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Ad Age Marketer Trees 2021

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DATABASE OF AD AGE LEADING NATIONAL ADVERTISERS (JULY 2021)

Ad Age Marketer Trees 2021 shows ad spending, brands, profiles, executives and agency rosters for the 100 biggest U.S. advertisers. Ad Age Datacenter subscribers can click "+" signs to see expanded data. The first record can be viewed for free.

2020 total U.S. ad spending and rank. Click plus signs to explore database. Click each division name to see brands, agencies and people.

Facebook [This record free to all users]

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$953$67142.0
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$1,460$586149.1
    B-to-B magazine86262737.4
    Local newspaper13,3641,257963.0
    National newspaper10,1241,233721.4
    Network TV197,948199,059-0.6
    Spot TV7,8486,08229.0
    Syndicated TV44,82744,8180.0
    Cable TV networks99,82175,77631.7
    Spanish-language network TV2,00295NA
    Network radio594NANA
    National spot radio70085724.5
    Local radio369166122.3
    Outdoor17,16423,994-28.5
    Internet (desktop display only)20,19221,969-8.1
    Paid desktop search24,08915,76752.8
      Measured media441,363391,51212.7
    Media spending by brand20202019% chg
    Facebook362,086340,6756.3
    Oculus77,54743,86876.8
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20095.00.6
    20108.00.4
    201128.00.8
    201267.01.3
    2013117.01.5
    2014135.01.1
    2015281.01.6
    2016310.01.1
    2017324.00.8
    20181,100.02.0
    20191,570.02.2
    20202,260.02.6
    Ad costs:

    Stated worldwide "advertising expenses."

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of "revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Facebook (Nasdaq: FB)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$85,965$70,69721.6
    Earnings29,14618,48557.7
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    US & Canada38,43332,20619.3
    Europe20,34916,82620.9
    Asia-Pacific19,84815,40628.8
    Rest of World7,3356,25917.2
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Advertising84,16969,65520.8
    Other revenue1,7961,04272.4
    Connections
    Facebook
    Ticker: Nasdaq FB
    1601 Willow Road, Menlo Park, Calif. 94025/Phone: (650) 543-4800.
    URL: https://www.facebook.com
    Facebook: http://www.facebook.com/facebook
    Divisions, key executives and agencies

AbbVie

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,741$1,39025.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$98,355$148,565-33.8
    Local magazine37-64.3
    Local newspaper4,034135NA
    National newspaper1,779NANA
    Network TV456,611325,42140.3
    Spot TV46,47933,79337.5
    Syndicated TV133,07296,41238.0
    Cable TV networks469,077465,5220.8
    Spanish-language network TV3,4762,74026.9
    Network radio16,08810,79849.0
    National spot radio2,2402,575-13.0
    Local radio8,8524,51796.0
    Outdoor6541,756-62.7
    Internet (desktop display only)4,0997,945-48.4
    Paid desktop search46,06687,187-47.2
      Measured media1,290,8841,187,3738.7
    Media spending by brand20202019% chg
    Humira493,758555,557-11.1
    Skyrizi201,26771,115183.0
    Rinvoq172,956366NA
    Botox75,965134,799-43.6
    Ubrelvy67,68471NA
    Vraylar59,20177,049-23.2
    Linzess50,97761,318-16.9
    Mavyret39,53751,200-22.8
    AbbVie33,75915,854112.9
    Juvederm29,53012,822130.3
    Coolsculpting12,91824,509-47.3
    RA.com12,1930NA
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011375.02.1
    2012506.02.8
    2013626.03.3
    2014665.03.3
    2015704.03.1
    2016764.03.0
    2017846.03.0
    20181,100.03.4
    20191,100.03.3
    20201,800.03.9
    AbbVie acquired Allergan on May 8, 2020.

    Ad costs:

    Stated worldwide "advertising expenses."

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of "net revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    AbbVie (NYSE: ABBV)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$50,521$49,0283.0
    Earnings6,746-38NA
    GEOGRAPHIC SALES
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.34,87923,90745.9
    InternationalNA9,359NA
    Connections
    AbbVie
    Ticker: NYSE ABBV
    1 N. Waukegan Road, North Chicago, Ill. 60064/Phone: (847) 932-7900.
    URL: https://www.abbvie.com
    Facebook: https://www.facebook.com/abbvieglobal
    Twitter: @abbvie
    Divisions, key executives and agencies

Adidas

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$677$733-7.6
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    MagazineNA$2,475NA
    B-to-B magazine48111-56.4
    Local newspaper4250-98.5
    Network TV7,4702,924155.5
    Spot TV98612-84.1
    Cable TV networks7,26717,078-57.5
    National spot radioNA56NA
    Local radio127-97.4
    Outdoor835933-10.5
    Internet (desktop display only)2,7298,432-67.6
    Paid desktop search5,6883,95643.8
      Measured media24,13836,854-34.5
    Media spending by brand20202019% chg
    Adidas22,70324,549-7.5
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20173,077.512.8
    20183,545.713.7
    20193,406.812.9
    20202,936.713.0
    Converted to dollars.

    Ad costs:

    Stated worldwide "marketing and point-of-sale expenses."

    2020: 2.573 billion euros.
    2019: 3.042 billion euros.
    2018: 3.001 billion euros.
    2017: 2.724 billion euros.

    Ad spending as percent of sales:

    Worldwide "marketing and point-of-sale expenses" as percent of "net sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Adidas (ETR: ADS)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$22,649$26,475-14.5
    Earnings4932,213-77.7
    GEOGRAPHIC SALES
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Asia-Pacific7,6319,174-16.8
    Europe6,2687,079-11.5
    North America5,6156,161-8.8
    Latin America1,3241,861-28.9
    Emerging markets1,1441,463-21.8
    Russia/CIS667737-9.5
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    ApparelNANA
    Connections
    Adidas
    Ticker: ETR ADS
    Adi-Dassler-Strasse 1, Herzogenaurach, Germany 91074/Phone: 49 9132 84 0.
    URL: https://www.adidas-group.com/en
    Facebook: https://www.facebook.com/adidas
    Twitter: @adidas
    Divisions, key executives and agencies

Allstate Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$930$8548.9
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    B-to-B magazine243381-36.3
    Local magazine215-88.3
    Local newspaper206659-68.7
    Spanish-language newspaperNA9NA
    Network TV170,331149,33714.1
    Spot TV3,4547,020-50.8
    Syndicated TV30,08319,10157.5
    Cable TV networks204,179221,752-7.9
    Spanish-language network TV6,09913,889-56.1
    Network radio15,7382,732476.1
    National spot radio3,47313,598-74.5
    Local radio19,28511,40069.2
    Outdoor22,12619,52613.3
    Internet (desktop display only)3,5818,224-56.5
    Paid desktop search33,98838,278-11.2
      Measured media512,788505,9191.4
    Media spending by brand20202019% chg
    Allstate498,754437,75013.9
    Esurance12,35466,083-81.3
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2015777.72.1
    2016785.12.1
    2017717.21.8
    2018815.62.0
    2019853.61.9
    2020929.92.1
    Ad costs:

    Allstate Insurance Group's stated "advertising" expense on Combined Annual Statements (including Allstate, Encompass and Esurance) as filed with regulators. Allstate in fourth-quarter 2019 decided to integrate Esurance into the Allstate brand.

    Ad spending as percent of sales:

    Stated "advertising" expense on Combined Annual Statements as percent of stated "total revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    Allstate Corp. (NYSE: ALL)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$44,791$44,6750.3
    Earnings5,4614,67816.7
    Connections
    Allstate Corp.
    Ticker: NYSE ALL
    2775 Sanders Road, Northbrook, Ill. 60062/Phone: (847) 402-5000.
    URL: https://www.allstate.com
    Facebook: https://www.facebook.com/allstate
    Twitter: @Allstate
    Divisions, key executives and agencies

Alphabet (Google)

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$2,503$3,130-20.0
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$20,609$33,746-38.9
    Sunday magazine2,796607360.9
    B-to-B magazine2291,191-80.7
    Local magazine13NANA
    Local newspaper2,5285,119-50.6
    National newspaper8,96811,154-19.6
    Spanish-language newspaperNA11NA
    Network TV209,455306,036-31.6
    Spot TV8,97312,636-29.0
    Syndicated TV3,29215NA
    Cable TV networks98,360153,339-35.9
    Spanish-language network TV15,66919,584-20.0
    National spot radio1,7999,557-81.2
    Local radio2,4135,100-52.7
    Outdoor17,59121,020-16.3
    Internet (desktop display only)104,86065,07261.1
    Paid desktop search4,6654,4225.5
      Measured media502,219648,609-22.6
    Media spending by brand20202019% chg
    Google438,451552,627-20.7
    YouTube39,92359,335-32.7
    FitBit21,38128,965-26.2
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20012.52.9
    20025.61.3
    200320.91.4
    200437.71.2
    2005104.31.7
    2006188.41.8
    2007236.71.4
    2008266.41.2
    2009353.41.5
    2010772.02.6
    20111,544.04.1
    20121,992.04.3
    20132,389.04.3
    20143,004.04.6
    20153,186.04.2
    20163,868.04.3
    20175,134.04.6
    20186,367.04.7
    20196,769.04.2
    20205,374.02.9
    Ad costs:

    Stated worldwide "advertising and promotional expenses."

    2020, 2019, 2018 and 2017 figures are implied from 10-K filings. Those filings also showed rounded "advertising and promotional expenses" of:
    2020: $5.4 billion.
    2019: $6.8 billion.
    2018: $6.4 billion.
    2017: $5.1 billion.

    2013: Restated from $2.848 billion to exclude Motorola.
    2012: Restated from $2.332 billion to exclude Motorola.

    2001: Advertising expenses excluding warrant amortization expense.

    Ad spending as percent of sales:

    Worldwide "advertising and promotional expenses" as percent of"revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    Alphabet (Google) (Nasdaq: GOOG)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$182,527$161,85712.8
    Earnings40,26934,34317.3
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.85,01474,84313.6
    Europe, Middle East, Africa55,37050,6459.3
    Asia, Pacific32,55026,92820.9
    Other Americas9,4178,9864.8
    Hedging gains176455-61.3
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Google168,635151,82511.1
    Google cloud13,0598,91846.4
    Other Bets657659-0.3
    Hedging gains (losses)176455-61.3
    Connections
    Alphabet (Google)
    Ticker: Nasdaq GOOG
    1600 Amphitheatre Parkway, Mountain View, Calif. 94043/Phone: (650) 253-0000.
    URL: https://www.abc.xyz
    Facebook: https://www.facebook.com/google
    Twitter: @Google
    Divisions, key executives and agencies

Amazon

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$6,796$6,879-1.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$5,134$8,997-42.9
    Sunday magazine589607-2.9
    B-to-B magazine4,66110,125-54.0
    Spanish-language magazine28NANA
    Local newspaper1,7113,512-51.3
    National newspaper4,2578,412-49.4
    Spanish-language newspaper15-80.0
    Network TV435,419442,632-1.6
    Spot TV35,22117,67899.2
    Syndicated TV58,40273,033-20.0
    Cable TV networks445,537532,253-16.3
    Spanish-language network TV19,16727,758-30.9
    Network radio6,87513,161-47.8
    National spot radio7,14514,944-52.2
    Local radio27,85626,7374.2
    Outdoor37,03952,387-29.3
    Internet (desktop display only)173,499200,946-13.7
    Paid desktop search518,326406,73127.4
      Measured media1,780,8641,839,917-3.2
    Media spending by brand20202019% chg
    Amazon1,561,7611,530,5142.0
    Whole Foods Market58,61254,0828.4
    Audible53,56046,24415.8
    Ring44,88264,687-30.6
    Zappos22,17527,117-18.2
    Audible Studios13,76035,015-60.7
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    19950.05.9
    19963.421.6
    199721.214.3
    199854.08.9
    1999166.010.1
    2000172.06.2
    2001125.04.0
    2002114.02.9
    2003109.02.1
    2004141.02.0
    2005168.02.0
    2006226.02.1
    2007306.02.1
    2008420.02.2
    2009593.02.4
    2010890.02.6
    20111,400.02.9
    20122,000.03.3
    20132,400.03.2
    20143,300.03.7
    20153,800.03.6
    20165,000.03.7
    20176,300.03.5
    20188,200.03.5
    201911,000.03.9
    202010,900.02.8
    Ad costs:

    Stated worldwide "advertising and other promotional costs." (Figures for 1995 through 1998 are "advertising expense.")

    Ad spending as percent of sales:

    Worldwide "advertising and other promotional costs" as percent of "net sales." (Figures for 1995 through 1998 are "advertising expense" as percent of "net sales.")
    SALES AND EARNINGS ($ in millions from public documents)
    Amazon (Nasdaq: AMZN)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$386,064$280,52237.6
    Earnings21,33111,58884.1
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.263,520193,63636.1
    Rest of world46,03531,12547.9
    Germany29,56522,23233.0
    U.K.26,48317,52751.1
    Japan20,46116,00227.9
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    North America236,282170,77338.4
    International104,41274,72339.7
    AWS45,37035,02629.5
    Connections
    Amazon
    Ticker: Nasdaq AMZN
    410 Terry Ave. N, Seattle, Wash. 98109/Phone: (206) 266-1000.
    URL: https://www.amazon.com
    Facebook: https://www.facebook.com/amazon
    Twitter: @amazon
    Divisions, key executives and agencies

American Express Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$2,853$3,001-4.9
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$7,273$8,305-12.4
    B-to-B magazine98340-71.2
    Local newspaper100978-89.8
    National newspaper6413,648-82.4
    Network TV16,70936,008-53.6
    Spot TV2,6583,086-13.9
    Cable TV networks34,12355,245-38.2
    Spanish-language network TV74243470.8
    Network radioNA71NA
    National spot radio2,3913,691-35.2
    Local radio1,6124,388-63.3
    Outdoor20,42133,895-39.8
    Internet (desktop display only)10,49661,957-83.1
    Paid desktop search34,35557,307-40.1
      Measured media131,617269,353-51.1
    Media spending by brand20202019% chg
    American Express122,171236,943-48.4
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,562.09.3
    20082,430.08.6
    20092,010.08.3
    20103,147.011.4
    20112,996.010.0
    20122,890.09.2
    20132,939.08.9
    20143,216.09.4
    20153,109.09.5
    20166,249.017.6
    20175,722.015.5
    20186,477.016.1
    20197,125.016.4
    20206,747.018.7
    Ad costs:

    Stated worldwide "marketing and business development" costs (2016 and after). Stated worldwide "marketing and promotion" costs (2015 and earlier).

    2014: Restated from $3.320 billion.
    2013: Restated from $3.043 billion.
    2010: Restated.
    2009: Restated.

    Ad spending as percent of sales:

    Worldwide "marketing and business development" costs as percent of "total revenues net of interest expense" (2016 and after). Worldwide "marketing and promotion" costs as percent of "total revenues net of interest expense" (2015 and earlier).
    SALES AND EARNINGS ($ in millions from public documents)
    American Express Co. (NYSE: AXP)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$36,087$43,556-17.1
    Earnings3,1356,759-53.6
    GEOGRAPHIC SALES
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.28,26332,629-13.4
    Japan, Asia Pacific, Australia3,2713,934-16.9
    Europe, Middle East, Africa3,0874,388-29.6
    Latin America, Canada, Caribbean2,0192,776-27.3
    Other/unallocated-553-171NA
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Corporate and otherNA-196NA
    Global merchant and network servicesNA6,645NA
    Global consumer services groupNA23,579NA
    Global commercial servicesNA13,528NA
    Connections
    American Express Co.
    Ticker: NYSE AXP
    200 Vesey St., New York, N.Y. 10285/Phone: (212) 640-2000.
    URL: https://www.americanexpress.com
    Facebook: https://www.facebook.com/americanexpressus
    Twitter: @AmericanExpress
    Divisions, key executives and agencies

Amgen

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$831$7619.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$21,868$35,444-38.3
    B-to-B magazine256357-28.4
    Spanish-language magazine660.0
    Local newspaper913253260.4
    Network TV123,762164,879-24.9
    Spot TV7,8969,053-12.8
    Syndicated TV11,83343,246-72.6
    Cable TV networks211,194189,51911.4
    National spot radio56315-82.3
    Local radio35147-76.1
    Outdoor46363-87.4
    Internet (desktop display only)8,2786,38729.6
    Paid desktop search26,97426,7420.9
      Measured media413,116476,710-13.3
    Media spending by brand20202019% chg
    Otezla149,359167,588-10.9
    Enbrel109,17973,23049.1
    Aimovig69,91597,010-27.9
    Prolia61,16839,20156.0
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2015346.01.6
    2016489.02.1
    Ad costs:

    Stated worldwide "advertising costs."

    Ad spending as percent of sales:

    Worldwide advertising costs as percent of worldwide "total revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    Amgen (Nasdaq: AMGN)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$25,424$23,3628.8
    Earnings7,2647,842-7.4
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.18,49617,2247.4
    Rest of world6,9286,13812.9
    Connections
    Amgen
    Ticker: Nasdaq AMGN
    1 Amgen Center Drive, Thousand Oaks, Calif. 91320-1799/Phone: (805) 447-1000.
    URL: https://www.amgen.com
    Facebook: https://www.facebook.com/amgenbiotech
    Twitter: @Amgen
    Divisions, key executives and agencies

Anheuser-Busch InBev

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,404$1,532-8.3
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$2,433$10,601-77.1
    B-to-B magazine2031-36.4
    Local magazine98202-51.2
    Local newspaper1,0442,477-57.8
    National newspaper1991,756-88.7
    Spanish-language newspaperNA29NA
    Network TV177,040220,769-19.8
    Spot TV2,4292,854-14.9
    Syndicated TV828-72.2
    Cable TV networks116,171121,741-4.6
    Spanish-language network TV24,87237,994-34.5
    Network radio31NANA
    National spot radio618623-0.8
    Local radio3,4283,1349.4
    Outdoor24,29033,057-26.5
    Internet (desktop display only)1,9312,744-29.6
    Paid desktop search8461,398-39.5
      Measured media355,458439,438-19.1
    Media spending by brand20202019% chg
    Budweiser162,537218,185-25.5
    Michelob142,460122,63316.2
    Anheuser-Busch21,71929,139-25.5
    Stella Artois19,72928,156-29.9
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20104,712.013.0
    20115,133.013.1
    20125,254.013.2
    20135,958.013.8
    20147,036.015.0
    20156,913.015.9
    20167,745.017.0
    20178,265.015.1
    20187,774.014.7
    20197,348.014.0
    20206,861.014.6
    Ad costs:

    Stated worldwide sales and marketing expenses.

    2018: Restated in 2020 from $7.883 billion.
    2017: Restated in 2020 from $8.382 billion.
    2012: Restated in 2014 from $5.258 billion.
    2011: Restated in 2014 from $5.143 billion.

    Ad spending as percent of sales:

    Worldwide "sales and marketing expenses" as percent of "revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Anheuser-Busch InBev (NYSE: BUD)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$46,881$52,329-10.4
    Earnings1,4059,171-84.7
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    North America15,62215,4880.9
    Middle Americas10,03211,912-15.8
    South America8,0929,790-17.3
    Europe, Middle East, Africa6,8357,911-13.6
    Asia Pacific5,6486,544-13.7
    Global export and holding companies652685-4.8
    Connections
    Anheuser-Busch InBev
    Ticker: NYSE BUD
    Brouwerijplein 1, Leuven, Belgium 3000/Phone: 32 16 27 61 11.
    URL: https://www.ab-inbev.com
    Facebook: https://www.facebook.com/abinbev
    Twitter: @AnheuserBusch
    Divisions, key executives and agencies

Anthem

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$558$46719.5
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    MagazineNA$174NA
    B-to-B magazineNA16NA
    Local magazine855943.8
    Local newspaper6,5559,992-34.4
    Spanish-language newspaper1,0221,256-18.6
    Network TV55NANA
    Spot TV14,77523,901-38.2
    National spot radio142737-80.7
    Local radio1,6233,217-49.6
    Outdoor3,6725,251-30.1
    Internet (desktop display only)590923-36.1
    Paid desktop search1,16394323.3
      Measured media29,68146,470-36.1
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2018385.00.4
    2019467.00.5
    2020558.00.5
    Ad costs:

    Stated worldwide "total advertising and marketing expense."

    Ad spending as percent of sales:

    Worldwide "total advertising and marketing expense" as percent of worldwide "total operating revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Anthem (NYSE: ANTM)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$121,867$103,14118.2
    Earnings4,5724,807-4.9
    Connections
    Anthem
    Ticker: NYSE ANTM
    220 Virginia Ave., Indianapolis, Ind. 46204/Phone: (800) 331-1476.
    URL: https://www.anthem.com
    Twitter: @AnthemInc
    Divisions, key executives and agencies

Apple

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 9/26/2020Year ended 9/28/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$859$8185.0
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$825$1,798-54.1
    B-to-B magazine2,481546354.4
    Local newspaper454215111.8
    Network TV323,818350,254-7.5
    Spot TV3,7202,19469.6
    Syndicated TV5,7741,290347.6
    Cable TV networks146,474137,0326.9
    Spanish-language network TV9,3477,78420.1
    Network radio791270193.3
    National spot radio3691,042-64.6
    Local radio2,0461,64824.1
    Outdoor56,54568,564-17.5
    Internet (desktop display only)64,85845,94941.2
    Paid desktop search61,90447,53030.2
      Measured media679,406666,1152.0
    Media spending by brand20202019% chg
    Apple643,873627,6972.6
    iTunes29,59220,57643.8
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    19792.04.2
    19804.53.8
    198118.85.6
    198245.67.8
    198377.87.9
    1984179.711.9
    1985187.59.8
    1986157.88.3
    1987222.48.4
    198897.12.4
    198991.21.7
    199090.91.6
    1991111.31.8
    1992134.11.9
    1993153.41.9
    1994158.21.7
    1995205.01.9
    1996183.01.9
    1997143.02.0
    1998152.02.6
    1999208.03.4
    2000281.03.5
    2001261.04.9
    2002209.03.6
    2003193.03.1
    2004206.02.5
    2005287.02.1
    2006338.01.7
    2007467.01.9
    2008486.01.3
    2009501.01.2
    2010691.01.1
    2011933.00.9
    20121,000.00.6
    20131,100.00.6
    20141,200.00.7
    20151,800.00.8
    20161,522.50.7
    20171,402.20.6
    20181,392.40.5
    20191,448.10.6
    20201,520.50.6
    Fiscal years ended September.

    Sales:

    2009: Restated.
    2008: Restated.
    2007: Restated.

    Ad costs:

    Stated worldwide advertising expenses (1979-2015). Estimated worldwide advertising expenses (starting 2016).

    1988: Restated.

