-2,659	-2,387	NA

  Connections
  Comcast Corp.
  Ticker: Nasdaq CMCSA
  1 Comcast Center, Philadelphia, Pa. 19103-2838/Phone: (215) 286-1700.
  URL: https://corporate.comcast.com
  Facebook: https://www.facebook.com/comcast
  Twitter: @comcast
  Divisions, key executives and agencies
  

Compagnie Financiere Richemont

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,573	$1,550	1.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2016	1,228.6	10.5
  2017	1,294.3	10.0
  2018	1,549.7	9.6
  2019	1,573.1	9.9
  Fiscal years ended March 31. 2019: Year ended March 31, 2020 (fiscal 2020). 2018: Year ended March 31, 2019 (fiscal 2019). 2017: Year ended March 31, 2018 (fiscal 2018). 2016: Year ended March 31, 2017 (fiscal 2017). Ad costs: Stated "communication expenses" converted to dollars by Ad Age Datacenter at average exchange rates. 2019: 1.415 billion euros. 2018: 1.338 billion euros. 2017: 1.106 billion euros. 2016: 1.119 billion euros. Ad spending as percent of sales: "Communication expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	4.3	4.8	-11.3
  Europe	82.8	73.8	12.2
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	87.0	78.6	10.8
  U.S. media spending	99.5	99.9	-0.4
  Worldwide measured media	$186.6	$178.5	4.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Compagnie Financiere Richemont (SWX: CFR)
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Sales	$15,829	$16,202	-2.3
  Earnings	1,035	3,228	-67.9

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Asia Pacific	6,897	7,402	-6.8
  Europe	4,778	4,770	0.2
  Americas	3,120	2,955	5.6
  Middle East and Africa	1,034	1,076	-3.9

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Jewellery maisons	8,021	8,203	-2.2
  Specialist watchmakers	3,175	3,449	-7.9
  Other	2,698	2,113	27.7
  Online distribution	NA	NA

  Connections
  Compagnie Financiere Richemont
  Ticker: SWX CFR
  50, chemin de la Chenaie, CP30, Bellevue, Geneva, Switzerland 1293/Phone: 41 22 721 3500.
  URL: https://www.richemont.com
  Divisions, key executives and agencies
  

Coty

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,344	$1,596	-15.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Excludes ad spending for Procter & Gamble Co.'s beauty-products business, which merged into Coty in October 2016. Coty ranked No. 99 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Coty to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2009	795.2	23.5
  2010	806.4	23.2
  2011	974.7	23.9
  2012	1,086.0	23.6
  2013	1,072.3	23.1
  2014	1,070.0	23.5
  2015	1,007.7	22.9
  2016	967.6	22.2
  2017	1,883.3	24.6
  2018	1,836.5	26.8
  2019	1,595.5	25.4
  2020	1,343.7	28.5
  Fiscal years ended June 30. 2020: Year ended June 30, 2020. Ad costs: Stated worldwide "advertising and promotional costs" (also called "advertising and consumer promotional costs"). 2019: Restated from $1,899,500,000. 2018: Restated from $2,206,300,000. Included in advertising and promotional costs were costs for depreciation of marketing furniture and fixtures, such as product displays, of $127.9 million in fiscal 2020; $120.4 million in fiscal 2019 (restated); $113.0 million in fiscal 2018 (restated); $107.4 million in fiscal 2017; $65.0 million in fiscal 2016; $69.8 million in fiscal 2015; $67.5 million in fiscal 2014; $65.2 million in fiscal 2013; $57.8 million in 2012; $49.3 million in 2011; $46.1 in 2010; and $44.9 million in 2009. Ad spending as percent of sales: Worldwide "advertising and promotional" spending as percent of "net revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	6.5	3.0	116.4
  Europe	334.9	335.1	0.0
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	341.4	338.1	1.0
  U.S. media spending	253.7	262.4	-3.3
  Worldwide measured media	$595.2	$600.5	-0.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Coty (NYSE: COTY)
  Worldwide	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Sales	$4,718	$6,288	-25.0
  Earnings	-1,007	-3,784	NA

  GEOGRAPHIC SALES (year ended 6/30/2020)
  Region ($ in millions)	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  EMEA	2,309	2,910	-20.7
  Americas	1,771	2,249	-21.3
  Asia Pacific	583	771	-24.4
  Other	56	358	-84.5

  Connections
  Coty
  Ticker: NYSE COTY
  350 Fifth Ave., New York, N.Y. 10118/Phone: (212) 389-7300.
  URL: https://www.coty.com
  Twitter: @COTYInc
  Divisions, key executives and agencies
  

Daimler

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,917	$3,027	-3.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Daimler ranked No. 84 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Daimler to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2013	14,677.3	9.4
  2014	15,331.6	8.9
  2015	13,492.6	8.1
  2016	13,535.4	8.0
  2017	14,631.5	7.9
  2018	15,438.7	7.8
  2019	14,336.1	7.4
  Ad costs: Stated worldwide "selling expenses" converted to dollars at average exchange rates by Ad Age Datacenter. 2019: 12.801 billion euros. 2018: 13.067 billion euros. 2017: 12.951 billion euros (restated). 2016: 12.226 billion euros. 2015: 12.147 billion euros. 2014: 11.534 billion euros. 2013: 11.050 billion euros. Ad spending as percent of sales: "Selling expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	3.7	5.6	-33.5
  Asia and Pacific	19.5	28.8	-32.2
  Europe	596.2	631.1	-5.5
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	619.5	665.5	-6.9
  U.S. media spending	214.2	230.7	-7.1
  Worldwide measured media	$833.7	$896.2	-7.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Daimler (ETR: DAI)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$193,461	$197,738	-2.2
  Earnings	3,034	8,958	-66.1

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Europe	77,880	80,928	-3.8
  U.S.	50,869	48,621	4.6
  Asia	45,533	48,001	-5.1
  Other markets	11,592	12,154	-4.6
  Rest of NAFTA	7,586	8,034	-5.6

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Mercedes-Benz cars	105,135	110,001	-4.4
  Daimler trucks	45,060	45,220	-0.4
  Daimler Mobility	32,081	31,037	3.4
  Mercedes-Benz vans	16,576	16,099	3.0
  Daimler buses	5,301	5,351	-0.9
  Reconciliation	-10,692	-9,969	NA

  Connections
  Daimler
  Ticker: ETR DAI
  Mercedesstrasse 120, Stuttgart, Germany 70372/Phone: 49 711 17 0.
  URL: https://www.daimler.com
  Facebook: https://www.facebook.com/daimlerag
  Twitter: @Daimler
  Divisions, key executives and agencies
  

Danone

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,303	$1,340	-2.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	6,924.1	24.6
  2015	6,305.9	25.3
  2016	6,157.7	25.3
  2017	6,587.6	23.5
  2018	6,663.7	22.9
  2019	6,465.3	22.8
  Ad costs: Worldwide "selling expense," which "mainly comprise marketing spends and consumer promotions as well as sales force overheads," converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2019: 5.773 billion euros. 2018: 5.640 billion euros. 2017: 5.831 billion euros (restated from 5.890 billion euros). 2016: 5.562 billion euros. 2015: 5.677 billion euros. 2014: 5.209 billion euros. Ad spending as percent of sales: Worldwide "selling expense" as percent of worldwide "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	1.4	2.6	-45.1
  Asia and Pacific	41.0	51.9	-21.0
  Europe	287.5	372.7	-22.9
  Latin America	16.0	51.3	-68.9
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	345.9	478.6	-27.7
  U.S. media spending	87.1	97.3	-10.5
  Worldwide measured media	$433.0	$575.9	-24.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Danone (EPA: BN)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$28,319	$29,125	-2.8
  Earnings	2,160	2,775	-22.2

  Connections
  Danone
  Ticker: EPA BN
  17, boulevard Haussmann, Paris, France 75009/Phone: 33 1 44 35 20 20.
  URL: https://www.danone.com
  Facebook: https://www.facebook.com/danone
  Twitter: @Danone
  Divisions, key executives and agencies
  

Dell Technologies

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 01/31/2020	Year ended 02/01/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,300	$1,143	13.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Dell Technologies ranked No. 87 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Dell Technologies to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	730.0	1.2
  2011	860.0	1.4
  2012	833.0	1.5
  2013	670.0	1.2
  2014	582.0	1.1
  2015	594.0	1.2
  2016	772.0	1.2
  2017	1,045.0	1.3
  2018	1,143.0	1.3
  2019	1,300.0	1.4
  Fiscal years. Dell's fiscal year is the 52- or 53-week period ending on the Friday nearest Jan. 31. 2019: Year ended Jan. 31, 2020. 2018: Year ended Feb. 1, 2019. 2017: Year ended Feb. 2, 2018. 2016: Year ended Feb. 3, 2017. 2015: Year ended Jan. 29, 2016. 2014: Year ended Jan. 30. 2015. 2013: Year ended Jan. 31, 2014. 2012: Year ended Feb. 1, 2013. 2011: Year ended Feb. 3, 2012. 2010: Year ended Jan. 28, 2011. 2009: Year ended Jan. 29, 2010. 2008: Year ended Jan. 30, 2009. 2007: Year ended Feb. 1, 2008. 2006: Year ended Feb. 2, 2007. 2005: Year ended Feb. 3, 2006. Ad costs: Stated worldwide "advertising expenses." Dell pays for advertising in part with cooperative advertising money that Dell gets through the "Intel inside" marketing program of Intel Corp., a microprocessor supplier. 2015: Restated from $668 million. 2014: Restated from $660 million. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "net revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	8.5	13.2	-35.8
  Europe	70.5	21.6	226.1
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	79.0	34.8	126.8
  U.S. media spending	194.2	164.3	18.2
  Worldwide measured media	$273.2	$199.1	37.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Dell Technologies (NYSE: DELL)
  Worldwide	Year ended 01/31/2020	Year ended 02/01/2019	% chg
  Sales	$92,154	$90,621	1.7
  Earnings	5,529	-2,181	NA

  GEOGRAPHIC SALES (year ended 01/31/2020)
  Region ($ in millions)	Year ended 01/31/2020	Year ended 02/01/2019	% chg
  Foreign countries	48,325	47,818	1.1
  U.S.	43,829	42,803	2.4

  DIVISION SALES (year ended 01/31/2020)
  Division or segment sales ($ in millions)	Year ended 01/31/2020	Year ended 02/01/2019	% chg
  Client Solutions Group	45,838	43,196	6.1
  Infrastructure Solutions Group	33,969	36,720	-7.5
  VMware	10,905	9,088	20.0

  Connections
  Dell Technologies
  Ticker: NYSE DELL
  1 Dell Way, Round Rock, Texas 78682/Phone: (512) 728-7800.
  URL: https://www.delltechnologies.com
  Facebook: https://www.facebook.com/delltechnologies
  Twitter: @DellTech
  Divisions, key executives and agencies
  

Deutsche Telekom (T-Mobile US)

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,328	$3,554	-6.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Marketing expenses including spending for majority-owned T-Mobile US.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	582.0	2.7
  2010	582.0	2.7
  2011	711.0	3.4
  2011	711.0	3.4
  2012	949.0	4.8
  2012	949.0	4.8
  2013	1,000.0	4.1
  2013	1,000.0	4.1
  2014	1,400.0	4.7
  2014	1,400.0	4.7
  2015	1,600.0	4.9
  2015	1,600.0	4.9
  2016	1,700.0	4.5
  2016	1,700.0	4.5
  2017	1,800.0	4.4
  2017	1,800.0	4.4
  2018	1,700.0	3.9
  2018	1,700.0	3.9
  2019	1,600.0	3.6
  2019	1,600.0	3.6
  Figures shown are for T-Mobile US. T-Mobile on April 1, 2020, acquired Sprint Corp. Deutsche Telekom controls T-Mobile US. Ad costs: Stated "advertising expenses." 2013: Including MetroPCS starting May 1, 2013. 2012: Excluding MetroPCS. 2011: Excluding MetroPCS. 2010: Excluding MetroPCS. Ad spending as percent of sales: Stated "advertising expenses" as percent of "total revenue."

  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	729.5	762.9	-4.4
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	729.5	762.9	-4.4
  U.S. media spending	1,767.2	1,787.4	-1.1
  Worldwide measured media	$2,496.7	$2,550.3	-2.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Deutsche Telekom (T-Mobile US) (Nasdaq: TMUS)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$90,188	$89,388	0.9
  Earnings	5,900	3,933	50.0

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	45,267	43,151	4.9
  Germany	24,511	25,639	-4.4
  Rest of Europe	13,627	14,042	-3.0
  Systems solutions	7,621	8,195	-7.0
  Group development	3,132	2,582	21.3
  HQ	2,934	3,231	-9.2
  Intersegment	-6,905	-7,452	NA

  Connections
  Deutsche Telekom (T-Mobile US)
  Ticker: Nasdaq TMUS
  Friedrich-Ebert-Allee 140, Bonn, Germany 53113/Phone: 49 228 181 0.
  URL: https://www.telekom.com
  Twitter: @Telekom_group
  Divisions, key executives and agencies
  

Diageo

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,321	$2,643	-12.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Marketing costs. Diageo ranked No. 51 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Diageo to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2008	2,493.0	15.4
  2009	2,123.0	14.3
  2010	2,228.0	14.5
  2011	2,418.3	15.5
  2012	2,648.4	15.7
  2013	2,775.7	15.7
  2014	2,634.9	15.8
  2015	2,567.4	15.1
  2016	2,319.2	14.9
  2017	2,281.3	14.9
  2018	2,535.4	15.5
  2019	2,642.8	15.9
  2020	2,320.6	15.7
  Converted to pounds. Fiscal years ended June. 2020: Year ended June 2020. Ad costs: Stated "marketing" costs converted to dollars. 2020: 1.841 billion pounds. 2019: 2.042 billion pounds. 2018: 1.882 billion pounds. 2017: 1.798 billion pounds. 2016: 1.562 billion pounds. 2015: 1.629 billion pounds. 2014: 1.620 billion pounds. 2013: 1.769 billion pounds (restated). 2012: 1.671 billion pounds (restated). 2011: 1.520 billion pounds (restated). 2010: 1.419 billion pounds. 2009: 1.327 billion pounds. 2008: 1.244 billion pounds (restated). Ad spending as percent of sales: Worldwide "marketing" costs as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	46.5	67.5	-31.1
  Asia and Pacific	13.4	15.3	-12.3
  Europe	119.1	89.2	33.6
  Latin America	4.0	6.3	-37.0
  Canada	16.5	NA	NA
  Subtotal media outside the U.S.	199.5	178.3	11.9
  U.S. media spending	165.2	165.0	0.1
  Worldwide measured media	$364.6	$343.3	6.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Diageo (NYSE: DEO)
  Worldwide	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Sales	$14,814	$16,653	-11.0
  Earnings	1,833	4,319	-57.6

  GEOGRAPHIC SALES (year ended 6/30/2020)
  Region ($ in millions)	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  North America	5,827	5,772	1.0
  Europe, Russia and Turkey	3,236	3,804	-14.9
  Asia Pacific	2,861	3,479	-17.7
  Africa	1,697	2,067	-17.9
  Latin America and Caribbean	1,145	1,462	-21.7
  Corporate	48	69	-30.2

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Spirits	17,846	19,779	-9.8
  Beer	2,952	3,569	-17.3
  Ready to drink	1,218	1,223	-0.4
  Other	291	399	-27.0
  Excise duties	-7,494	-8,318	NA

  Connections
  Diageo
  Ticker: NYSE DEO
  Lakeside Drive, Park Royal, London, U.K. NW10 7HQ/Phone: 44 20 8978 6000.
  URL: http://www.diageo.com
  Twitter: @Diageo_News
  Divisions, key executives and agencies
  

eBay

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,400	$1,400	0.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. eBay ranked No. 95 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on eBay to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2009	799.9	9.2
  2010	808.4	8.8
  2011	976.9	8.4
  2012	1,100.0	7.8
  2013	844.0	10.2
  2014	1,000.0	11.4
  2015	1,000.0	11.6
  2016	1,200.0	12.9
  2017	1,300.0	13.1
  2018	1,400.0	13.0
  2019	1,400.0	13.0
  Ad costs: Stated worldwide "advertising expense." 2014: Restated in 2016 to $1.0 billion (from $1.3 billion, including $272 million for PayPal Holdings, spun off in July 2015). 2013: Restated in 2016 to $844 million (from $1.0 billion, including $176 million for PayPal Holdings, spun off in July 2015). 2012: Stated $1.1 billion included $193 million for PayPal Holdings (spun off in July 2015). Ad spending as percent of sales: Worldwide "advertising expense" as percent of "net revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	12.0	8.2	46.8
  Europe	147.2	97.4	51.1
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	159.2	105.6	50.8
  U.S. media spending	100.9	161.6	-37.6
  Worldwide measured media	$260.1	$267.1	-2.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  eBay (Nasdaq: EBAY)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$10,800	$10,746	0.5
  Earnings	1,792	2,528	-29.1

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	4,337	4,373	-0.8
  Rest of world	2,295	2,106	9.0
  Germany	1,506	1,591	-5.3
  U.K.	1,441	1,481	-2.7
  South Korea	1,221	1,195	2.2

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Transaction revenue	8,635	8,484	1.8
  Marketing services and other	2,165	2,262	-4.3

  Connections
  eBay
  Ticker: Nasdaq EBAY
  2025 Hamilton Ave., San Jose, Calif. 95125/Phone: (408) 376-7400.
  URL: https://www.ebayinc.com
  Facebook: https://www.facebook.com/ebay
  Twitter: @eBay
  Divisions, key executives and agencies
  

EssilorLuxottica

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,384	$1,317	5.1
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. EssilorLuxottica ranked No. 81 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on EssilorLuxottica to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2017	1,268.7	6.9
  2018	1,317.4	6.9
  2019	1,384.2	7.1
  EssilorLuxottica formed by Oct. 1, 2018, merger of Essilor International and Luxottica Group. Ad costs: Stated worldwide "advertising and marketing" expenses. 2018: Pro forma. 2017: Pro forma. Ad spending as percent of sales: Worldwide "advertising and marketing"expenses as percent of "revenue." 2018: Pro forma. 2017: Pro forma.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	2.6	3.2	-18.9
  Europe	8.2	7.5	10.5
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	10.8	10.6	1.7
  U.S. media spending	82.7	113.1	-26.9
  Worldwide measured media	$93.5	$123.8	-24.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$19,475	$19,133	1.8
  Earnings	1,327	1,336	-0.7

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  North America	10,252	9,964	2.9
  Europe	4,744	4,771	-0.6
  Asia, Oceania, Africa	3,239	3,183	1.8
  Latin America	1,241	1,215	2.2

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  LUXOTTICA	10,631	10,532	0.9
  ESSILOR	8,844	8,601	2.8

  Connections
  EssilorLuxottica
  147 rue de Paris, Charenton-le-Pont, Paris 94220/Phone: 33 1 49 77 42 24.
  URL: https://www.essilorluxottica.com
  Facebook: https://www.facebook.com/luxottica
  Twitter: @Luxottica
  Divisions, key executives and agencies
  

Estee Lauder Cos.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,398	$3,440	-1.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Estee Lauder Cos. ranked No. 48 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Estee Lauder Cos. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2006	1,514.0	23.4
  2007	1,641.0	23.3
  2008	1,836.0	23.2
  2009	1,693.0	23.1
  2010	1,819.0	23.3
  2011	2,161.0	24.5
  2012	2,418.0	24.9
  2013	2,541.0	25.0
  2014	2,618.1	23.9
  2015	2,558.6	23.7
  2016	2,607.3	23.2
  2017	2,689.0	22.7
  2018	3,287.0	24.0
  2019	3,440.0	23.1
  2020	3,398.0	23.8
  Fiscal years ended June. 2020: Fiscal 2020 ended June 2020. Ad costs: 2017 and after: "Global net advertising, merchandising, sampling, promotion and product development expenses." Figures exclude the impact of purchase with purchase and gift with purchase promotions. Before 2017:Stated worldwide "advertising, merchandising, sampling, promotion and product development" expenses "excluding the impact of purchase with purchase and gift with purchase promotions." 2013: Restated from $2.584 billion. 2012: Restated from $2.459 billion. Ad spending as percent of sales: Global net advertising, merchandising, sampling, promotion and product development expenses as percent of sales.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	141.4	244.0	-42.1
  Europe	17.3	13.5	28.4
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	158.7	257.5	-38.4
  U.S. media spending	65.9	110.0	-40.1
  Worldwide measured media	$224.6	$367.5	-38.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Estee Lauder Cos. (NYSE: EL)
  Worldwide	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Sales	$14,294	$14,863	-3.8
  Earnings	684	1,785	-61.7

  GEOGRAPHIC SALES (year ended 6/30/2020)
  Region ($ in millions)	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Europe, Middle East and Africa	6,262	6,452	-2.9
  Asia Pacific	4,238	3,673	15.4
  Americas	3,794	4,741	-20.0
  Adjustments	0	-3	NA

  DIVISION SALES (year ended 6/30/2020)
  Division or segment sales ($ in millions)	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Skin care	7,382	6,551	12.7
  Makeup	4,794	5,860	-18.2
  Fragrance	1,563	1,802	-13.3
  Hair care	515	584	-11.8
  Other	40	69	-42.0
  Adjustments	0	-3	NA

  Connections
  Estee Lauder Cos.
  Ticker: NYSE EL
  767 Fifth Ave., New York, N.Y. 10153/Phone: (212) 572-4200.
  URL: https://www.elcompanies.com
  Facebook: https://www.facebook.com/esteelaudercompanies
  Divisions, key executives and agencies
  

Expedia Group

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,817	$3,535	8.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Expedia Group ranked No. 18 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Expedia Group to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2009	622.0	22.7
  2010	694.0	22.9
  2011	797.0	23.1
  2012	890.0	22.1
  2013	1,200.0	25.2
  2014	1,600.0	27.8
  2015	2,100.0	31.5
  2016	2,700.0	30.8
  2017	3,300.0	32.8
  2018	3,534.6	31.5
  2019	3,816.9	31.6
  Ad costs: 2018 and after: Estimated worldwide advertising expense. 2010-2017: Stated worldwide "advertising expense." Stated worldwide advertising expense consist of offline costs, including TV and radio advertising, and online advertising. Ad expenses include media and production costs. 2012:Restated in 2014 from $870 million. 2011: Restated in 2014 from $796 million. Ad spending as percent of sales: 2018 and after: Estimated worldwide advertising expense as percent of "revenue." 2010-2017: Stated worldwide "advertising expense" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	6.1	14.2	-56.9
  Asia and Pacific	122.0	138.0	-11.6
  Europe	537.4	586.3	-8.3
  Latin America	128.8	191.0	-32.6
  Canada	47.5	NA	NA
  Subtotal media outside the U.S.	841.9	929.5	-9.4
  U.S. media spending	1,148.1	1,123.7	2.2
  Worldwide measured media	$1,990.0	$2,053.2	-3.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Expedia Group (Nasdaq: EXPE)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$12,067	$11,223	7.5
  Earnings	572	398	43.7

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	6,869	6,202	10.8
  All other countries	5,198	5,021	3.5

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Core OTA	9,427	8,760	7.6
  HomeAway	1,340	1,171	14.4
  Trivago (third-party revenue)	622	691	-10.0
  Egencia	620	601	3.2
  Corporate and elimination	58	0	NA

  Connections
  Expedia Group
  Ticker: Nasdaq EXPE
  1111 Expedia Group Way W, Seattle, Wash. 98119/Phone: (206) 481-7200.
  URL: https://www.expediagroup.com
  Facebook: https://www.facebook.com/expedia
  Twitter: @ExpediaGroup
  Divisions, key executives and agencies
  

Facebook

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,570	$1,100	42.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Facebook ranked No. 78 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Facebook to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2009	5.0	0.6
  2010	8.0	0.4
  2011	28.0	0.8
  2012	67.0	1.3
  2013	117.0	1.5
  2014	135.0	1.1
  2015	281.0	1.6
  2016	310.0	1.1
  2017	324.0	0.8
  2018	1,100.0	2.0
  2019	1,570.0	2.2
  Ad costs: Stated worldwide "advertising expenses." Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.2	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	161.2	170.8	-5.6
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	161.4	170.8	-5.5
  U.S. media spending	391.4	287.9	36.0
  Worldwide measured media	$552.9	$458.7	20.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Facebook (Nasdaq: FB)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$70,697	$55,838	26.6
  Earnings	18,485	22,112	-16.4

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  US & Canada	32,206	25,727	25.2
  Europe	16,826	13,631	23.4
  Asia-Pacific	15,406	11,733	31.3
  Rest of World	6,259	4,747	31.9

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Advertising	69,655	55,013	26.6
  Other revenue	1,042	825	26.3

  Connections
  Facebook
  Ticker: Nasdaq FB
  1601 Willow Road, Menlo Park, Calif. 94025/Phone: (650) 543-4800.
  URL: http://www.facebook.com
  Facebook: http://www.facebook.com/facebook
  Divisions, key executives and agencies
  

Fiat Chrysler Automobiles

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,398	$3,631	-6.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Fiat Chrysler Automobiles ranked No. 20 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Fiat Chrysler Automobiles to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	3,611.1	3.4
  2013	3,778.7	3.4
  2014	4,171.0	3.4
  2015	3,955.2	3.2
  2016	3,926.0	3.4
  2017	3,810.9	3.2
  2018	3,631.4	2.8
  2019	3,397.7	2.8
  Ad costs: "Advertising costs." Figures calculated by Ad Age Datacenter based on company disclosures. Figures converted to U.S. dollars by Ad Age Datacenter using average annual exchange rates. 2017: Restated. 2016: Restated. 2015: Restated. 2014: Restated. Ad spending as percent of sales: Approximate worldwide "advertising costs" as percent of "net revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.1	NA	NA
  Asia and Pacific	12.0	10.5	14.1
  Europe	1,202.8	1,424.7	-15.6
  Latin America	98.0	104.7	-6.4
  Canada	91.0	NA	NA
  Subtotal media outside the U.S.	1,404.0	1,539.9	-8.8
  U.S. media spending	621.5	784.4	-20.8
  Worldwide measured media	$2,025.5	$2,324.2	-12.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Fiat Chrysler Automobiles (BIT: FCA)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$121,161	$130,452	-7.1
  Earnings	7,425	4,291	73.0

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  NAFTA	82,154	85,522	-3.9
  Europe, Middle East, Africa	23,038	26,956	-14.5
  Latin America	9,476	9,632	-1.6
  Other activities	3,370	3,412	-1.2
  Asia Pacific	3,151	3,194	-1.3
  Maserati (global)	1,795	3,146	-42.9
  Unallocated items and eliminations	-1,823	-1,410	NA

  Connections
  Fiat Chrysler Automobiles
  Ticker: BIT FCA
  25 St. James's St., London, U.K. SW1A 1HA/Phone: 44 20 7766 0311.
  URL: http://www.fcagroup.com
  Facebook: https://www.facebook.com/fcafiatchryslerautomobiles
  Twitter: @fcagroup
  Divisions, key executives and agencies
  

Ford Motor Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,600	$4,000	-10.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Ford Motor Co. ranked No. 17 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Ford Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2000	3,000.0	1.8
  2001	3,100.0	1.9
  2002	2,900.0	1.8
  2003	4,100.0	2.5
  2004	4,700.0	2.7
  2005	5,000.0	2.8
  2006	5,100.0	3.2
  2007	5,400.0	3.2
  2008	4,500.0	3.1
  2009	3,200.0	2.8
  2010	3,900.0	3.0
  2011	4,100.0	3.0
  2012	4,000.0	3.0
  2013	4,400.0	3.0
  2014	4,300.0	3.0
  2015	4,300.0	2.9
  2016	4,300.0	2.8
  2017	4,100.0	2.6
  2018	4,000.0	2.5
  2019	3,600.0	2.3
  Ad costs: Stated worldwide "advertising expenses" ("advertising costs"). 2009: Restated from $3.3 billion. 2008: Restated from $4.6 billion. 2004: Restated from $3.2 billion. 2003: Restated from $2.7 billion. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	13.3	18.7	-28.8
  Asia and Pacific	57.0	57.1	-0.1
  Europe	872.6	911.9	-4.3
  Latin America	52.5	58.5	-10.2
  Canada	59.2	NA	NA
  Subtotal media outside the U.S.	1,054.6	1,046.2	0.8
  U.S. media spending	735.5	862.3	-14.7
  Worldwide measured media	$1,790.1	$1,908.5	-6.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Ford Motor Co. (NYSE: F)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$155,900	$160,338	-2.8
  Earnings	47	3,677	-98.7

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	98,729	97,546	1.2
  All other	29,487	34,654	-14.9
  Canada	10,855	10,541	3.0
  U.K.	8,899	9,703	-8.3
  Germany	7,930	7,894	0.5

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Automotive	143,599	148,294	-3.2
  Financial services	12,260	12,018	2.0
  Mobility	41	26	57.7

  Connections
  Ford Motor Co.
  Ticker: NYSE F
  1 American Road, Dearborn, Mich. 48126/Phone: (313) 322-3000.
  URL: https://www.ford.com
  Facebook: https://www.facebook.com/ford
  Twitter: @Ford
  Divisions, key executives and agencies
  

General Motors Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,700	$4,000	-7.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. General Motors Co. ranked No. 10 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on General Motors Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	4,742.0	3.5
  2011	5,209.0	3.5
  2012	5,372.0	3.5
  2013	5,500.0	3.5
  2014	5,200.0	3.3
  2015	4,400.0	3.2
  2016	4,600.0	3.1
  2017	4,300.0	3.0
  2018	4,000.0	2.7
  2019	3,700.0	2.7
  Sales: Worldwide sales (including automotive sales and GM Financial revenue). Ad costs: Stated worldwide "advertising and promotion" spending. 2016: Restated in 2018 from $5.3 billion following 2017 divestiture of GM Europe. 2015: Restated in 2018 from $5.1 billion following 2017 divestiture of GM Europe. Ad spending as percent of sales: Worldwide "advertising and promotion" spending as percent of "net sales and revenue" (including automotive sales and GM Financial revenue).

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	38.9	45.7	-14.8
  Europe	3.9	1.4	187.5
  Latin America	91.9	110.3	-16.7
  Canada	88.8	NA	NA
  Subtotal media outside the U.S.	223.6	157.4	42.0
  U.S. media spending	1,371.6	1,437.4	-4.6
  Worldwide measured media	$1,595.2	$1,594.8	0.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  General Motors Co. (NYSE: GM)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$137,237	$147,049	-6.7
  Earnings	6,581	7,916	-16.9

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	110,614	116,582	-5.1
  Non-U.S.	26,623	30,467	-12.6

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  GM North America	106,366	113,792	-6.5
  GM International	16,111	19,148	-15.9
  GM Financial	14,554	14,016	3.8
  Corporate	220	203	8.4
  Cruise	100	0	NA
  Eliminations	-114	-110	NA

  Connections
  General Motors Co.
  Ticker: NYSE GM
  300 Renaissance Center, P.O. Box 300, Detroit, Mich. 48265/Phone: (313) 556-5000.
  URL: https://www.gm.com
  Facebook: https://www.facebook.com/generalmotors
  Twitter: @GM
  Divisions, key executives and agencies
  

GlaxoSmithKline

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,193	$2,198	-0.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. GlaxoSmithKline ranked No. 30 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on GlaxoSmithKline to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2007	1,489.3	3.3
  2008	1,493.4	3.3
  2009	1,445.4	3.3
  2010	1,501.5	3.4
  2011	1,460.0	3.3
  2012	1,329.9	3.2
  2013	1,264.4	3.0
  2014	1,105.9	2.9
  2015	1,619.4	4.4
  2016	1,715.8	4.5
  2017	1,741.0	4.5
  2018	1,837.6	4.5
  2019	2,001.0	4.6
  Converted to dollars. Ad costs: Stated worldwide "advertising" costs converted to dollars. 2019: Based on average exchange rates; 1.567 billion pounds. 2018: Based on average exchange rates; 1.376 billion pounds. 2017: Based on average exchange rates; 1.351 billion pounds. 2016: Based on average exchange rates; 1.265 billion pounds. 2015: Based on average exchange rates; 1.059 billion pounds. 2014: Based on average exchange rates; 671 million pounds. 2013: Based on average exchange rates; 808 million pounds. 2012: Based on average exchange rates; 839 million pounds. 2011: Based on average exchange rates; 910 million pounds. 2010: Based on average exchange rates; 971 million pounds. 2009: Based on average exchange rates; 923 million pounds. 2008: Based on average exchange rates; 805 million pounds. 2007: Based on average exchange rates; 744 million pounds. Ad spending as percent of sales: Worldwide "advertising" costs as percent of "turnover."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	74.4	47.7	55.9
  Asia and Pacific	172.1	122.0	41.1
  Europe	1,189.6	1,032.9	15.2
  Latin America	108.6	122.8	-11.6
  Canada	16.9	NA	NA
  Subtotal media outside the U.S.	1,561.6	1,325.4	17.8
  U.S. media spending	948.1	1,090.1	-13.0
  Worldwide measured media	$2,509.7	$2,415.5	3.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  GlaxoSmithKline (NYSE: GSK)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$43,041	$41,159	4.6
  Earnings	6,727	5,403	24.5

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	17,737	16,001	10.8
  International	15,062	14,511	3.8
  Europe	10,304	10,647	-3.2

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Pharmaceuticals	22,416	23,062	-2.8
  Consumer healthcare	11,486	10,227	12.3
  Vaccines	9,139	7,871	16.1

  Connections
  GlaxoSmithKline
  Ticker: NYSE GSK
  980 Great West Road, Brentford, Middlesex, U.K. TW8 9GS/Phone: 44 20 8047 5000.
  URL: https://www.gsk.com
  Facebook: https://www.facebook.com/gsk
  Twitter: @GSK
  Divisions, key executives and agencies
  

Heineken

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,948	$2,947	0.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2015	3,060.2	13.4
  2016	3,139.7	13.6
  2017	2,861.7	11.7
  2018	2,946.7	11.1
  2019	2,947.6	11.0
  Ad costs: Stated worldwide "marketing and selling expenses" (formerly called "marketing, selling and distribution expenses"). 2019: 2.632 billion euros. 2018: 2.494 billion euros. 2017: 2.533 billion euros (restated). 2016: 2.836 billion euros. 2015: 2.755 billion euros. Ad spending as percent of sales: 2015 and 2016: Stated worldwide "marketing and selling expenses" as percent of worldwide "revenue." 2017 and after: Stated worldwide "marketing and selling expenses" as percent of worldwide "net revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	22.8	22.6	0.9
  Asia and Pacific	15.6	19.5	-19.9
  Europe	367.2	395.5	-7.2
  Latin America	6.6	6.2	6.5
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	412.2	443.8	-7.1
  U.S. media spending	138.0	141.4	-2.4
  Worldwide measured media	$550.2	$585.2	-6.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Heineken (AMS: HEIO)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$26,759	$26,549	0.8
  Earnings	2,426	2,818	-13.9

  Connections
  Heineken
  Ticker: AMS HEIO
  Tweede Weteringplantsoen 21, Amsterdam, Netherlands 1017 ZD/Phone: 31 20 523 92 39.
  URL: https://www.theheinekencompany.com
  Facebook: https://www.facebook.com/heinekenusa
  Twitter: @HEINEKENCorp
  Divisions, key executives and agencies
  

Henkel

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,208	$2,186	1.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	5,517.7	25.3
  2015	5,118.5	25.5
  2016	5,131.4	24.8
  2017	5,508.7	24.3
  2018	5,479.8	23.3
  2019	5,534.6	24.6
  Ad costs: Worldwide "marketing, selling and distribution expenses" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. Henkel's calendar 2018 financials explained this expense line: "In addition to marketing organization and distribution expenses, this item comprises, in particular, advertising, sales promotion and market research expenses. Also included here are the expenses of technical advisory services for customers, valuation allowances on trade accounts receivable and valuation allowances and impairment losses on trademarks and other rights." 2019: 4.942 billion euros. 2018: 4.638 billion euros. 2017: 4.876 billion euros. 2016: 4.635 billion euros. 2015: 4.608 billion euros. 2014: 4.151 billion euros. Ad spending as percent of sales: Worldwide "marketing, selling and distribution expenses" as percent of worldwide "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	6.6	6.9	-4.2
  Europe	798.9	658.0	21.4
  Latin America	1.4	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	806.9	664.9	21.4
  U.S. media spending	81.4	99.7	-18.4
  Worldwide measured media	$888.3	$764.7	16.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Henkel (ETR: HEN)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$22,526	$23,511	-4.2
  Earnings	2,355	2,753	-14.4

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Emerging markets	9,024	NA
  Western Europe	6,768	NA
  North America	5,866	NA
  Japan, Australia, New Zealand	677	NA
  Corporate	226	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Adhesives technologies	10,603	NA
  Laundry & home care	7,445	NA
  Beauty care	4,286	NA
  Corporate	226	NA