    Ad spending as percent of sales:

    Stated worldwide advertising spending as percent of stated net sales (1979-2015). Estimated worldwide advertising spending as percent of stated net sales (starting 2016).
    SALES AND EARNINGS ($ in millions from public documents)
    Apple (Nasdaq: AAPL)
    WorldwideYear ended 9/26/2020Year ended 9/28/2019% chg
    Sales$274,515$260,1745.5
    Earnings57,41155,2563.9
    GEOGRAPHIC SALES (year ended 9/26/2020)
    Region ($ in millions)Year ended 9/26/2020Year ended 9/28/2019% chg
    Other countries125,010114,2309.4
    U.S.109,197102,2666.8
    China40,30843,678-7.7
    DIVISION SALES (year ended 9/26/2020)
    Division or segment sales ($ in millions)Year ended 9/26/2020Year ended 9/28/2019% chg
    iPhone137,781142,381-3.2
    Services53,76846,29116.2
    Wearables, Home and Accessories30,62024,48225.1
    Mac28,62225,74011.2
    iPad23,72421,28011.5
    Connections
    Apple
    Ticker: Nasdaq AAPL
    1 Apple Park Way, Cupertino, Calif. 95014/Phone: (408) 996-1010.
    URL: https://www.apple.com
    Divisions, key executives and agencies

AT&T

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$4,768$5,462-12.7
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$11,498$10,6837.6
    Sunday magazine474NANA
    B-to-B magazine7,71613,450-42.6
    Local magazineNA8NA
    Spanish-language magazine1433-58.7
    Local newspaper4,1318,635-52.2
    National newspaper10,72218,007-40.5
    Spanish-language newspaper96162-40.8
    Network TV269,289426,410-36.8
    Spot TV78,385115,048-31.9
    Syndicated TV4,00212,239-67.3
    Cable TV networks418,960560,018-25.2
    Spanish-language network TV35,63344,032-19.1
    Network radio4,3953,88413.2
    National spot radio19,68047,905-58.9
    Local radio35,37949,573-28.6
    Outdoor56,42086,159-34.5
    Internet (desktop display only)42,39246,229-8.3
    Paid desktop search182,401225,781-19.2
      Measured media1,181,5841,668,256-29.2
    Media spending by brand20202019% chg
    AT&T650,720860,244-24.4
    HBO173,617108,64359.8
    Warner Bros. Pictures115,372361,488-68.1
    Cricket98,867112,697-12.3
    DirecTV38,52880,862-52.4
    Warner Media video22,58025,154-10.2
    DC Comics12,6327,14776.8
    TNT10,73028,534-62.4
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20073,430.02.9
    20083,050.02.5
    20092,787.02.3
    20102,982.02.4
    20113,135.02.5
    20122,910.02.3
    20133,268.02.5
    20143,272.02.5
    20153,632.02.5
    20163,768.02.3
    20173,772.02.3
    20185,100.03.0
    20196,121.03.4
    20205,253.03.1
    Ad costs:

    Stated worldwide "advertising expense."

    2011: Restated.
    2010: Restated.

    In its 10-K for year ended December 2012, AT&T said it had 2011 worldwide ad expense of $3.135 billion. That was $776 million higher than what AT&T had previously disclosed as its 2011 ad expense in its 10-K for year ended December 2011; in that earlier 10-K, AT&T said it had 2011 ad expense of $2.359 billion. A spokeswoman for AT&T offered this explanation: "In Note 14 of our 2012 annual report, we updated our 2011 advertising expense to reflect a correction; this did not impact any of our financial results for 2011." In its 10-Ks for years ended December 2012 and December 2011, AT&T said it had 2010 worldwide ad expenses of $2.982 billion. In its 10-K for year ended December 2010, AT&T said it had 2010 worldwide ad expenses of $2.989 billion.

    Ad spending as percent of sales:

    Worldwide "advertising expense" as percent of "operating revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    AT&T (NYSE: T)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$171,760$181,193-5.2
    Earnings-3,82114,975NA
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.155,899161,689-3.6
    Europe5,3876,536-17.6
    Mexico2,8623,198-10.5
    All other Latin America2,6793,219-16.8
    Asia/Pacific Rim2,3222,793-16.9
    Brazil1,8072,797-35.4
    Other804961-16.3
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Communications138,850142,359-2.5
    WarnerMedia30,44235,259-13.7
    Latin America5,7166,963-17.9
    Corporate and other1,9321,8653.6
    Eliminations-5,180-5,253NA
    Connections
    AT&T
    Ticker: NYSE T
    208 S. Akard St., Dallas, Texas 75202/Phone: (210) 821-4105.
    URL: https://www.att.com
    Facebook: https://www.facebook.com/att
    Twitter: @ATT
    Divisions, key executives and agencies

Bank of America Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,503$1,722-12.7
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$889$1,524-41.6
    Sunday magazine240354-32.1
    B-to-B magazine320361-11.3
    Local magazine6499-35.1
    Spanish-language magazine6425156.2
    Local newspaper28,93532,992-12.3
    National newspaper3,1065,033-38.3
    Spanish-language newspaper645649-0.6
    Network TV9,29349,446-81.2
    Spot TV4072,939-86.2
    Cable TV networks3,85222,741-83.1
    Spanish-language network TV38925-95.9
    Network radio10,1205NA
    National spot radio15,80124,405-35.3
    Local radio19,9439,870102.1
    Outdoor94112,908-92.7
    Internet (desktop display only)7,21018,773-61.6
    Paid desktop search77,204113,580-32.0
      Measured media179,071296,626-39.6
    Media spending by brand20202019% chg
    Bank of America162,406264,254-38.5
    Merrill Lynch16,57032,314-48.7
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20072,356.03.5
    20082,368.03.3
    20091,933.01.6
    20101,963.01.8
    20112,203.02.4
    20121,873.02.2
    20131,834.02.1
    20141,829.02.1
    20151,811.02.2
    20161,703.02.0
    20171,746.02.0
    20181,674.01.8
    20191,934.02.1
    20201,701.02.0
    Ad costs:

    Stated worldwide "marketing" expense.

    Ad spending as percent of sales:

    Worldwide "marketing" expense as percent of "total revenue, net of interest expense."
    SALES AND EARNINGS ($ in millions from public documents)
    Bank of America Corp. (NYSE: BAC)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$85,528$91,244-6.3
    Earnings17,89427,430-34.8
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.75,57681,236-7.0
    Europe, Middle East and Africa4,4915,310-15.4
    Asia4,2323,49121.2
    Latin America and the Caribbean1,2291,2071.8
    Connections
    Bank of America Corp.
    Ticker: NYSE BAC
    100 N. Tryon St., Charlotte, N.C. 28255/Phone: (800) 432-1000.
    URL: https://www.bankofamerica.com
    Facebook: https://www.facebook.com/bankofamerica
    Twitter: @BankofAmerica
    Divisions, key executives and agencies

Berkshire Hathaway

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$2,387$2,3292.5
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$124,598$173,111-28.0
    Sunday magazine5,3214,14928.2
    B-to-B magazine4,9367,035-29.8
    Local magazine2,1903,158-30.6
    Spanish-language magazine10953105.3
    Local newspaper17,95532,669-45.0
    National newspaper3,7143,35310.8
    Spanish-language newspaper67314-78.6
    Network TV404,219386,9944.5
    Spot TV113,690117,846-3.5
    Syndicated TV134,299131,2432.3
    Cable TV networks665,085696,302-4.5
    Spanish-language network TV7,4407,754-4.1
    Network radio13,73219,191-28.4
    National spot radio51,54850,8501.4
    Local radio57,06064,778-11.9
    Outdoor56,78853,3066.5
    Internet (desktop display only)87,927123,825-29.0
    Paid desktop search77,50090,350-14.2
      Measured media1,828,1761,966,280-7.0
    Media spending by brand20202019% chg
    Geico1,552,1451,617,329-4.0
    Dairy Queen97,909109,212-10.3
    Duracell53,22247,59011.8
    Nebraska Furniture Mart24,42535,961-32.1
    Benjamin Moore18,83121,471-12.3
    Berkshire Hathaway18,60324,469-24.0
    Jordan's Furniture Store10,49814,308-26.6
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20121,122.7NA
    20131,183.0NA
    2014663.8NA
    2015684.0NA
    2016743.3NA
    2017774.2NA
    2018885.1NA
    2019999.3NA
    20201,130.8NA
    Ad costs:

    Figures reflect what Berkshire Hathaway reported to regulators as "advertising" spending (including measured media and other forms of advertising) on the Combined Annual Statements of "National Indemnity Company and its Affiliates," a rollup where Geico accounts for virtually all the ad spending.

    Figures exclude ad spending for Berkshire Hathaway's non-insurance holdings.
    SALES AND EARNINGS ($ in millions from public documents)
    Berkshire Hathaway (NYSE: BRK.B)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$245,510$254,616-3.6
    Earnings42,52181,417-47.8
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Insurance group69,36167,6932.5
    Manufacturing59,07962,730-5.8
    McLane Co.46,84050,458-7.2
    Service and retailing28,17829,487-4.4
    Berkshire Hathaway Energy21,03120,1144.6
    BNSF20,86923,515-11.3
    Corporate, eliminations and other152619-75.4
    Connections
    Berkshire Hathaway
    Ticker: NYSE BRK.B
    3555 Farnam St., Omaha, Neb. 68131/Phone: (402) 346-1400.
    URL: https://www.berkshirehathaway.com
    Divisions, key executives and agencies

Best Buy Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 1/30/2021Year ended 2/01/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$750$772-2.8
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$27,141$23,41315.9
    Sunday magazine36,19849,199-26.4
    B-to-B magazine1012-14.3
    Local magazine756-86.8
    Local newspaper4402-98.9
    National newspaperNA33NA
    Spanish-language newspaperNA34NA
    Network TV30,75437,856-18.8
    Spot TV2,5321,98827.4
    Syndicated TV449NANA
    Cable TV networks41,74141,5070.6
    Spanish-language network TVNA7NA
    National spot radio723,611-98.0
    Local radio783,548-97.8
    Outdoor22589-96.2
    Internet (desktop display only)21,48750,316-57.3
    Paid desktop search13,89919,999-30.5
      Measured media174,396232,569-25.0
    Media spending by brand20202019% chg
    Best Buy96,583146,589-34.1
    Greatcall77,44084,234-8.1
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012703.01.8
    2013757.01.9
    2014711.01.8
    2015742.01.9
    2016743.01.9
    2017776.01.8
    2018777.01.8
    2019840.01.9
    2020819.01.7
    Fiscal years.

    2020: Fiscal 2021 (12 months ended Jan. 30, 2021).
    2019: Fiscal 2020 (12 months ended Feb. 1, 2020).
    2018: Fiscal 2019 (12 months ended Feb. 2, 2019).
    2017: Fiscal 2018 (12 months ended Feb. 3, 2018).
    2016: Fiscal 2017 (12 months ended Jan. 28, 2017).
    2015: Fiscal 2016 (12 months ended Jan. 30, 2016).
    2014: Fiscal 2015 (12 months ended Jan. 31, 2015).
    2013: Fiscal 2014 (12 months ended Feb. 1, 2014).
    2012: Fiscal 2013 (11 months ended Feb. 2, 2013).
    2011: Fiscal 2012 (12 months ended March 3, 2012).
    2010: Fiscal 2011.
    2009: Fiscal 2010.
    2008: Fiscal 2009.

    Ad costs:

    Stated worldwide net "advertising expenses."

    2013: Restated.
    2012: Restated.
    2011: Restated.
    2010: Restated.
    2009: Restated.

    Ad spending as percent of sales:

    Worldwide net "advertising expenses" as percent of "revenue."

    2014: Percent for fiscal 2015 based on figures in 10-K filed in March 2015.
    2013: Percent for fiscal 2014 based on figures in 10-K filed in March 2014.
    2012: Percent for 11-month fiscal 2013 based on figures in 10-K filed in March 2014.
    2011: Percent for fiscal 2012 based on figures in 10-K filed in March 2014.
    SALES AND EARNINGS ($ in millions from public documents)
    Best Buy Co. (NYSE: BBY)
    WorldwideYear ended 1/30/2021Year ended 2/01/2020% chg
    Sales$47,262$43,6388.3
    Earnings1,7981,54116.7
    GEOGRAPHIC SALES (year ended 1/30/2021)
    Region ($ in millions)Year ended 1/30/2021Year ended 2/01/2020% chg
    U.S.43,29340,1147.9
    International3,9693,52412.6
    Connections
    Best Buy Co.
    Ticker: NYSE BBY
    7601 Penn Ave. S, Richfield, Minn. 55423/Phone: (612) 291-1000.
    URL: https://www.bestbuy.com
    Facebook: https://www.facebook.com/bestbuy
    Twitter: @BestBuy
    Divisions, key executives and agencies

Booking Holdings

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$740$1,594-53.6
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Local newspaperNA2NA
    National newspaper446NANA
    Network TV6,84740,774-83.2
    Spot TV89950279.1
    Syndicated TV20911582.3
    Cable TV networks28,004122,832-77.2
    Network radio33295249.3
    Local radio46237224.4
    Outdoor147216-32.3
    Internet (desktop display only)3,76710,609-64.5
    Paid desktop search373,415671,767-44.4
      Measured media414,527847,283-51.1
    Media spending by brand20202019% chg
    Booking.com225,781426,262-47.0
    Kayak.com83,814311,660-73.1
    Priceline67,54567,960-0.6
    CheapFlights.com17,75515,99011.0
    Rentalcars.com12,56513,215-4.9
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20121,309.124.9
    20131,926.128.4
    20142,591.530.7
    20153,011.932.7
    20163,806.335.4
    20174,596.036.2
    20184,956.034.1
    20194,967.033.0
    20202,179.032.1
    Ad costs:

    Booking Holdings in first quarter 2018 changed its "performance advertising" bucket to "performance marketing" and changed its "brand advertising" bucket to "brand marketing." The 10-K for year ended December 2018 restated figures for 2017 and 2016 to correspond to the revised buckets.

    2020 and after: Stated worldwide "marketing" expenses.
    2016 through 2019: Stated worldwide "marketing" expenses (consisting of stated "performance marketing" expenses plus stated "brand marketing" expenses).
    2014 and 2015: Stated worldwide "advertising" expenses (consisting of stated "performance advertising" expenses plus stated "brand advertising" expenses).
    Before 2014: Stated worldwide "advertising" expenses (consisting of stated "online advertising" expenses plus stated "offline advertising" expenses).

    Stated ad expenses include OpenTable starting with its July 24, 2014, acquisition; and Kayak starting with its May 21, 2013, acquisition.

    Ad spending as percent of sales:

    2016 and after: Worldwide "marketing" expenses as percent of "total revenues."
    2015 and before: Worldwide "advertising" expenses as percent of "total revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    Booking Holdings (Nasdaq: BKNG)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$6,796$15,066-54.9
    Earnings594,865-98.8
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Netherlands5,26411,686-55.0
    U.S.7831,537-49.1
    Other7491,843-59.4
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Agency revenue4,31410,117-57.4
    Merchant revenue2,1173,830-44.7
    Advertising and other revenue3651,119-67.4
    Connections
    Booking Holdings
    Ticker: Nasdaq BKNG
    800 Connecticut Ave., Norwalk, Conn. 06854/Phone: (203) 299-8000.
    URL: https://www.bookingholdings.com
    Twitter: @BookingHoldings
    Divisions, key executives and agencies

Bristol-Myers Squibb Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$804$50260.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$53,073$3,497NA
    Sunday magazine4,805NANA
    B-to-B magazineNA128NA
    Local newspaper1,606243561.2
    National newspaper3,442NANA
    Spanish-language newspaperNA3NA
    Network TV158,49271,583121.4
    Spot TV3,313397733.9
    Syndicated TV86,85175,07315.7
    Cable TV networks53,32122,312139.0
    Spanish-language network TV509792-35.7
    Network radio966NANA
    National spot radio353NANA
    Local radio8,72426NA
    Outdoor671,447-95.4
    Internet (desktop display only)3,0652,56619.4
    Paid desktop search10,94517,643-38.0
      Measured media389,530195,71099.0
    Media spending by brand20202019% chg
    Eliquis170,003173,723-2.1
    Opdivo164,4935,359NA
    Bristol-Myers Squibb34,4771,902NA
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20051,464.07.9
    20061,304.08.0
    20071,097.07.0
    20081,181.06.7
    20091,136.06.0
    2010977.05.0
    2011957.04.5
    2012797.04.5
    2013855.05.2
    2014734.04.6
    2015825.05.0
    2016789.04.1
    2017740.03.6
    2018672.03.0
    2019633.02.4
    2020990.02.3
    Ad costs:

    Stated worldwide "advertising and product promotion costs."

    2008: Restated.
    2007: Restated.
    2006: Restated

    Ad spending as percent of sales:

    Worldwide "advertising and product promotion costs" as percent of "total revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    Bristol-Myers Squibb Co. (NYSE: BMY)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$42,518$26,14562.6
    Earnings-9,0153,369NA
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.26,57715,34273.2
    Europe9,8536,26657.2
    Rest of world5,4574,01336.0
    Other63152420.4
    Connections
    Bristol-Myers Squibb Co.
    Ticker: NYSE BMY
    430 E. 29th St., Floor 14, New York, N.Y. 10016/Phone: (212) 546-4000.
    URL: https://www.bms.com
    Facebook: https://www.facebook.com/bristolmyerssquibb
    Twitter: @bmsnews
    Divisions, key executives and agencies

Capital One Financial Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,530$2,160-29.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$28,506$34,524-17.4
    B-to-B magazine32380-91.6
    Local magazineNA32NA
    Local newspaper6116,373-99.6
    National newspaperNA1,000NA
    Spanish-language newspaperNA10NA
    Network TV107,764220,788-51.2
    Spot TV2539,366-97.3
    Syndicated TV6,2832,551146.3
    Cable TV networks119,807132,920-9.9
    Network radio17,37919,291-9.9
    National spot radio4,5928,019-42.7
    Local radio13,69814,705-6.9
    Outdoor1,3995,366-73.9
    Internet (desktop display only)49,14023,764106.8
    Paid desktop search91,095148,788-38.8
      Measured media440,009637,875-31.0
    Media spending by brand20202019% chg
    Capital One415,395631,168-34.2
    Wikibuy22,0674,433397.8
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20061,444.311.9
    20071,347.89.2
    20081,118.28.0
    2009588.04.5
    2010958.05.9
    20111,337.08.2
    20121,364.06.4
    20131,373.06.1
    20141,561.07.0
    20151,744.07.4
    20161,811.07.1
    20171,670.06.1
    20182,174.07.7
    20192,274.08.0
    20201,610.05.6
    Ad costs:

    Stated worldwide "marketing" expense.

    Ad spending as percent of sales:

    "Marketing" expense as percent of "total net revenue" ("net interest income" plus "non-interest income").
    SALES AND EARNINGS ($ in millions from public documents)
    Capital One Financial Corp. (NYSE: COF)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$28,523$28,593-0.2
    Earnings2,7145,546-51.1
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Credit card17,59918,349-4.1
    Consumer banking7,7047,3754.5
    Commercial banking2,9712,8145.6
    Other24955352.7
    Connections
    Capital One Financial Corp.
    Ticker: NYSE COF
    1600 Capital One Drive, McLean, Va. 22102/Phone: (703) 720-2500.
    URL: https://www.capitalone.com
    Facebook: https://www.facebook.com/capitalone
    Twitter: @CapitalOne
    Divisions, key executives and agencies

Charles Schwab Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$538$605-11.1
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$32,375$47,592-32.0
    Sunday magazine544960-43.3
    B-to-B magazine1,3451,945-30.9
    Local newspaper11,91223,285-48.8
    National newspaper40,81642,441-3.8
    Network TV25,02642,439-41.0
    Spot TV376479-21.5
    Syndicated TV4NANA
    Cable TV networks53,06261,202-13.3
    Network radio52127986.9
    National spot radio416-77.2
    Local radio43757665.0
    Outdoor1,1121,668-33.3
    Internet (desktop display only)133,078130,4772.0
    Paid desktop search27,33043,951-37.8
      Measured media327,942396,791-17.4
    Media spending by brand20202019% chg
    TD Ameritrade192,008224,710-14.6
    Charles Schwab129,733170,618-24.0
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012241.04.9
    2013257.04.7
    2014245.04.0
    2015249.03.9
    2016265.03.5
    2017268.03.1
    2018313.03.1
    2019307.02.9
    2020326.02.8
    Ad costs:

    Stated "advertising and market development" expense.

    Ad spending as percent of sales:

    "Advertising and market development" expense as percent of "net revenues".
    SALES AND EARNINGS ($ in millions from public documents)
    Charles Schwab Corp. (NYSE: SCHW)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$11,691$10,7219.0
    Earnings3,2993,704-10.9
    Connections
    Charles Schwab Corp.
    Ticker: NYSE SCHW
    3000 Schwab Way, Westlake, Texas 76262/Phone: (817) 859-5000.
    URL: https://www.schwab.com
    Facebook: https://www.facebook.com/charlesschwab
    Twitter: @CharlesSchwab
    Divisions, key executives and agencies

Charter Communications

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$3,031$3,044-0.4
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    B-to-B magazine10829266.3
    Local newspaper2,3744,830-50.9
    National newspaper520689-24.5
    Spanish-language newspaper4991-46.3
    Spot TV236,318265,448-11.0
    Syndicated TV70NANA
    Cable TV networks367382-3.9
    Spanish-language network TV3NANA
    National spot radio1,7932,062-13.0
    Local radio18,57924,126-23.0
    Outdoor2,7626,840-59.6
    Internet (desktop display only)3,8903,47911.8
    Paid desktop search44,52544,904-0.8
      Measured media311,358352,880-11.8
    Media spending by brand20202019% chg
    Spectrum305,776344,002-11.1
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010396.05.6
    2011387.05.4
    2012431.05.7
    2013557.06.8
    2014617.06.8
    2015629.06.4
    20162,136.07.4
    20173,036.07.3
    20183,042.07.0
    20193,044.06.7
    20203,031.06.3
    Ad costs:

    Stated marketing costs; includes Time Warner Cable and Bright House Networks starting May 18, 2016.

    2017: Restated from $2.420 billion.
    2016: Restated from $1.707 billion and $1.699 billion.
    2015: Restated from $628 million.

    Ad spending as percent of sales:

    Stated marketing costs as percent of revenue.
    SALES AND EARNINGS ($ in millions from public documents)
    Charter Communications (Nasdaq: CHTR)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$48,097$45,7645.1
    Earnings3,2221,66893.2
    Connections
    Charter Communications
    Ticker: Nasdaq CHTR
    400 Washington Blvd., Stamford, Conn. 06902/Phone: (203) 905-7800.
    URL: https://corporate.charter.com
    Facebook: https://www.facebook.com/spectrum
    Twitter: @GetSpectrum
    Divisions, key executives and agencies

Citigroup

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$595$691-13.9
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$1,962$1,25656.2
    B-to-B magazine534555-3.8
    Local magazine75113-33.7
    Local newspaper1,7944,049-55.7
    National newspaper7,6574,27079.3
    Spanish-language newspaper32118-72.9
    Network TV26,33831,647-16.8
    Spot TV4,4652,37288.2
    Syndicated TV7NANA
    Cable TV networks16,08618,861-14.7
    Network radioNA1,240NA
    National spot radio109328-66.9
    Local radio1371,298-89.5
    Outdoor1,4073,531-60.2
    Internet (desktop display only)16,7059,76871.0
    Paid desktop search35,80649,127-27.1
      Measured media113,113128,535-12.0
    Media spending by brand20202019% chg
    Citi112,840128,254-12.0
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20052,533.03.0
    20062,471.02.9
    20072,729.03.5
    20082,188.04.2
    20091,415.01.8
    20101,645.01.9
    20112,268.02.9
    20122,164.03.1
    20131,888.02.5
    20141,844.02.4
    20151,547.02.0
    20161,632.02.3
    20171,608.02.2
    20181,545.02.1
    20191,516.02.0
    20201,217.01.6
    Ad costs:

    Stated worldwide "advertising and marketing" expense.

    2012: Restated in 2014 from $2.224 billion.
    2011: Restated in 2014 from $2.346 billion.
    2008: Year of global financial meltdown.