  Connections
  Henkel
  Ticker: ETR HEN
  Henkelstrasse 67, Duesseldorf, Germany 40589/Phone: 49 211 797 0.
  URL: https://www.henkel.com
  Facebook: https://www.facebook.com/henkel
  Twitter: @Henkel
  Divisions, key executives and agencies
  

Home Depot

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 2/2/2020	Year ended 2/3/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,186	$1,156	2.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Home Depot ranked No. 43 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Home Depot to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	831.0	1.1
  2013	865.0	1.1
  2014	884.0	1.1
  2015	868.0	1.0
  2016	955.0	1.0
  2017	995.0	1.0
  2018	1,156.0	1.1
  2019	1,186.0	1.1
  Fiscal years. 2019: Year ended February 2020; fiscal 2019. 2018: Year ended February 2019; fiscal 2018. 2017: Year ended January 2018; fiscal 2017. 2016: Year ended January 2017; fiscal 2016. 2015: Year ended January 2016; fiscal 2015. 2014: Year ended February 2015; fiscal 2014. 2013: Year ended January 2014; fiscal 2013. 2012: Year ended January 2013; fiscal 2012. 2011: Year ended January 2012; fiscal 2011. 2010: Year ended January 2011; fiscal 2010. 2009: Year ended January 2010; fiscal 2009. 2008: Year ended January 2009; fiscal 2008. 2007: Year ended January 2008;fiscal 2007. 2006: Year ended January 2007; fiscal 2006. Ad costs: Stated worldwide "gross advertising expense." Ad spending as percent of sales: Worldwide "gross advertising expensive" as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	5.0	9.3	-46.4
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	5.0	9.3	-46.4
  U.S. media spending	429.3	437.9	-2.0
  Worldwide measured media	$434.3	$447.1	-2.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Home Depot (NYSE: HD)
  Worldwide	Year ended 2/2/2020	Year ended 2/3/2019	% chg
  Sales	$110,225	$108,203	1.9
  Earnings	11,242	11,121	1.1

  GEOGRAPHIC SALES (year ended 2/2/2020)
  Region ($ in millions)	Year ended 2/2/2020	Year ended 2/3/2019	% chg
  U.S.	101,333	99,386	2.0
  Rest of world	8,892	8,817	0.9

  Connections
  Home Depot
  Ticker: NYSE HD
  2455 Paces Ferry Road, Atlanta, Ga. 30339/Phone: (770) 433-8211.
  URL: https://www.homedepot.com
  Facebook: https://www.facebook.com/homedepot
  Twitter: @HomeDepot
  Divisions, key executives and agencies
  

Honda Motor Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,885	$3,010	-4.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Honda Motor Co. ranked No. 37 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Honda Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	1.2	0.9	33.3
  Asia and Pacific	608.3	614.9	-1.1
  Europe	105.6	99.0	6.7
  Latin America	22.6	22.9	-1.2
  Canada	21.6	NA	NA
  Subtotal media outside the U.S.	759.4	737.7	2.9
  U.S. media spending	373.1	521.4	-28.5
  Worldwide measured media	$1,132.5	$1,259.1	-10.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Honda Motor Co. (NYSE: HMC)
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Sales	$137,365	$143,315	-4.2
  Earnings	4,691	6,100	-23.1

  GEOGRAPHIC SALES (year ended 3/31/2020)
  Region ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  North America	75,112	76,911	-2.3
  Asia	31,739	32,087	-1.1
  Japan	18,271	21,599	-15.4
  Other regions	7,011	6,834	2.6
  Europe	5,232	5,884	-11.1

  DIVISION SALES (year ended 3/31/2020)
  Division or segment sales ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Automobile	91,624	99,870	-8.3
  Financial services business	23,800	21,336	11.6
  Motorcycles	18,946	18,943	0.0
  Life Creation and other businesses	2,996	3,166	-5.4

  Connections
  Honda Motor Co.
  Ticker: NYSE HMC
  2-1-1, Minami-Aoyama, Minato-ku, Tokyo, Japan 107-8556/Phone: 81 3 3423 1111.
  URL: http://www.honda.com
  URL: https://global.honda
  Facebook: https://www.facebook.com/honda
  Twitter: @Honda
  Divisions, key executives and agencies
  

Hyundai Motor Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,194	$2,101	4.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Advertisements and sales promotion expenses. Hyundai Motor Co. ranked No. 85 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Hyundai Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2013	1,920.2	2.4
  2014	1,950.4	2.3
  2015	1,843.9	2.3
  2016	1,920.5	2.4
  2017	2,189.7	2.6
  2018	2,100.8	2.4
  2019	2,194.2	2.4
  Converted to dollars. Ad costs: Stated worldwide "advertisements and sales promotion" expenses. 2019: 2,551 billion won. 2018: 2,309 billion won. 2017: 2,460 billion won. 2016: 2,233 billion won. 2015: 2,072 billion won. 2014: 2,053 billion won. 2013: 2,087 billion won. 2012: 2,164 billion won. 2011: 2,205 billion won. 2010: 2,047 billion won. Ad spending as percent of sales: Worldwide "advertisements and sales promotion" spending as percent of "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	15.4	15.0	2.3
  Asia and Pacific	151.6	159.7	-5.1
  Europe	409.4	430.2	-4.8
  Latin America	70.7	48.0	47.4
  Canada	44.8	NA	NA
  Subtotal media outside the U.S.	691.8	652.9	6.0
  U.S. media spending	355.1	319.7	11.1
  Worldwide measured media	$1,046.9	$972.6	7.6
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Hyundai Motor Co. (KRX: 005380)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$90,942	$88,099	3.2
  Earnings	2,740	1,497	83.0

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  South Korea	32,566	33,444	-2.6
  North America	30,935	27,945	10.7
  Europe	16,114	15,627	3.1
  Asia	8,807	8,486	3.8
  Other	2,520	2,597	-2.9

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Vehicle	70,939	68,492	3.6
  Finance	13,783	13,612	1.3
  Other	6,221	5,996	3.7

  Connections
  Hyundai Motor Co.
  Ticker: KRX 005380
  12 Heolleung-ro, Seocho-gu, Seoul, South Korea 06797/Phone: 82 2 3464 1114.
  URL: http://www.hyundaiusa.com
  URL: http://www.hyundai.com
  Facebook: https://www.facebook.com/hyundaiworldwide
  Twitter: @Hyundai_Global
  Divisions, key executives and agencies
  

IBM Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,647	$1,466	12.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. IBM Corp. ranked No. 88 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on IBM Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	1,339.0	1.3
  2013	1,294.0	1.3
  2014	1,307.0	1.4
  2015	1,290.0	1.6
  2016	1,327.0	1.7
  2017	1,445.0	1.8
  2018	1,466.0	1.8
  2019	1,647.0	2.1
  Ad costs: Stated worldwide "advertising and promotional expense" (including media, agency and promotional expenses). Ad spending as percent of sales: Worldwide "advertising and promotional expense" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	185.3	156.4	18.5
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	185.3	156.4	18.5
  U.S. media spending	258.0	315.5	-18.2
  Worldwide measured media	$443.3	$471.9	-6.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  IBM Corp. (NYSE: IBM)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$77,147	$79,591	-3.1
  Earnings	9,431	8,728	8.1

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Other	40,071	42,024	-4.6
  U.S.	28,395	29,078	-2.3
  Japan	8,681	8,489	2.3

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Technology Services & Cloud Platforms	27,361	34,462	-20.6
  Cloud and Cognitive Solutions Solutions	23,200	18,481	25.5
  Global Business Services	16,634	16,817	-1.1
  Systems	7,604	8,034	-5.4
  Global Financing	1,400	1,590	-11.9
  Other	948	207	358.0

  Connections
  IBM Corp.
  Ticker: NYSE IBM
  1 New Orchard Road, Armonk, N.Y. 10504/Phone: (914) 499-1900.
  URL: https://www.ibm.com
  Facebook: https://www.facebook.com/ibm
  Twitter: @IBM
  Divisions, key executives and agencies
  

Inner Mongolia Yili Industrial Group Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,599	$1,659	-3.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Estimated advertising and promotion expenses.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	753.2	8.5
  2015	1,175.4	12.1
  2016	1,149.9	12.6
  2017	1,214.7	12.1
  2018	1,659.0	13.8
  2019	1,599.2	12.2
  Ad costs: 2016 and after: Stated "advertising expense" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2015, 2014: Estimated worldwide advertising and promotion expenses derived from company's stated "A&P expense ratio" disclosures, converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2019: 11.041 billion renminbi (stated). 2018: 10.955 billion renminbi (stated). 2017: 8.206 billion renminbi (stated). 2016: 7.634 billion renminbi (stated). 2015: 7.304 billion renminbi (estimated). 2014: 4.627 billion renminbi (estimated). Ad spending as percent of sales: 2016 and after: Stated "advertising expense" as percent of "total revenue." 2015, 2014: Estimated worldwide advertising and promotion expenses as percent of worldwide operating revenue.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	321.2	307.0	4.6
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	321.2	307.0	4.6
  U.S. media spending	0.0	NA	NA
  Worldwide measured media	$321.2	$307.0	4.6
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Inner Mongolia Yili Industrial Group Co. (SHA: 600887)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$13,068	$12,048	8.5
  Earnings	1,004	975	3.0

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Liquid milk	NA	9,946	NA
  Milk powder and milk products	NA	1,218	NA
  Implied revenue from non-core businesses	NA	NA
  Ice cream	NA	757	NA
  Mixed feeding stuffs and others	NA	NA

  Connections
  Inner Mongolia Yili Industrial Group Co.
  Ticker: SHA 600887
  No. 8 Jinshan Road, Jinshan Development Zone, Hohhot, China 010110/Phone: 86 400 816 9999.
  URL: http://www.yili.com
  Divisions, key executives and agencies
  

Johnson & Johnson

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/30/2019	Year ended 12/30/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,200	$2,600	-15.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Johnson & Johnson ranked No. 31 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Johnson & Johnson to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  1999	1,430.0	5.2
  2000	1,370.0	4.7
  2001	1,430.0	4.4
  2002	1,500.0	4.1
  2003	1,700.0	4.1
  2004	1,900.0	4.0
  2005	2,100.0	4.2
  2006	1,900.0	3.6
  2007	2,700.0	4.4
  2008	2,900.0	4.5
  2009	2,400.0	3.9
  2010	2,500.0	4.1
  2011	2,600.0	4.0
  2012	2,300.0	3.4
  2013	2,500.0	3.5
  2014	2,600.0	3.5
  2015	2,500.0	3.6
  2016	2,400.0	3.3
  2017	2,500.0	3.3
  2018	2,600.0	3.2
  2019	2,200.0	2.7
  Ad costs: Stated worldwide "advertising expenses," consisting of "television, radio, print media and internet advertising." Stated ad spending does not include money Johnson & Johnson gives to retailers in the form of cooperative advertising allowances. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	7.6	12.2	-37.6
  Asia and Pacific	48.1	102.4	-53.0
  Europe	416.0	607.1	-31.5
  Latin America	39.6	69.7	-43.2
  Canada	36.7	NA	NA
  Subtotal media outside the U.S.	548.1	791.4	-30.7
  U.S. media spending	776.2	871.4	-10.9
  Worldwide measured media	$1,324.3	$1,662.8	-20.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Johnson & Johnson (NYSE: JNJ)
  Worldwide	Year ended 12/30/2019	Year ended 12/30/2018	% chg
  Sales	$82,059	$81,581	0.6
  Earnings	15,119	15,297	-1.2

  GEOGRAPHIC SALES (year ended 12/30/2019)
  Region ($ in millions)	Year ended 12/30/2019	Year ended 12/30/2018	% chg
  U.S.	42,097	41,884	0.5
  Europe	18,466	18,753	-1.5
  Asia Pacific, Africa	15,555	14,831	4.9
  Western Hemisphere excluding U.S.	5,941	6,113	-2.8

  DIVISION SALES (year ended 12/30/2019)
  Division or segment sales ($ in millions)	Year ended 12/30/2019	Year ended 12/30/2018	% chg
  Pharmaceutical	42,198	40,734	3.6
  Medical devices and diagnostics	25,963	26,994	-3.8
  Consumer	13,898	13,853	0.3

  Connections
  Johnson & Johnson
  Ticker: NYSE JNJ
  1 Johnson & Johnson Plaza, New Brunswick, N.J. 08933/Phone: (732) 524-0400.
  URL: https://www.jnj.com
  Facebook: https://www.facebook.com/jnj
  Twitter: @JNJNews
  Divisions, key executives and agencies
  

JPMorgan Chase & Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,579	$3,290	8.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Marketing expenses. JPMorgan Chase & Co. ranked No. 11 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on JPMorgan Chase & Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	2,577.0	2.7
  2013	2,500.0	2.6
  2014	2,600.0	2.7
  2015	2,708.0	2.9
  2016	2,897.0	3.0
  2017	2,900.0	2.9
  2018	3,290.0	3.0
  2019	3,579.0	3.1
  Ad costs: Stated worldwide "marketing" spending. Ad spending as percent of sales: Worldwide "marketing" spending as percent of "total net revenue" (total revenue after subtracting interest expense).

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	NA	NA
  U.S. media spending	287.8	244.4	17.8
  Worldwide measured media	$287.8	$244.4	17.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  JPMorgan Chase & Co. (NYSE: JPM)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$115,627	$109,029	6.1
  Earnings	36,431	32,474	12.2

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  North American (substantially U.S.)	90,044	83,199	8.2
  Europe, Middle East and Africa	15,902	16,468	-3.4
  Asia and Pacific	7,270	6,997	3.9
  Latin American and the Caribbean	2,411	2,365	1.9

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Consumer and community banking	55,883	52,079	7.3
  Corporate and investment bank	38,298	36,448	5.1
  Asset and wealth management	14,316	14,076	1.7
  Commericial banking	8,984	9,059	-0.8
  Reconciling Items	-3,065	-2,505	NA
  Corporate	NA	NA

  Connections
  JPMorgan Chase & Co.
  Ticker: NYSE JPM
  383 Madison Ave., New York, N.Y. 10017/Phone: (212) 270-6000.
  URL: http://www.jpmorganchase.com
  Facebook: https://www.facebook.com/jpmorganchase
  Twitter: @jpmorgan
  Divisions, key executives and agencies
  

Kao Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,233	$1,228	0.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2013	886.5	6.6
  2014	876.0	6.6
  2015	783.5	6.4
  2016	898.4	6.7
  2017	802.2	6.0
  2018	727.3	5.3
  2019	711.1	5.2
  Ad costs: Stated worldwide "advertising" expenses converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2019: 77.545 billion yen. 2018: 80.274 billion yen. 2017: 89.935 billion yen. 2016: 97.437 billion yen. 2015: 94.745 billion yen (restated). 2014: 92.410 billion yen. 2013: 86.406 billion yen. Ad spending as percent of sales: Worldwide "advertising" expenses as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	850.8	835.2	1.9
  Europe	2.7	2.5	8.6
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	853.5	837.7	1.9
  U.S. media spending	104.2	130.2	-20.0
  Worldwide measured media	$957.6	$967.9	-1.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Kao Corp. (TYO: 4452)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$13,776	$13,663	0.8
  Earnings	1,359	1,393	-2.4

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Japan	8,685	8,512	2.0
  Asia	2,690	2,679	0.4
  Americas	1,264	1,274	-0.8
  Europe	1,137	1,198	-5.1

  Connections
  Kao Corp.
  Ticker: TYO 4452
  1-14-10, Nihonbashi Kayabacho, Chuo-ku, Tokyo, Japan 103-8210/Phone: 81 3 3660 7111.
  URL: https://www.kao.com/global/en
  Divisions, key executives and agencies
  

Kering

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,010	$1,824	10.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	166.6	156.2	6.7
  Europe	90.7	98.1	-7.5
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	257.3	254.2	1.2
  U.S. media spending	130.4	132.7	-1.7
  Worldwide measured media	$387.7	$387.0	0.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Kering (EPA: KER)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$17,789	$16,145	10.2
  Earnings	3,597	3,296	9.1

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Asia Pacific (excluding Japan)	6,072	5,223	16.3
  Western Europe	5,734	5,283	8.5
  North America	3,404	3,196	6.5
  Japan	1,467	1,368	7.3
  Eastern Europe, Middle East and Africa	863	857	0.7
  South America	249	220	13.1

  Connections
  Kering
  Ticker: EPA KER
  40, rue de Sevres, Paris, France 75007/Phone: 33 1 45 64 61 00.
  URL: https://www.kering.com
  Facebook: https://www.facebook.com/keringgroup
  Twitter: @KeringGroup
  Divisions, key executives and agencies
  

Kia Motors Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,997	$2,080	-3.9
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Kia Motors Corp. ranked No. 98 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Kia Motors Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	843.0	2.7
  2011	1,096.7	2.8
  2012	1,141.7	2.7
  2013	1,129.7	2.6
  2014	1,034.4	2.3
  2015	1,096.9	2.5
  2016	1,146.7	2.5
  2017	1,153.3	2.4
  2018	1,113.2	2.3
  2019	1,091.7	2.2
  Ad costs: Stated worldwide "advertising" expenses converted to dollars. 2019: 1,269 billion won. 2018: 1,223 billion won. 2017: 1,296 billion won. 2016: 1,333 billion won. 2015: 1,232 billion won. 2014: 1,089 billion won. 2013: 1,228 billion won. 2012: 1,283 billion won. 2011: 1,205 billion won. 2010: 970 billion won. Ad spending as percent of sales: Worldwide "advertising" spending as percent of "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	6.2	7.3	-15.4
  Asia and Pacific	86.4	82.5	4.7
  Europe	325.8	351.1	-7.2
  Latin America	28.5	46.7	-39.0
  Canada	17.4	NA	NA
  Subtotal media outside the U.S.	464.2	487.6	-4.8
  U.S. media spending	279.2	285.8	-2.3
  Worldwide measured media	$743.4	$773.5	-3.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Kia Motors Corp. (KRX: 000270)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$50,006	$49,295	1.4
  Earnings	1,571	1,052	49.3

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Americas	17,822	17,156	3.9
  South Korea	15,418	16,326	-5.6
  Europe	14,868	14,598	1.8
  Other region	1,898	1,215	56.3

  Connections
  Kia Motors Corp.
  Ticker: KRX 000270
  12 Heolleung-ro, Seocho-gu, Seoul, South Korea 137-938/Phone: 82 2 3464 1114.
  URL: https://www.kia.com
  Facebook: https://www.facebook.com/kiamotorsworldwide
  Twitter: @Kia
  Divisions, key executives and agencies
  

Kirin Holdings

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,460	$1,410	3.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2016	1,436.5	8.4
  2017	1,411.2	8.5
  2018	1,410.3	8.1
  2019	1,460.4	8.2
  Ad costs: Stated worldwide "sales promotion and advertising" expenses. 2019: 159.262 billion yen. 2018: 155.657 billion yen. 2017: 158.210 billion yen. 2016: 155.801 billion yen. Ad spending as percent of sales: Worldwide "sales promotion and advertising" expenses as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	961.4	939.2	2.4
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	961.4	939.2	2.4
  U.S. media spending	0.1	0.6	-86.9
  Worldwide measured media	$961.5	$939.8	2.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Kirin Holdings (TYO: 2503)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$17,802	$17,491	1.8
  Earnings	747	1,769	-57.8

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Japan	11,710	11,635	0.6
  Oceania	2,699	2,912	-7.3
  America	1,841	1,586	16.1
  Other	1,552	1,358	14.3

  Connections
  Kirin Holdings
  Ticker: TYO 2503
  Nakano Central Park South, 10-2, Nakano 4-chome, Nakano-ku, Tokyo, Japan 164-0001/Phone: 81 3 6837 7000.
  URL: http://www.kirinholdings.co.jp/english/
  Twitter: @Kirin_Company
  Divisions, key executives and agencies
  

L'Oreal

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$10,312	$9,623	7.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. L'Oreal ranked No. 13 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on L'Oreal to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2013	8,795.3	29.9
  2014	8,718.4	29.1
  2015	8,174.9	29.1
  2016	8,042.4	29.2
  2017	8,643.3	29.4
  2018	9,623.0	30.2
  2019	10,312.0	30.8
  Converted to dollars. Ad costs: Stated worldwide "advertising and promotion" expenses. Company said advertising and promotion expenses "consist mainly of expenses relating to the advertisement and promotion of products to customers and consumers." 2019: 9.208 billion euros. 2018: 8.145 billion euros. 2017: 7.651 billion euros. 2016: 7.264 billion euros (restated). 2015: 7.360 billion euros. 2014: 6.559 billion euros. 2013: 6.622 billion euros (restated). 2012: 6.532 billion euros (restated). 2011: 6.292 billion euros. 2011: 6.292 billion euros. 2010: 6.029 billion euros. 2009: 5.389 billion euros. 2008: 5.269 billion euros. 2007: 5.125 billion euros. Ad spending as percent of sales: Worldwide "advertising and promotion expenses" as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	13.0	11.5	13.1
  Asia and Pacific	673.5	647.1	4.1
  Europe	2,365.4	2,218.6	6.6
  Latin America	77.6	105.2	-26.2
  Canada	28.8	NA	NA
  Subtotal media outside the U.S.	3,158.3	2,982.4	5.9
  U.S. media spending	1,160.3	1,259.7	-7.9
  Worldwide measured media	$4,318.6	$4,242.1	1.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  L'Oreal (ETR: LOR)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$33,456	$31,827	5.1
  Earnings	4,206	4,607	-8.7

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  New markets	15,712	13,750	14.3
  Western Europe	9,270	9,529	-2.7
  North America	8,474	8,547	-0.9

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Consumer products	14,277	14,216	0.4
  L'Oreal luxe	12,341	11,067	11.5
  Professional products	3,855	3,855	0.0
  Active cosmetics	2,983	2,689	11.0

  Connections
  L'Oreal
  Ticker: ETR LOR
  41, Rue Martre, Clichy, France 92110/Phone: 33 1 47 56 70 00.
  URL: https://www.loreal.com
  Facebook: https://www.facebook.com/loreal
  Twitter: @Loreal
  Divisions, key executives and agencies
  

LG Electronics

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,695	$1,965	-13.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2013	1,108.2	2.1
  2014	1,095.5	2.0
  2015	969.1	1.9
  2016	1,137.1	2.4
  2017	1,113.4	2.0
  2018	1,250.7	2.2
  2019	1,039.2	1.9
  Ad costs: Stated worldwide advertising expense converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2019: 1,208,385 million won. 2018: 1,374,365 million won. 2017: 1,251,010 million won. 2016: 1,322,215 million won. 2015: 1,088,882 million won. 2014:1,153,182 million won. 2013: 1,204,590 million won. Ad spending as percent of sales: Stated worldwide advertising expense as percent of net sales.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	1.0	0.3	275.6
  Asia and Pacific	332.5	419.7	-20.8
  Europe	4.7	7.3	-35.3
  Latin America	0.0	3.3	-100.0
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	338.2	430.6	-21.4
  U.S. media spending	66.4	168.7	-60.6
  Worldwide measured media	$404.7	$599.3	-32.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  LG Electronics (KRX: 066570)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$53,583	$55,821	-4.0
  Earnings	155	1,340	-88.5

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  South Korea	19,164	20,086	-4.6
  North America	12,444	13,856	-10.2
  Europe	7,467	6,884	8.5
  Asia	5,688	5,715	-0.5
  South America	3,083	3,424	-9.9
  China	1,971	2,155	-8.5
  Middle Asia and Africa	1,958	1,957	0.0
  Russia and other	1,405	1,455	-3.4
  Rental income and others	NA	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  BtoB	NA	2,189	NA
  Home entertainment	NA	14,750	NA
  Home appliance and air solution	NA	17,619	NA
  Other segments	NA	3,778	NA
  Mobile communications	NA	7,262	NA
  Vehicle components	NA	3,902	NA

  Connections
  LG Electronics
  Ticker: KRX 066570
  LG Twin Tower, 128 Yeoui-daero, Yeongdeungpo-gu, Seoul, South Korea 07336/Phone: 82 2 3777 1114.
  URL: https://www.lg.com/us
  URL: http://www.lg.com/global
  Facebook: https://www.facebook.com/lgusa
  Twitter: @LGUS
  Divisions, key executives and agencies
  

LVMH Moet Hennessy Louis Vuitton

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$7,016	$6,520	7.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. LVMH Moet Hennessy Louis Vuitton ranked No. 26 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on LVMH Moet Hennessy Louis Vuittonto see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	4,181.0	11.6
  2013	4,396.5	11.4
  2014	4,631.1	11.4
  2015	4,462.0	11.3
  2016	4,696.3	11.3
  2017	5,457.9	11.3
  2018	6,519.5	11.8
  2019	7,016.3	11.7
  Converted to dollars. Ad costs: Stated worldwide "advertising and promotion expenses." In its reference document for calendar 2019, LVMH said: "Advertising and promotion expenses include the costs of producing advertising media, purchasing media space, manufacturing samples and publishing catalogs, and in general, the cost of all activities designed to promote the Group's brands and products." 2019: 6.265 billion euros. 2018: 5.518 billion euros. 2017: 4.831 billion euros. 2016: 4.242 billion euros. 2015: 4.017 billion euros. 2014: 3.484 billion euros. 2013: 3.310 billion euros(restated). 2012: 3.251 billion euros (restated). 2011: 2.711 billion euros. 2010: 2.267 billion euros. 2009: 1.809 billion euros. 2008: 2.031 billion euros. 2007: 1.953 billion euros. Ad spending as percent of sales: Worldwide "advertising and promotion expenses" as percent of "total revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	561.6	522.6	7.5
  Europe	721.3	727.8	-0.9
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,282.8	1,250.4	2.6
  U.S. media spending	372.2	399.9	-6.9
  Worldwide measured media	$1,655.0	$1,650.2	0.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  LVMH Moet Hennessy Louis Vuitton (EPA: MC)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$60,106	$55,325	8.6
  Earnings	8,715	8,259	5.5

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Asia (excluding Japan)	18,130	16,214	11.8
  U.S.	14,126	13,241	6.7
  Europe (excluding France)	11,427	10,316	10.8
  Other countries	6,789	6,289	7.9
  France	5,292	5,306	-0.3
  Japan	4,343	3,959	9.7

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Other and holding companies	NA	-748	NA
  Perfums and cosmetics	NA	7,198	NA
  Wine and spirits	NA	6,076	NA
  Watches and jewelry	NA	4,871	NA
  Selective retailing	NA	16,123	NA
  Fashion and leather goods	NA	21,805	NA

  Connections
  LVMH Moet Hennessy Louis Vuitton
  Ticker: EPA MC
  22, avenue Montaigne, Paris, France 75008/Phone: 33 1 44 13 22 22.
  URL: https://www.lvmh.com
  Facebook: https://www.facebook.com/lvmh
  Twitter: @LVMH
  Divisions, key executives and agencies
  

Macy's

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 2/1/2020	Year ended 2/2/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,330	$1,358	-2.1
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Macy's ranked No. 40 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Macy's to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	1,554.0	5.6
  2013	1,623.0	5.8
  2014	1,602.0	5.7
  2015	1,587.0	5.9
  2016	1,547.0	6.0
  2017	1,397.0	5.6
  2018	1,358.0	5.4
  2019	1,330.0	5.4
  Fiscal years. 2018: Year ended Feb. 2, 2019. Ad costs: Stated "gross advertising and promotional costs," including cooperative advertising allowances. 2012: Restated in 2014 from $1.603 billion. 2011: Restated in 2014 from $1.507 billion. Ad spending as percent of sales: Stated worldwide "gross advertising and promotional costs" as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	0.0	35.2
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	0.0	35.2
  U.S. media spending	409.7	420.6	-2.6
  Worldwide measured media	$409.7	$420.6	-2.6
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Macy's (NYSE: M)
  Worldwide	Year ended 2/1/2020	Year ended 2/2/2019	% chg
  Sales	$24,560	$24,971	-1.6
  Earnings	564	1,098	-48.6

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 2/1/2020	Year ended 2/2/2019	% chg
  Macy's	0	0	NA

  Connections
  Macy's
  Ticker: NYSE M
  151 W. 34th St., New York, N.Y. 10001/Phone: (212) 494-3000.
  URL: https://www.macysinc.com
  Facebook: https://www.facebook.com/macys
  Twitter: @Macys
  Divisions, key executives and agencies
  

Mars Inc.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,625	$2,571	2.1
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Mars Inc. ranked No. 54 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Mars Inc. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	3.9	4.5	-13.5
  Asia and Pacific	556.8	483.6	15.1
  Europe	505.4	580.7	-13.0
  Latin America	4.1	6.3	-34.4
  Canada	11.4	NA	NA
  Subtotal media outside the U.S.	1,081.6	1,075.2	0.6
  U.S. media spending	465.8	541.3	-13.9
  Worldwide measured media	$1,547.4	$1,616.5	-4.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$35,000	$35,000	0.0

  Connections
  Mars Inc.
  6885 Elm St., McLean, Va. 22101/Phone: (703) 821-4900.
  URL: https://www.mars.com
  Facebook: https://www.facebook.com/mars
  Twitter: @MarsGlobal
  Divisions, key executives and agencies
  

Maxingvest (Beiersdorf)

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,834	$1,810	1.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Beiersdorf's worldwide advertising and trade marketing expenses. Maxingvest owns 51% of Beiersdorf.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	1,975.3	23.6
  2015	1,698.4	22.9
  2016	1,656.2	22.2
  2017	1,719.5	21.6
  2018	1,810.1	21.2
  2019	1,834.4	21.4
  Ad costs: Beiersdorf's worldwide "advertising and trade marketing" expenses (also known as "advertising, retail (point of sale) marketing, and similar items") converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2019: 1.638 billion euros. 2018: 1.532 billion euros. 2017:1.522 billion euros. 2016: 1.496 billion euros. 2015: 1.529 billion euros. 2014: 1.486 billion euros. Ad spending as percent of sales: Beiersdorf's worldwide "advertising and trade marketing" expenses (also known as "advertising, retail (point of sale) marketing, and similar items") as Beiersdorf's percent of worldwide "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	40.2	39.9	0.8
  Asia and Pacific	111.6	102.9	8.4
  Europe	1,044.6	1,048.7	-0.4
  Latin America	13.8	52.7	-73.8
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,210.2	1,244.2	-2.7
  U.S. media spending	44.3	66.1	-33.0
  Worldwide measured media	$1,254.5	$1,310.3	-4.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Maxingvest (Beiersdorf) (ETR: BEI)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$8,571	$8,546	0.3
  Earnings	824	880	-6.4

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Europe	3,592	3,475	3.4
  Africa/Asia/Australia	2,354	2,242	5.0
  Latin America	726	721	0.7
  North America	557	521	6.8

  Connections
  Maxingvest (Beiersdorf)
  Ticker: ETR BEI
  Alter Wandrahm 17/18, Hamburg, Germany 20457/Phone: 49 40 52 86 86 96.
  URL: http://www.maxingvest.de/index.php?id=1&language=2
  Divisions, key executives and agencies
  

McDonald's Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,007	$3,846	4.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Estimated worldwide systemwide ad spending including spending from franchisees and company-owned restaurants. McDonald's Corp. ranked No. 28 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on McDonald's Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	687.0	4.2
  2011	768.6	4.2
  2012	787.5	4.2
  2013	808.4	4.3
  2014	808.2	4.4
  2015	718.7	4.4
  2016	645.8	4.2
  2017	532.9	4.2
  2018	388.8	3.9
  2019	365.8	3.9
  Ad costs: McDonald's Corp.'s stated worldwide advertising costs, which primarily are contributions to advertising cooperatives for company-owned stores. This spending excludes ad spending by franchisees. Ad spending as percent of sales: McDonald's Corp.'s stated worldwide advertising costs, which primarily are contributions to advertising cooperatives for company-owned stores, as percentage of "company-operated sales," also known as "sales by company-operated restaurants."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	16.3	10.8	50.8
  Asia and Pacific	289.9	286.5	1.2
  Europe	1,077.6	954.0	13.0
  Latin America	103.3	100.1	3.2
  Canada	54.9	NA	NA
  Subtotal media outside the U.S.	1,541.9	1,351.5	14.1
  U.S. media spending	623.8	670.5	-7.0
  Worldwide measured media	$2,165.7	$2,022.0	7.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  McDonald's Corp. (NYSE: MCD)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$21,077	$21,025	0.2
  Earnings	6,025	5,924	1.7

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  International Operated Markets	11,398	11,507	-0.9
  U.S.	7,843	7,666	2.3
  International Developmental Licensed Markets & Corporate	1,836	1,852	-0.9

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Revenue from franchised restaurants	11,656	11,012	5.8
  Sales by company-operated restaurants	9,421	10,013	-5.9

  Connections
  McDonald's Corp.
  Ticker: NYSE MCD
  110 N. Carpenter St., Chicago, Ill. 60607/Phone: (630) 623-3000.
  URL: https://corporate.mcdonalds.com/corpmcd.html
  Facebook: https://www.facebook.com/mcdonalds
  Twitter: @McDonalds
  Divisions, key executives and agencies
  

Merck & Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,100	$2,100	0.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Merck & Co. ranked No. 34 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Merck & Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	2,800.0	5.9
  2013	2,500.0	5.7
  2014	2,300.0	5.4
  2015	2,100.0	5.3
  2016	2,100.0	5.3
  2017	2,200.0	5.5
  2018	2,100.0	5.0
  2019	2,100.0	4.5
  Ad costs: Stated worldwide "advertising and promotion" costs. Ad spending as percent of sales: Worldwide "advertising and promotion" costs as percent of "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	5.9	5.9	0.5
  Asia and Pacific	174.6	167.6	4.2
  Europe	0.0	NA	NA
  Latin America	0.0	0.0	6.1
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	180.5	173.4	4.0
  U.S. media spending	277.9	299.6	-7.2
  Worldwide measured media	$458.4	$473.0	-3.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Merck & Co. (NYSE: MRK)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$46,840	$42,294	10.7
  Earnings	9,777	6,193	57.9

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	20,325	18,212	11.6
  Europe, Middle East and Africa	12,707	12,213	4.0
  Japan	3,583	3,212	11.6
  China	3,207	2,184	46.8
  Asia Pacific	2,943	2,909	1.2
  Latin America	2,469	2,415	2.2
  Other	1,606	1,149	39.8

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Pharmaceutical	41,751	37,689	10.8
  Animal health	4,393	4,212	4.3
  Other revenue	696	393	77.1

  Connections
  Merck & Co.
  Ticker: NYSE MRK
  2000 Galloping Hill Road, Kenilworth, N.J. 07033/Phone: (908) 740-4000.
  URL: https://www.merck.com
  Facebook: https://www.facebook.com/merckinvents
  Twitter: @Merck
  Divisions, key executives and agencies
  

Microsoft Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,600	$1,600	0.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Microsoft Corp. ranked No. 60 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Microsoft Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2003	1,060.0	3.3
  2004	904.0	2.5
  2005	995.0	2.5
  2006	1,230.0	2.8
  2007	1,330.0	2.6
  2008	1,200.0	2.0
  2009	1,400.0	2.4
  2010	1,600.0	2.6
  2011	1,900.0	2.7
  2012	1,600.0	2.2
  2013	2,600.0	3.3
  2014	2,300.0	2.6
  2015	1,900.0	2.0
  2016	1,600.0	1.8
  2017	1,500.0	1.6
  2018	1,600.0	1.4
  2019	1,600.0	1.3
  2020	1,600.0	1.1
  Fiscal years ended June 30. 2020: Year ended June 30, 2020. Ad costs: Stated worldwide "advertising expense." Advertising expense is a subset of stated worldwide "sales and marketing expenses." Ad spending as percent of sales: Worldwide "advertising expense" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	3.6	1.1	243.2
  Asia and Pacific	1.5	0.2	617.1
  Europe	119.2	126.0	-5.4
  Latin America	0.0	NA	NA
  Canada	13.8	NA	NA
  Subtotal media outside the U.S.	138.2	127.3	8.6
  U.S. media spending	587.4	537.1	9.4
  Worldwide measured media	$725.6	$664.4	9.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Microsoft Corp. (Nasdaq: MSFT)
  Worldwide	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Sales	$143,015	$125,843	13.6
  Earnings	44,281	39,240	12.8

  GEOGRAPHIC SALES (year ended 6/30/2020)
  Region ($ in millions)	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  U.S.	73,160	64,199	14.0
  Other countries	69,855	61,644	13.3

  DIVISION SALES (year ended 6/30/2020)
  Division or segment sales ($ in millions)	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Intelligent Cloud	48,366	38,985	24.1
  More Personal Computing	48,251	45,698	5.6
  Productivity and Business Processes	46,398	41,160	12.7

  Connections
  Microsoft Corp.
  Ticker: Nasdaq MSFT
  1 Microsoft Way, Redmond, Wash. 98052-6399/Phone: (425) 882-8080.
  URL: https://www.microsoft.com
  Facebook: https://www.facebook.com/microsoft
  Twitter: @Microsoft
  Divisions, key executives and agencies
  