    Ad spending as percent of sales:

    Worldwide "advertising and marketing" expense as percent of "total revenues, net of interest expense."
    SALES AND EARNINGS ($ in millions from public documents)
    Citigroup (NYSE: C)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$74,298$74,2860.0
    Earnings11,04719,401-43.1
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    North America36,33333,8577.3
    Asia15,88716,005-0.7
    Europe, Middle East, Africa12,81412,0066.7
    Latin America9,21010,404-11.5
    Corporate/other542,014-97.3
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Institutional clients group44,25339,30112.6
    Global consumer banking29,99132,971-9.0
    Corporate, other542,014-97.3
    Connections
    Citigroup
    Ticker: NYSE C
    388 Greenwich St., New York, N.Y. 10013/Phone: (212) 559-1000.
    URL: http://www.citigroup.com/citi
    Facebook: https://www.facebook.com/citi
    Twitter: @Citi
    Divisions, key executives and agencies

Clorox Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 6/30/2020Year ended 6/30/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$630$5818.4
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$31,670$43,020-26.4
    B-to-B magazine1356996.2
    Network TV28,06126,4766.0
    Spot TV4,7076,218-24.3
    Syndicated TV12,96111,55412.2
    Cable TV networks93,07577,17420.6
    Spanish-language network TV6,92911,032-37.2
    Network radio6921,179-41.3
    National spot radioNA128NA
    Local radio1,5333,025-49.3
    Outdoor110187-41.3
    Internet (desktop display only)3,8527,056-45.4
    Paid desktop search15,95613,31619.8
      Measured media199,681200,433-0.4
    Media spending by brand20202019% chg
    Clorox66,03688,980-25.8
    Glad39,71437,5145.9
    Hidden Valley29,96921,74337.8
    Fresh Step14,8507,97486.2
    Kingsford11,61612,160-4.5
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2013498.09.0
    2014503.09.1
    2015523.09.2
    2016587.010.2
    2017599.010.0
    2018570.09.3
    2019612.09.8
    2020675.010.0
    Fiscal years ended June. 2020: Year ended June 2020.

    Ad costs:

    Stated worldwide "advertising costs."

    2014: Restated.
    2013: Restated.
    2010: Restated.
    2009: Restated.

    Ad spending as percent of sales:

    Worldwide "advertising costs" as percent of "net sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Clorox Co. (NYSE: CLX)
    WorldwideYear ended 6/30/2020Year ended 6/30/2019% chg
    Sales$6,721$6,2148.2
    Earnings93982014.5
    GEOGRAPHIC SALES (year ended 6/30/2020)
    Region ($ in millions)Year ended 6/30/2020Year ended 6/30/2019% chg
    U.S.5,7255,2818.4
    Foreign9969336.8
    DIVISION SALES (year ended 6/30/2020)
    Division or segment sales ($ in millions)Year ended 6/30/2020Year ended 6/30/2019% chg
    Health and wellness2,7492,42213.5
    Household1,7951,7741.2
    Lifestyle1,1541,04810.1
    International1,0239705.5
    Connections
    Clorox Co.
    Ticker: NYSE CLX
    1221 Broadway, Oakland, Calif. 94612/Phone: (510) 271-7000.
    URL: https://www.thecloroxcompany.com
    Twitter: @CloroxCo
    Divisions, key executives and agencies

Coca-Cola Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$534$816-34.5
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$2,389$18,981-87.4
    Sunday magazineNA1,242NA
    B-to-B magazine233263-11.6
    Local magazine713-46.5
    Spanish-language magazine14NANA
    Local newspaper86224-61.7
    National newspaper468650-28.1
    Spanish-language newspaper429-87.2
    Network TV80,731123,225-34.5
    Spot TV1,9903,537-43.7
    Syndicated TVNA5NA
    Cable TV networks132,610185,489-28.5
    Spanish-language network TV13,27223,958-44.6
    Network radioNA1,798NA
    National spot radio7,1788,628-16.8
    Local radio12,29914,985-17.9
    Outdoor25,22136,576-31.0
    Internet (desktop display only)3,1095,601-44.5
    Paid desktop search4902,087-76.5
      Measured media280,100427,289-34.4
    Media spending by brand20202019% chg
    Coca-Cola183,888282,682-34.9
    Sprite27,85831,792-12.4
    Simply22,04036,791-40.1
    Aha16,7250NA
    Powerade12,9661,914577.5
    Glaceau12,33529,518-58.2
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20153,976.0NA
    20164,004.0NA
    20173,958.010.9
    20184,113.012.0
    20194,246.011.4
    20202,777.08.4
    Ad costs:

    Stated worldwide "advertising expenses."

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of "net operating revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    Coca-Cola Co. (NYSE: KO)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$33,014$37,266-11.4
    Earnings7,7478,920-13.2
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    International21,73325,551-14.9
    U.S.11,28111,715-3.7
    Connections
    Coca-Cola Co.
    Ticker: NYSE KO
    1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 676-2121.
    URL: https://www.coca-colacompany.com
    Facebook: https://www.facebook.com/thecocacolaco
    Twitter: @CocaColaCo
    Divisions, key executives and agencies

Colgate-Palmolive Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$610$49722.7
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$33,288$51,434-35.3
    B-to-B magazine81129-37.0
    Spanish-language magazine8935151.7
    Network TV41,56023,21779.0
    Spot TV3,9647,408-46.5
    Syndicated TV21,97813,46563.2
    Cable TV networks16,23413,36721.4
    Spanish-language network TV13,27713,0271.9
    Local radio17-86.2
    Outdoor357152134.7
    Internet (desktop display only)8761,733-49.4
    Paid desktop search2,8836,149-53.1
      Measured media134,587130,1233.4
    Media spending by brand20202019% chg
    Colgate106,185108,330-2.0
    Hill's15,0124,600226.3
    EltaMD10,6009,31013.9
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20051,194.010.5
    20061,320.010.8
    20071,546.011.2
    20081,650.010.8
    20091,534.010.0
    20101,656.010.6
    20111,734.010.4
    20121,792.010.5
    20131,891.010.9
    20141,784.010.3
    20151,491.09.3
    20161,428.09.4
    20171,573.010.2
    20181,590.010.2
    20191,694.010.8
    20201,948.011.8
    Ad costs:

    Stated worldwide advertising costs.

    Ad spending as percent of sales:

    Worldwide advertising spending as percent of sales.
    SALES AND EARNINGS ($ in millions from public documents)
    Colgate-Palmolive Co. (NYSE: CL)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$16,471$15,6935.0
    Earnings2,6952,36713.9
    GEOGRAPHIC SALES
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Oral, personal and home care North America3,7413,4249.3
    Oral, personal and home care Latin America3,4183,606-5.2
    Pet nutrition2,8832,52514.2
    Oral, personal and home care Europe/South Pacific2,7472,45012.1
    Oral, personal and home care Asia2,7012,707-0.2
    Oral, personal and home care Africa/Eurasia9819810.0
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Oral, personal and home care13,58813,1683.2
    Pet nutrition2,8832,52514.2
    Connections
    Colgate-Palmolive Co.
    Ticker: NYSE CL
    300 Park Ave., New York, N.Y. 10022/Phone: (212) 310-2000.
    URL: https://www.colgatepalmolive.com
    Facebook: https://www.facebook.com/colgate
    Twitter: @Colgate
    Divisions, key executives and agencies

Comcast Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$5,228$5,800-9.9
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$21,247$47,976-55.7
    Sunday magazine1182,286-94.8
    B-to-B magazine2,7219,272-70.7
    Local magazine136356-61.8
    Spanish-language magazineNA47NA
    Local newspaper6,78114,353-52.8
    National newspaper5,50017,316-68.2
    Spanish-language newspaper407564-27.7
    Network TV118,515206,995-42.7
    Spot TV325,021348,831-6.8
    Syndicated TV6,12021,701-71.8
    Cable TV networks234,398379,633-38.3
    Spanish-language network TV17,70126,840-34.0
    Network radio2,9533,978-25.8
    National spot radio76,97494,087-18.2
    Local radio57,82072,855-20.6
    Outdoor51,92691,959-43.5
    Internet (desktop display only)62,917173,190-63.7
    Paid desktop search86,93298,730-12.0
      Measured media1,078,1861,610,969-33.1
    Media spending by brand20202019% chg
    Xfinity396,309472,353-16.1
    Comcast213,655234,310-8.8
    Universal Pictures170,678425,295-59.9
    NBC72,366119,327-39.4
    Peacock TV51,9033NA
    Universal44,550143,624-69.0
    NBCU video36,58420,47678.7
    Focus Features32,78264,440-49.1
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20092,056.05.8
    20102,409.06.4
    20114,243.07.6
    20124,831.07.7
    20134,978.07.7
    20145,101.07.4
    20155,957.08.0
    20166,291.07.8
    20176,519.07.7
    20187,036.07.4
    20197,617.07.0
    20206,741.06.5
    Ad costs:

    Stated worldwide "advertising, marketing and promotion" costs.

    2017: Restated from $6.317 billion.
    2016: Restated from $6.107 billion and $6.114 billion.
    2015: Restated from $5.963 billion and $5.943 billion.
    2014: Restated from $5.086 billion and $5.078 billion.
    2013: Restated from $4.969 billion.
    2012: Restated from $4.807 billion.
    2011: Restated from $4.231 billion (including about 11 months of NBC Universal costs; restated from $4.240 billion).
    2010: Not including NBC Universal; restated from $2.415 billion.

    Ad spending as percent of sales:

    Worldwide advertising, marketing and promotion spending as percent of revenue.
    SALES AND EARNINGS ($ in millions from public documents)
    Comcast Corp. (Nasdaq: CMCSA)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$103,564$108,942-4.9
    Earnings10,53413,323-20.9
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.80,32782,952-3.2
    Europe20,46021,553-5.1
    Other2,7774,437-37.4
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Cable communications60,05158,0823.4
    NBCUniversal28,08233,967-17.3
    Sky18,59419,219-3.3
    Corporate3663339.9
    Eliminations-3,529-2,659NA
    Connections
    Comcast Corp.
    Ticker: Nasdaq CMCSA
    1 Comcast Center, Philadelphia, Pa. 19103-2838/Phone: (215) 286-1700.
    URL: https://corporate.comcast.com
    Facebook: https://www.facebook.com/comcast
    Twitter: @comcast
    Divisions, key executives and agencies

Constellation Brands

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 2/28/2021Year ended 2/29/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$785$7494.8
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$185$5,315-96.5
    B-to-B magazine9732202.5
    Local magazine422660.2
    Local newspaper453432.6
    Spanish-language newspaperNA2NA
    Network TV55,10850,3059.5
    Spot TV2,3732,991-20.7
    Cable TV networks286,684290,606-1.3
    Spanish-language network TV40,02552,303-23.5
    National spot radio2411,168-79.4
    Local radio81063826.8
    Outdoor7,15310,580-32.4
    Internet (desktop display only)306466-34.3
      Measured media393,069414,466-5.2
    Media spending by brand20202019% chg
    Corona188,274213,380-11.8
    Modelo133,957118,77912.8
    Kim Crawford18,22518,732-2.7
    Pacifico18,00020,934-14.0
    Meiomi12,2967,78058.0
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007180.44.8
    2008175.74.8
    2009132.53.9
    2010128.63.9
    2011116.04.4
    2012121.94.4
    2013278.55.7
    2014406.16.7
    2015468.37.2
    2016552.87.6
    2017615.78.1
    2018700.88.6
    2019769.59.2
    2020805.09.3
    Fiscal years ended in February. 2020: Year ended Feb. 28, 2021.

    Ad costs:

    Stated worldwide "advertising expense."

    Ad spending as percent of sales:

    Worldwide "advertising expense" as percent of "net sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Constellation Brands (NYSE: STZ)
    WorldwideYear ended 2/28/2021Year ended 2/29/2020% chg
    Sales$8,615$8,3443.3
    Earnings2,03221NA
    GEOGRAPHIC SALES (year ended 2/28/2021)
    Region ($ in millions)Year ended 2/28/2021Year ended 2/29/2020% chg
    U.S.8,3978,1163.5
    Non-U.S. (primarily Canada)218227-3.9
    DIVISION SALES (year ended 2/28/2021)
    Division or segment sales ($ in millions)Year ended 2/28/2021Year ended 2/29/2020% chg
    Beer6,0755,6168.2
    Wine2,2082,368-6.7
    Spirits332360-7.8
    Connections
    Constellation Brands
    Ticker: NYSE STZ
    207 High Point Drive, Building 100, Victor, N.Y. 14564/Phone: (585) 678-7100.
    URL: https://www.cbrands.com
    Twitter: @cbrands
    Divisions, key executives and agencies

ContextLogic (Wish)

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$538$44919.9
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Cable TV networks275NANA
    Local radio51242.9
    Internet (desktop display only)3181,620-80.3
    Paid desktop search3,2772,91712.3
      Measured media3,8754,538-14.6
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2017900.081.7
    20181,500.086.8
    20191,400.073.6
    20201,600.063.0
    Ad costs:

    Stated worldwide "advertising expenses."

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of "revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    ContextLogic (Wish) (Nasdaq: WISH)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$2,541$1,90133.7
    Earnings-745-129NA
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Core marketplace: Europe83371616.3
    Core marketplace: North America73556629.9
    Logistics514137275.2
    Product boost200291-31.3
    Core marketplace: Other16911942.0
    Core marketplace: South America907225.0
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Connections
    ContextLogic (Wish)
    Ticker: Nasdaq WISH
    1 Sansome St., Floor 40, San Francisco, Calif. 94104/Phone: (415) 432-7323.
    URL: https://www.wish.com/companyinfo
    Facebook: https://www.facebook.com/wish
    Twitter: @WishShopping
    Divisions, key executives and agencies

Cox Enterprises

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$580$715-18.8
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    B-to-B magazine1,0981,289-14.8
    Local magazine2694-72.5
    Spanish-language magazineNA19NA
    Local newspaper1,4641,479-1.0
    Spanish-language newspaper511-58.2
    Network TV11,1504,991123.4
    Spot TV52,29976,553-31.7
    Cable TV networks37,09537,125-0.1
    Spanish-language network TV63,900-99.9
    National spot radio8,45710,801-21.7
    Local radio5,3876,841-21.2
    Outdoor5,2715,789-8.9
    Internet (desktop display only)1,3252,670-50.4
    Paid desktop search73,17590,809-19.4
      Measured media196,757242,371-18.8
    Media spending by brand20202019% chg
    Autotrader83,45987,859-5.0
    Cox83,302112,179-25.7
    Kelley Blue Book23,77434,860-31.8
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    SALES AND EARNINGS ($ in millions from public documents)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$20,000$21,000-4.8
    Connections
    Cox Enterprises
    6205 Peachtree Dunwoody Road, Atlanta, Ga. 30328/Phone: (678) 645-0000.
    URL: https://www.coxenterprises.com
    Facebook: https://www.facebook.com/coxenterprises
    Twitter: @CoxEnterprises
    Divisions, key executives and agencies

Dell Technologies

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 01/29/2021Year ended 01/31/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$630$6181.9
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$9,056$8,9251.5
    B-to-B magazine495591-16.2
    Local newspaper51,16255,565-7.9
    National newspaper4,8282,059134.5
    Spanish-language newspaperNA5NA
    Network TV20,09111,48375.0
    Spot TV163464-64.9
    Cable TV networks51,07636,52139.9
    Network radio4,6855,295-11.5
    National spot radio63136672.3
    Local radio9,7977,62328.5
    Outdoor9,29913,531-31.3
    Internet (desktop display only)14,13614,0830.4
    Paid desktop search19,14738,571-50.4
      Measured media194,565195,080-0.3
    Media spending by brand20202019% chg
    Dell184,119181,6811.3
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010730.01.2
    2011860.01.4
    2012833.01.5
    2013670.01.2
    2014582.01.1
    2015594.01.2
    2016772.01.2
    20171,045.01.3
    20181,143.01.3
    20191,300.01.4
    20201,300.01.4
    Fiscal years. Dell's fiscal year is the 52- or 53-week period ending on the Friday nearest Jan. 31.

    2020: Year ended Jan. 29, 2021.
    2019: Year ended Jan. 31, 2020.
    2018: Year ended Feb. 1, 2019.
    2017: Year ended Feb. 2, 2018.
    2016: Year ended Feb. 3, 2017.
    2015: Year ended Jan. 29, 2016.
    2014: Year ended Jan. 30. 2015.
    2013: Year ended Jan. 31, 2014.
    2012: Year ended Feb. 1, 2013.
    2011: Year ended Feb. 3, 2012.
    2010: Year ended Jan. 28, 2011.
    2009: Year ended Jan. 29, 2010.
    2008: Year ended Jan. 30, 2009.
    2007: Year ended Feb. 1, 2008.
    2006: Year ended Feb. 2, 2007.
    2005: Year ended Feb. 3, 2006.

    Ad costs:

    Stated worldwide "advertising expenses." Dell pays for advertising in part with cooperative advertising money that Dell gets through the "Intel inside" marketing program of Intel Corp., a microprocessor supplier.

    2015: Restated from $668 million.
    2014:Restated from $660 million.

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of "net revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Dell Technologies (NYSE: DELL)
    WorldwideYear ended 01/29/2021Year ended 01/31/2020% chg
    Sales$94,224$92,1542.2
    Earnings3,5055,529-36.6
    GEOGRAPHIC SALES (year ended 01/29/2021)
    Region ($ in millions)Year ended 01/29/2021Year ended 01/31/2020% chg
    Foreign countries48,55348,3250.5
    U.S.45,67143,8294.2
    Connections
    Dell Technologies
    Ticker: NYSE DELL
    1 Dell Way, Round Rock, Texas 78682/Phone: (512) 728-7800.
    URL: https://www.delltechnologies.com
    Facebook: https://www.facebook.com/delltechnologies
    Twitter: @DellTech
    Divisions, key executives and agencies

Deutsche Telekom (T-Mobile US)

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,986$2,346-15.3
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$442NANA
    B-to-B magazine221545.9
    Local magazineNA44NA
    Spanish-language magazine14140.0
    Local newspaper4,8318,153-40.7
    National newspaper1,03010,199-89.9
    Spanish-language newspaper45363-87.5
    Network TV378,703524,171-27.8
    Spot TV4,1847,190-41.8
    Syndicated TV8,82114,357-38.6
    Cable TV networks374,361512,755-27.0
    Spanish-language network TV56,585101,075-44.0
    Network radio9,58716,817-43.0
    National spot radio67,849107,614-37.0
    Local radio64,65188,988-27.3
    Outdoor16,05249,961-67.9
    Internet (desktop display only)6,79917,354-60.8
    Paid desktop search77,945106,353-26.7
      Measured media1,071,9211,565,423-31.5
    Media spending by brand20202019% chg
    T-Mobile756,239780,966-3.2
    Sprint173,006515,302-66.4
    Metro by T-Mobile142,542269,037-47.0
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010582.02.7
    2010582.02.7
    2011711.03.4
    2011711.03.4
    2012949.04.8
    2012949.04.8
    20131,000.04.1
    20131,000.04.1
    20141,400.04.7
    20141,400.04.7
    20151,600.04.9
    20151,600.04.9
    20161,700.04.5
    20161,700.04.5
    20171,800.04.4
    20171,800.04.4
    20181,700.03.9
    20181,700.03.9
    20191,600.03.6
    20191,600.03.6
    20201,800.02.6
    20201,800.02.6
    Figures shows are for T-Mobile US.

    T-Mobile on April 1, 2020, acquired Sprint Corp.

    Deutsche Telekom controls T-Mobile US.

    Ad costs:

    Stated "advertising expenses."

    2013: Including MetroPCS starting May 1, 2013.
    2012: Excluding MetroPCS.
    2011: Excluding MetroPCS.
    2010: Excluding MetroPCS.

    Ad spending as percent of sales:

    Stated "advertising expenses" as percent of "total revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Deutsche Telekom (T-Mobile US) (Nasdaq: TMUS)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$115,276$90,18827.8
    Earnings6,5235,54117.7
    GEOGRAPHIC SALES
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.69,86045,26754.3
    Germany27,14024,51110.7
    Rest of Europe12,93713,627-5.1
    Systems solutions4,7697,621-37.4
    Group development3,2913,1325.0
    HQ2,9172,934-0.6
    Intersegment-5,639-6,905NA
    Connections
    Deutsche Telekom (T-Mobile US)
    Ticker: Nasdaq TMUS
    Friedrich-Ebert-Allee 140, Bonn, Germany 53113/Phone: 49 228 181 88880.
    URL: https://www.telekom.com
    Divisions, key executives and agencies

Diageo

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 6/30/2020Year ended 6/30/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$849$918-7.5
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$2,744$11,987-77.1
    B-to-B magazineNA16NA
    Local magazine54147-63.6
    Local newspaperNA51NA
    National newspaper1,22785443.7
    Network TV19,82322,830-13.2
    Spot TV9101,041-12.6
    Syndicated TV3NANA
    Cable TV networks85,17181,7994.1
    Spanish-language network TV444693-35.9
    Network radioNA194NA
    National spot radio158856-81.6
    Local radio3751,109-66.2
    Outdoor7,24014,216-49.1
    Internet (desktop display only)5,9692,881107.2
    Paid desktop search18,91928,222-33.0
      Measured media143,035166,895-14.3
    Media spending by brand20202019% chg
    Crown Royal33,47939,933-16.2
    Smirnoff30,95341,837-26.0
    Ketel One16,27516,748-2.8
    Captain Morgan15,73223,448-32.9
    Johnnie Walker11,2198,07538.9
    Bulleit10,4071,906445.9
    Guinness10,1959,7574.5
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20082,493.015.4
    20092,123.014.3
    20102,228.014.5
    20112,418.315.5
    20122,648.415.7
    20132,775.715.7
    20142,634.915.8
    20152,567.415.1
    20162,319.214.9
    20172,281.314.9
    20182,535.415.5
    20192,642.815.9
    20202,320.615.7
    Converted to pounds.

    Fiscal years ended June. 2020: Year ended June 2020.

    Ad costs:

    Stated "marketing" costs converted to dollars.

    2020: 1.841 billion pounds.
    2019: 2.042 billion pounds.
    2018: 1.882 billion pounds.
    2017: 1.798 billion pounds.
    2016: 1.562 billion pounds.
    2015: 1.629 billion pounds.
    2014: 1.620 billion pounds.
    2013: 1.769 billion pounds (restated).
    2012: 1.671 billion pounds (restated).
    2011: 1.520 billion pounds (restated).
    2010: 1.419 billion pounds.
    2009: 1.327 billion pounds.
    2008: 1.244 billion pounds (restated).

    Ad spending as percent of sales:

    Worldwide "marketing" costs as percent of "net sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Diageo (NYSE: DEO)
    WorldwideYear ended 6/30/2020Year ended 6/30/2019% chg
    Sales$14,814$16,653-11.0
    Earnings1,8334,319-57.6
    GEOGRAPHIC SALES (year ended 6/30/2020)
    Region ($ in millions)Year ended 6/30/2020Year ended 6/30/2019% chg
    North America5,8275,6313.5
    Europe, Russia and Turkey3,2363,778-14.3
    Asia Pacific2,8613,479-17.7
    Africa1,6971,946-12.8
    Latin America and Caribbean1,1451,453-21.3
    Corporate4871-32.7
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 6/30/2020Year ended 6/30/2019% chg
    Spirits17,84619,779-9.8
    Beer2,9523,569-17.3
    Ready to drink1,2181,223-0.4
    Other291399-27.0
    Excise duties-7,494-8,318NA
    Connections
    Diageo
    Ticker: NYSE DEO
    Lakeside Drive, Park Royal, London, U.K. NW10 7HQ/Phone: 44 20 8978 6000.
    URL: https://www.diageo.com
    Twitter: @Diageo_News
    Divisions, key executives and agencies

Discover Financial Services

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$659$883-25.4
    Source: Ad Age Datacenter. See <About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$75NANA
    B-to-B magazine813-36.2
    Local newspaper617-62.3
    Network TV42,87743,683-1.8
    Spot TV9809433.9
    Syndicated TV2,5001,042139.8
    Cable TV networks43,44658,900-26.2
    Network radio6,44612,940-50.2
    National spot radio62320-80.7
    Local radio5,7416,958-17.5
    OutdoorNA364NA
    Internet (desktop display only)2,4559,267-73.5
    Paid desktop search77,793142,204-45.3
      Measured media182,388276,652-34.1
    Media spending by brand20202019% chg
    Discover182,388276,652-34.1
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2015198.02.3
    2016196.02.2
    2017219.02.2
    2018258.02.4
    2019264.02.3
    2020212.01.9
    Years:

    2013 and after: Years ended Dec. 31.
    2012: Year ended Nov. 30, 2012.
    2011: Year ended Nov. 30, 2011.
    2010: Year ended Nov. 30, 2010.
    2009: Year ended Nov. 30, 2009.

    Ad costs:

    Stated worldwide "advertising costs."

    Ad spending as percent of sales:

    Worldwide "advertising costs" as percent of "revenue net of interest expense."
    SALES AND EARNINGS ($ in millions from public documents)
    Discover Financial Services (NYSE: DFS)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$11,088$11,459-3.2
    Earnings1,1042,957-62.7
    Connections
    Discover Financial Services
    Ticker: NYSE DFS
    2500 Lake Cook Road, Riverwoods, Ill. 60015/Phone: (224) 405-0900.
    URL: https://www.discover.com
    Facebook: https://www.facebook.com/discover
    Twitter: @Discover
    Divisions, key executives and agencies

Dish Network Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$626$815-23.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$588$5850.5
    Sunday magazine6769,327-92.7
    B-to-B magazine300654-54.1
    Local newspaper21211978.7
    Spanish-language newspaper1NANA
    Network TV37,14743,239-14.1
    Spot TV8,7047,10922.4
    Syndicated TV14,72725,334-41.9
    Cable TV networks138,097209,079-33.9
    Spanish-language network TV43,19450,589-14.6
    Network radio1,8502,658-30.4
    National spot radio3,3763,1666.6
    Local radio5,6385,3186.0
    Outdoor1,4153,247-56.4
    Internet (desktop display only)2,49245,003-94.5
    Paid desktop search38,80535,29010.0
      Measured media297,223440,717-32.6
    Media spending by brand20202019% chg
    Boost Mobile138,427205,260-32.6
    Dish115,289131,265-12.2
    Sling TV40,375100,137-59.7
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010373.03.0
    2011331.02.5
    2012442.83.4
    2013467.93.3
    2014566.73.8
    2015579.33.8
    2016603.24.0
    2017550.83.8
    2018426.23.1
    2019519.94.1
    2020528.03.4
    Ad costs:

    Stated "advertising expenses" (starting 2020); "subscriber acquisition advertising" costs (2012-2019); advertising costs (2011, 2010).

    Ad spending as percent of sales:

    "Advertising expenses" as percent of "total revenue" (starting 2020); "subscriber acquisition advertising" costs as percent of "total revenue" (2012-2019); advertising costs as percent of revenue (2011, 2010).
    SALES AND EARNINGS ($ in millions from public documents)
    Dish Network Corp. (Nasdaq: DISH)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$15,493$12,80821.0
    Earnings1,7631,40025.9
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.15,44212,76021.0
    Canada and Mexico51486.9
    Connections
    Dish Network Corp.
    Ticker: Nasdaq DISH
    9601 S. Meridian Blvd., Englewood, Colo. 80112/Phone: (303) 723-1000.
    URL: https://www.dish.com
    Facebook: https://www.facebook.com/dish
    Twitter: @dish
    Divisions, key executives and agencies

DoorDash

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$695$44257.3
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$233NANA
    Local newspaper10349108.9
    National newspaper710NANA
    Network TV26,23727,415-4.3
    Spot TV2,1665,069-57.3
    Cable TV networks63,40143,04947.3
    Spanish-language network TV400NANA
    Network radio485-95.9
    National spot radio827348137.7
    Local radio3292,074-84.2
    Outdoor2,69521,865-87.7
    Internet (desktop display only)3,3021,318150.6
    Paid desktop search35,62520,91970.3
      Measured media136,029122,19011.3
    Media spending by brand20202019% chg
    DoorDash135,413122,15510.9
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201881.027.8
    2019446.050.4
    2020698.024.2
    Ad costs:

    Stated "advertising expenses."

    Ad spending as percent of sales:

    Stated "advertising expenses" as percent of "revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    DoorDash (NYSE: DASH)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$2,886$885226.1
    Earnings-461-668NA
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    United States2,875877227.8
    International11837.5
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Core businessNA876NA
    Other revenueNA9NA
    Connections
    DoorDash
    Ticker: NYSE DASH
    303 Second St., South Tower, Floor 8, San Francisco, Calif. 94107/Phone: (650) 487-3970.
    URL: https://www.doordash.com
    Facebook: https://www.facebook.com/doordash
    Twitter: @DoorDash
    Divisions, key executives and agencies

Eli Lilly & Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$869$8640.6
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$2,218$39,639-94.4
    B-to-B magazine181551-67.2
    Spanish-language magazineNA10NA
    Local newspaper453512-11.6
    National newspaper430890-51.7
    Spanish-language newspaperNA28NA
    Network TV139,880193,883-27.9
    Spot TV22,39433,040-32.2
    Syndicated TV26,08871,539-63.5
    Cable TV networks76,402172,766-55.8
    Spanish-language network TV7,0757,183-1.5
    National spot radio1369-99.8
    Local radio20484-95.8
    Outdoor647-88.2
    Internet (desktop display only)7,1648,961-20.1
    Paid desktop search11,2529,12523.3
      Measured media293,563539,025-45.5
    Media spending by brand20202019% chg
    Trulicity170,368161,0585.8
    Emgality58,488168,963-65.4
    Verzenio40,01461,588-35.0
    Taltz15,50495,098-83.7
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2017700.03.5
    2018900.04.2
    20191,100.04.9
    20201,100.04.5
    Ad costs:

    Stated worldwide "advertising expenses."

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of "revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Eli Lilly & Co. (NYSE: LLY)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$24,540$22,3209.9
    Earnings6,1948,318-25.5
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.14,22912,72311.8
    Outside the U.S.10,3119,5977.4
    Connections
    Eli Lilly & Co.
    Ticker: NYSE LLY
    Lilly Corporate Center, Indianapolis, Ind. 46285/Phone: (317) 276-2000.
    URL: https://www.lilly.com
    Facebook: https://www.facebook.com/elilillyandco
    Twitter: @LillyPad
    Divisions, key executives and agencies

EssilorLuxottica

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$594$654-9.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$6,255$13,676-54.3
    Local magazine683781.7
    Local newspaper39550695.0
    National newspaper490508-3.4
    Network TV10,81914,478-25.3
    Spot TV3,6676,406-42.8
    Syndicated TV10,2235,19496.8
    Cable TV networks18,48727,883-33.7
    Network radio23248-90.5
    National spot radio0NANA
    Local radio432750-42.3
    Outdoor187569-67.2
    Internet (desktop display only)9303,170-70.7
    Paid desktop search10,48010,694-2.0
      Measured media62,45783,664-25.3
    Media spending by brand20202019% chg
    Lenscrafters30,00115,78490.1
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20171,268.76.9
    20181,317.46.9
    20191,384.27.1
    20201,207.67.3
    EssilorLuxottica formed by Oct. 1, 2018, merger of Essilor International and Luxottica Group.

    Ad costs:

    Stated worldwide "advertising and marketing" expenses.

    2018: Pro forma.
    2017: Pro forma.

    Ad spending as percent of sales:

    Worldwide "advertising and marketing"expenses as percent of "revenue."

    2018: Pro forma.
    2017: Pro forma.
    SALES AND EARNINGS ($ in millions from public documents)
    EssilorLuxottica (EPA: EL)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$16,469$19,475-15.4
    Earnings9912,300-56.9
    GEOGRAPHIC SALES
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    North America9,01810,243-12.0
    Europe3,9384,747-17.1
    Asia, Oceania and Africa2,6963,238-16.7
    Latin America8161,248-34.6
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Luxottica8,80610,794-18.4
    Essilor7,6638,682-11.7
    Connections
    EssilorLuxottica
    Ticker: EPA EL
    147 rue de Paris, Charenton-le-Pont, France 94220/Phone: 33 1 49 77 42 24.
    URL: https://www.essilorluxottica.com
    Facebook: https://www.facebook.com/luxottica
    Twitter: @Luxottica
    Divisions, key executives and agencies

Estee Lauder Cos.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 6/30/2020Year ended 6/30/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$820$994-17.5
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$28,530$47,750-40.3
    Sunday magazine4814712.0
    B-to-B magazine3554-35.3
    Local magazine92286.4
    Local newspaper27-70.4
    National newspaper8181,085-24.6
    Spanish-language newspaperNA1NA
    Network TV8501,198-29.0
    Spot TV1189-99.6
    Syndicated TV308381-19.2
    Cable TV networks487608-19.9
    Spanish-language network TV311592-47.5
    National spot radio855652.9
    Local radio113160-29.1
    Outdoor1,4324,648-69.2
    Internet (desktop display only)1,169549112.9
    Paid desktop search9,6518,15118.4
      Measured media44,28265,902-32.8
    Media spending by brand20202019% chg
    Estee Lauder26,38431,366-15.9
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20061,514.023.4
    20071,641.023.3
    20081,836.023.2
    20091,693.023.1
    20101,819.023.3
    20112,161.024.5
    20122,418.024.9
    20132,541.025.0
    20142,618.123.9
    20152,558.623.7
    20162,607.323.2
    20172,689.022.7
    20183,287.024.0
    20193,440.023.1
    20203,398.023.8
    Fiscal years ended June. 2021: Fiscal 2021 ended June 2021.

    Ad costs:

    2017 and after: "Global net advertising, merchandising, sampling, promotion and product development expenses." Figures exclude the impact of purchase with purchase and gift with purchase promotions.

    Before 2017:Stated worldwide "advertising, merchandising, sampling, promotion and product development" expenses "excluding the impact of purchase with purchase and gift with purchase promotions."

    2013: Restated from $2.584 billion.
    2012: Restated from $2.459 billion.

    Ad spending as percent of sales:

    Global net advertising, merchandising, sampling, promotion and product development expenses as percent of sales.
    SALES AND EARNINGS ($ in millions from public documents)
    Estee Lauder Cos. (NYSE: EL)
    WorldwideYear ended 6/30/2020Year ended 6/30/2019% chg
    Sales$14,294$14,863-3.8
    Earnings6841,785-61.7
    GEOGRAPHIC SALES (year ended 6/30/2020)
    Region ($ in millions)Year ended 6/30/2020Year ended 6/30/2019% chg
    Europe, Middle East and Africa6,2626,452-2.9
    Asia Pacific4,2383,67315.4
    Americas3,7944,741-20.0
    Adjustments0-3NA
    DIVISION SALES (year ended 6/30/2020)
    Division or segment sales ($ in millions)Year ended 6/30/2020Year ended 6/30/2019% chg
    Skin care7,3826,55112.7
    Makeup4,7945,860-18.2
    Fragrance1,5631,802-13.3
    Hair care515584-11.8
    Other4069-42.0
    Adjustments0-3NA
    Connections
    Estee Lauder Cos.
    Ticker: NYSE EL
    767 Fifth Ave., New York, N.Y. 10153/Phone: (212) 572-4200.
    URL: https://www.elcompanies.com
    Facebook: https://www.facebook.com/esteelaudercompanies
    Twitter: @elcompanies
    Divisions, key executives and agencies

Expedia Group

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$810$1,992-59.3
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    MagazineNA$136NA
    B-to-B magazine17014715.7
    Local magazineNA4NA
    Local newspaper5792-38.2
    Network TV27,90072,800-61.7
    Spot TV1,9575,305-63.1
    Cable TV networks72,750221,304-67.1
    Spanish-language network TV3,20013,977-77.1
    Network radioNA241NA
    National spot radio88186-52.4
    Local radio91231-60.4
    Outdoor321788-59.2
    Internet (desktop display only)9,45430,274-68.8
    Paid desktop search430,873801,392-46.2
      Measured media546,8611,146,875-52.3
    Media spending by brand20202019% chg
    Expedia142,250393,566-63.9
    Hotels.com132,101320,108-58.7
    Trivago109,749211,692-48.2
    Orbitz71,31665,8788.3
    Vrbo53,68667,416-20.4
    Hotwire18,04836,683-50.8
    Travelocity14,14634,897-59.5
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2009622.022.7
    2010694.022.9
    2011797.023.1
    2012890.022.1
    20131,200.025.2
    20141,600.027.8
    20152,100.031.5
    20162,700.030.8
    20173,300.032.8
    20183,400.030.3
    20193,500.029.0
    20201,200.023.1
    Ad costs:

    Stated worldwide "advertising expense." Stated worldwide advertising expense consist of offline costs, including TV and radio advertising, and online advertising. Ad expenses include media and production costs.

    2012: Restated in 2014 from $870 million.
    2011: Restated in 2014 from $796 million.

    Ad spending as percent of sales:

    Stated worldwide "advertising expense" as percent of "revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Expedia Group (Nasdaq: EXPE)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$5,199$12,067-56.9
    Earnings-2,687565NA
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.3,5116,869-48.9
    All other countries1,6885,198-67.5
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Merchant3,2616,763-51.8
    Agency1,2673,882-67.4
    Advertising, media and other6711,422-52.8
    Connections
    Expedia Group
    Ticker: Nasdaq EXPE
    1111 Expedia Group Way W, Seattle, Wash. 98119/Phone: (206) 481-7200.
    URL: https://www.expediagroup.com
    Facebook: https://www.facebook.com/expedia
    Twitter: @ExpediaGroup
    Divisions, key executives and agencies

Ford Motor Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,818$2,280-20.3
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$8,236$3,185158.6
    B-to-B magazine2,2642,826-19.9
    Spanish-language magazine6329117.5
    Local newspaper797,451-98.9
    National newspaper64115,529-95.9
    Spanish-language newspaperNA49NA
    Network TV237,730224,9985.7
    Spot TV157,580224,687-29.9
    Syndicated TV31798223.5
    Cable TV networks106,255150,060-29.2
    Spanish-language network TV16,90525,335-33.3
    Network radio5246,153-91.5
    National spot radio2,0831,81414.8
    Local radio7,68016,716-54.1
    Outdoor6,5605,87911.6
    Internet (desktop display only)17,87116,16710.5
    Paid desktop search46,34434,50934.3
      Measured media611,132735,485-16.9
    Media spending by brand20202019% chg
    Ford447,226520,355-14.1
    Lincoln163,690214,372-23.6
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    19982,100.01.5
    19992,700.01.7
    20003,000.01.8
    20013,100.01.9
    20022,900.01.8
    20034,100.02.5
    20044,700.02.7
    20055,000.02.8
    20065,100.03.2
    20075,400.03.2
    20084,500.03.1
    20093,200.02.8
    20103,900.03.0
    20114,100.03.0
    20124,000.03.0
    20134,400.03.0
    20144,300.03.0
    20154,300.02.9
    20164,300.02.8
    20174,100.02.6
    20184,000.02.5
    20193,600.02.3
    20202,800.02.2
    Ad costs:

    Stated worldwide "advertising expenses" ("advertising costs").

    2009: Restated from $3.3 billion.
    2008: Restated from $4.6 billion.
    2004: Restated from $3.2 billion.
    2003: Restated from $2.7 billion.

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of "revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    Ford Motor Co. (NYSE: F)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$127,144$155,900-18.4
    Earnings-1,27947NA
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.82,53598,729-16.4
    All other22,23228,036-20.7
    Canada8,71110,855-19.8
    Germany6,5267,930-17.7
    U.K.6,1108,899-31.3
    Mexico1,0301,451-29.0
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Automotive115,885143,599-19.3
    Ford Credit11,20312,260-8.6
    Mobility564136.6
    Connections
    Ford Motor Co.
    Ticker: NYSE F
    1 American Road, Dearborn, Mich. 48126/Phone: (313) 322-3000.
    URL: https://www.ford.com
    Facebook: https://www.facebook.com/ford
    Twitter: @Ford
    Divisions, key executives and agencies

Gap Inc.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 1/30/2021Year ended 02/01/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$689$56222.6
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Sunday magazine78NANA
    B-to-B magazine18NANA
    Local magazineNA8NA
    Local newspaper426665-35.8
    National newspaper289143102.0
    Network TV80,28864,40124.7
    Spot TV5,570581858.2
    Syndicated TV7472,247-66.7
    Cable TV networks54,07644,40421.8
    Spanish-language network TV5,6195,2137.8
    Network radio56488542.8
    National spot radio5,46814,094-61.2
    Local radio6,44414,153-54.5
    Outdoor23240-90.3
    Internet (desktop display only)2,9035,018-42.1
    Paid desktop search5,3625,460-1.8
      Measured media167,875156,7137.1
    Media spending by brand20202019% chg
    Old Navy124,217145,765-14.8
    Gap28,9284,528538.8
    Banana Republic13,4354,723184.4
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012653.04.2
    2013637.03.9
    2014639.03.9
    2015578.03.7
    2016601.03.9
    2017673.04.2
    2018650.03.9
    2019687.04.2
    2020816.05.9
    Fiscal years. 2020: Year ended Jan. 30, 2021.

    Gap's fiscal year is a 52-week or 53-week period ending on the Saturday closest to Jan. 31.

    Ad costs:

    Stated worldwide "advertising expenses."

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of"net sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Gap Inc. (NYSE: GPS)
    WorldwideYear ended 1/30/2021Year ended 02/01/2020% chg
    Sales$13,800$16,383-15.8
    Earnings-665351NA
    GEOGRAPHIC SALES (year ended 1/30/2021)
    Region ($ in millions)Year ended 1/30/2021Year ended 02/01/2020% chg
    U.S. (including direct segment)11,65013,398-13.0
    Canada9721,153-15.7
    Asia7101,084-34.5
    Europe329539-39.0
    Other regions139209-33.5
    DIVISION SALES (year ended 1/30/2021)
    Division or segment sales ($ in millions)Year ended 1/30/2021Year ended 02/01/2020% chg
    Old Navy7,5367,983-5.6
    Gap Global3,3884,634-26.9
    Banana Republic1,4622,539-42.4
    Other1,4141,22715.2
    Connections
    Gap Inc.
    Ticker: NYSE GPS
    2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 952-4400.
    URL: https://www.gapinc.com
    Facebook: https://www.facebook.com/gapinc
    Twitter: @GapInc
    Divisions, key executives and agencies

General Motors Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$2,216$2,952-24.9
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$22,408$144,295-84.5
    B-to-B magazine8311,425-41.7
    Local magazine100113-10.9
    Spanish-language magazine14124-88.8
    Local newspaper9992,230-55.2
    National newspaper7505,767-87.0
    Spanish-language newspaper2048-58.7
    Network TV218,248357,436-38.9
    Spot TV206,749314,533-34.3
    Syndicated TV38,36339,310-2.4
    Cable TV networks174,264324,946-46.4
    Spanish-language network TV9,51019,014-50.0
    Network radio362NANA
    National spot radio341,656-98.0
    Local radio1,9651,78510.1
    Outdoor1,1039,586-88.5
    Internet (desktop display only)21,92825,911-15.4
    Paid desktop search46,145123,138-62.5
      Measured media743,7921,371,315-45.8
    Media spending by brand20202019% chg
    Chevrolet356,891692,267-48.4
    GMC157,928247,495-36.2
    Cadillac117,571221,525-46.9
    Buick100,824166,982-39.6
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20104,742.03.5
    20115,209.03.5
    20125,372.03.5
    20135,500.03.5
    20145,200.03.3
    20154,400.03.2
    20164,600.03.1
    20174,300.03.0
    20184,000.02.7
    20193,700.02.7
    20202,700.02.2
    Sales:

    Worldwide sales (including automotive sales and GM Financial revenue).

    Ad costs:

    Stated worldwide "advertising and promotion" spending.

    2016: Restated in 2018 from $5.3 billion following 2017 divestiture of GM Europe.
    2015: Restated in 2018 from $5.1 billion following 2017 divestiture of GM Europe.

    Ad spending as percent of sales:

    Worldwide "advertising and promotion" spending as percent of "net sales and revenue" (including automotive sales and GM Financial revenue).
    SALES AND EARNINGS ($ in millions from public documents)
    General Motors Co. (NYSE: GM)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$122,485$137,237-10.7
    Earnings6,2476,581-5.1
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.101,431110,614-8.3
    Non-U.S.21,05426,623-20.9
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    GM North America96,733106,366-9.1
    GM Financial13,83114,554-5.0
    GM International11,58616,111-28.1
    Corporate35022059.1
    Cruise1031003.0
    Eliminations-118-114NA
    Connections
    General Motors Co.
    Ticker: NYSE GM
    300 Renaissance Center, P.O. Box 300, Detroit, Mich. 48265/Phone: (313) 556-5000.
    URL: https://www.gm.com
    Facebook: https://www.facebook.com/generalmotors
    Twitter: @GM
    Divisions, key executives and agencies

Gilead Sciences

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$691$6831.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$8,334$22,914-63.6
    B-to-B magazine3911,916-79.6
    Local magazineNA8NA
    Spanish-language magazine10NANA
    Local newspaper116NANA
    National newspaper72662416.4
    Network TV105,17678,98933.2
    Spot TV13,0655,951119.6
    Syndicated TV40,55210,954270.2
    Cable TV networks109,827180,450-39.1
    Spanish-language network TV102NANA
    Network radioNA12NA
    National spot radio499,170-99.5
    Local radio184,884-99.6
    Outdoor663,207-98.0
    Internet (desktop display only)14,2363,989256.9
    Paid desktop search10,1488,84214.8
      Measured media302,813331,907-8.8
    Media spending by brand20202019% chg
    Descovy129,68190914161.7
    Biktarvy108,28380,28834.9
    Epclusa50,54791,311-44.6
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20008.44.3
    200116.57.1
    200239.38.4
    200320.82.4
    200435.62.7
    200550.52.5
    200667.32.2
    200781.11.9
    200896.21.8
    2009108.11.5
    2010116.51.5
    2011116.61.4
    2012159.81.6
    2013216.21.9
    2014393.01.6
    2015601.01.8
    2016618.02.0
    2017600.02.3
    2018587.02.7
    2019784.03.5
    2020795.03.2
    Ad costs:

    Stated "advertising expenses."