Molson Coors Beverage Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,200	$1,200	0.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Molson Coors Beverage Co. ranked No. 58 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Molson Coors Beverage Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	423.5	10.8
  2013	447.0	10.6
  2014	473.9	11.4
  2015	401.6	11.3
  2016	644.1	13.2
  2017	1,300.0	11.8
  2018	1,200.0	11.1
  2019	1,200.0	11.3
  Molson Coors on Oct. 11, 2016, increased its stake in MillerCoors to 100% from 42%; it began consolidating MillerCoors results on that day. Company effective January 2020 consolidated MillerCoors, its U.S. business unit, with Molson Coors Canada to form North America business unit. Ad costs: Molson Coors' stated worldwide "advertising expense" (through calendar 2018); worldwide "marketing and advertising expense" starting in financial reporting for calendar 2019. (Calendar 2018 "advertising expense" and "marketing and advertising expense" were the same; calendar 2017 "advertising expense" and"marketing and advertising expense" also were the same.) 2016: Includes MillerCoors from Oct. 11, 2016 (date of acquisition), through Dec. 31, 2016. 2015 and earlier years: Molson Coors excluding MillerCoors. Ad spending as percent of sales: Stated "advertising expense" as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	77.3	66.4	16.5
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	77.3	66.4	16.5
  U.S. media spending	249.7	326.4	-23.5
  Worldwide measured media	$327.0	$392.8	-16.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Molson Coors Beverage Co. (NYSE: TAP)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$10,579	$10,770	-1.8
  Earnings	242	1,117	-78.4

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	7,245	7,272	-0.4
  Canada	1,231	1,298	-5.2
  U.K.	1,119	1,185	-5.5
  Other foreign countries	984	1,015	-3.0

  Connections
  Molson Coors Beverage Co.
  Ticker: NYSE TAP
  P.O. Box 4030, NH353, Golden, Colo. 80401/Phone: (303) 927-2337.
  1555 Notre Dame St. E, Montreal, Quebec, Canada H2L 2R5/Phone: (514) 521-1786.
  URL: https://www.molsoncoors.com
  Facebook: https://www.facebook.com/molsoncoors
  Twitter: @MolsonCoors
  Divisions, key executives and agencies
  

Mondelez International

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,208	$1,173	3.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	1,860.0	5.2
  2012	1,815.0	5.2
  2013	1,721.0	4.9
  2014	1,552.0	4.5
  2015	1,542.0	5.2
  2016	1,396.0	5.4
  2017	1,248.0	4.8
  2018	1,173.0	4.5
  2019	1,208.0	4.7
  Ad costs: Stated worldwide "advertising expense." Ad spending as percent of sales: Worldwide "advertising expense" as percent of "net revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	17.7	20.5	-13.3
  Asia and Pacific	234.1	158.7	47.5
  Europe	883.8	885.4	-0.2
  Latin America	28.9	31.0	-6.8
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,164.6	1,095.5	6.3
  U.S. media spending	139.7	150.7	-7.3
  Worldwide measured media	$1,304.3	$1,246.3	4.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Mondelez International (Nasdaq: MDLZ)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$25,868	$25,938	-0.3
  Earnings	3,381	3,381	0.0

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Europe	9,972	10,122	-1.5
  North America	7,108	6,885	3.2
  AMEA	5,770	5,729	0.7
  Latin America	3,018	3,202	-5.7

  Connections
  Mondelez International
  Ticker: Nasdaq MDLZ
  905 W. Fulton St., Suite 200, Chicago, Ill. 60607/Phone: (847) 943-4000.
  URL: http://www.mondelezinternational.com
  Facebook: https://www.facebook.com/mondelezinternational
  Twitter: @MDLZ
  Divisions, key executives and agencies
  

Nestle

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$7,431	$7,304	1.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Nestle ranked No. 16 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Nestle to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	34.1	28.1	21.3
  Asia and Pacific	501.4	462.5	8.4
  Europe	1,391.5	1,310.9	6.1
  Latin America	98.4	85.5	15.2
  Canada	22.3	NA	NA
  Subtotal media outside the U.S.	2,047.7	1,887.0	8.5
  U.S. media spending	655.1	643.6	1.8
  Worldwide measured media	$2,702.7	$2,530.6	6.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$93,167	$93,531	-0.4
  Earnings	12,987	10,708	21.3

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Americas	42,555	42,003	1.3
  Europe, Middle East, North Africa	26,670	27,505	-3.0
  Asia Pacific	23,942	24,023	-0.3

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Powdered and liquid beverages	23,371	22,115	5.7
  Nutrition and health science	15,087	16,558	-8.9
  Petcare	13,710	13,110	4.6
  Milk products and ice cream	13,354	13,519	-1.2
  Prepared dishes and cooking aids	12,267	12,341	-0.6
  Confectionery	7,939	8,309	-4.5
  Water	7,439	7,579	-1.8

  Connections
  Nestle
  Avenue Nestle 55, Vevey, Switzerland 1800/Phone: 41 21 924 1111.
  URL: https://www.nestle.com
  Facebook: https://www.facebook.com/nestle
  Twitter: @Nestle
  Divisions, key executives and agencies
  

Netflix

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,652	$2,369	11.9
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Netflix ranked No. 46 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Netflix to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2009	175.0	10.5
  2010	212.4	9.8
  2011	299.1	9.3
  2012	351.0	9.7
  2013	404.0	9.2
  2014	533.1	9.7
  2015	714.3	10.5
  2016	842.4	9.5
  2017	1,091.1	9.3
  2018	1,808.0	11.4
  2019	1,879.0	9.3
  Ad costs: Stated worldwide "advertising expenses." 2013: Restated from $437.9 million. 2012: Restated from $377.2 million. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	3.5	1.2	191.0
  Asia and Pacific	12.2	4.6	166.0
  Europe	175.4	164.9	6.4
  Latin America	43.4	57.2	-24.2
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	234.4	227.9	2.8
  U.S. media spending	176.0	216.0	-18.5
  Worldwide measured media	$410.5	$443.9	-7.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Netflix (Nasdaq: NFLX)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$20,156	$15,794	27.6
  Earnings	1,867	1,211	54.1

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Rest of world	10,656	7,782	36.9
  U.S.	9,500	8,012	18.6

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Streaming	19,859	15,429	28.7
  Domestic DVD	297	366	-18.7

  Connections
  Netflix
  Ticker: Nasdaq NFLX
  100 Winchester Circle, Los Gatos, Calif. 95032/Phone: (408) 540-3700.
  URL: https://www.netflix.com
  Facebook: https://www.facebook.com/netflixus
  Twitter: @netflix
  Divisions, key executives and agencies
  

Nike

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 5/31/2020	Year ended 5/31/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,592	$3,753	-4.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Nike ranked No. 35 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Nike to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2007	1,912.4	11.7
  2008	2,308.3	12.4
  2009	2,351.3	12.3
  2010	2,356.4	12.4
  2011	2,344.0	11.7
  2012	2,607.0	11.2
  2013	2,745.0	10.8
  2014	3,031.0	10.9
  2015	3,213.0	10.5
  2016	3,278.0	10.1
  2017	3,341.0	9.7
  2018	3,577.0	9.8
  2019	3,753.0	9.6
  2020	3,592.0	9.6
  Fiscal years ended May 31. 2020: Year ended May 2020. Ad costs: Stated worldwide "advertising and promotion expenses" (also called "demand creation expense"). 2012: Restated from $2.711 billion. 2011: Restated from $2.448 billion. Ad spending as percent of sales: Worldwide "advertising and promotion expenses" as percent of revenue.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	11.2	6.3	76.0
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	11.2	6.3	76.0
  U.S. media spending	65.8	70.2	-6.2
  Worldwide measured media	$77.0	$76.5	0.6
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Nike (NYSE: NKE)
  Worldwide	Year ended 5/31/2020	Year ended 5/31/2019	% chg
  Sales	$37,403	$39,117	-4.4
  Earnings	2,539	4,029	-37.0

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 5/31/2020	Year ended 5/31/2019	% chg
  North America	14,484	15,902	-8.9
  Europe, Middle East, Africa	9,347	9,812	-4.7
  Greater China	6,679	6,208	7.6
  Asia Pacific and Latin America	5,028	5,254	-4.3
  Converse	1,846	1,906	-3.1
  Global brand divisions	30	42	-28.6
  Corporate	-11	-7	NA

  DIVISION SALES (year ended 5/31/2020)
  Division or segment sales ($ in millions)	Year ended 5/31/2020	Year ended 5/31/2019	% chg
  Footwear	23,305	24,222	-3.8
  Apparel	10,953	11,550	-5.2
  Converse	1,846	1,906	-3.1
  Equipment	1,280	1,404	-8.8
  Other	-11	-7	NA
  Global brand	NA	NA

  Connections
  Nike
  Ticker: NYSE NKE
  1 Bowerman Drive, Beaverton, Ore. 97005/Phone: (503) 671-6453.
  URL: https://www.nike.com
  Facebook: https://www.facebook.com/nike
  Twitter: @Nike
  Divisions, key executives and agencies
  

Nissan Motor Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,583	$2,728	-5.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Nissan Motor Co. ranked No. 49 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Nissan Motor Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2013	2,888.1	2.8
  2014	3,081.6	3.0
  2015	2,850.6	2.8
  2016	2,899.0	2.7
  2017	2,748.1	2.5
  2018	2,728.3	2.6
  2019	2,583.4	2.8
  Fiscal years ended March 31. Figures converted to dollars at average exchange rates by Ad Age Datacenter. 2019: Year ended March 2020 (fiscal 2019). 2018: Year ended March 2019. 2017: Year ended March 2018. 2016: Year ended March 2017. 2015: Year ended March 2016). 2014: Year ended March 2015. 2013: Year ended March 2014. 2012: Year ended March 2013. 2011: Year ended March 2012. 2010: Year ended March 2011. 2009: Year ended March 2010. 2008: Year ended March 2009. 2007: Year ended March 2008. 2006: Year ended March 2007. Ad costs: Stated worldwide "advertising expenses." 2019: 280.801 billion yen. 2018: 302.472 billion yen. 2017: 304.328 billion yen. 2016: 313.406 billion yen. 2015: 342.213 billion yen. 2014: 336.792 billion yen. 2013: 289.098 billion yen. 2012: 214.076 billion yen (restated from 229.067 billion yen or $2.772 billion). 2011: 203.650 billion yen. 2010: 187.490 billion yen. 2009: 158.451 billion yen. 2008: 223.542 billion yen. 2007: 275.857 billion yen. 2006: 274.833 billion yen. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	7.4	9.1	-18.1
  Asia and Pacific	368.0	329.2	11.8
  Europe	420.8	594.9	-29.3
  Latin America	52.9	51.8	2.0
  Canada	46.5	NA	NA
  Subtotal media outside the U.S.	895.5	985.0	-9.1
  U.S. media spending	610.0	624.9	-2.4
  Worldwide measured media	$1,505.6	$1,610.0	-6.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Nissan Motor Co. (TYO: 7201)
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Sales	$90,886	$104,400	-12.9
  Earnings	-6,175	2,879	NA

  GEOGRAPHIC SALES (year ended 3/31/2020)
  Region ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  North America	42,435	49,539	-14.3
  Japan	15,894	17,181	-7.5
  Europe	13,154	14,949	-12.0
  Asia (excluding Japan)	10,135	11,895	-14.8
  Other overseas countries	9,267	10,836	-14.5

  DIVISION SALES (year ended 3/31/2020)
  Division or segment sales ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Automobile	80,647	94,044	-14.2
  Sales financing	10,238	10,356	-1.1

  Connections
  Nissan Motor Co.
  Ticker: TYO 7201
  1-1, Takashima 1-chome, Nishi-ku, Yokohama-shi, Kanagawa, Japan 220-8686/Phone: 81 45 523 5523.
  URL: https://www.nissan-global.com
  Facebook: https://www.facebook.com/nissan
  Twitter: @Nissan
  Divisions, key executives and agencies
  

PepsiCo

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/28/2019	Year ended 12/29/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,000	$2,600	15.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. PepsiCo ranked No. 24 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on PepsiCo to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	1,900.0	3.3
  2012	2,200.0	3.4
  2013	2,400.0	3.6
  2014	2,300.0	3.4
  2015	2,400.0	3.8
  2016	2,500.0	4.0
  2017	2,400.0	3.8
  2018	2,600.0	4.0
  2019	3,000.0	4.5
  Ad costs: Stated worldwide "advertising expenses." These stated worldwide ad expenses include media, talent, production and promotional materials. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "net revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	16.7	15.3	9.2
  Asia and Pacific	337.3	391.6	-13.9
  Europe	654.2	558.5	17.1
  Latin America	27.5	39.2	-29.8
  Canada	28.8	NA	NA
  Subtotal media outside the U.S.	1,064.6	1,004.7	6.0
  U.S. media spending	934.8	970.8	-3.7
  Worldwide measured media	$1,999.3	$1,975.5	1.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  PepsiCo (Nasdaq: PEP)
  Worldwide	Year ended 12/28/2019	Year ended 12/29/2018	% chg
  Sales	$67,161	$64,661	3.9
  Earnings	7,314	12,515	-41.6

  GEOGRAPHIC SALES (year ended 12/28/2019)
  Region ($ in millions)	Year ended 12/28/2019	Year ended 12/29/2018	% chg
  U.S.	38,644	37,148	4.0
  All other countries	13,915	13,466	3.3
  Mexico	4,190	3,878	8.0
  Russia	3,263	3,191	2.3
  Canada	2,831	2,736	3.5
  U.K.	1,723	1,743	-1.1
  Brazil	1,295	1,335	-3.0
  China	NA	NA

  DIVISION SALES (year ended 12/28/2019)
  Division or segment sales ($ in millions)	Year ended 12/28/2019	Year ended 12/29/2018	% chg
  North American Beverages	21,730	21,072	3.1
  Frito-Lay North America	17,078	16,346	4.5
  Europe	11,728	10,973	6.9
  Latin America	7,573	7,354	3.0
  Asia, Middle East and North Africa	3,651	3,657	-0.2
  APAC	2,919	2,794	4.5
  Quaker Foods North America (QFNA)	2,482	2,465	0.7

  Connections
  PepsiCo
  Ticker: Nasdaq PEP
  700 Anderson Hill Road, Purchase, N.Y. 10577/Phone: (914) 253-2000.
  URL: https://www.pepsico.com
  Facebook: https://www.facebook.com/pepsico
  Twitter: @PepsiCo
  Divisions, key executives and agencies
  

Pernod Ricard

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,468	$1,725	-14.9
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Advertising and promotion.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	2,106.0	19.1
  2013	2,126.7	19.2
  2014	2,039.5	18.9
  2015	1,955.5	19.0
  2016	1,827.5	19.0
  2017	1,843.7	18.8
  2018	1,705.8	16.4
  2019	1,725.2	16.5
  2020	1,467.8	15.7
  Fiscal years. 2020: Year ended June 30, 2020. 2019: Year ended June 30, 2019. 2018: Year ended June 30, 2018. 2017: Year ended June 30, 2017. 2016: Year ended June 30, 2016. 2015: Year ended June 30, 2015. 2014: Year ended June 30, 2014. 2013: Year ended June 30, 2013. 2012: Year ended June 30, 2012. Ad costs: Worldwide "advertising and promotion expenses" converted to dollars by Ad Age Datacenter at average exchange rates. 2020: 1.327 billion euros. 2019: 1.512 billion euros. 2018: 1.429 billion euros (restated from 1.720 billion euros due to IFRS 15). 2017: 1.691 billion euros. 2016: 1.646 billion euros. 2015: 1.625 billion euros. 2014: 1.503 billion euros. 2013: 1.644 billion euros. 2012: 1.571 billion euros. Ad spending as percent of sales: Worldwide "advertising and promotion expenses" as percent of "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	7.6	9.3	-18.8
  Asia and Pacific	7.4	3.7	100.4
  Europe	69.7	72.8	-4.4
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	84.6	85.8	-1.4
  U.S. media spending	21.8	21.3	2.4
  Worldwide measured media	$106.4	$107.1	-0.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Sales	$9,344	$10,476	-10.8
  Earnings	387	1,691	-77.1

  GEOGRAPHIC SALES (year ended 6/30/2020)
  Region ($ in millions)	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Asia/Rest of world	3,835	4,524	-15.2
  Europe	2,801	3,049	-8.1
  Americas	2,709	2,904	-6.7

  DIVISION SALES (year ended 6/30/2020)
  Division or segment sales ($ in millions)	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Strategic International Brands	5,827	6,630	-12.1
  Strategic Local Brands	1,769	2,001	-11.6
  Other products	858	987	-13.0
  Premium Wines	477	515	-7.4
  Specialty brands	413	343	20.1

  Connections
  Pernod Ricard
  5 Cours Paul Ricard, Paris, France 75008/Phone: 33 1 70 93 16 00.
  URL: http://pernod-ricard.com
  Twitter: @Pernod_Ricard
  Divisions, key executives and agencies
  

Pfizer

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,600	$3,100	-16.1
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Pfizer ranked No. 22 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Pfizer to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	2,800.0	5.1
  2013	3,000.0	5.8
  2014	3,100.0	6.2
  2015	3,100.0	6.3
  2016	3,200.0	6.1
  2017	3,100.0	5.9
  2018	3,100.0	5.8
  2019	2,600.0	5.0
  Ad costs: Stated worldwide "advertising expenses" (including TV, radio and print media costs and production costs). 2012: Restated in 2014 from $2.9 billion. 2011: Restated in 2013 from $3.9 billion. 2010: Including 12 months of Wyeth advertising; restated in 2013 from $4.0 billion. 2009:Including 2.5 months of Wyeth advertising. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenues".