    Ad spending as percent of sales:

    Stated "advertising expenses" as percent of "total revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Gilead Sciences (Nasdaq: GILD)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$24,689$22,44910.0
    Earnings1235,364-97.7
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.18,21716,6459.4
    Europe4,1353,8118.5
    Other countries2,3371,99317.3
    Connections
    Gilead Sciences
    Ticker: Nasdaq GILD
    333 Lakeside Drive, Foster City, Calif. 94404/Phone: (650) 574-3000.
    URL: http://www.gilead.com
    Facebook: https://www.facebook.com/gileadsciences
    Twitter: @GileadSciences
    Divisions, key executives and agencies

GlaxoSmithKline

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,627$1,5395.7
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$77,748$81,198-4.2
    Sunday magazineNA483NA
    B-to-B magazine2,3204,137-43.9
    Spanish-language magazineNA10NA
    Local newspaper380935-59.3
    National newspaper259NANA
    Network TV192,704203,809-5.4
    Spot TV43,09938,31912.5
    Syndicated TV125,362146,264-14.3
    Cable TV networks324,993323,0760.6
    Spanish-language network TV10,1818,74816.4
    Network radio79691-88.5
    National spot radio118NANA
    Local radio383835-54.2
    Outdoor4751,479-67.9
    Internet (desktop display only)4,18632,593-87.2
    Paid desktop search39,68941,855-5.2
      Measured media821,975884,431-7.1
    Media spending by brand20202019% chg
    Dovato95,91478,25522.6
    Sensodyne94,979116,662-18.6
    Trelegy84,76088,280-4.0
    Advil84,60499,326-14.8
    Nucala36,2816,445463.0
    Robitussin35,41730,97914.3
    Voltaren34,9480NA
    Emergen-C31,15034,910-10.8
    Anoro Ellipta31,02743,744-29.1
    Centrum28,10324,59414.3
    Shingrix26,2363,638621.2
    Abreva22,92627,107-15.4
    Flonase22,82249,551-53.9
    ChapStick20,71537,688-45.0
    MeningitisB.com20,20721,417-5.7
    Nicorette16,89023,687-28.7
    Tums14,64917,615-16.8
    ShinglesCanBeWhat.com14,3780NA
    Theraflu13,42230,639-56.2
    Broughtbyvaccines.com11,6820NA
    Preparation H10,6747,92934.6
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,489.33.3
    20081,493.43.3
    20091,445.43.3
    20101,501.53.4
    20111,460.03.3
    20121,329.93.2
    20131,264.43.0
    20141,105.92.9
    20151,619.44.4
    20161,715.84.5
    20171,741.04.5
    20181,837.64.5
    20192,001.04.6
    20202,280.45.2
    Converted to dollars.

    Ad costs:

    Stated worldwide "advertising" costs converted to dollars.

    2020: Based on average exchange rates; 1.777 billion pounds.
    2019: Based on average exchange rates; 1.567 billion pounds.
    2018: Based on average exchange rates; 1.376 billion pounds.
    2017: Based on average exchange rates; 1.351 billion pounds.
    2016: Based on average exchange rates; 1.265 billion pounds.
    2015: Based on average exchange rates; 1.059 billion pounds.
    2014: Based on average exchange rates; 671 million pounds.
    2013: Based on average exchange rates; 808 million pounds.
    2012: Based on average exchange rates; 839 million pounds.
    2011: Based on average exchange rates; 910 million pounds.
    2010: Based on average exchange rates; 971 million pounds.
    2009: Based on average exchange rates; 923 million pounds.
    2008: Based on average exchange rates; 805 million pounds.
    2007: Based on average exchange rates; 744 million pounds.

    Ad spending as percent of sales:

    Worldwide "advertising" costs as percent of "turnover."
    SALES AND EARNINGS ($ in millions from public documents)
    GlaxoSmithKline (NYSE: GSK)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$43,759$43,1021.5
    Earnings7,3785,93124.4
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.18,68017,7375.3
    International14,60315,062-3.0
    Europe10,47710,3041.7
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Pharmaceuticals21,88822,416-2.4
    Consumer healthcare12,87511,48612.1
    Vaccines8,9609,139-2.0
    Corporate and other3661-41.4
    Connections
    GlaxoSmithKline
    Ticker: NYSE GSK
    980 Great West Road, Brentford, Middlesex, U.K. TW8 9GS/Phone: 44 20 8047 5000.
    URL: https://www.gsk.com
    Facebook: https://www.facebook.com/gsk
    Twitter: @GSK
    Divisions, key executives and agencies

Henkel

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$605$6040.3
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$7,851$5,80735.2
    B-to-B magazine19332-94.3
    Local newspaperNA6NA
    Network TV3,8433,959-2.9
    Spot TV2,642586350.9
    Syndicated TV286NANA
    Cable TV networks70,98146,88951.4
    Spanish-language network TV3,3724,569-26.2
    Network radioNA4NA
    National spot radio1NANA
    Local radio1928-31.7
    Outdoor9578.0
    Internet (desktop display only)3393,624-90.6
    Paid desktop search1,333314324.2
      Measured media90,69466,12337.2
    Media spending by brand20202019% chg
    Persil24,58523,2295.8
    All20,19115,74828.2
    Dial17,64412,06446.3
    Snuggle16,6365,147223.2
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20145,517.725.3
    20155,118.525.5
    20165,131.424.8
    20175,508.724.3
    20185,479.823.3
    20195,534.624.6
    20206,137.127.9
    Ad costs:

    Worldwide "marketing, selling and distribution expenses" converted to U.S. dollars by Ad Age Datacenter at average exchange rates.

    Henkel's calendar 2018 financials explained this expense line: "In addition to marketing organization and distribution expenses, this item comprises, in particular, advertising, sales promotion and market research expenses. Also included here are the expenses of technical advisory services for customers, valuation allowances on trade accounts receivable and valuation allowances and impairment losses on trademarks and other rights."

    2020: 5.377 billion euros.
    2019: 4.942 billion euros.
    2018: 4.638 billion euros.
    2017: 4.876 billion euros.
    2016: 4.635 billion euros.
    2015: 4.608 billion euros.
    2014: 4.151 billion euros.

    Ad spending as percent of sales:

    Worldwide "marketing, selling and distribution expenses" as percent of worldwide "sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Henkel (ETR: HEN)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$21,971$22,526-2.5
    Earnings1,6252,355-31.0
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Western Europe6,5996,739-2.1
    North America5,9045,909-0.1
    Asia Pacific3,3883,477-2.6
    Eastern Europe3,3323,359-0.8
    Africa/Middle East1,3791,458-5.4
    Latin America1,2441,450-14.2
    Corporate126136-7.4
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Adhesives technologies9,91210,596-6.5
    Laundry & home care7,6527,4542.6
    Beauty care4,2824,342-1.4
    Corporate126136-7.4
    Connections
    Henkel
    Ticker: ETR HEN
    Henkelstrasse 67, Duesseldorf, Germany 40589/Phone: 49 211 797 0.
    URL: https://www.henkel.com
    Facebook: https://www.facebook.com/henkel
    Twitter: @Henkel
    Divisions, key executives and agencies

Home Depot

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 1/31/2021Year ended 2/2/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,110$1,0901.8
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$17,456$19,247-9.3
    B-to-B magazine348440-20.7
    Local magazineNA19NA
    Spanish-language magazineNA8NA
    Local newspaper3342,296-85.5
    Spanish-language newspaper9361-97.5
    Network TV47,49649,634-4.3
    Spot TV4,9995,835-14.3
    Syndicated TV409186120.4
    Cable TV networks104,128147,182-29.3
    Spanish-language network TV5,71010,059-43.2
    Network radio24,97341,252-39.5
    National spot radio1,1625,505-78.9
    Local radio24,81442,575-41.7
    Outdoor7211,098-34.3
    Internet (desktop display only)5,85414,920-60.8
    Paid desktop search86,75988,494-2.0
      Measured media325,173429,110-24.2
    Media spending by brand20202019% chg
    Home Depot324,942428,801-24.2
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012831.01.1
    2013865.01.1
    2014884.01.1
    2015868.01.0
    2016955.01.0
    2017995.01.0
    20181,156.01.1
    20191,186.01.1
    20201,200.00.9
    Fiscal years.

    2020: Year ended January 2021; fiscal 2020.
    2019: Year ended February 2020; fiscal 2019.
    2018: Year ended February 2019; fiscal 2018.
    2017: Year ended January 2018; fiscal 2017.
    2016: Year ended January 2017; fiscal 2016.
    2015: Year ended January 2016; fiscal 2015.
    2014: Year ended February 2015; fiscal 2014.
    2013: Year ended January 2014; fiscal 2013.
    2012: Year ended January 2013; fiscal 2012.
    2011: Year ended January 2012; fiscal 2011.
    2010: Year ended January 2011; fiscal 2010.
    2009: Year ended January 2010; fiscal 2009.
    2008: Year ended January 2009;fiscal 2008.
    2007: Year ended January 2008; fiscal 2007.
    2006: Year ended January 2007; fiscal 2006.

    Ad costs:

    Stated worldwide "gross advertising expense."

    Ad spending as percent of sales:

    Worldwide "gross advertising expensive" as percent of "net sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Home Depot (NYSE: HD)
    WorldwideYear ended 1/31/2021Year ended 2/2/2020% chg
    Sales$132,110$110,22519.9
    Earnings12,86611,24214.4
    GEOGRAPHIC SALES (year ended 1/31/2021)
    Region ($ in millions)Year ended 1/31/2021Year ended 2/2/2020% chg
    U.S.122,158101,33320.6
    Rest of world9,9528,89211.9
    Connections
    Home Depot
    Ticker: NYSE HD
    2455 Paces Ferry Road, Atlanta, Ga. 30339/Phone: (770) 433-8211.
    URL: https://www.homedepot.com
    Facebook: https://www.facebook.com/homedepot
    Twitter: @HomeDepot
    Divisions, key executives and agencies

Honda Motor Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 3/31/2021Year ended 3/31/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,155$1,390-16.9
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$6,044$14,980-59.7
    B-to-B magazine245604-59.5
    Local magazineNA15NA
    Spanish-language magazine3NANA
    Local newspaper5631,139-50.5
    National newspaperNA1,354NA
    Spanish-language newspaperNA3NA
    Network TV108,262122,933-11.9
    Spot TV34,03936,917-7.8
    Cable TV networks86,283142,388-39.4
    Spanish-language network TV6,54210,221-36.0
    Network radio3992,501-84.1
    National spot radio25201-87.5
    Local radio3,3164,508-26.4
    Outdoor2821,105-74.4
    Internet (desktop display only)7,26815,363-52.7
    Paid desktop search39,14618,847107.7
      Measured media292,414373,080-21.6
    Media spending by brand20202019% chg
    Honda221,642284,312-22.0
    Acura70,74388,736-20.3
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    SALES AND EARNINGS ($ in millions from public documents)
    Honda Motor Co. (NYSE: HMC)
    WorldwideYear ended 3/31/2021Year ended 3/31/2020% chg
    Sales$124,198$137,365-9.6
    Earnings6,5584,69139.8
    GEOGRAPHIC SALES (year ended 3/31/2021)
    Region ($ in millions)Year ended 3/31/2021Year ended 3/31/2020% chg
    North America66,77275,112-11.1
    Asia30,64931,739-3.4
    Japan17,43918,271-4.6
    Europe4,8265,232-7.8
    Other regions4,5127,011-35.6
    DIVISION SALES (year ended 3/31/2021)
    Division or segment sales ($ in millions)Year ended 3/31/2021Year ended 3/31/2020% chg
    Automobile80,78991,624-11.8
    Financial services business23,52123,800-1.2
    Motorcycles16,85418,946-11.0
    Life Creation and other businesses3,0342,9961.3
    Connections
    Honda Motor Co.
    Ticker: NYSE HMC
    2-1-1, Minami-Aoyama, Minato-ku, Tokyo, Japan 107-8556/Phone: 81 3 3423 1111.
    URL: https://www.honda.com
    URL: https://global.honda
    Facebook: https://www.facebook.com/honda
    Twitter: @Honda
    Divisions, key executives and agencies

Hyundai Motor Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$570$627-9.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$3,256$10,114-67.8
    Sunday magazine601NANA
    B-to-B magazine477659-27.6
    Spanish-language magazineNA12NA
    Local newspaper2431,411-82.8
    National newspaper4962,177-77.2
    Spanish-language newspaper54NANA
    Network TV155,777123,77025.9
    Spot TV93,53366,71340.2
    Syndicated TV21,783137NA
    Cable TV networks79,53192,091-13.6
    Spanish-language network TV399579-31.1
    Network radio1,2413,295-62.3
    National spot radio8227,217-88.6
    Local radio4,8969,821-50.1
    Outdoor1,3141,12916.3
    Internet (desktop display only)9,0247,47920.7
    Paid desktop search35,34829,12921.3
      Measured media408,794355,73214.9
    Media spending by brand20202019% chg
    Hyundai376,760312,07920.7
    Genesis32,03443,653-26.6
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20131,920.22.4
    20141,950.42.3
    20151,843.92.3
    20161,920.52.4
    20172,189.72.6
    20182,100.82.4
    20192,194.22.4
    20201,905.22.2
    Converted to dollars.

    Ad costs:

    Stated worldwide "advertisements and sales promotion" expenses.

    2020: 2,241 billion won.
    2019: 2,551 billion won.
    2018: 2,309 billion won.
    2017: 2,460 billion won.
    2016: 2,233 billion won.
    2015: 2,072 billion won.
    2014: 2,053 billion won.
    2013: 2,087 billion won.
    2012: 2,164 billion won.
    2011: 2,205 billion won.
    2010: 2,047 billion won.

    Ad spending as percent of sales:

    Worldwide "advertisements and sales promotion" spending as percent of "sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Hyundai Motor Co. (KRX: 005380)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$88,398$90,942-2.8
    Earnings1,6362,740-40.3
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    South Korea34,24232,5665.1
    North America31,13430,9350.6
    Europe13,98016,114-13.2
    Asia7,4398,807-15.5
    Other1,6032,520-36.4
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Vehicle68,49170,939-3.5
    Finance14,32113,7833.9
    Other5,5866,221-10.2
    Connections
    Hyundai Motor Co.
    Ticker: KRX 005380
    12 Heolleung-ro, Seocho-gu, Seoul, South Korea 06797/Phone: 82 2 3464 1114.
    URL: https://www.hyundai.com
    Facebook: https://www.facebook.com/hyundaiworldwide
    Twitter: @Hyundai_Global
    Divisions, key executives and agencies

IAC (IAC/InterActiveCorp)

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$665$672-1.1
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Local newspaperNA11NA
    Network TV15,26432,895-53.6
    Spot TV6671,235-46.0
    Syndicated TV3,08511,377-72.9
    Cable TV networks74,564164,609-54.7
    Spanish-language network TV46034NA
    Network radio1,5764,029-60.9
    National spot radio402NA
    Local radio2,0573,849-46.6
    OutdoorNA48NA
    Internet (desktop display only)13,98728,874-51.6
    Paid desktop search211,613201,1225.2
      Measured media323,313448,085-27.8
    Media spending by brand20202019% chg
    HomeAdvisor82,463161,320-48.9
    Pronto38,95437,0745.1
    KensaQ29,89515,03898.8
    Care29,88129,0672.8
    Answerroot19,7822,054863.3
    Consumer Search15,18213,9518.8
    FastQuickSearch13,9260NA
    Angi12,72543,790-70.9
    About.com11,54635,275-67.3
    Everyman Business11,2804,251165.3
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2018798.131.5
    2019855.231.6
    2020862.228.3
    IAC in May 2021 spun off Vimeo as a separate company.

    Match Group and its controlling shareholder, IAC/InterActiveCorp, in June 2020 split into two separate companies as follows: IAC/InterActiveCorp, which was renamed Match Group (new Match) and owns the Match Group business; IAC Holdings, which was renamed IAC/InterActiveCorp (new IAC) and owns IAC's other businesses.

    Ad costs:

    Stated worldwide "advertising expense."

    2019: Restated in 2021 from $1.2 billion.
    2018: Restated in 2021 from $1.2 billion.
    2014: Restated in 2016 from $971.8 million.
    2013: Restated in 2016 from $824.1 million; restated in 2015 from $828.8 million.
    2012: Restated in 2014 from $779.7 million.
    2011: Restated in 2014 from $497.2 million.
    2009: Restated.
    2008: Restated.
    2007: Restated.
    2006: Restated.

    Ad spending as percent of sales:

    Worldwide "advertising expense" as percent of"revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    IAC (IAC/InterActiveCorp) (Nasdaq: IAC)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$3,048$2,70612.6
    EarningsNANANA
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.2,4492,09816.8
    All other598608-1.6
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    ANGI Home Services1,4681,32610.7
    Search613742-17.4
    Emerging and other47027471.4
    Vimeo28319644.5
    Dotdash21416827.5
    Intersegment elimination00NA
    Connections
    IAC (IAC/InterActiveCorp)
    Ticker: Nasdaq IAC
    555 W. 18th St., New York, N.Y. 10011/Phone: (212) 314-7300.
    URL: https://www.iac.com
    Facebook: https://www.facebook.com/iacinteractive
    Divisions, key executives and agencies

IBM Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$565$606-6.8
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$2,559$2,948-13.2
    B-to-B magazine264342-22.9
    Local newspaper8211,175-30.1
    National newspaper11,12319,382-42.6
    Network TV94,00276,17723.4
    Spot TV1,239429188.7
    Syndicated TV4,9491,560217.2
    Cable TV networks58,13137,82253.7
    National spot radio88348-74.8
    Local radio44172-74.4
    Outdoor1,5964,629-65.5
    Internet (desktop display only)24,27316,49447.2
    Paid desktop search77,80066,98516.1
      Measured media276,887228,46221.2
    Media spending by brand20202019% chg
    IBM217,827197,04310.5
    Weather.com53,70029,16784.1
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20121,339.01.3
    20131,294.01.3
    20141,307.01.4
    20151,290.01.6
    20161,327.01.7
    20171,445.01.8
    20181,466.01.8
    20191,647.02.1
    20201,542.02.1
    Ad costs:

    Stated worldwide "advertising and promotional expense" (including media, agency and promotional expenses).

    Ad spending as percent of sales:

    Worldwide "advertising and promotional expense" as percent of "revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    IBM Corp. (NYSE: IBM)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$73,620$77,147-4.6
    Earnings5,5909,431-40.7
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Other37,94940,071-5.3
    U.S.26,97828,395-5.0
    Japan8,6948,6810.1
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Technology Services & Cloud Platforms25,81227,361-5.7
    Cloud and Cognitive Solutions Solutions23,37623,2000.8
    Global Business Services16,16216,634-2.8
    Systems6,9787,604-8.2
    Global Financing1,1231,400-19.8
    Other1691,092-84.5
    Connections
    IBM Corp.
    Ticker: NYSE IBM
    1 New Orchard Road, Armonk, N.Y. 10504/Phone: (914) 499-1900.
    URL: https://www.ibm.com
    Facebook: https://www.facebook.com/ibm
    Twitter: @IBM
    Divisions, key executives and agencies

Inspire Brands

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,099$1,0950.4
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    MagazineNA$154NA
    B-to-B magazineNA34NA
    Local newspaper86226-62.1
    National newspaper185NANA
    Spanish-language newspaper618-67.8
    Network TV83,174111,646-25.5
    Spot TV50,21092,473-45.7
    Syndicated TV1856,598-97.2
    Cable TV networks248,121354,004-29.9
    Spanish-language network TV10,74010,3304.0
    Network radio1632,254-92.8
    National spot radio21,66529,058-25.4
    Local radio12,09517,700-31.7
    Outdoor19,93422,029-9.5
    Internet (desktop display only)6,6622,552161.1
    Paid desktop search11,6873,864202.4
      Measured media464,914652,940-28.8
    Media spending by brand20202019% chg
    Sonic151,315184,764-18.1
    Dunkin'124,587175,530-29.0
    Arby's112,157163,721-31.5
    Buffalo Wild Wings45,87971,802-36.1
    Jimmy John's30,54649,701-38.5
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201322.45.6
    201422.45.5
    201524.55.6
    201623.45.5
    201715.83.7
    Fiscal years ended Aug. 31.

    Ad costs:

    Stated advertising and promotion spending for company-owned drive-ins.

    Ad spending as percent of sales:

    Advertising and promotion spending for company-owned drive-ins as percent of company drive-in sales.
    Connections
    Inspire Brands
    3 Glenlake Parkway NE, Atlanta, Ga. 30328/Phone: (678) 514-4100.
    URL: https://www.inspirebrands.com
    Facebook: https://www.facebook.com/inspirebrandsinc
    Twitter: @InspireBrands
    Divisions, key executives and agencies

Intuit

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 7/31/2020Year ended 7/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$835$986-15.3
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Sunday magazineNA225NA
    B-to-B magazine85148-42.6
    Local newspaper110-87.8
    Network TV84,41779,5996.1
    Spot TV2,1294,002-46.8
    Syndicated TV20,71729,791-30.5
    Cable TV networks107,735186,270-42.2
    Spanish-language network TV8,21512,660-35.1
    Network radio5642,877-80.4
    National spot radio1,5562,012-22.7
    Local radio3,2184,314-25.4
    Outdoor79355-77.8
    Internet (desktop display only)16,35228,903-43.4
    Paid desktop search150,989181,893-17.0
      Measured media396,058533,057-25.7
    Media spending by brand20202019% chg
    Intuit302,366315,737-4.2
    Credit Karma91,077215,379-57.7
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012150.03.9
    2013182.04.6
    2014171.04.0
    2015372.08.9
    2016394.08.4
    2017480.09.2
    2018615.010.2
    2019800.011.8
    2020778.010.1
    Fiscal years ended July 31.

    Ad costs:

    Worldwide "advertising expense."

    Ad spending as percent of sales:

    Worldwide "advertising expense" as percent of worldwide "total net revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Intuit (Nasdaq: INTU)
    WorldwideYear ended 7/31/2020Year ended 7/31/2019% chg
    Sales$7,679$6,78413.2
    Earnings1,8261,55717.3
    Connections
    Intuit
    Ticker: Nasdaq INTU
    2700 Coast Ave., Mountain View, Calif. 94043/Phone: (650) 944-6000.
    URL: https://www.intuit.com
    Facebook: https://www.facebook.com/intuit
    Twitter: @Intuit
    Divisions, key executives and agencies

Johnson & Johnson

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 1/3/2021Year ended 12/30/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,437$1,537-6.5
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$212,867$175,96921.0
    B-to-B magazine182384-52.5
    Local magazine16NANA
    Spanish-language magazine8314501.4
    Local newspaper543173.9
    National newspaper185NANA
    Network TV217,748244,134-10.8
    Spot TV5,7479,702-40.8
    Syndicated TV33,36641,298-19.2
    Cable TV networks117,683177,754-33.8
    Spanish-language network TV46,26049,548-6.6
    Network radio2212210.2
    National spot radio1702,088-91.9
    Local radio1,1271,148-1.8
    Outdoor121924-86.9
    Internet (desktop display only)11,7446,52180.1
    Paid desktop search38,16740,031-4.7
      Measured media685,742749,766-8.5
    Media spending by brand20202019% chg
    Neutrogena212,532200,5106.0
    Zyrtec59,64459,3200.5
    Stelara58,56254,0028.4
    Tremfya57,43842,37835.5
    Aveeno54,47768,588-20.6
    Tylenol54,03752,5652.8
    Listerine45,41750,792-10.6
    Lactaid34,69532,2227.7
    OGX32,73818,09480.9
    Xarelto22,42398,914-77.3
    Johnson & Johnson19,31143,944-56.1
    Clean & Clear12,12214,026-13.6
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    19991,430.05.2
    20001,370.04.7
    20011,430.04.4
    20021,500.04.1
    20031,700.04.1
    20041,900.04.0
    20052,100.04.2
    20061,900.03.6
    20072,700.04.4
    20082,900.04.5
    20092,400.03.9
    20102,500.04.1
    20112,600.04.0
    20122,300.03.4
    20132,500.03.5
    20142,600.03.5
    20152,500.03.6
    20162,400.03.3
    20172,500.03.3
    20182,600.03.2
    20192,200.02.7
    20202,100.02.5
    Ad costs:

    Stated worldwide "advertising expenses," consisting of "television, radio, print media and internet advertising." Stated ad spending does not include money Johnson & Johnson gives to retailers in the form of cooperative advertising allowances.

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of "sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Johnson & Johnson (NYSE: JNJ)
    WorldwideYear ended 1/3/2021Year ended 12/30/2019% chg
    Sales$82,584$82,0590.6
    Earnings14,71415,119-2.7
    GEOGRAPHIC SALES (year ended 1/3/2021)
    Region ($ in millions)Year ended 1/3/2021Year ended 12/30/2019% chg
    U.S.43,13342,0972.5
    Europe18,98018,4662.8
    Asia Pacific, Africa15,13615,555-2.7
    Western Hemisphere excluding U.S.5,3355,941-10.2
    DIVISION SALES (year ended 1/3/2021)
    Division or segment sales ($ in millions)Year ended 1/3/2021Year ended 12/30/2019% chg
    Pharmaceutical45,57242,1988.0
    Medical devices and diagnostics22,95925,963-11.6
    Consumer14,05313,8981.1
    Connections
    Johnson & Johnson
    Ticker: NYSE JNJ
    1 Johnson & Johnson Plaza, New Brunswick, N.J. 08933/Phone: (732) 524-0400.
    URL: https://www.jnj.com
    Facebook: https://www.facebook.com/jnj
    Twitter: @JNJNews
    Divisions, key executives and agencies

JPMorgan Chase & Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,884$2,609-27.8
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$1,021$2,745-62.8
    B-to-B magazine325327-0.7
    Local magazine113136-17.5
    Spanish-language magazine2510160.0
    Local newspaper4,4625,194-14.1
    National newspaperNA751NA
    Spanish-language newspaper611-50.9
    Network TV39,1855,634595.6
    Spot TV17,79569,968-74.6
    Syndicated TV25,7586,350305.6
    Cable TV networks103,63167,62753.2
    National spot radio63216-70.9
    Local radio483,476-98.6
    Outdoor5,49713,015-57.8
    Internet (desktop display only)11,20125,476-56.0
    Paid desktop search85,98187,758-2.0
      Measured media295,109288,6942.2
    Media spending by brand20202019% chg
    Chase266,547264,3410.8
    JP Morgan28,55924,19618.0
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20122,577.02.7
    20132,500.02.6
    20142,600.02.7
    20152,708.02.9
    20162,897.03.0
    20172,900.02.9
    20183,044.02.8
    20193,351.02.9
    20202,476.02.1
    Ad costs:

    Stated worldwide "marketing" spending.

    2019: Restated in 2021 from $3.579 billion.
    2018: Restated in 2021 from $3.290 billion.

    Ad spending as percent of sales:

    Worldwide "marketing" spending as percent of "total net revenue" (total revenue after subtracting interest expense).
    SALES AND EARNINGS ($ in millions from public documents)
    JPMorgan Chase & Co. (NYSE: JPM)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$119,543$115,3993.6
    Earnings29,13136,431-20.0
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    North American (substantially U.S.)90,94889,8531.2
    Europe, Middle East and Africa16,56615,8874.3
    Asia and Pacific9,2897,25428.1
    Latin American and the Caribbean2,7402,40513.9
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Consumer and community banking51,26855,133-7.0
    Corporate and investment bank49,28439,26525.5
    Asset and wealth management14,24013,5914.8
    Commericial banking9,3139,2640.5
    Corporate-1,1761,211NA
    Reconciling ItemsNA-3,065NA
    Connections
    JPMorgan Chase & Co.
    Ticker: NYSE JPM
    383 Madison Ave., New York, N.Y. 10017/Phone: (212) 270-6000.
    URL: https://www.jpmorganchase.com
    Facebook: https://www.facebook.com/jpmorganchase
    Twitter: @jpmorgan
    Divisions, key executives and agencies

Kohl's Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 1/30/2021Year ended 2/1/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$824$1,156-28.7
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$925$2,991-69.1
    B-to-B magazineNA41NA
    Local newspaper3,68523,277-84.2
    National newspaper24187-87.2
    Spanish-language newspaper2502,001-87.5
    Network TV49,66395,741-48.1
    Spot TV1,1451,564-26.8
    Syndicated TV9,00820,137-55.3
    Cable TV networks63,40690,421-29.9
    Spanish-language network TV2,003NANA
    Network radio8,1495,85039.3
    National spot radio367160129.5
    Local radio4,4933,57625.6
    Outdoor104209-50.2
    Internet (desktop display only)1,8835,173-63.6
    Paid desktop search26,66933,839-21.2
      Measured media171,774285,165-39.8
    Media spending by brand20202019% chg
    Kohl's171,774285,165-39.8
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2007981.06.0
    20081,037.06.3
    2009988.05.8
    20101,017.05.5
    20111,123.06.0
    20121,163.06.0
    20131,185.06.2
    20141,189.06.3
    20151,171.06.1
    20161,164.06.2
    20171,124.05.9
    20181,133.05.9
    20191,156.06.1
    2020824.05.5
    Fiscal years. Fiscal 2020: Year ended Jan. 30, 2021.

    Kohl's fiscal year ends on the Saturday closest to Jan. 31.

    Ad costs:

    Stated gross marketing costs (formerly gross advertising costs), including vendor allowances.

    Stated net marketing costs (gross marketing costs minus vendor allowances) for fiscal years:

    2020: $788 million.
    2019: $1.026 billion.
    2018: $990 million.
    2017: $986 million.
    2016: $1.016 billion.
    2015: $1.011 billion.
    2014: $1.024 billion.
    2013: $1.013 billion.
    2012: $993 million.
    2011: $962 million.
    2010: $869 million.
    2009: $846 million.
    2008: $890 million.
    2007: $839 million.

    "Net marketing costs" was formerly "net advertising costs."

    Stated vendor allowances for fiscal years:

    2019: $130 million.
    2018: $143 million.
    2017: $138 million.
    2016: $148 million.
    2015: $160 million.
    2014: $165 million.
    2013: $172 million.
    2012: $170 million.
    2011: $161 million.
    2010: $148 million.
    2009: $142 million.
    2008: $147 million.
    2007: $142 million.

    Ad spending as percent of sales:

    "Gross marketing costs" as percent of "net sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Kohl's Corp. (NYSE: KSS)
    WorldwideYear ended 1/30/2021Year ended 2/1/2020% chg
    Sales$15,031$18,885-20.4
    Earnings-163691NA
    Connections
    Kohl's Corp.
    Ticker: NYSE KSS
    N56 W17000 Ridgewood Drive, Menomonee Falls, Wis. 53051/Phone: (262) 703-7000.
    URL: https://www.kohls.com
    Facebook: https://www.facebook.com/kohls
    Twitter: @Kohls
    Divisions, key executives and agencies

Kraft Heinz Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/26/2020Year ended 12/28/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$880$78212.5
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$211,405$258,694-18.3
    Sunday magazine9,2557,65021.0
    B-to-B magazine896050.3
    Local magazineNA6NA
    Local newspaper44133332.5
    National newspaper5545206.6
    Network TV17,67019,517-9.5
    Spot TV44275-83.9
    Syndicated TV1,6442,055-20.0
    Cable TV networks201,726171,06517.9
    Spanish-language network TV1815NA
    National spot radioNA1,046NA
    Local radio6861,489-53.9
    Outdoor871424105.4
    Internet (desktop display only)4,5655,442-16.1
    Paid desktop search1,7781,26140.9
      Measured media450,909469,839-4.0
    Media spending by brand20202019% chg
    Kraft104,181103,5800.6
    Oscar Mayer78,454109,533-28.4
    Lunchables70,26876,492-8.1
    Philadelphia46,88455,880-16.1
    Ore-Ida35,18916,881108.5
    P320,15921,452-6.0
    Heinz19,20420,907-8.1
    Creative Roots15,2170NA
    Planters14,48214,1822.1
    Mio12,36710NA
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012640.03.5
    2013747.04.1
    2014652.03.6
    2015464.02.5
    2016708.02.7
    2017629.02.4
    2018584.02.2
    2019534.02.1
    2020646.02.5
    Kraft Heinz Co. was created July 2, 2015, when H.J. Heinz Holding Corp. bought Kraft Foods Group. At the closing of the merger, H.J. Heinz Holding Corp. was renamed Kraft Heinz Co.

    The company operates on a 52- or 53-week fiscal year ending on the last Saturday in December.

    Ad costs:

    2016 and after: Kraft Heinz Co. stated "advertising expenses."
    2015: Kraft Heinz Co. stated "advertising expenses" for year ended Jan. 3, 2016; includes ad spending for former Kraft Foods Group starting July 2, 2015.
    2009-2014: Kraft Foods Group stated worldwide "advertising expenses" for Kraft Foods Group.

    Ad spending as percent of sales:

    2015 and after: Worldwide "advertising expenses" as percent of "net sales" for Kraft Heinz Co.
    2009-2014: Worldwide "advertising expenses" as percent of "net revenues" for Kraft Foods Group.
    SALES AND EARNINGS ($ in millions from public documents)
    Kraft Heinz Co. (Nasdaq: KHC)
    WorldwideYear ended 12/26/2020Year ended 12/28/2019% chg
    Sales$26,185$24,9774.8
    Earnings3611,933-81.3
    GEOGRAPHIC SALES (year ended 12/26/2020)
    Region ($ in millions)Year ended 12/26/2020Year ended 12/28/2019% chg
    U.S.19,20417,8447.6
    Rest of world5,3415,2511.7
    Canada1,6401,882-12.9
    DIVISION SALES (year ended 12/26/2020)
    Division or segment sales ($ in millions)Year ended 12/26/2020Year ended 12/28/2019% chg
    Condiments and sauces6,8136,4066.4
    Cheese and dairy5,1314,8904.9
    Ambient foods2,9542,47519.4
    Frozen and chilled foods2,5992,3719.6
    Meats and seafood2,5152,4064.5
    Refreshment beverages1,6551,50410.0
    Desserts, toppings and baking1,1211,0328.6
    Coffee1,0621,271-16.4
    Nuts and salted snacks1,0479668.4
    Other8551,144-25.3
    Infant and nutrition433512-15.4
    Connections
    Kraft Heinz Co.
    Ticker: Nasdaq KHC
    1 PPG Place, Pittsburgh, Pa. 15222/Phone: (412) 456-5700.
    200 E. Randolph, Chicago, Ill., 60601/Phone: (847) 646-2000.
    URL: http://www.kraftheinzcompany.com
    Twitter: @KraftHeinzCo
    Divisions, key executives and agencies

Kroger Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 1/30/2021Year ended 2/1/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$888$8544.0
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$3,068$199NA
    B-to-B magazine3334-2.6
    Local magazine2645NA
    Local newspaper1,3995,255-73.4
    Spanish-language newspaper60307-80.4
    Network TV32,172-99.9
    Spot TV74,22460,90321.9
    Syndicated TVNA1,263NA
    Cable TV networks11,14933,159-66.4
    Spanish-language network TV8,570NANA
    Network radioNA20NA
    National spot radio14,4147,92881.8
    Local radio30,11631,625-4.8
    Outdoor15,18313,9608.8
    Internet (desktop display only)3,7898,562-55.7
    Paid desktop search3,9425,688-30.7
      Measured media166,215171,080-2.8
    Media spending by brand20202019% chg
    Kroger88,32078,06513.1
    Home Chef23,12033,816-31.6
    Ralph's14,82913,8527.1
    Fred Meyer12,12112,401-2.3
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010533.00.7
    2011532.00.6
    2012553.00.6
    2013587.00.6
    2014648.00.6
    2015679.00.6
    2016717.00.6
    2017707.00.6
    2018752.00.6
    2019854.00.7
    2020888.00.7
    Fiscal year. 2020: Year ended Jan. 30, 2021. The company's fiscal year ends on the Saturday closest to Jan. 31.

    Some figures reflect revisions by Kroger of sales and/or advertising costs.

    Ad costs:

    Stated worldwide "advertising costs."

    Ad spending as percent of sales:

    "Advertising costs" as percent of "sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Kroger Co. (NYSE: KR)
    WorldwideYear ended 1/30/2021Year ended 2/1/2020% chg
    Sales$132,498$122,2868.4
    Earnings2,5851,65955.8
    Connections
    Kroger Co.
    Ticker: NYSE KR
    1014 Vine St., Cincinnati, Ohio 45202-1100/Phone: (513) 762-4000.
    URL: http://www.thekrogerco.com
    Facebook: https://www.facebook.com/kroger
    Twitter: @kroger
    Divisions, key executives and agencies

L'Oreal

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$2,188$2,348-6.8
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$193,112$615,851-68.6
    Sunday magazine240961-75.0
    B-to-B magazine225274-17.7
    Local magazineNA6NA
    Local newspaperNA81NA
    National newspaper35525340.2
    Network TV110,801107,6153.0
    Spot TV10,17711,384-10.6
    Syndicated TV44,62445,499-1.9
    Cable TV networks210,627237,808-11.4
    Spanish-language network TV48,19361,653-21.8
    Network radio4,8322,99761.2
    National spot radio1,5121,869-19.1
    Local radio6,4373,65176.3
    Outdoor9121,732-47.4
    Internet (desktop display only)3,3593,713-9.5
    Paid desktop search14,57721,448-32.0
      Measured media649,9821,116,794-41.8
    Media spending by brand20202019% chg
    L'Oreal Paris277,400497,181-44.2
    Garnier112,513149,202-24.6
    Maybelline New York100,558226,850-55.7
    Lancome40,23361,367-34.4
    CeraVe38,74623,26266.6
    Armani25,92548,889-47.0
    Ralph Lauren15,78727,622-42.8
    Yves St. Laurent14,97031,590-52.6
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20138,795.329.9
    20148,718.429.1
    20158,174.929.1
    20168,042.429.2
    20178,643.329.4
    20189,623.030.2
    201910,312.030.8
    20209,870.430.9
    Converted to dollars.

    Ad costs:

    Stated worldwide "advertising and promotion" expenses. Company said advertising and promotion expenses "consist mainly of expenses relating to the advertisement and promotion of products to customers and consumers."

    2020: 8.648 billion euros.
    2019: 9.208 billion euros.
    2018: 8.145 billion euros.
    2017: 7.651 billion euros.
    2016: 7.264 billion euros (restated).
    2015: 7.360 billion euros.
    2014: 6.559 billion euros.
    2013: 6.622 billion euros (restated).
    2012: 6.532 billion euros (restated).
    2011: 6.292 billion euros.
    2011: 6.292 billion euros.
    2010: 6.029 billion euros.
    2009: 5.389 billion euros.
    2008: 5.269 billion euros.
    2007: 5.125 billion euros.

    Ad spending as percent of sales:

    Worldwide "advertising and promotion expenses" as percent of "net sales."
    SALES AND EARNINGS ($ in millions from public documents)
    L'Oreal (ETR: LOR)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$31,949$33,456-4.5
    Earnings4,0724,206-3.2
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    New markets15,49415,712-1.4
    Western Europe8,5769,270-7.5
    North America7,8798,474-7.0
    Connections
    L'Oreal
    Ticker: ETR LOR
    41, Rue Martre, Clichy, France 92110/Phone: 33 1 47 56 70 00.
    URL: https://www.loreal.com
    Facebook: https://www.facebook.com/lorealgroupe
    Twitter: @LOrealGroupe
    Divisions, key executives and agencies

LendingTree

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$568$688-17.5
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Network TV2201,390-84.1
    Spot TV24103-76.4
    Syndicated TV1,6852,505-32.7
    Cable TV networks11,17917,380-35.7
    Local radio91NA
    Outdoor5440.0
    Internet (desktop display only)187,24830,625511.4
    Paid desktop search361,451425,430-15.0
      Measured media561,821477,43717.7
    Media spending by brand20202019% chg
    LendingTree322,966222,21045.3
    CompareCards89,459141,605-36.8
    Ratekick.com79,11468,22916.0
    Super Cheap Insurance45,54018,002153.0
    Official-Insurance.com15,93715,2214.7
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201047.779.5
    201140.774.6
    201240.852.6
    201380.757.9
    2014102.261.0
    2015159.262.6
    2016243.263.3
    2017410.866.5
    2018469.961.4
    2019688.262.2
    2020567.762.4
    Ad costs:

    Stated "advertising and promotional expense."

    Ad spending as percent of sales:

    Stated "advertising and promotional expense" as percent of "revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    LendingTree (Nasdaq: TREE)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$910$1,107-17.8
    Earnings-4818NA
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Insurance33428517.2
    Home32127815.5
    Consumer253515-50.8
    Other229-92.9
    Connections
    LendingTree
    Ticker: Nasdaq TREE
    1415 Vantage Park Drive, Suite 700, Charlotte, N.C. 28203/Phone: (704) 541-5351.
    URL: https://www.lendingtree.com
    Facebook: https://www.facebook.com/lendingtree
    Twitter: @LendingTree
    Divisions, key executives and agencies

Liberty Mutual Holding Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$725$64013.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    B-to-B magazine433539-19.6
    Local newspaper26618543.8
    National newspaperNA71NA
    Network TV87,45667,73729.1
    Spot TV14,9479,33260.2
    Syndicated TV54,76239,30739.3
    Cable TV networks272,077269,7920.8
    Network radio9,19811,807-22.1
    National spot radio156278-43.7
    Local radio7,3315,75927.3
    Outdoor4763-25.5
    Internet (desktop display only)2,13310,294-79.3
    Paid desktop search16,60620,033-17.1
      Measured media465,411435,1946.9
    Media spending by brand20202019% chg
    Liberty Mutual464,773434,5477.0
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012394.21.1
    2013423.21.2
    2014441.01.2
    2015496.61.4
    2016499.81.4
    2017451.11.1
    2018535.51.3
    2019640.51.5
    2020725.21.7
    Ad costs:

    Stated advertising expenses on Liberty Mutual Insurance Co. combined statements filed with insurance regulators.

    Ad spending as percent of sales:

    Stated advertising expenses from Liberty Mutual Insurance Co. combined statements as percent of total revenue for Liberty Mutual Holding Co.

    2016: Total revenue restated in 2018.
    2015: Total revenue restated in 2017.
    2014: Total revenue restated in 2016.
    2013: Total revenue restated in 2015.
    SALES AND EARNINGS ($ in millions from public documents)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$43,796$43,2281.3
    Earnings79044378.3
    Connections
    Liberty Mutual Holding Co.
    175 Berkeley St., Boston, Mass. 02116/Phone: (617) 357-9500.
    URL: https://www.libertymutual.com
    Facebook: https://www.facebook.com/libertymutual
    Twitter: @LibertyMutual
    Divisions, key executives and agencies

Lowe's Cos.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 1/29/2021Year ended 1/31/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$751$811-7.4
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$75$554-86.5
    B-to-B magazine1824-26.1
    Spanish-language magazine12120.0
    Local newspaper1261,530-91.8
    National newspaper52535548.1
    Spanish-language newspaper58314-81.4
    Network TV86,38469,35324.6
    Spot TV7,5035,04848.6
    Syndicated TV28,14820,70136.0
    Cable TV networks135,658134,6420.8
    Network radio19,22724,896-22.8
    National spot radio3,1362,31035.8
    Local radio20,31419,5973.7
    Outdoor253655-61.4
    Internet (desktop display only)6,4134,73935.3
    Paid desktop search55,55462,596-11.2
      Measured media363,404347,3234.6
    Media spending by brand20202019% chg
    Lowe's353,717329,8757.2
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012809.01.6
    2013811.01.5
    2014819.01.5
    2015769.01.3
    2016893.01.4
    2017968.01.4
    2018963.01.4
    2019871.01.2
    2020798.00.9
    Fiscal years.

    2020: Year ended January 2021; fiscal 2020.
    2019: Year ended January 2020; fiscal 2019.
    2018: Year ended February 2019; fiscal 2018.
    2017: Year ended February 2018; fiscal 2017.
    2016: Year ended February 2017; fiscal 2016.
    2015: Year ended January 2016; fiscal 2015.
    2014: Year ended January 2015; fiscal 2014.
    2013: Year ended January 2014; fiscal 2013.
    2012: Year ended February 2013; fiscal 2012.
    2011: Year ended February 2012; fiscal 2011.
    2010: Year ended January 2011; fiscal 2010.
    2009: Year ended January 2010; fiscal 2009.
    2008: Year ended January 2009; fiscal 2008.
    2007: Year ended January 2008; fiscal 2007.
    2006: Year ended January 2007; fiscal 2006.

    Ad costs:

    Stated worldwide "advertising expenses."

    Ad spending as percent of sales:

    Stated worldwide "advertising expenses" as percent of "net sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Lowe's Cos. (NYSE: LOW)
    WorldwideYear ended 1/29/2021Year ended 1/31/2020% chg
    Sales$89,597$72,14824.2
    Earnings5,8354,28136.3
    GEOGRAPHIC SALES (year ended 1/29/2021)
    Region ($ in millions)Year ended 1/29/2021Year ended 1/31/2020% chg
    U.S.84,30367,14725.5
    Outside the U.S.5,2945,0015.9
    Connections
    Lowe's Cos.
    Ticker: NYSE LOW
    1000 Lowe's Blvd., Mooresville, N.C. 28117/Phone: (704) 758-1000.
    URL: https://www.lowes.com
    Facebook: https://www.facebook.com/lowes
    Twitter: @Lowes
    Divisions, key executives and agencies

LVMH Moet Hennessy Louis Vuitton

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,441$1,803-20.1
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$129,570$215,838-40.0
    Sunday magazine7,48110,623-29.6
    B-to-B magazine37276-86.7
    Local magazine236410-42.4
    Local newspaper811,019-92.0
    National newspaper40,07857,181-29.9
    Spanish-language newspaperNA3NA
    Network TV11,18428,768-61.1
    Spot TV4594,034-88.6
    Syndicated TV2,68010,969-75.6
    Cable TV networks19,19026,024-26.3
    Spanish-language network TV98484216.9
    National spot radio126792-84.1
    Local radio548695-21.3
    Outdoor13,84525,698-46.1
    Internet (desktop display only)10,42014,861-29.9
    Paid desktop search23,46723,3400.5
      Measured media260,385421,371-38.2
    Media spending by brand20202019% chg
    Christian Dior64,448149,051-56.8
    Louis Vuitton56,45870,202-19.6
    Tiffany35,88144,551-19.5
    Bulgari23,79427,046-12.0
    Hennessy15,18016,211-6.4
    Sephora12,84520,521-37.4
    Fendi10,28519,057-46.0
    Celine10,18925,420-59.9
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20124,181.011.6
    20134,396.511.4
    20144,631.111.4
    20154,462.011.3
    20164,696.311.3
    20175,457.911.3
    20186,519.511.8
    20197,016.311.7
    20205,557.310.9
    Converted to dollars.

    Ad costs:

    Stated worldwide "advertising and promotion expenses."

    In its reference document for calendar 2019, LVMH said:
    "Advertising and promotion expenses include the costs of producing advertising media, purchasing media space, manufacturing samples and publishing catalogs, and in general, the cost of all activities designed to promote the Group's brands and products."

    2020: 4.869 billion euros.
    2019: 6.265 billion euros.
    2018: 5.518 billion euros.
    2017: 4.831 billion euros.
    2016: 4.242 billion euros.
    2015: 4.017 billion euros.
    2014: 3.484 billion euros.
    2013: 3.310 billion euros (restated).
    2012: 3.251 billion euros (restated).
    2011: 2.711 billion euros.
    2010: 2.267 billion euros.
    2009: 1.809 billion euros.
    2008: 2.031 billion euros.
    2007: 1.953 billion euros.