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	4.6	5.2	-12.1
  Asia and Pacific	53.3	57.3	-6.8
  Europe	287.0	276.7	3.7
  Latin America	26.2	21.5	21.9
  Canada	16.4	NA	NA
  Subtotal media outside the U.S.	387.6	360.8	7.4
  U.S. media spending	709.3	1,100.1	-35.5
  Worldwide measured media	$1,097.0	$1,460.9	-24.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Pfizer (NYSE: PFE)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$51,750	$53,647	-3.5
  Earnings	16,273	11,153	45.9

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Rest of world	27,898	28,318	-1.5
  U.S.	23,852	25,329	-5.8

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Biopharma	39,419	37,558	5.0
  Upjohn	10,233	12,484	-18.0
  Consumer Healthcare	2,098	3,605	-41.8

  Connections
  Pfizer
  Ticker: NYSE PFE
  235 E. 42nd St., New York, N.Y. 10017/Phone: (212) 733-2323.
  URL: https://www.pfizer.com
  Facebook: https://www.facebook.com/pfizer
  Twitter: @pfizer
  Divisions, key executives and agencies
  

Procter & Gamble Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$10,692	$10,132	5.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Procter & Gamble Co. ranked No. 4 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Procter & Gamble Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  1987	1,386.0	8.2
  1988	1,594.0	8.2
  1989	1,660.0	7.8
  1990	2,059.0	8.6
  1991	2,511.0	9.3
  1992	2,693.0	9.2
  1993	2,973.0	9.7
  1994	2,996.0	9.9
  1995	3,284.0	9.8
  1996	3,374.0	9.6
  1997	3,414.0	9.5
  1998	3,638.0	9.8
  1999	3,471.0	9.5
  2000	3,828.0	9.9
  2001	3,654.0	9.7
  2002	3,696.0	9.5
  2003	4,406.0	10.5
  2004	5,401.0	10.8
  2005	5,804.0	10.9
  2006	7,010.0	10.9
  2007	7,714.0	10.9
  2008	8,426.0	10.8
  2009	7,330.0	10.0
  2010	8,162.0	11.1
  2011	7,713.0	10.9
  2012	7,839.0	10.7
  2013	8,188.0	11.1
  2014	7,867.0	10.6
  2015	7,180.0	10.1
  2016	7,243.0	11.1
  2017	7,118.0	10.9
  2018	7,103.0	10.6
  2019	6,751.0	10.0
  2020	7,326.0	10.3
  Fiscal years ended June 30. 2020: Year ended June 30, 2020. Sales and ad costs are from P&G 10-Ks and annual reports; some data reflect P&G's restated figures. Sales: Worldwide sales. 2011-2015 restated in 2016. 2010-2014 restated in 2015. 2009-2013 restated in 2014. Ad costs: Stated worldwide "advertising expense." Stated advertising expense includes worldwide TV, print, radio, internet and in-store advertising expenses. 2011-2015 restated in 2016. 2015: Restated in 2016 from $8.290 billion. 2014: Restated in 2016 from $8.979 billion. 2013: Restated in 2016 from $9.364 billion. 2012: Restated in 2016 from $8.981 billion. 2011: Restated in 2016 from $8.868 billion. 2010-2014 restated in 2015. 2014 restated in 2015 from $9.236 billion. 2013 restated in 2015 from $9.612 billion. 2012 restated in 2015 from $9.222 billion. 2011 restated in 2015 from $9.086 billion. 2010 restated in 2015 from $8.338 billion. 2009-2013 restated in 2014. 2013 restated in 2014 from $9.729 billion. 2012 restated in 2014 from $9.345 billion. 2011 restated in 2014 from $9.210 billion. 2010 restated in 2014 from $8.475 billion. 2009 Restated in 2014 from $7.453 billion. Ad spending as percent of sales: Worldwide "advertising expense" as percent of net sales.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	25.0	31.5	-20.7
  Asia and Pacific	1,377.5	1,435.9	-4.1
  Europe	3,962.4	4,212.7	-5.9
  Latin America	234.1	272.1	-14.0
  Canada	110.0	NA	NA
  Subtotal media outside the U.S.	5,708.9	5,952.2	-4.1
  U.S. media spending	2,784.0	2,868.4	-2.9
  Worldwide measured media	$8,492.9	$8,820.5	-3.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Procter & Gamble Co. (NYSE: PG)
  Worldwide	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Sales	$70,950	$67,684	4.8
  Earnings	13,027	3,897	234.3

  GEOGRAPHIC SALES (year ended 6/30/2020)
  Region ($ in millions)	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  International	39,700	39,100	1.5
  U.S.	31,300	28,600	9.4

  DIVISION SALES (year ended 6/30/2020)
  Division or segment sales ($ in millions)	Year ended 6/30/2020	Year ended 6/30/2019	% chg
  Fabric and home care	23,735	22,080	7.5
  Baby, feminine and family care	18,364	17,806	3.1
  Beauty	13,359	12,897	3.6
  Health care	9,028	8,218	9.9
  Grooming	6,069	6,199	-2.1
  Corporate	395	484	-18.4

  Connections
  Procter & Gamble Co.
  Ticker: NYSE PG
  1 Procter & Gamble Plaza, Cincinnati, Ohio 45202/Phone: (513) 983-1100.
  URL: https://www.pg.com
  Facebook: https://www.facebook.com/proctergamble
  Twitter: @ProcterGamble
  Divisions, key executives and agencies
  

Progressive Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,837	$1,422	29.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Progressive Corp. ranked No. 23 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Progressive Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	543.0	3.4
  2012	546.8	3.2
  2013	619.3	3.4
  2014	681.8	3.5
  2015	748.3	3.6
  2016	756.2	3.2
  2017	1,005.4	3.7
  2018	1,422.4	4.4
  2019	1,837.3	4.7
  Ad costs: Stated "total advertising costs" from 10-K filings. Ad spending as percent of sales: Stated "total advertising costs" as percent of "total revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	NA	NA
  U.S. media spending	1,067.1	1,016.7	5.0
  Worldwide measured media	$1,067.1	$1,016.7	5.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Progressive Corp. (NYSE: PGR)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$39,022	$31,979	22.0
  Earnings	3,970	2,615	51.8

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Investments	NA	415	NA
  Commercial lines	NA	3,611	NA
  Personal insurance lines (direct)	NA	13,018	NA
  Property	NA	1,288	NA
  Fees and other revenue	NA	472	NA
  Gains (losses) on extinguishment of debt	NA	0	NA
  Personal insurance lines (agency)	NA	13,017	NA
  Service businesses	NA	159	NA

  Connections
  Progressive Corp.
  Ticker: NYSE PGR
  6300 Wilson Mills Road, Mayfield Village, Ohio 44143/Phone: (440) 461-5000.
  URL: http://www.progressive.com
  Facebook: https://www.facebook.com/progressive
  Twitter: @Progressive
  Divisions, key executives and agencies
  

PSA Group

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,176	$2,274	-4.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	1.7	2.9	-40.5
  Asia and Pacific	1.9	2.4	-19.4
  Europe	2,348.1	2,283.1	2.8
  Latin America	6.2	34.8	-82.1
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	2,358.0	2,323.2	1.5
  U.S. media spending	0.0	0.0	NA
  Worldwide measured media	$2,358.1	$2,323.2	1.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  PSA Group (EPA: UG)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$83,693	$87,463	-4.3
  Earnings	3,585	3,340	7.3

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Europe	65,804	68,535	-4.0
  North America	4,528	4,955	-8.6
  Latin America	3,789	4,539	-16.5
  China and South Asia	3,620	3,718	-2.7
  Middle East and Africa	3,377	3,311	2.0
  India Pacific	1,909	1,746	9.3
  Eurasia	666	658	1.3

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Automotive Peugeot Citrodn DS	48,781	49,195	-0.8
  Automotive equipment	17,625	18,216	-3.2
  Automotive Opel Vauxhall	17,229	19,983	-13.8
  Other business and eliminations	3	69	-95.1

  Connections
  PSA Group
  Ticker: EPA UG
  Rueil Management Centre, 7, rue Henri Sainte-Claire Deville, Rueil-Malmaison, France 92500/Phone: 33 1 55 94 81 00.
  URL: https://www.groupe-psa.com/en/
  Facebook: https://www.facebook.com/groupepsa
  Twitter: @GroupePSA
  Divisions, key executives and agencies
  

Rakuten

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,117	$1,751	20.9
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	795.2	14.0
  2015	831.6	14.1
  2016	1,118.3	15.5
  2017	1,359.3	16.1
  2018	1,751.1	17.5
  2019	2,116.8	18.3
  Ad costs: Stated worldwide "advertising and promotion expenditures" converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2019: 230.842 billion yen. 2018: 193.279 billion yen. 2017: 152.383 billion yen. 2016: 121.286 billion yen. 2015: 100.554 billion yen. 2014: 83.884 billion yen. Ad spending as percent of sales: Worldwide "advertising and promotion expenditures" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	1,685.5	1,395.2	20.8
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,685.5	1,395.2	20.8
  U.S. media spending	162.1	62.5	159.4
  Worldwide measured media	$1,847.6	$1,457.7	26.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Rakuten (TYO: 4755)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$11,590	$9,979	16.1
  Earnings	-303	1,286	NA

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Japan	9,229	7,951	16.1
  Americas	1,814	1,520	19.3
  Others	286	247	15.9
  Europe	261	261	0.1

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Rakuten Bank	NA	629	NA
  Rakuten Card	NA	1,325	NA
  Other	NA	5,914	NA
  Rakuten Ichiba and Rakuten Travel	NA	2,111	NA

  Connections
  Rakuten
  Ticker: TYO 4755
  Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo, Japan 158-0094/Phone: 81 50 5581 6910.
  URL: https://global.rakuten.com/corp
  Facebook: https://www.facebook.com/rakuten
  Twitter: @Rakuten
  Divisions, key executives and agencies
  

RB (Reckitt Benckiser Group)

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,362	$2,321	1.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. RB (Reckitt Benckiser Group) ranked No. 89 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on RB (Reckitt Benckiser Group) to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	1,878.6	12.9
  2015	1,723.4	12.7
  2016	1,748.7	13.6
  2017	2,050.8	13.9
  2018	2,321.5	13.8
  2019	2,362.1	14.4
  Converted to dollars at average exchange rates. Figures include Mead Johnson Nutrition Co. starting June 2017. Figures exclude RB Pharmaceuticals, which RB in 2014 spun off as a separate company. Ad costs: Implied worldwide spending on "brand equity investment." Ad Age Datacenter calculated RB's worldwide brand equity investment based on RB disclosures, translating figures into dollars at average exchange rates. 2019: 1.850 billion pounds. 2018: 1.738 billion pounds. 2017: 1.591 billion pounds. 2016: 1.289 billion pounds (restated). 2015: 1.127 billion pounds. 2014: 1.140 billion pounds. 2013: 1.205 billion pounds. 2012: 1.109 billion pounds. 2011: 1.047 billion pounds. Ad spending as percent of sales: Implied worldwide "brand equity investment" as percent of "net revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	73.6	70.5	4.4
  Asia and Pacific	403.5	366.9	10.0
  Europe	1,448.1	1,545.5	-6.3
  Latin America	174.2	149.3	16.6
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	2,099.4	2,132.2	-1.5
  U.S. media spending	315.2	344.4	-8.5
  Worldwide measured media	$2,414.6	$2,476.5	-2.5
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  RB (Reckitt Benckiser Group) (LON: RB)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$16,404	$16,822	-2.5
  Earnings	3,556	2,890	23.1

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  All other countries	9,375	9,686	-3.2
  U.S.	4,121	4,241	-2.8
  Greater China	1,959	1,911	2.5
  U.K.	949	984	-3.6

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Health	9,979	10,366	-3.7
  Hygiene	6,424	6,457	-0.5

  Connections
  RB (Reckitt Benckiser Group)
  Ticker: LON RB
  Turner House, 103-105 Bath Road, Slough, Berkshire, U.K. SL1 3UH/Phone: 44 1753 217800.
  URL: https://www.rb.com
  Facebook: https://www.facebook.com/discoverrbus
  Twitter: @discoverRB
  Divisions, key executives and agencies
  

Recruit Holdings Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,033	$1,819	11.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	566.3	5.5
  2012	688.8	5.5
  2013	718.3	6.0
  2014	720.1	6.1
  2015	817.2	6.2
  2016	1,005.5	5.6
  2017	1,247.0	6.4
  2018	1,435.7	6.9
  2019	1,593.6	7.2
  Years ended March 31. 2019: Year ended March 31, 2020. Recruit changed its accounting to International Financial Reporting Standards from Japanese generally accepted accounting principles effective for year ended March 2018. Ad costs: Worldwide "advertising expenses"converted to U.S. dollars by Ad Age Datacenter at average exchange rates. 2019: 173.2 billion yen (IFRS). 2018: 159.2 billion yen (IFRS). 2017: 138.1 billion yen (IFRS). 2016: 108.7 billion yen (IFRS); 104.1 billion yen (Japanese GAAP) 2015: 98.1 billion yen (Japanese GAAP). 2014: 78.7 billion yen (Japanese GAAP). 2013: 71.9 billion yen (Japanese GAAP). 2012: 57.4 billion yen (Japanese GAAP). 2011: 44.7 billion yen (Japanese GAAP). Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenue" (2016 and after); worldwide "advertising expenses" as percent of "net sales" (2011-2015).

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	1,130.4	997.7	13.3
  Europe	96.7	90.6	6.8
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,227.1	1,088.3	12.8
  U.S. media spending	207.9	235.8	-11.8
  Worldwide measured media	$1,435.1	$1,324.1	8.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Recruit Holdings Co. (TYO: 6098)
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Sales	$22,075	$20,843	5.9
  Earnings	1,596	1,380	15.7

  GEOGRAPHIC SALES (year ended 3/31/2020)
  Region ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Japan	12,204	11,351	7.5
  Other	5,346	5,546	-3.6
  U.S.	4,525	3,947	14.7

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Staffing	11,483	11,638	-1.3
  Media & Solutions	6,955	6,508	6.9
  HR Technology	3,909	2,949	32.6
  Eliminations and adjustments	-272	-252	NA

  Connections
  Recruit Holdings Co.
  Ticker: TYO 6098
  1-9-2 Marunouchi, Chiyoda-ku, Floors 23-41, Tokyo, Japan 100-6640/Phone: 81 3 6835 1111.
  URL: http://www.recruit-holdings.com
  Facebook: https://www.facebook.com/indeed
  Twitter: @indeed
  Divisions, key executives and agencies
  

Renault

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,617	$1,764	-8.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	12.4	14.7	-15.8
  Asia and Pacific	30.9	35.8	-13.7
  Europe	1,232.0	1,203.0	2.4
  Latin America	44.0	63.1	-30.3
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,319.2	1,316.6	0.2
  U.S. media spending	0.0	0.0	25.5
  Worldwide measured media	$1,319.3	$1,316.6	0.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Renault (EPA: RNO)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$62,197	$67,841	-8.3
  Earnings	-158	3,901	NA

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Europe	40,895	43,366	-5.7
  Eurasia	8,311	8,935	-7.0
  Africa, Middle East, India, Asia-Pacific	7,882	9,681	-18.6
  Americas	4,967	5,534	-10.3
  China	142	325	-56.2

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Automotive	58,384	64,050	-8.8
  Sales financing	3,813	3,790	0.6

  Connections
  Renault
  Ticker: EPA RNO
  13-15, quai Le Gallo, Boulogne-Billancourt, France 92100/Phone: 33 1 76 84 04 04.
  URL: https://group.renault.com/en
  Facebook: https://www.facebook.com/renault
  Twitter: @Groupe_Renault
  Divisions, key executives and agencies
  

Restaurant Brands International

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,328	$1,255	5.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Restaurant Brands International ranked No. 91 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Restaurant Brands International to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2018	793.0	NA
  2019	858.0	NA
  Calendar year. Ad costs: Stated worldwide "advertising expenses," consisting of advertising contributions by franchisees to advertising funds that are reported by company as advertising expenses in its selling, general and administrative expenses under accounting rules that Restaurant Brands International adopted effective Jan. 1, 2018.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	4.9	4.1	18.5
  Asia and Pacific	8.4	7.4	12.4
  Europe	285.9	278.8	2.5
  Latin America	33.9	22.5	50.6
  Canada	68.1	NA	NA
  Subtotal media outside the U.S.	401.1	312.9	28.2
  U.S. media spending	512.0	509.9	0.4
  Worldwide measured media	$913.1	$822.8	11.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Restaurant Brands International (NYSE: QSR)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$5,603	$5,357	4.6
  Earnings	1,111	1,144	-2.9

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Canada	3,037	2,984	1.8
  U.S.	1,930	1,785	8.1
  Other	636	588	8.2

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Tim Hortons	3,344	3,292	1.6
  Burger King	1,777	1,651	7.6
  Popeyes Louisiana Kitchens	482	414	16.4

  Connections
  Restaurant Brands International
  Ticker: NYSE QSR
  Exchange Tower, 130 King Street W, Suite 300, Toronto, Ontario, Canada M5X 1E1/Phone: (905) 339-6011.
  URL: https://www.rbi.com
  Facebook: https://www.facebook.com/burgerking
  Twitter: @BurgerKing
  Divisions, key executives and agencies
  

Rewe Group

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,185	$1,203	-1.4
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	1,143.2	2.0
  2015	1,025.4	2.1
  2016	1,100.6	2.2
  2017	1,172.0	2.1
  2018	1,202.5	1.9
  2019	1,185.1	1.9
  Ad costs: Worldwide "advertising expenses." Ad Age Datacenter translated figures into dollars at average exchange rates. 2019: 1.058 billion euros. 2018: 1.018 billion euros (restated). 2017: 1.037 billion euros. 2016: 994 million euros. 2015: 923 million euros (restated). 2014: 860 million euros. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	622.2	577.7	7.7
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	622.2	577.7	7.7
  U.S. media spending	0.0	NA	NA
  Worldwide measured media	$622.2	$577.7	7.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$62,015	$63,084	-1.7
  Earnings	568	491	15.6

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Retail Germany	36,193	37,183	-2.7
  Retail International	17,133	16,831	1.8
  Travel and Tourism	5,553	5,766	-3.7
  DIY Stores	2,480	2,542	-2.4
  Other	655	762	-14.0

  Connections
  Rewe Group
  Domstrasse 20, Cologne, Germany 50668/Phone: 49 221 149 0.
  URL: https://www.rewe-group.com/en/
  Facebook: https://www.facebook.com/rewegroup?fref=ts
  Twitter: @rewe_group
  Divisions, key executives and agencies
  

SAIC Motor Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,947	$2,048	-4.9
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	806.9	1.5
  2011	985.3	1.5
  2012	1,077.0	1.4
  2013	1,357.4	1.5
  2014	1,634.3	1.6
  2015	1,565.4	1.5
  2016	1,630.0	1.4
  2017	2,009.0	1.6
  2018	2,047.9	1.5
  2019	1,946.9	1.6
  Ad costs: Stated worldwide "advertising expenses" converted to dollars at average exchange rates by Ad Age Datacenter. Stated "advertising expenses" in RMB: 2019: 13,441,494,239 RMB. 2018: 13,523,103,089 RMB. 2017: 13,572,320,163 RMB. 2016: 10,821,718,109 RMB. 2015: 9,726,993,437 RMB. 2014: 10,039,144,659 RMB. 2013: 8,402,066,316 RMB. 2012: 6,788,821,826 RMB. 2011: 6,358,710,653 RMB. 2010: 5,454,217,737 RMB. Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "total operating income"(revenue).