    Ad spending as percent of sales:

    Worldwide "advertising and promotion expenses" as percent of "total revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    LVMH Moet Hennessy Louis Vuitton (EPA: MC)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$50,963$60,106-15.2
    Earnings5,6558,715-35.1
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Asia (excluding Japan)17,53818,130-3.3
    U.S.12,15214,126-14.0
    Europe (excluding France)8,37411,427-26.7
    Other countries5,4836,789-19.2
    France3,8045,292-28.1
    Japan3,6114,343-16.8
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Fashion and leather goods24,20524,904-2.8
    Selective retailing11,59116,565-30.0
    Perfums and cosmetics5,9907,655-21.7
    Wine and spirits5,4276,245-13.1
    Watches and jewelry3,8304,933-22.4
    Other and holding companies-80-195NA
    Connections
    LVMH Moet Hennessy Louis Vuitton
    Ticker: EPA MC
    22, avenue Montaigne, Paris, France 75008/Phone: 33 1 44 13 22 22.
    URL: https://www.lvmh.com
    Facebook: https://www.facebook.com/lvmh
    Twitter: @LVMH
    Divisions, key executives and agencies

Macy's

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 1/30/2021Year ended 2/1/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$907$1,330-31.8
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$342$5,203-93.4
    Sunday magazine7211,192-39.5
    B-to-B magazineNA9NA
    Local magazine1636-55.1
    Spanish-language magazine181244.7
    Local newspaper5,44821,286-74.4
    National newspaper2,7649,054-69.5
    Spanish-language newspaper11434-97.4
    Network TV60,02976,576-21.6
    Spot TV2,2523,524-36.1
    Syndicated TV45,43739,32015.6
    Cable TV networks67,45388,680-23.9
    Spanish-language network TV8,27510,804-23.4
    Network radio7,99311,999-33.4
    National spot radio2,6656,323-57.9
    Local radio26,36931,237-15.6
    Outdoor1,4742,345-37.2
    Internet (desktop display only)9004,251-78.8
    Paid desktop search76,28297,686-21.9
      Measured media308,449409,968-24.8
    Media spending by brand20202019% chg
    Macy's299,052390,745-23.5
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20121,554.05.6
    20131,623.05.8
    20141,602.05.7
    20151,587.05.9
    20161,547.06.0
    20171,397.05.6
    20181,358.05.4
    20191,330.05.4
    2020907.05.2
    Fiscal years. 2020: Year ended Jan. 30, 2021.

    Ad costs:

    Stated "gross advertising and promotional costs," including cooperative advertising allowances.

    2012: Restated in 2014 from $1.603 billion.
    2011: Restated in 2014 from $1.507 billion.

    Ad spending as percent of sales:

    Stated worldwide "gross advertising and promotional costs" as percent of "net sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Macy's (NYSE: M)
    WorldwideYear ended 1/30/2021Year ended 2/1/2020% chg
    Sales$17,346$24,560-29.4
    Earnings-3,944564NA
    DIVISION SALES (year ended 1/30/2021)
    Division or segment sales ($ in millions)Year ended 1/30/2021Year ended 2/1/2020% chg
    Women's Accessories, Intimate Apparel, Shoes, Cosmetics and Fragrances7,2069,454-23.8
    Home/Other (a)3,7454,067-7.9
    Men's and Kids3,4865,628-38.1
    Women's Apparel2,9095,411-46.2
    Connections
    Macy's
    Ticker: NYSE M
    151 W. 34th St., New York, N.Y. 10001/Phone: (212) 494-3000.
    URL: https://www.macysinc.com
    Facebook: https://www.facebook.com/macys
    Twitter: @Macys
    Divisions, key executives and agencies

Mars Inc.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$963$8809.4
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$102,420$81,25126.1
    Sunday magazine248NANA
    B-to-B magazine2,0422,602-21.5
    Local magazineNA28NA
    Local newspaper63246-74.4
    National newspaper355NANA
    Spanish-language newspaperNA1NA
    Network TV88,68197,955-9.5
    Spot TV2,4652,986-17.4
    Syndicated TV18,4526,325191.8
    Cable TV networks221,437239,157-7.4
    Spanish-language network TV13,89921,595-35.6
    Network radio406974-58.3
    National spot radio2,5483,102-17.9
    Local radio1,5951,08447.2
    Outdoor8301,041-20.3
    Internet (desktop display only)3,30312,781-74.2
    Paid desktop search2,0125,715-64.8
      Measured media460,755476,843-3.4
    Media spending by brand20202019% chg
    M&M's63,70985,374-25.4
    Snickers45,79942,6617.4
    Wrigley's44,80247,262-5.2
    Iams34,29212,946164.9
    Pedigree32,93345,575-27.7
    Kind29,11017,54765.9
    Temptations Treats27,23231,620-13.9
    Twix26,35429,081-9.4
    Nutro24,29012,43395.4
    Greenies23,89326,194-8.8
    Sheba23,204278NA
    Cesar22,78830,236-24.6
    Starburst18,03011,00363.9
    Skittles15,46428,675-46.1
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    SALES AND EARNINGS ($ in millions from public documents)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$40,000$35,00014.3
    Connections
    Mars Inc.
    6885 Elm St., McLean, Va. 22101/Phone: (703) 821-4900.
    URL: https://www.mars.com
    Facebook: https://www.facebook.com/mars
    Twitter: @MarsGlobal
    Divisions, key executives and agencies

McDonald's Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,621$1,6170.3
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$608$1,290-52.9
    B-to-B magazine29NANA
    Local magazine2486-72.3
    Local newspaper826264213.5
    National newspaper317NANA
    Spanish-language newspaper4019107.9
    Network TV158,395191,451-17.3
    Spot TV54,42477,090-29.4
    Syndicated TV4,2815,999-28.6
    Cable TV networks148,689194,056-23.4
    Spanish-language network TV20,43128,790-29.0
    Network radio3,2713,666-10.8
    National spot radio3,6661,805103.1
    Local radio23,44933,007-29.0
    Outdoor51,65961,801-16.4
    Internet (desktop display only)1,8031,7314.2
    Paid desktop search17,09922,382-23.6
      Measured media489,012623,436-21.6
    Media spending by brand20202019% chg
    McDonald's489,002623,386-21.6
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2010687.04.2
    2011768.64.2
    2012787.54.2
    2013808.44.3
    2014808.24.4
    2015718.74.4
    2016645.84.2
    2017532.94.2
    2018388.83.9
    2019365.83.9
    2020325.54.0
    Ad costs:

    McDonald's Corp.'s stated worldwide advertising costs, which primarily are contributions to advertising cooperatives for company-owned stores. This spending excludes ad spending by franchisees.

    Ad spending as percent of sales:

    McDonald's Corp.'s stated worldwide advertising costs, which primarily are contributions to advertising cooperatives for company-owned stores, as percentage of "company-operated sales," also known as "sales by company-operated restaurants."
    SALES AND EARNINGS ($ in millions from public documents)
    McDonald's Corp. (NYSE: MCD)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$19,208$21,365-10.1
    Earnings4,7316,025-21.5
    Connections
    McDonald's Corp.
    Ticker: NYSE MCD
    110 N. Carpenter St., Chicago, Ill. 60607/Phone: (630) 623-3000.
    URL: https://corporate.mcdonalds.com/corpmcd.html
    Facebook: https://www.facebook.com/mcdonalds
    Twitter: @McDonalds
    Divisions, key executives and agencies

Merck & Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,282$1,296-1.1
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$77,117$135,029-42.9
    Sunday magazine10,8335,227107.2
    B-to-B magazine197240-18.0
    Spanish-language magazine6029111.6
    Local newspaper650-87.7
    National newspaperNA184NA
    Network TV37,64031,25220.4
    Spot TV1,950687183.8
    Syndicated TV8,62210,400-17.1
    Cable TV networks36,43739,507-7.8
    Network radio1,528NANA
    National spot radio1315-14.7
    Local radio4,77221NA
    Outdoor4661,428-67.4
    Internet (desktop display only)3,3555,150-34.9
    Paid desktop search12,23012,705-3.7
      Measured media195,226241,923-19.3
    Media spending by brand20202019% chg
    Keytruda123,858153,082-19.1
    HPV.com32,22627,36417.8
    Merck13,4933,062340.6
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20122,800.05.9
    20132,500.05.7
    20142,300.05.4
    20152,100.05.3
    20162,100.05.3
    20172,200.05.5
    20182,100.05.0
    20192,100.04.5
    20202,000.04.2
    Ad costs:

    Stated worldwide "advertising and promotion" costs.

    Ad spending as percent of sales:

    Worldwide "advertising and promotion" costs as percent of "sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Merck & Co. (NYSE: MRK)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$47,994$46,8402.5
    Earnings7,0829,777-27.6
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.21,02720,5192.5
    Europe, Middle East and Africa13,60012,7077.0
    China3,6243,20713.0
    Japan3,3763,583-5.8
    Asia Pacific2,8642,943-2.7
    Latin America2,2742,469-7.9
    Other1,2291,412-13.0
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Pharmaceutical43,02141,7513.0
    Animal health4,7034,3937.1
    Other revenue270696-61.2
    Connections
    Merck & Co.
    Ticker: NYSE MRK
    2000 Galloping Hill Road, Kenilworth, N.J. 07033/Phone: (908) 740-4000.
    URL: https://www.merck.com
    Facebook: https://www.facebook.com/merckinvents
    Twitter: @Merck
    Divisions, key executives and agencies

Microsoft Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 6/30/2020Year ended 6/30/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$818$8160.3
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    MagazineNA$189NA
    B-to-B magazine372524-29.0
    Local newspaper108136-20.6
    National newspaper35519978.3
    Network TV187,481255,803-26.7
    Spot TV3232,892-88.8
    Syndicated TVNA34NA
    Cable TV networks88,643144,289-38.6
    Spanish-language network TV2,5305,837-56.7
    Network radio1,4161,15722.4
    National spot radioNA614NA
    Local radio6541,015-35.6
    Outdoor3,49714,118-75.2
    Internet (desktop display only)24,20538,815-37.6
    Paid desktop search101,738125,658-19.0
      Measured media411,321591,278-30.4
    Media spending by brand20202019% chg
    Microsoft342,307447,812-23.6
    LinkedIn44,86271,810-37.5
    Xbox19,72726,279-24.9
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20031,060.03.3
    2004904.02.5
    2005995.02.5
    20061,230.02.8
    20071,330.02.6
    20081,200.02.0
    20091,400.02.4
    20101,600.02.6
    20111,900.02.7
    20121,600.02.2
    20132,600.03.3
    20142,300.02.6
    20151,900.02.0
    20161,600.01.8
    20171,500.01.6
    20181,600.01.4
    20191,600.01.3
    20201,600.01.1
    Fiscal years ended June 30.

    2021: Year ended June 30, 2021.

    Ad costs:

    Stated worldwide "advertising expense." Advertising expense is a subset of stated worldwide "sales and marketing expenses."

    Ad spending as percent of sales:

    Worldwide "advertising expense" as percent of "revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Microsoft Corp. (Nasdaq: MSFT)
    WorldwideYear ended 6/30/2020Year ended 6/30/2019% chg
    Sales$143,015$125,84313.6
    Earnings44,28139,24012.8
    GEOGRAPHIC SALES (year ended 6/30/2020)
    Region ($ in millions)Year ended 6/30/2020Year ended 6/30/2019% chg
    U.S.73,16064,19914.0
    Other countries69,85561,64413.3
    DIVISION SALES (year ended 6/30/2020)
    Division or segment sales ($ in millions)Year ended 6/30/2020Year ended 6/30/2019% chg
    Intelligent Cloud48,36638,98524.1
    More Personal Computing48,25145,6985.6
    Productivity and Business Processes46,39841,16012.7
    Connections
    Microsoft Corp.
    Ticker: Nasdaq MSFT
    1 Microsoft Way, Redmond, Wash. 98052-6399/Phone: (425) 882-8080.
    URL: https://www.microsoft.com
    Facebook: https://www.facebook.com/microsoft
    Twitter: @Microsoft
    Divisions, key executives and agencies

Molson Coors Beverage Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$671$822-18.4
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$138$19,740-99.3
    B-to-B magazine34590-94.2
    Local magazine406528.6
    Spanish-language magazineNA10NA
    Local newspaper50124-60.1
    National newspaperNA294NA
    Spanish-language newspaper46437.5
    Network TV39,96346,887-14.8
    Spot TV1,7942,750-34.8
    Syndicated TV204305-33.2
    Cable TV networks60,815116,474-47.8
    Spanish-language network TV12,26418,958-35.3
    Network radio6001,082-44.5
    National spot radio100809-87.7
    Local radio1,4835,512-73.1
    Outdoor24,59031,794-22.7
    Internet (desktop display only)1,0982,316-52.6
    Paid desktop search31222240.6
      Measured media143,530247,914-42.1
    Media spending by brand20202019% chg
    Miller60,624100,216-39.5
    Coors59,30983,991-29.4
    Blue Moon14,05533,534-58.1
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2012423.510.8
    2013447.010.6
    2014473.911.4
    2015401.611.3
    2016644.113.2
    20171,300.011.8
    20181,200.011.1
    20191,200.011.3
    2020923.29.6
    Molson Coors on Oct. 11, 2016, increased its stake in MillerCoors to 100% from 42%; it began consolidating MillerCoors results on that day. Company effective January 2020 consolidated MillerCoors, its U.S. business unit, with Molson Coors Canada to form North America business unit.

    Ad costs:

    Molson Coors' stated worldwide "advertising expense" (through calendar 2018); worldwide "marketing and advertising expense" starting in financial reporting for calendar 2019. (Calendar 2018 "advertising expense" and "marketing and advertising expense" were the same; calendar 2017 "advertising expense" and"marketing and advertising expense" also were the same.)

    2016: Includes MillerCoors from Oct. 11, 2016 (date of acquisition), through Dec. 31, 2016.
    2015 and earlier years: Molson Coors excluding MillerCoors.

    Ad spending as percent of sales:

    Stated "advertising expense" as percent of "net sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Molson Coors Beverage Co. (NYSE: TAP)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$9,654$10,579-8.7
    Earnings-949242NA
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.7,0167,245-3.2
    Canada1,1121,231-9.7
    Other foreign countries863984-12.3
    U.K.6641,119-40.7
    Connections
    Molson Coors Beverage Co.
    Ticker: NYSE TAP
    P.O. Box 4030, NH353, Golden, Colo. 80401/Phone: (303) 279-2337.
    1555 Notre Dame St. E, Montreal, Quebec, Canada H2L 2R5/Phone: (514) 521-1786.
    URL: https://www.molsoncoors.com
    Facebook: https://www.facebook.com/molsoncoors
    Twitter: @MolsonCoors
    Divisions, key executives and agencies

Nestle

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$2,403$2,3143.8
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$234,607$202,60115.8
    Sunday magazine267120122.6
    B-to-B magazine292545-46.4
    Local magazineNA7NA
    Local newspaper6497-34.0
    National newspaper540NANA
    Spanish-language newspaperNA3NA
    Network TV44,30264,324-31.1
    Spot TV7,43011,392-34.8
    Syndicated TV20,81612,68264.1
    Cable TV networks281,373278,1181.2
    Spanish-language network TV25,54236,321-29.7
    Network radio175929-81.1
    National spot radio6396370.3
    Local radio190879-78.4
    Outdoor7833,512-77.7
    Internet (desktop display only)10,55322,749-53.6
    Paid desktop search5,1836,452-19.7
      Measured media632,756641,367-1.3
    Media spending by brand20202019% chg
    Purina130,698119,3429.5
    Coffee-mate62,72363,489-1.2
    Starbucks50,42824,737103.9
    Stouffers36,61549,330-25.8
    Nestle33,83825,73531.5
    DiGiorno32,11332,369-0.8
    San Pellegrino30,53626,03617.3
    Pro Plan26,39323,42812.7
    Nespresso26,16336,475-28.3
    Lean Cuisine22,89114,09262.4
    Fancy Feast21,86532,450-32.6
    Freshly18,00810,36273.8
    Friskies17,42724,384-28.5
    Tidy Cats15,54824,311-36.0
    Hot Pockets15,12923,576-35.8
    Perrier14,35313,1978.8
    Boost13,40019,736-32.1
    Life Cuisine10,7590NA
    Gerber10,7264,708127.8
    Carnation10,51611,312-7.0
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    SALES AND EARNINGS ($ in millions from public documents)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$89,910$93,167-3.5
    Earnings13,18912,9871.5
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Americas40,21842,555-5.5
    Europe, Middle East, North Africa26,16126,670-1.9
    Asia Pacific23,53123,942-1.7
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Powdered and liquid beverages23,72523,3711.5
    Petcare14,92513,7108.9
    Nutrition and health science12,96315,087-14.1
    Prepared dishes and cooking aids12,28412,2670.1
    Milk products and ice cream11,73313,354-12.1
    Confectionery7,4357,939-6.3
    Water6,8457,439-8.0
    Connections
    Nestle
    Avenue Nestle 55, Vevey, Switzerland 1800/Phone: 41 21 924 1111.
    URL: https://www.nestle.com
    Facebook: https://www.facebook.com/nestle
    Twitter: @Nestle
    Divisions, key executives and agencies

Netflix

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$818$1,063-23.0
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$9,188$14,432-36.3
    Sunday magazine6186111.2
    B-to-B magazine5,29316,836-68.6
    Local newspaper2,1745,039-56.9
    National newspaper7,91719,430-59.3
    Network TV32,53548,321-32.7
    Spot TV2,7096,979-61.2
    Syndicated TV2,374853178.5
    Cable TV networks12,17814,785-17.6
    Spanish-language network TV627129385.5
    Network radio445995-55.3
    National spot radio1,1093,825-71.0
    Local radio4131,808-77.2
    Outdoor17,18825,465-32.5
    Internet (desktop display only)16,73915,2859.5
    Paid desktop search1232-99.4
      Measured media111,509175,023-36.3
    Media spending by brand20202019% chg
    Netflix99,712161,944-38.4
    Netflix movies11,79713,079-9.8
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    19982.2368.2
    19993.980.6
    200010.429.0
    200112.016.2
    200232.421.5
    200346.517.2
    200491.818.3
    2005135.919.9
    2006215.321.6
    2007207.917.2
    2008158.711.6
    2009175.010.5
    2010212.49.8
    2011299.19.3
    2012351.09.7
    2013404.09.2
    2014533.19.7
    2015714.310.5
    2016842.49.5
    20171,091.19.3
    20181,808.011.4
    20191,879.09.3
    20201,447.05.8
    Ad costs:

    Stated worldwide "advertising expenses."

    2013: Restated from $437.9 million.
    2012: Restated from $377.2 million.

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of "revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    Netflix (Nasdaq: NFLX)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$24,996$20,15624.0
    Earnings2,7611,86747.9
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Rest of world14,19610,65633.2
    U.S.10,8009,50013.7
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Streaming24,75719,85924.7
    Domestic DVD239297-19.5
    Connections
    Netflix
    Ticker: Nasdaq NFLX
    100 Winchester Circle, Los Gatos, Calif. 95032/Phone: (408) 540-3700.
    URL: https://www.netflix.com
    Facebook: https://www.facebook.com/netflixus
    Twitter: @netflix
    Divisions, key executives and agencies

Nike

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 5/31/2020Year ended 5/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,351$1,470-8.1
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$387NANA
    B-to-B magazineNA62NA
    Local newspaper3100-96.8
    National newspaperNA303NA
    Network TV4,25218,401-76.9
    Spot TV34226927.4
    Cable TV networks4,6228,722-47.0
    Spanish-language network TV45NANA
    National spot radio6NANA
    Local radio14-78.9
    Outdoor1,2675,039-74.9
    Internet (desktop display only)10,79015,017-28.1
    Paid desktop search14,86317,909-17.0
      Measured media36,57865,826-44.4
    Media spending by brand20202019% chg
    Nike35,09563,068-44.4
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,912.411.7
    20082,308.312.4
    20092,351.312.3
    20102,356.412.4
    20112,344.011.7
    20122,607.011.2
    20132,745.010.8
    20143,031.010.9
    20153,213.010.5
    20163,278.010.1
    20173,341.09.7
    20183,577.09.8
    20193,753.09.6
    20203,592.09.6
    Fiscal years ended May 31.

    2021: Year ended May 2021.

    Ad costs:

    Stated worldwide "advertising and promotion expenses" (also called "demand creation expense").

    2012: Restated from $2.711 billion.
    2011: Restated from $2.448 billion.

    Ad spending as percent of sales:

    Worldwide "advertising and promotion expenses" as percent of revenue.
    SALES AND EARNINGS ($ in millions from public documents)
    Nike (NYSE: NKE)
    WorldwideYear ended 5/31/2020Year ended 5/31/2019% chg
    Sales$37,403$39,117-4.4
    Earnings2,5394,029-37.0
    GEOGRAPHIC SALES
    Region ($ in millions)Year ended 5/31/2020Year ended 5/31/2019% chg
    North America14,4843,925269.0
    Europe, Middle East, Africa9,34715,902-41.2
    Greater China6,6796,2087.6
    Asia Pacific and Latin America5,0285,254-4.3
    Converse1,8461,906-3.1
    Global brand divisions3042-28.6
    Corporate-11-7NA
    DIVISION SALES (year ended 5/31/2020)
    Division or segment sales ($ in millions)Year ended 5/31/2020Year ended 5/31/2019% chg
    Footwear23,30524,222-3.8
    Apparel10,95311,550-5.2
    Converse1,8461,906-3.1
    Equipment1,2801,404-8.8
    Global brand3042-28.6
    Other-11-7NA
    Connections
    Nike
    Ticker: NYSE NKE
    1 Bowerman Drive, Beaverton, Ore. 97005/Phone: (503) 671-6453.
    URL: https://www.nike.com
    Facebook: https://www.facebook.com/nike
    Twitter: @Nike
    Divisions, key executives and agencies

Nissan Motor Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 3/31/2021Year ended 3/31/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$828$990-16.4
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    MagazineNA$128NA
    B-to-B magazine176339-48.0
    Local magazineNA22NA
    Spanish-language magazine10NANA
    Local newspaper124268-53.6
    Spanish-language newspaper1162-82.2
    Network TV75,55289,200-15.3
    Spot TV174,409264,024-33.9
    Syndicated TV96NANA
    Cable TV networks136,056161,833-15.9
    Spanish-language network TV13,86923,314-40.5
    Network radio5,6083,08881.6
    National spot radio24801-97.0
    Local radio14,08213,8281.8
    Outdoor5,4906,381-14.0
    Internet (desktop display only)5,8706,967-15.7
    Paid desktop search33,06638,420-13.9
      Measured media464,443608,673-23.7
    Media spending by brand20202019% chg
    Nissan437,047501,307-12.8
    Infiniti27,395107,365-74.5
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20132,888.12.8
    20143,081.63.0
    20152,850.62.8
    20162,899.02.7
    20172,748.12.5
    20182,728.32.6
    20192,583.42.8
    20202,192.83.0
    Fiscal years ended March 31. Figures converted to dollars at average exchange rates by Ad Age Datacenter.

    2020: Year ended March 2021 (fiscal 2020).
    2019: Year ended March 2020.
    2018: Year ended March 2019.
    2017: Year ended March 2018.
    2016: Year ended March 2017.
    2015: Year ended March 2016.
    2014: Year ended March 2015.
    2013: Year ended March 2014.
    2012: Year ended March 2013.
    2011: Year ended March 2012.
    2010: Year ended March 2011.
    2009: Year ended March 2010.
    2008: Year ended March 2009.
    2007: Year ended March 2008.
    2006: Year ended March 2007.

    Ad costs:

    Stated worldwide "advertising expenses."

    2020: 232.534 billion yen.
    2019: 280.801 billion yen.
    2018: 302.472 billion yen.
    2017: 304.328 billion yen.
    2016: 313.406 billion yen.
    2015: 342.213 billion yen.
    2014: 336.792 billion yen.
    2013: 289.098 billion yen.
    2012:214.076 billion yen (restated from 229.067 billion yen or $2.772 billion).
    2011: 203.650 billion yen.
    2010: 187.490 billion yen.
    2009: 158.451 billion yen.
    2008: 223.542 billion yen.
    2007: 275.857 billion yen.
    2006: 274.833 billion yen.