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	53.0	123.6	-57.2
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	53.0	123.6	-57.2
  U.S. media spending	0.0	NA	NA
  Worldwide measured media	$53.0	$123.6	-57.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  SAIC Motor Corp. (SHA: 600104)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$122,147	$136,628	-10.6
  Earnings	3,708	5,453	-32.0

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Automotive manufacturing	119,498	134,241	-11.0
  Financial services	2,649	2,387	11.0

  Connections
  SAIC Motor Corp.
  Ticker: SHA 600104
  489 Weihai Road, Jing'an District, Shanghai, China 200041/Phone: 86 21 22011888.
  URL: https://www.saicmotor.com
  Divisions, key executives and agencies
  

Samsung Electronics Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$9,712	$10,112	-4.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Samsung Electronics Co. ranked No. 21 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Samsung Electronics Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2009	2,135.3	2.0
  2010	2,856.0	2.1
  2011	2,713.9	1.8
  2012	4,349.5	2.4
  2013	3,832.1	1.8
  2014	3,585.0	1.8
  2015	3,428.7	1.9
  2016	3,811.6	2.2
  2017	4,762.2	2.2
  2018	3,638.6	1.6
  2019	3,968.5	2.0
  Ad costs: Stated worldwide "advertising" expenses converted to dollars at average exchange rates by Ad Age Datacenter. 2019: 4,614,525 million won. 2018: 3,998,491 million won. 2017: 5,350,839 million won. 2016: 4,432,109 million won. 2015: 3,852,478 million won. 2014:3,773,649 million won. 2013: 4,165,290 million won. 2012: 4,887,089 million won. 2011: 2,982,270 million won. 2010: 3,282,798 million won. 2009: 2,702,874 million won. Ad spending as percent of sales: Worldwide "advertising" spending as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	19.3	18.5	4.0
  Asia and Pacific	357.0	499.1	-28.5
  Europe	608.5	762.1	-20.2
  Latin America	96.5	103.1	-6.5
  Canada	11.8	NA	NA
  Subtotal media outside the U.S.	1,093.0	1,382.8	-21.0
  U.S. media spending	512.4	528.4	-3.0
  Worldwide measured media	$1,605.3	$1,911.2	-16.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Samsung Electronics Co. (KRX: 005930)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$198,145	$221,832	-10.7
  Earnings	18,695	40,354	-53.7

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Americas	63,513	74,337	-14.6
  Europe	36,734	39,093	-6.0
  Asia and Africa	35,788	38,214	-6.3
  China	32,715	39,318	-16.8
  South Korea	29,395	30,870	-4.8

  Connections
  Samsung Electronics Co.
  Ticker: KRX 005930
  129, Samsung-ro, Yeongtong-gu, Gyeonggi-do, Suwon, South Korea 443-472/Phone: 82 2 2255 0114.
  URL: https://www.samsung.com
  Facebook: https://www.facebook.com/samsungus
  Twitter: @SamsungUS
  Divisions, key executives and agencies
  

Sanofi

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,618	$1,629	-0.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Sanofi ranked No. 52 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Sanofi to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	27.4	25.2	8.9
  Europe	937.7	801.9	16.9
  Latin America	53.8	50.0	7.6
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	1,019.0	877.1	16.2
  U.S. media spending	583.0	615.7	-5.3
  Worldwide measured media	$1,601.9	$1,492.8	7.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$40,458	$40,718	-0.6
  Earnings	3,177	5,210	-39.0

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Rest of world	15,571	15,166	2.7
  North America	14,973	14,406	3.9
  Europe	9,914	11,146	-11.1

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Pharmaceuticals	28,791	29,165	-1.3
  Vaccines	6,418	6,047	6.1
  Cosumer health	5,249	5,506	-4.7

  Connections
  Sanofi
  54, Rue La Boetie, Paris, France 75008/Phone: 33 1 53 77 40 00.
  URL: https://www.sanofi.com
  Facebook: https://www.facebook.com/sanofius
  Twitter: @sanofi
  Divisions, key executives and agencies
  

Schwarz Gruppe (Lidl)

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,396	$1,356	3.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	2,469.9	2,443.9	1.1
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	2,469.9	2,443.9	1.1
  U.S. media spending	0.0	NA	NA
  Worldwide measured media	$2,469.9	$2,443.9	1.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$126,887	$123,230	3.0
  Earnings	NA	NA	NA

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Kaufland	NA	26,702	NA
  Lidl	NA	95,938	NA

  Connections
  Schwarz Gruppe (Lidl)
  Stiftsbergstrasse 1, Neckarsulm, Germany 74127/Phone: 49 7132 94 2000.
  URL: https://www.kaufland.com
  URL: http://www.lidl-info.com
  Facebook: https://www.facebook.com/lidl
  Twitter: @LidlUS
  Divisions, key executives and agencies
  

Seven & i Holdings

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 2/29/2020	Year ended 2/28/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,247	$1,222	2.1
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Advertising and decoration expenses.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2014	1,535.5	2.7
  2015	1,461.8	2.9
  2016	1,483.3	2.7
  2017	1,225.4	2.3
  2018	1,221.7	2.0
  2019	1,247.2	2.0
  Fiscal years ended February. 2019: Year ended Feb. 29, 2020 (fiscal 2020). Ad costs: Stated worldwide "advertising and decoration expenses" converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2019: 135.938 billion yen. 2018: 134.850 billion yen. 2017: 136.473 billion yen. 2016: 160.355 billion yen. 2015: 176.335 billion yen. 2014: 165.645 billion yen. Ad spending as percent of sales: Worldwide "advertising and decoration expenses" as percent of "revenue from operations."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	709.8	695.3	2.1
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	709.8	695.3	2.1
  U.S. media spending	10.8	15.4	-29.7
  Worldwide measured media	$720.7	$710.7	1.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Seven & i Holdings (TYO: 3382)
  Worldwide	Year ended 2/29/2020	Year ended 2/28/2019	% chg
  Sales	$60,960	$61,524	-0.9
  Earnings	2,002	1,839	8.8

  GEOGRAPHIC SALES (year ended 2/29/2020)
  Region ($ in millions)	Year ended 2/29/2020	Year ended 2/28/2019	% chg
  Japan	34,355	34,529	-0.5
  North America	25,522	25,930	-1.6
  Others	1,084	1,065	1.8

  Connections
  Seven & i Holdings
  Ticker: TYO 3382
  8-8, Nibancho, Chiyoda-ku, Tokyo, Japan 102-8452/Phone: 81 3 6238 3000.
  URL: http://www.7andi.com/en/
  Facebook: https://www.facebook.com/7eleven
  Twitter: @7eleven
  Divisions, key executives and agencies
  

Sony Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,307	$3,477	-4.9
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Sony Corp. ranked No. 71 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Sony Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2007	4,115.0	5.3
  2008	4,364.0	5.7
  2009	4,135.0	5.3
  2010	4,638.0	5.5
  2011	4,525.0	5.5
  2012	4,260.0	5.2
  2013	4,739.0	6.1
  2014	4,066.7	5.4
  2015	3,259.7	4.8
  2016	3,365.3	4.8
  2017	3,676.2	4.8
  2018	3,477.2	4.4
  2019	3,307.0	4.4
  Fiscal years ended March. Converted to dollars. 2019: Year ended March 2020. 2018: Year ended March 2019. 2017: Year ended March 2018. 2016: Year ended March 2017. 2015: Year ended March 2016. 2014: Year ended March 2015. 2013: Year ended March 2014. 2012: Year ended March 2013. 2011: Year ended March 2012. 2010: Year ended March 2011. 2009: Year ended March 2010. 2008: Year ended March 2009. 2007: Year ended March 2008. Ad costs: Stated worldwide "advertising costs" (included in "selling, general and administrative expenses"). 2019:359.458 billion yen. 2018: 385.500 billion yen. 2017: 407.106 billion yen. 2016: 363.815 billion yen. 2015: 391.326 billion yen. 2014: 444.444 billion yen. 2013: 474.372 billion yen. 2012: 354.981 billion yen. 2011: 357.106 billion yen. 2010: 396.425 billion yen. 2009: 383.540 billion yen. 2008: 436.412 billion yen. 2007: 468.674 billion yen. Ad spending as percent of sales: Worldwide "advertising costs" as percent of "sales and operating revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.6	0.7	-25.4
  Asia and Pacific	1,013.2	1,060.3	-4.4
  Europe	252.1	281.6	-10.5
  Latin America	10.9	15.5	-29.2
  Canada	38.8	NA	NA
  Subtotal media outside the U.S.	1,315.6	1,358.1	-3.1
  U.S. media spending	348.8	503.3	-30.7
  Worldwide measured media	$1,664.4	$1,861.5	-10.6
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Sony Corp. (NYSE: SNE)
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Sales	$75,991	$78,164	-2.8
  Earnings	5,356	8,265	-35.2

  GEOGRAPHIC SALES (year ended 3/31/2020)
  Region ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Japan	22,747	23,378	-2.7
  U.S.	17,152	17,879	-4.1
  Europe	15,620	16,797	-7.0
  Asia Pacific	8,207	8,228	-0.3
  China	7,776	6,949	11.9
  Other areas	4,489	4,934	-9.0

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Electronic products and solutions	18,123	20,775	-12.8
  Game and network services	17,662	20,066	-12.0
  Financial services	11,959	11,498	4.0
  Pictures	9,299	8,887	4.6
  Imaging products and solutions	9,064	6,951	30.4
  Music	7,715	7,171	7.6
  Other	1,978	2,704	-26.9
  Corporate	NA	NA

  Connections
  Sony Corp.
  Ticker: NYSE SNE
  1-7-1 Konan, Minato-Ku, Tokyo, Japan 108-0075/Phone: 81 3 6748 2111.
  URL: https://www.sony.net
  Facebook: https://www.facebook.com/sony
  Twitter: @Sony
  Divisions, key executives and agencies
  

State Farm Mutual Auto Insurance Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,209	$903	33.9
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. State Farm Mutual Auto Insurance Co. ranked No. 41 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on State Farm Mutual Auto Insurance Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2016	861.0	1.1
  2017	860.1	1.1
  2018	903.2	1.1
  2019	1,209.1	1.5
  Ad costs: Stated U.S. "advertising" expense from Combined Annual Statements filed with regulators. Ad spending as percent of sales: "Advertising" expense from Combined Annual Statements as percent of stated "total revenue" (premium revenue, earned investment income and realized capital gains).

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	0.0	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	0.0	NA	NA
  U.S. media spending	801.8	627.0	27.9
  Worldwide measured media	$801.8	$627.0	27.9
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$79,400	$81,700	-2.8
  Earnings	5,600	8,800	-36.4

  Connections
  State Farm Mutual Auto Insurance Co.
  1 State Farm Plaza, Bloomington, Ill. 61710/Phone: (309) 766-2311.
  URL: https://www.statefarm.com
  Facebook: https://www.facebook.com/statefarm
  Twitter: @StateFarm
  Divisions, key executives and agencies
  

Suntory Holdings (Beam Suntory)

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,538	$3,444	2.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Suntory Holdings including Beam Suntory.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2016	3,297.7	17.0
  2017	3,295.2	17.1
  2018	3,443.9	16.9
  2019	3,538.3	16.8
  Ad costs: Suntory Holdings' stated worldwide "advertising and sales promotion expenses" converted to U.S. dollars at average exchange rates by Ad Age Datacenter. 2019: 385.853 billion yen. 2018: 380.118 billion yen. 2017: 369.414 billion yen. 2016: 357.663 billion yen. Ad spending as percent of sales: Suntory Holdings' worldwide "advertising and sales promotion expenses" as percent of expenses as percent of "revenue (excluding excise taxes)."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.1	NA	NA
  Asia and Pacific	2,183.7	2,077.3	5.1
  Europe	114.0	132.5	-14.0
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	2,297.8	2,209.8	4.0
  U.S. media spending	112.6	104.0	8.3
  Worldwide measured media	$2,410.4	$2,313.8	4.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Suntory Holdings (Beam Suntory) (TYO: 2587)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$21,042	$20,392	3.2
  Earnings	1,673	1,643	1.8

  GEOGRAPHIC SALES
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Japan	12,193	11,835	3.0
  Asia and Oceana	3,333	3,031	10.0
  Americas	2,867	2,697	6.3
  Europe	2,648	2,830	-6.4

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Beverages and food	11,845	11,656	1.6
  Alcoholic beverages	7,092	6,790	4.4
  Other	2,105	1,946	8.2

  Connections
  Suntory Holdings (Beam Suntory)
  Ticker: TYO 2587
  2-3-3 Daiba, Minato-ku, Tokyo, Japan 135-8631/Phone: 81 3 5579 1000.
  URL: https://www.suntory.com
  Facebook: https://www.facebook.com/suntoryglobal
  Twitter: @SuntoryGlobal
  Divisions, key executives and agencies
  

Target Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 2/1/2020	Year ended 2/2/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,647	$1,494	10.2
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Target Corp. ranked No. 27 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Target Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2007	1,318.0	2.1
  2008	1,421.0	2.3
  2009	1,346.0	2.1
  2010	1,490.0	2.3
  2011	1,589.0	2.3
  2012	1,620.0	2.3
  2013	1,623.0	2.3
  2014	1,647.0	2.3
  2015	1,472.0	2.0
  2016	1,503.0	2.2
  2017	1,476.0	2.1
  2018	1,494.0	2.0
  2019	1,647.0	2.1
  Fiscal years. 2019: Year ended Feb. 1, 2020. Ad costs: Worldwide gross advertising costs including stated net advertising costs plus stated vendor contributions (cooperative advertising money). "Net advertising costs" ("gross advertising costs" excluding "vendor income," or vendor contributions): 2019: $1.647 billion. 2018: $1.494 billion. 2017: $1.457 billion. 2016: $1.465 billion. 2015: $1.434 billion. 2014: $1.600 billion. 2013: $1.548 billion (restated from $1.668 billion). 2012: $1.389 billion (restated $1.422 billion). 2011: $1.360 billion. 2010: $1.292 billion. 2009: $1.167 billion. 2008: $1.233 billion. 2007: $1.195 billion. Ad spending as percent of sales: Worldwide "gross advertising costs" as percent of "sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	10.8	11.5	-6.4
  Europe	0.0	NA	NA
  Latin America	2.8	3.7	-22.4
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	13.7	15.2	-10.2
  U.S. media spending	444.9	451.7	-1.5
  Worldwide measured media	$458.6	$466.9	-1.8
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Target Corp. (NYSE: TGT)
  Worldwide	Year ended 2/1/2020	Year ended 2/2/2019	% chg
  Sales	$78,112	$75,356	3.7
  Earnings	3,281	2,937	11.7

  Connections
  Target Corp.
  Ticker: NYSE TGT
  1000 Nicollet Mall, Minneapolis, Minn. 55403/Phone: (612) 304-6073.
  URL: https://www.target.com
  Facebook: https://www.facebook.com/target
  Twitter: @Target
  Divisions, key executives and agencies
  

Toyota Motor Corp.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,332	$4,421	-2.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Toyota Motor Corp. ranked No. 33 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Toyota Motor Corp. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2010	3,614.2	1.6
  2011	3,860.7	1.6
  2012	4,003.5	1.5
  2013	4,189.9	1.6
  2014	3,981.6	1.6
  2015	4,073.7	1.7
  2016	4,151.2	1.6
  2017	4,602.2	1.7
  2018	4,420.6	1.6
  2019	4,331.8	1.6
  Figures are for fiscal years ended March 31. Figures converted to dollars at average exchange rates by Ad Age Datacenter. 2019: Year ended March 2020. 2018: Year ended March 2019. 2017: Year ended March 2018. 2016: Year ended March 2017. 2015: Year ended March 2016. 2014:Year ended March 2015. 2013: Year ended March 2014. 2012: Year ended March 2013. 2011: Year ended March 2012. 2010: Year ended March 2011. 2009: Year ended March 2010. 2008: Year ended March 2009. 2007: Year ended March 2008. 2006: Year ended March 2007. Sales: Total net revenue. Ad costs: Stated worldwide "advertising costs." Advertising costs exclude Toyota's spending on sales incentives. Toyota's sales incentive programs principally consist of cash payments to dealers based on vehicle volume or a model sold by a dealer during a given period of time. Sales incentives are an integral part of Toyota's sales-promotion spending. Stated worldwide advertising costs in yen: 2019: NA billion yen. 2018: 490.093 billion yen. 2017: 509.653 billion yen. 2016: 448.780 billion yen. 2015: 489.036 billion yen. 2014: 435.150 billion yen. 2013: 419.409 billion yen. 2012: 330.870 billion yen. 2011: 304.713 billion yen. 2010: 308.903 billion yen. 2009: 304.375 billion yen. 2008: 389.242 billion yen. 2007: 484.508 billion yen. 2006: 451.182 billion yen. Ad spending as percent of sales: Worldwide "advertising costs" as percent of worldwide "total net revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	19.9	19.4	2.5
  Asia and Pacific	1,248.8	1,286.0	-2.9
  Europe	825.3	832.8	-0.9
  Latin America	31.0	36.7	-15.5
  Canada	41.3	NA	NA
  Subtotal media outside the U.S.	2,166.3	2,174.9	-0.4
  U.S. media spending	820.1	849.9	-3.5
  Worldwide measured media	$2,986.4	$3,024.8	-1.3
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Toyota Motor Corp. (NYSE: TM)
  Worldwide	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Sales	$275,356	$272,636	1.0
  Earnings	19,101	16,984	12.5

  GEOGRAPHIC SALES (year ended 3/31/2020)
  Region ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  North America	95,833	95,485	0.4
  Japan	87,611	85,872	2.0
  Asia	44,423	43,588	1.9
  Europe	28,877	27,562	4.8
  Other	18,613	20,129	-7.5

  DIVISION SALES (year ended 3/31/2020)
  Division or segment sales ($ in millions)	Year ended 3/31/2020	Year ended 3/31/2019	% chg
  Automotive	255,390	243,851	4.7
  Financial services	19,966	19,125	4.4
  Other	0	9,659	NA

  Connections
  Toyota Motor Corp.
  Ticker: NYSE TM
  1 Toyota-Cho, Toyota City, Aichi Prefecture, Japan 471-8571/Phone: 81 565 28 2121.
  URL: https://www.global.toyota/en/
  Facebook: https://www.facebook.com/toyota.global
  Twitter: @ToyotaMotorCorp
  Divisions, key executives and agencies
  

Uber Technologies

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,300	$1,300	0.0
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Uber Technologies ranked No. 69 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Uber Technologies to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2016	693.0	18.0
  2017	1,100.0	13.9
  2018	1,300.0	11.5
  2019	1,300.0	9.2
  Ad costs: Worldwide "advertising expenses." Ad spending as percent of sales: Worldwide "advertising expenses" as percent of "revenue."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	3.5	4.4	-20.1
  Asia and Pacific	33.5	21.2	57.8
  Europe	94.2	49.3	91.0
  Latin America	43.0	1.0	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	174.2	76.0	129.3
  U.S. media spending	66.1	177.6	-62.8
  Worldwide measured media	$240.3	$253.6	-5.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Uber Technologies (NYSE: UBER)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$14,147	$11,270	25.5
  Earnings	-8,506	987	NA

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	8,225	6,077	35.3
  Rest of world	5,004	4,234	18.2
  Brazil	918	959	-4.3

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Rides	10,745	9,437	13.9
  Uber Eats revenue	2,510	1,460	71.9
  Freight	731	356	105.3
  Other Bets	119	17	600.0
  ATG and Other Technology Programs	NA	NA

  Connections
  Uber Technologies
  Ticker: NYSE UBER
  1455 Market St., Floor 4, San Francisco, Calif. 94103/Phone: (415) 612-8582.
  URL: https://www.uber.com
  Facebook: https://www.facebook.com/uber
  Twitter: @Uber
  Divisions, key executives and agencies
  

Unilever

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$8,144	$8,448	-3.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Unilever ranked No. 38 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Unilever to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2012	9,402.5	14.2
  2013	9,806.5	14.8
  2014	9,525.4	14.8
  2015	8,889.6	15.0
  2016	8,559.0	14.7
  2017	8,557.9	14.1
  2018	8,447.7	14.0
  2019	8,144.1	14.0
  Figures converted to U.S. dollars at average exchange rates by Ad Age Datacenter. Ad costs: Stated worldwide "brand and marketing investment" costs (2012 to present); stated worldwide "advertising and promotions" costs (2011 and earlier). Effective with calendar-year 2014, Unilever renamed "advertising and promotions" as "brand and marketing investment" (BMI) after moving sales equipment costs from cost of sales to BMI and moving cost of merchandisers and consumer engagement centers from overheads to BMI. Unilever restated its 2013 and 2012 ad and promo costs to put them in line with the new definition. 2019: 7.272 billion euros brand and marketing investment. 2018: 7.150 billion euros brand and marketing investment (restated from previous disclosure of 7.164 billion euros in advertising and promotions). 2017: 7.575 billion euros brand and marketing investment (restated from previous disclosure of 7.566 billion euros in advertising and promotions). 2016: 7.731 billion euros brand and marketing investment. 2015: 8.003 billion euros brand and marketing investment. 2014: 7.166 billion euros brand and marketing investment. 2013: 7.383 billion euros brand and marketing investment (restated from previous disclosure of 6.832 billion euros in advertising and promotions). 2012: 7.311 billion euros brand and marketing investment (restated from previous disclosure of 6.763 billion euros in advertising and promotions). 2011: 6.069 billion euros (advertising and promotions). 2010: 6.069 billion euros (advertising and promotions). 2009: 5.302 billion euros (advertising and promotions). 2008: 5.055 billion euros (advertising and promotions). 2007: 5.289 billion euros (advertising and promotions). Ad spending as percent of sales: Worldwide brand and marketing investment as percent of sales (2012 to present); advertising and promotions spending as percent of sales (2011 and earlier).

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	91.1	97.6	-6.6
  Asia and Pacific	1,672.9	1,612.1	3.8
  Europe	1,146.8	1,523.2	-24.7
  Latin America	521.1	445.4	17.0
  Canada	17.5	NA	NA
  Subtotal media outside the U.S.	3,449.5	3,678.4	-6.2
  U.S. media spending	640.1	754.4	-15.2
  Worldwide measured media	$4,089.6	$4,432.8	-7.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Unilever (NYSE: UL)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$58,213	$60,235	-3.4
  Earnings	6,749	11,565	-41.6

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Others	44,539	46,076	-3.3
  U.S.	9,746	9,812	-0.7
  Netherlands/U.K.	3,929	4,347	-9.6

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Beauty and personal care	24,490	24,367	0.5
  Foods and refreshments	21,600	23,898	-9.6
  Home care	12,123	11,970	1.3

  Connections
  Unilever
  Ticker: NYSE UN
  Unilever House, 100 Victoria Embankment, London, U.K. EC4Y 0DY/Phone: 44 207 822 5252.
  URL: https://www.unilever.com
  Facebook: https://www.facebook.com/unilever
  Twitter: @Unilever
  Divisions, key executives and agencies
  

Verizon Communications

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,071	$2,682	14.5
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Verizon Communications ranked No. 7 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Verizon Communications to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2011	2,523.0	2.3
  2012	2,381.0	2.1
  2013	2,438.0	2.0
  2014	2,526.0	2.0
  2015	2,749.0	2.1
  2016	2,744.0	2.2
  2017	2,643.0	2.1
  2018	2,682.0	2.0
  2019	3,071.0	2.3
  Ad costs: Stated worldwide advertising expense. Figures include ad spending for Verizon Wireless. 2004: Restated. 2003: Restated. 2002: Restated. 2001: Restated. Ad spending as percent of sales: Worldwide advertising expense as percent of sales.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	2.6	NA	NA
  Latin America	0.0	NA	NA
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	2.6	NA	NA
  U.S. media spending	952.3	918.3	3.7
  Worldwide measured media	$954.9	$918.3	4.0
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Verizon Communications (NYSE: VZ)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$131,868	$130,863	0.8
  Earnings	19,265	15,528	24.1

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Service revenue and other	110,305	108,605	1.6
  Wireless equipment revenue	21,563	22,258	-3.1

  Connections
  Verizon Communications
  Ticker: NYSE VZ
  1095 Avenue of the Americas, New York, N.Y. 10036/Phone: (212) 395-1000.
  URL: https://www.verizon.com
  Facebook: https://www.facebook.com/verizon
  Twitter: @verizon
  Divisions, key executives and agencies
  

ViacomCBS

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$1,700	$1,410	20.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. ViacomCBS ranked No. 39 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on ViacomCBS to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2017	1,580.0	6.0
  2018	1,410.0	5.2
  2019	1,700.0	6.1
  CBS Corp. acquired Viacom on Dec. 4, 2019. Immediately after the deal closed, CBS Corp. changed its name to ViacomCBS. Figures here are calendar year figures for the combined company including (prior to the merger) the operates of the old CBS Corp. and old Viacom. Ad costs: Stated worldwide "advertising expenses." Ad spending as percent of sales: Worldwide "advertising expenses" as percent of total "revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	1.1	0.5	133.9
  Asia and Pacific	7.8	8.6	-9.0
  Europe	43.8	41.7	5.1
  Latin America	5.0	0.6	759.9
  Canada	0.0	NA	NA
  Subtotal media outside the U.S.	57.7	51.3	12.5
  U.S. media spending	504.6	468.2	7.8
  Worldwide measured media	$562.3	$519.5	8.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  ViacomCBS (Nasdaq: VIAC)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$27,812	$27,250	2.1
  Earnings	3,270	3,423	-4.5

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  U.S.	22,160	21,160	4.7
  International	5,652	6,090	-7.2

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Advertising	11,074	10,841	2.1
  Affiliate	8,602	8,376	2.7
  Content licensing	6,483	6,163	5.2
  Other	NA	NA
  Theatrical	NA	NA
  Publishing	NA	NA

  Connections
  ViacomCBS
  Ticker: Nasdaq VIAC
  1515 Broadway, New York, N.Y. 10036/Phone: (212) 258-6000.
  URL: https://www.viacomcbs.com
  Facebook: https://www.facebook.com/viacomcbs
  Twitter: @ViacomCBS
  Divisions, key executives and agencies
  

Volkswagen

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$5,684	$5,700	-0.3
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Volkswagen ranked No. 65 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Volkswagen to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	22.9	19.4	18.3
  Asia and Pacific	122.7	130.0	-5.7
  Europe	2,892.0	2,755.4	5.0
  Latin America	72.4	98.7	-26.6
  Canada	21.9	NA	NA
  Subtotal media outside the U.S.	3,131.9	3,003.5	4.3
  U.S. media spending	430.9	475.1	-9.3
  Worldwide measured media	$3,562.9	$3,478.6	2.4
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Volkswagen (ETR: VOW)
  Worldwide	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Sales	$282,928	$278,656	1.5
  Earnings	14,946	13,974	7.0

  GEOGRAPHIC SALES (year ended 12/31/2019)
  Region ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Europe/other markets	117,602	117,634	0.0
  Germany	54,866	51,426	6.7
  Asia Pacific	49,247	51,001	-3.4
  North America	48,550	44,491	9.1
  South American	12,652	12,294	2.9
  Other	12	1,814	-99.3

  DIVISION SALES (year ended 12/31/2019)
  Division or segment sales ($ in millions)	Year ended 12/31/2019	Year ended 12/31/2018	% chg
  Passenger cars	226,530	222,226	1.9
  Financial services	44,976	41,095	9.4
  Commercial vehicles	29,615	43,309	-31.6
  Power engineering	4,476	4,263	5.0
  Reconciliation	-22,669	-32,237	NA

  Connections
  Volkswagen
  Ticker: ETR VOW
  Brieffach 1849, Wolfsburg, Germany 38436/Phone: 49 5361 9 0.
  URL: https://www.volkswagenag.com
  Facebook: https://www.facebook.com/vw
  Twitter: @VW
  Divisions, key executives and agencies
  

Walmart

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 1/31/2020	Year ended 1/31/2019	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$3,700	$3,500	5.7
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Walmart ranked No. 12 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Walmart to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2000	574.0	0.3
  2001	618.0	0.3
  2002	676.0	0.3
  2003	966.0	0.4
  2004	1,400.0	0.5
  2005	1,600.0	0.5
  2006	1,900.0	0.6
  2007	1,800.0	0.5
  2008	2,100.0	0.5
  2009	2,400.0	0.6
  2010	2,500.0	0.6
  2011	2,300.0	0.5
  2012	2,300.0	0.5
  2013	2,400.0	0.5
  2014	2,400.0	0.5
  2015	2,500.0	0.5
  2016	2,900.0	0.6
  2017	3,100.0	0.6
  2018	3,500.0	0.7
  2019	3,700.0	0.7
  Fiscal years. 2019: Fiscal year ended Jan. 31, 2020 (Walmart's fiscal 2020). Walmart's fiscal years end Jan. 31. 2019: Fiscal 2020. 2018: Fiscal 2019. 2017: Fiscal 2018. 2016: Fiscal 2017. 2015: Fiscal 2016. 2014: Fiscal 2015. 2013: Fiscal 2014 2012: Fiscal 2013. 2011: Fiscal 2012. 2010: Fiscal 2011. 2009: Fiscal 2010. 2008: Fiscal 2009. 2007: Fiscal 2008. 2006: Fiscal 2007. 2005: Fiscal 2006. 2004: Fiscal 2005. 2003: Fiscal 2004. 2002: Fiscal 2003. 2001: Fiscal 2002. 2000: Fiscal 2001. Ad costs: Stated worldwide "advertising costs." 2008 (fiscal 2009): Restated from $2.3 billion. 2007 (fiscal 2008): Restated from $2.0 billion. Ad spending as percent of sales: Worldwide "advertising costs" as percent of worldwide "net sales."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	0.0	NA	NA
  Asia and Pacific	0.0	NA	NA
  Europe	86.2	99.7	-13.6
  Latin America	40.6	100.5	-59.6
  Canada	25.4	NA	NA
  Subtotal media outside the U.S.	152.2	200.2	-24.0
  U.S. media spending	593.6	658.7	-9.9
  Worldwide measured media	$745.7	$858.9	-13.2
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Walmart (NYSE: WMT)
  Worldwide	Year ended 1/31/2020	Year ended 1/31/2019	% chg
  Sales	$523,964	$514,405	1.9
  Earnings	14,881	6,670	123.1

  GEOGRAPHIC SALES (year ended 1/31/2020)
  Region ($ in millions)	Year ended 1/31/2020	Year ended 1/31/2019	% chg
  U.S.	402,532	392,265	2.6
  Non-U.S. operations	121,432	122,140	-0.6

  DIVISION SALES (year ended 1/31/2020)
  Division or segment sales ($ in millions)	Year ended 1/31/2020	Year ended 1/31/2019	% chg
  Walmart U.S.	341,004	331,666	2.8
  Walmart International	120,130	120,824	-0.6
  Sam's Club	58,792	57,839	1.6
  Membership and other income	4,038	4,076	-0.9

  Connections
  Walmart
  Ticker: NYSE WMT
  702 S.W. Eighth St., Bentonville, Ark. 72716/Phone: (479) 273-4000.
  URL: https://www.corporate.walmart.com
  Facebook: https://www.facebook.com/walmart
  Twitter: @Walmart
  Divisions, key executives and agencies
  

Walt Disney Co.

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 9/28/2019	Year ended 9/29/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$4,828	$4,708	2.6
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Walt Disney Co. ranked No. 5 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Walt Disney Co. to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2000	2,000.0	7.9
  2001	2,200.0	8.7
  2002	2,300.0	9.1
  2003	2,500.0	9.2
  2004	3,000.0	9.8
  2005	2,900.0	9.2
  2006	2,500.0	7.4
  2007	2,600.0	7.3
  2008	2,900.0	7.7
  2009	2,700.0	7.5
  2010	2,600.0	6.8
  2011	2,800.0	6.8
  2012	2,500.0	5.9
  2013	2,600.0	5.8
  2014	2,800.0	5.7
  2015	2,600.0	5.0
  2016	2,900.0	5.2
  2017	2,600.0	4.7
  2018	2,800.0	4.7
  2019	4,300.0	6.2
  2020	4,700.0	7.2
  Fiscal years. 2020: Year ended Oct. 3, 2020. Walt Disney Co. acquired 21st Century Fox on March 20, 2019. Ad costs: Stated worldwide "advertising expense." Ad spending as percent of sales: Stated worldwide "advertising expense" as percent of"revenues."

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	7.1	7.1	-0.5
  Asia and Pacific	49.7	31.2	59.3
  Europe	567.4	556.7	1.9
  Latin America	90.8	57.0	59.2
  Canada	54.1	NA	NA
  Subtotal media outside the U.S.	769.1	652.0	18.0
  U.S. media spending	1,147.4	1,103.8	3.9
  Worldwide measured media	$1,916.5	$1,755.9	9.1
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Walt Disney Co. (NYSE: DIS)
  Worldwide	Year ended 9/28/2019	Year ended 9/29/2018	% chg
  Sales	$69,570	$59,434	17.1
  Earnings	10,913	13,066	-16.5

  GEOGRAPHIC SALES (year ended 9/28/2019)
  Region ($ in millions)	Year ended 9/28/2019	Year ended 9/29/2018	% chg
  U.S. and Canada	50,555	45,038	12.2
  Europe	8,006	7,026	13.9
  Asia Pacific	7,796	5,531	41.0
  Latin America and other	3,213	1,839	74.7

  DIVISION SALES (year ended 9/28/2019)
  Division or segment sales ($ in millions)	Year ended 9/28/2019	Year ended 9/29/2018	% chg
  Parks and resorts	26,225	20,296	29.2
  Media networks	24,827	24,500	1.3
  Studio entertainment	11,127	9,431	18.0
  Direct to consumer products and interactive media	9,349	5,207	79.5
  Eliminations	NA	NA

  Connections
  Walt Disney Co.
  Ticker: NYSE DIS
  500 S. Buena Vista St., Burbank, Calif. 91521/Phone: (818) 560-1000.
  URL: https://www.thewaltdisneycompany.com
  Facebook: https://www.facebook.com/disney
  Twitter: @WaltDisneyCo
  Divisions, key executives and agencies
  

Yum Brands

• TOTAL WORLDWIDE AD SPENDING
  Worldwide	Year ended 12/30/2019	Year ended 12/30/2018	% chg
  Total worldwide advertising spending (U.S. dollars in millions)	$2,629	$2,462	6.8
  Click the Profiles tab at the top of this page to read more about this marketer. Source: Ad Age Datacenter. Total worldwide advertising spending: Estimated worldwide systemwide ad spending including spending from franchisees and company-owned restaurants. Yum Brands in November 2016 spun off China operations as Yum China Holdings. Yum Brands ranked No. 45 in 2019 total U.S. ad spending in Ad Age's Leading National Advertisers report. Click on Yum Brands to see U.S. ad spending, brands and agencies from Ad Age's Marketer Trees 2020.

  WORLDWIDE AD SPENDING AS PERCENT OF SALES
  Year	Ad costs ($ in millions)	Worldwide ad spending as percent of sales
  2008	584.0	NA
  2009	548.0	NA
  2010	557.0	NA
  2011	593.0	NA
  2012	608.0	NA
  2013	607.0	NA
  2014	261.0	NA
  2015	253.0	NA
  2016	260.0	NA
  2017	245.0	NA
  2018	131.0	NA
  2019	83.0	NA
  Ad costs: Stated worldwide advertising costs. These stated worldwide advertising costs include ad spending for company-owned stores and contributions to advertising cooperatives for company-owned stores. These costs are the sum of advertising expenses incurred by company-owned restaurants plus advertising expenses incurred by the company on behalf of franchised restaurants. 2015: Restated from $255 million; previously restated from $581 million following 2016 spinoff of Yum China Holdings. 2014: Restated from $589 million following 2016 spinoff of Yum China Holdings.

  MEASURED-MEDIA SPENDING BY REGION IN 2019
  By region ($ in millions)	2019	2018	% chg
  Africa	35.9	29.5	22.0
  Asia and Pacific	128.9	121.8	5.8
  Europe	174.4	150.5	15.8
  Latin America	5.1	6.2	-16.4
  Canada	12.1	NA	NA
  Subtotal media outside the U.S.	356.4	307.9	15.7
  U.S. media spending	777.2	868.6	-10.5
  Worldwide measured media	$1,133.5	$1,176.5	-3.7
  For data sources by country, click Sources tab at top of page. U.S. measured media from Kantar Media.

  SALES AND EARNINGS ($ in millions from public documents)
  Yum Brands (NYSE: YUM)
  Worldwide	Year ended 12/30/2019	Year ended 12/30/2018	% chg
  Sales	$5,597	$5,688	-1.6
  Earnings	1,294	1,542	-16.1

  DIVISION SALES
  Division or segment sales ($ in millions)	Year ended 12/30/2019	Year ended 12/30/2018	% chg
  KFC	2,491	2,644	-5.8
  Taco Bell	2,079	2,056	1.1
  Pizza Hut	1,027	988	3.9
  Unallocated	0	0	NA

  Connections
  Yum Brands
  Ticker: NYSE YUM
  1441 Gardiner Lane, Louisville, Ky. 40213/Phone: (502) 874-8300.
  URL: https://www.yum.com
  Facebook: https://www.facebook.com/yumbrands
  Twitter: @yumbrands
  Divisions, key executives and agencies