    Ad spending as percent of sales:

    Worldwide "advertising expenses"as percent of "net sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Nissan Motor Co. (TYO: 7201)
    WorldwideYear ended 3/31/2021Year ended 3/31/2020% chg
    Sales$74,144$90,886-18.4
    Earnings-4,231-6,175NA
    GEOGRAPHIC SALES (year ended 3/31/2021)
    Region ($ in millions)Year ended 3/31/2021Year ended 3/31/2020% chg
    North America34,02842,435-19.8
    Japan14,82015,894-6.8
    Europe9,70613,154-26.2
    Asia (excluding Japan)8,97510,135-11.5
    Other overseas countries6,6149,267-28.6
    DIVISION SALES (year ended 3/31/2021)
    Division or segment sales ($ in millions)Year ended 3/31/2021Year ended 3/31/2020% chg
    Automobile64,90880,647-19.5
    Sales financing9,23710,238-9.8
    Connections
    Nissan Motor Co.
    Ticker: TYO 7201
    1-1, Takashima 1-chome, Nishi-ku, Yokohama-shi, Kanagawa, Japan 220-8686/Phone: 81 45 523 5523.
    URL: https://www.nissan-global.com
    Facebook: https://www.facebook.com/nissan
    Twitter: @Nissan
    Divisions, key executives and agencies

Novartis

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$554$579-4.4
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$54,596$51,9245.1
    Sunday magazine3,170NANA
    B-to-B magazine138592-76.7
    Local newspaperNA29NA
    National newspaper563NANA
    Network TV124,00786,38843.5
    Spot TV25,79116,76853.8
    Syndicated TV67,75253,82225.9
    Cable TV networks115,95495,93820.9
    Spanish-language network TV6,872NANA
    Network radio305NANA
    Local radio1732NA
    Outdoor66631-89.5
    Internet (desktop display only)2,4403,488-30.0
    Paid desktop search16,91615,5029.1
      Measured media418,745325,08428.8
    Media spending by brand20202019% chg
    Kisqali93,325511NA
    Cosentyx83,848159,518-47.4
    Entresto62,634102,611-39.0
    Xiidra60,49910,521475.0
    Piqray55,05729,39387.3
    Novartis26,2225,000424.4
    Fanapt13,5895,479148.0
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    SALES AND EARNINGS ($ in millions from public documents)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$48,659$47,4452.6
    Earnings8,0717,14712.9
    GEOGRAPHIC SALES
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Americas19,72519,7130.1
    Europe18,71517,9334.4
    Asia, Africa and Australasia10,2199,7994.3
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Innovative Medicines39,01337,7143.4
    Sandoz9,6469,731-0.9
    Connections
    Novartis
    Forum 1, Novartis Campus, Basel, Switzerland 4056/Phone: 41 61 324 1111.
    URL: https://www.novartis.com
    Facebook: https://www.facebook.com/novartis
    Twitter: @Novartis
    Divisions, key executives and agencies

PepsiCo

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/26/2020Year ended 12/28/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,739$1,7260.8
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$11,013$38,808-71.6
    B-to-B magazine66202-67.3
    Local magazineNA42NA
    Spanish-language magazine12NANA
    Local newspaper221664-66.7
    National newspaperNA143NA
    Spanish-language newspaperNA47NA
    Network TV192,105214,567-10.5
    Spot TV8,19510,608-22.7
    Syndicated TV21,57922,650-4.7
    Cable TV networks459,512583,325-21.2
    Spanish-language network TV14,38919,869-27.6
    Network radio4,0352,71948.4
    National spot radio4,88311,200-56.4
    Local radio7,4369,536-22.0
    Outdoor10,64314,056-24.3
    Internet (desktop display only)6,2256,0413.1
    Paid desktop search78555940.4
      Measured media741,099935,036-20.7
    Media spending by brand20202019% chg
    Pepsi143,289223,959-36.0
    Gatorade80,179133,908-40.1
    Mtn Dew74,889118,731-36.9
    Frito-Lay62,28934,17382.3
    Doritos46,92249,029-4.3
    Lay's45,72652,332-12.6
    Quaker39,77443,704-9.0
    Cheetos38,23944,828-14.7
    Tostitos32,82647,136-30.4
    Bolt2430,690188NA
    Starbucks29,67631,150-4.7
    Bubly25,45334,450-26.1
    Pure Leaf18,36237,075-50.5
    Life15,4766,211149.2
    Muscle Milk12,945832NA
    Tropicana12,5415,592124.3
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20111,900.03.3
    20122,200.03.4
    20132,400.03.6
    20142,300.03.4
    20152,400.03.8
    20162,500.04.0
    20172,400.03.8
    20182,600.04.0
    20193,000.04.5
    20203,000.04.3
    Ad costs:

    Stated worldwide "advertising expenses." These stated worldwide ad expenses include media, talent, production and promotional materials.

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of "net revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    PepsiCo (Nasdaq: PEP)
    WorldwideYear ended 12/26/2020Year ended 12/28/2019% chg
    Sales$70,372$67,1614.8
    Earnings7,1207,314-2.7
    GEOGRAPHIC SALES (year ended 12/26/2020)
    Region ($ in millions)Year ended 12/26/2020Year ended 12/28/2019% chg
    U.S.40,80038,6445.6
    All other countries14,75414,805-0.3
    Mexico3,9244,190-6.3
    Russia3,0093,263-7.8
    Canada2,9892,8315.6
    U.K.1,8821,7239.2
    China1,7321,30033.2
    South Africa1,282405216.5
    Connections
    PepsiCo
    Ticker: Nasdaq PEP
    700 Anderson Hill Road, Purchase, N.Y. 10577/Phone: (914) 253-2000.
    URL: https://www.pepsico.com
    Facebook: https://www.facebook.com/pepsico
    Twitter: @PepsiCo
    Divisions, key executives and agencies

Pfizer

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,366$1,800-24.1
    Source: Ad Age Datacenter. About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$105,982$78,28535.4
    Sunday magazine3,691NANA
    B-to-B magazine50157-68.1
    Local newspaper2,9119NA
    National newspaper485185161.5
    Spanish-language newspaper18NANA
    Network TV205,648335,443-38.7
    Spot TV1,3731,425-3.6
    Syndicated TV52,591108,000-51.3
    Cable TV networks78,923178,821-55.9
    Spanish-language network TV93934NA
    Network radio4,676808479.1
    National spot radio2,819337737.8
    Local radio9,7921,952401.5
    Outdoor202770-73.8
    Internet (desktop display only)10,53911,211-6.0
    Paid desktop search13,88717,935-22.6
      Measured media494,526735,371-32.8
    Media spending by brand20202019% chg
    Xeljanz229,235213,7677.2
    Ibrance125,778120,5604.3
    Chantix50,716195,238-74.0
    Pfizer24,7969,240168.3
    Prevnar22,14337,754-41.3
    Nexium20,62935,335-41.6
    Premarin10,57132,270-67.2
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20122,800.05.1
    20133,000.05.8
    20143,100.06.2
    20153,100.06.3
    20163,200.06.1
    20173,100.05.9
    20182,700.06.6
    20192,400.05.8
    20201,800.04.3
    Ad costs:

    Stated worldwide "advertising expenses" (including TV, radio and print media costs and production costs).

    2019: Restated in 2021 from $2.6 billion.
    2018: Restated in 2021 from $3.1 billion.
    2012: Restated in 2014 from $2.9 billion.
    2011: Restated in 2013 from $3.9 billion.
    2010: Including 12 months of Wyeth advertising; restated in 2013 from $4.0 billion.
    2009: Including 2.5 months of Wyeth advertising.

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of "revenues".
    SALES AND EARNINGS ($ in millions from public documents)
    Pfizer (NYSE: PFE)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$41,908$41,1721.8
    Earnings7,02110,867-35.4
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.21,71220,5935.4
    Rest of world20,19620,579-1.9
    Connections
    Pfizer
    Ticker: NYSE PFE
    235 E. 42nd St., New York, N.Y. 10017/Phone: (212) 733-2323.
    URL: https://www.pfizer.com
    Facebook: https://www.facebook.com/pfizer
    Twitter: @pfizer
    Divisions, key executives and agencies

Procter & Gamble Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 6/30/2020Year ended 6/30/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$4,717$4,28110.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$296,605$391,462-24.2
    Sunday magazine29,39213,347120.2
    B-to-B magazine479664-27.9
    Spanish-language magazine24266-91.0
    Local newspaper1,33274080.0
    National newspaper3,3473,445-2.9
    Network TV765,239639,11119.7
    Spot TV55,61457,534-3.3
    Syndicated TV312,148293,4706.4
    Cable TV networks972,187935,2404.0
    Spanish-language network TV138,544141,605-2.2
    Network radio40,61742,049-3.4
    National spot radio7,9519,021-11.9
    Local radio82,05467,71721.2
    Outdoor3,00211,075-72.9
    Internet (desktop display only)5,11447,899-89.3
    Paid desktop search20,06126,042-23.0
      Measured media2,733,7112,680,6872.0
    Media spending by brand20202019% chg
    Tide240,174197,62121.5
    Downy226,886160,44241.4
    Olay216,799208,1964.1
    Always163,098254,129-35.8
    Febreze154,548197,064-21.6
    Gain118,75997,19222.2
    Bounty116,958135,614-13.8
    Dayquil, Nyquil, ZZZquil112,23775,93647.8
    Charmin108,246111,937-3.3
    Swiffer104,973116,060-9.6
    Crest89,178117,223-23.9
    Secret89,04843,872103.0
    Gillette83,282128,137-35.0
    Mr Clean72,90573,250-0.5
    Pampers69,99881,333-13.9
    Bounce58,90547,63723.7
    Dawn54,81340,59035.0
    Vicks53,62138,62038.8
    Procter & Gamble50,60739,12429.3
    Pantene47,22349,052-3.7
    Old Spice46,28256,198-17.6
    Cascade45,17645,642-1.0
    Microban44,2340NA
    Metamucil39,33023,78565.4
    Oral-B39,15040,203-2.6
    Pepto-Bismol38,73025,32952.9
    Head & Shoulders36,38736,440-0.1
    Puffs29,19134,995-16.6
    Align29,06421,84833.0
    Prilosec OTC24,84619,67326.3
    Tampax23,20159,832-61.2
    Luvs19,54826,206-25.4
    Sinex18,68713,02443.5
    Stressballs13,6421,594755.7
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    19871,386.08.2
    19881,594.08.2
    19891,660.07.8
    19902,059.08.6
    19912,511.09.3
    19922,693.09.2
    19932,973.09.7
    19942,996.09.9
    19953,284.09.8
    19963,374.09.6
    19973,414.09.5
    19983,638.09.8
    19993,471.09.5
    20003,828.09.9
    20013,654.09.7
    20023,696.09.5
    20034,406.010.5
    20045,401.010.8
    20055,804.010.9
    20067,010.010.9
    20077,714.010.9
    20088,426.010.8
    20097,330.010.0
    20108,162.011.1
    20117,713.010.9
    20127,839.010.7
    20138,188.011.1
    20147,867.010.6
    20157,180.010.1
    20167,243.011.1
    20177,118.010.9
    20187,103.010.6
    20196,751.010.0
    20207,326.010.3
    Fiscal years ended June 30.

    2021: Year ended June 30, 2021.

    Sales and ad costs are from P&G 10-Ks and annual reports; some data reflect P&G's restated figures.

    Sales:

    Worldwide sales.

    2011-2015 restated in 2016.
    2010-2014 restated in 2015.
    2009-2013 restated in 2014.

    Ad costs:

    Stated worldwide "advertising expense." Stated advertising expense includes worldwide TV, print, radio, internet and in-store advertising expenses.

    2011-2015 restated in 2016.
    2015: Restated in 2016 from $8.290 billion.
    2014: Restated in 2016 from $8.979 billion.
    2013: Restated in 2016 from $9.364 billion.
    2012: Restated in 2016 from $8.981 billion.
    2011: Restated in 2016 from $8.868 billion.

    2010-2014 restated in 2015.
    2014 restated in 2015 from $9.236 billion.
    2013 restated in 2015 from $9.612 billion.
    2012 restated in 2015 from $9.222 billion.
    2011 restated in 2015 from $9.086 billion.
    2010 restated in 2015 from $8.338 billion.

    2009-2013 restated in 2014.
    2013 restated in 2014 from $9.729 billion.
    2012 restated in 2014 from $9.345 billion.
    2011 restated in 2014 from $9.210 billion.
    2010 restated in 2014 from $8.475 billion.
    2009 Restated in 2014 from $7.453 billion.

    Ad spending as percent of sales:

    Worldwide "advertising expense" as percent of net sales.
    SALES AND EARNINGS ($ in millions from public documents)
    Procter & Gamble Co. (NYSE: PG)
    WorldwideYear ended 6/30/2020Year ended 6/30/2019% chg
    Sales$70,950$67,6844.8
    Earnings13,0273,897234.3
    GEOGRAPHIC SALES (year ended 6/30/2020)
    Region ($ in millions)Year ended 6/30/2020Year ended 6/30/2019% chg
    International39,70039,1001.5
    U.S.31,30028,6009.4
    DIVISION SALES (year ended 6/30/2020)
    Division or segment sales ($ in millions)Year ended 6/30/2020Year ended 6/30/2019% chg
    Fabric and home care23,73522,0807.5
    Baby, feminine and family care18,36417,8063.1
    Beauty13,35912,8973.6
    Health care9,0288,2189.9
    Grooming6,0696,199-2.1
    Corporate395484-18.4
    Connections
    Procter & Gamble Co.
    Ticker: NYSE PG
    1 Procter & Gamble Plaza, Cincinnati, Ohio 45202/Phone: (513) 983-1100.
    URL: https://www.pg.com
    Facebook: https://www.facebook.com/proctergamble
    Twitter: @ProcterGamble
    Divisions, key executives and agencies

Progressive Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$2,176$1,83718.4
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$11,807$13,385-11.8
    B-to-B magazine342343-0.3
    Local magazine115114.0
    Local newspaper3001,400-78.6
    National newspaperNA53NA
    Spanish-language newspaper3114121.1
    Network TV327,397297,19810.2
    Spot TV14,45927,936-48.2
    Syndicated TV64,18650,95626.0
    Cable TV networks384,281359,7096.8
    Network radio34,31624,10342.4
    National spot radioNA150NA
    Local radio29,05313,484115.5
    Outdoor58732NA
    Internet (desktop display only)24,87173,899-66.3
    Paid desktop search155,907204,237-23.7
      Measured media1,047,5471,066,904-1.8
    Media spending by brand20202019% chg
    Progressive1,047,5471,066,904-1.8
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2011543.03.4
    2012546.83.2
    2013619.33.4
    2014681.83.5
    2015748.33.6
    2016756.23.2
    20171,005.43.7
    20181,422.44.4
    20191,837.34.7
    20202,175.75.1
    Ad costs:

    Stated "total advertising costs" from 10-K filings.

    Ad spending as percent of sales:

    Stated "total advertising costs" as percent of "total revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    Progressive Corp. (NYSE: PGR)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$42,658$39,0229.3
    Earnings5,7053,97043.7
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Personal insurance lines (direct)16,83115,30610.0
    Personal insurance lines (agency)15,79014,9045.9
    Commercial lines4,8764,42810.1
    Investments2,5672,07123.9
    Property1,7661,55513.6
    Fees and other revenue6045647.1
    Service businesses22619516.1
    Connections
    Progressive Corp.
    Ticker: NYSE PGR
    6300 Wilson Mills Road, Mayfield Village, Ohio 44143/Phone: (440) 461-5000.
    URL: https://www.progressive.com
    Facebook: https://www.facebook.com/progressive
    Twitter: @Progressive
    Divisions, key executives and agencies

Reckitt

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$705$59318.9
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$278NANA
    B-to-B magazine37NANA
    Local newspaper802NANA
    National newspaper1,975NANA
    Network TV55,28261,401-10.0
    Spot TV8,3556,44029.7
    Syndicated TV73,00965,35111.7
    Cable TV networks139,715136,8142.1
    Spanish-language network TV5,8867,583-22.4
    Network radio1,17659697.4
    National spot radio264107147.8
    Local radio1,702155995.9
    Outdoor507157223.3
    Internet (desktop display only)1,8681,55120.4
    Paid desktop search5,4978,835-37.8
      Measured media296,354288,9892.5
    Media spending by brand20202019% chg
    Lysol71,38164,50910.7
    Mucinex49,78667,544-26.3
    Airwick46,63131,79846.6
    Neuriva36,08212,805181.8
    Finish32,17824,91029.2
    Airborne17,87613,53632.1
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20141,878.612.9
    20151,723.412.7
    20161,748.713.6
    20172,050.813.9
    20182,321.513.8
    20192,362.114.4
    20202,496.113.9
    Converted to dollars at average exchange rates.

    Figures include Mead Johnson Nutrition Co. starting June 2017. Figures exclude RB Pharmaceuticals, which RB in 2014 spun off as a separate company.

    Ad costs:

    Implied worldwide spending on "brand equity investment." Ad Age Datacenter calculated RB's worldwide brand equity investment based on RB disclosures, translating figures into dollars at average exchange rates.

    2020: 1.945 billion pounds.
    2019: 1.850 billion pounds.
    2018: 1.738 billion pounds.
    2017: 1.591 billion pounds.
    2016: 1.289 billion pounds (restated).
    2015: 1.127 billion pounds.
    2014: 1.140 billion pounds.
    2013: 1.205 billion pounds.
    2012: 1.109 billion pounds.
    2011: 1.047 billion pounds.

    Ad spending as percent of sales:

    Implied worldwide "brand equity investment" as percent of "net revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Reckitt (LON: RB)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$17,957$16,4049.5
    Earnings1,4593,556-59.0
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    All other countries9,8389,3754.9
    U.S.5,0754,12123.2
    Greater China2,0031,9592.3
    U.K.1,0419499.7
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Hygiene7,4646,42416.2
    Health6,2755,69810.1
    Nutrition4,2184,282-1.5
    Connections
    Reckitt
    Ticker: LON RB
    Turner House, 103-105 Bath Road, Slough, Berkshire, U.K. SL1 3UH/Phone: 44 1753 217800.
    URL: https://www.rb.com
    Facebook: https://www.facebook.com/reckittus
    Twitter: @ThisIsReckitt
    Divisions, key executives and agencies

Restaurant Brands International

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$590$5870.6
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    B-to-B magazineNA29NA
    Local newspaper19212948.7
    National newspaper2742586.1
    Network TV63,67164,898-1.9
    Spot TV21,03219,09310.2
    Syndicated TV14,53834,284-57.6
    Cable TV networks311,774370,398-15.8
    Spanish-language network TV10,36411,338-8.6
    Network radioNA62NA
    National spot radio1,8293,354-45.5
    Local radio1,9602,691-27.2
    Outdoor4,8745,164-5.6
    Internet (desktop display only)26146465.6
    Paid desktop search1,659NANA
      Measured media432,428511,744-15.5
    Media spending by brand20202019% chg
    Burger King286,767372,008-22.9
    Popeyes140,822132,0746.6
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2018793.0NA
    2019858.0NA
    2020857.0NA
    Calendar year.

    Ad costs:

    Stated worldwide "advertising expenses," consisting of advertising contributions by franchisees to advertising funds that are reported by company as advertising expenses in its selling, general and administrative expenses under accounting rules that Restaurant Brands International adopted effective Jan. 1, 2018.
    SALES AND EARNINGS ($ in millions from public documents)
    Restaurant Brands International (NYSE: QSR)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$4,968$5,603-11.3
    Earnings7501,111-32.5
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Canada2,5463,037-16.2
    U.S.1,8891,930-2.1
    Other533636-16.2
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Tim Hortons2,8103,344-16.0
    Burger King1,6021,777-9.8
    Popeyes Louisiana Kitchens55648215.4
    Connections
    Restaurant Brands International
    Ticker: NYSE QSR
    Exchange Tower, 130 King St. W, Suite 300, Toronto, Ontario, Canada M5X 1E1/Phone: (905) 339-6011.
    URL: https://www.rbi.com
    Facebook: https://www.facebook.com/burgerking
    Twitter: @BurgerKing
    Divisions, key executives and agencies

Rocket Cos.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$950$9055.0
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$150$7599.9
    B-to-B magazine3268-53.4
    Local magazine195263.5
    Local newspaper149255-41.6
    National newspaper58744232.8
    Network TV95,39377,57623.0
    Spot TV4,5563,30038.1
    Syndicated TV3993,875-89.7
    Cable TV networks107,328117,957-9.0
    Spanish-language network TV4,25520NA
    Network radio9,7589,0328.0
    National spot radio2,9642,7926.2
    Local radio15,26313,9549.4
    Outdoor554176215.1
    Internet (desktop display only)59,92036,32864.9
    Paid desktop search72,64470,6342.8
      Measured media373,969336,48811.1
    Media spending by brand20202019% chg
    Rocket and Quicken Loans349,892304,72514.8
    LowerMyBills.com14,14021,482-34.2
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2015449.111.8
    2016674.613.8
    2017787.819.0
    2018878.020.9
    2019905.017.7
    2020949.96.0
    Ad costs:

    Stated "marketing and advertising expenses."

    Ad spending as percent of sales:

    Stated "marketing and advertising expenses" as percent of "total revenue, net."
    SALES AND EARNINGS ($ in millions from public documents)
    Rocket Cos. (NYSE: RKT)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$15,735$5,117207.5
    Earnings1980NA
    Connections
    Rocket Cos.
    Ticker: NYSE RKT
    1050 Woodward Ave., Detroit, Mich. 48226/Phone: (313) 373-7990.
    URL: https://www.rocketcompanies.com
    Facebook: https://www.facebook.com/rocketmortgage
    Twitter: @RocketMortgage
    Divisions, key executives and agencies

Samsung Electronics Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,808$1,977-8.5
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$3,204$6,531-50.9
    B-to-B magazine1701,004-83.1
    Local newspaper45-11.1
    National newspaper4,5493,42632.8
    Spanish-language newspaper1NANA
    Network TV145,020230,567-37.1
    Spot TV1,4531,3795.4
    Cable TV networks118,908174,486-31.9
    Spanish-language network TV5,53918,881-70.7
    Network radio732,997-97.6
    National spot radio1,0041,097-8.5
    Local radio221,123-98.1
    Outdoor4,3934,506-2.5
    Internet (desktop display only)55,04726,419108.4
    Paid desktop search46,29639,97315.8
      Measured media385,682512,392-24.7
    Media spending by brand20202019% chg
    Samsung379,989501,249-24.2
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20092,135.32.0
    20102,856.02.1
    20112,713.91.8
    20124,349.52.4
    20133,832.11.8
    20143,585.01.8
    20153,428.71.9
    20163,811.62.2
    20174,762.22.2
    20183,638.61.6
    20193,968.52.0
    20203,628.71.8
    Ad costs:

    Stated worldwide "advertising" expenses converted to dollars at average exchange rates by Ad Age Datacenter.

    2020: 4,269,043 million won.
    2019: 4,614,525 million won.
    2018: 3,998,491 million won.
    2017: 5,350,839 million won.
    2016: 4,432,109 million won.
    2015: 3,852,478 million won.
    2014: 3,773,649 million won.
    2013: 4,165,290 million won.
    2012: 4,887,089 million won.
    2011: 2,982,270 million won.
    2010: 3,282,798 million won.
    2009: 2,702,874 million won.

    Ad spending as percent of sales:

    Worldwide "advertising" spending as percent of"revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Samsung Electronics Co. (KRX: 005930)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$201,286$198,1451.6
    Earnings22,44718,69520.1
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Americas66,56063,5134.8
    Europe39,07236,7346.4
    China32,13632,715-1.8
    Asia and Africa32,03835,788-10.5
    South Korea31,48029,3957.1
    Connections
    Samsung Electronics Co.
    Ticker: KRX 005930
    129, Samsung-ro, Yeongtong-gu, Gyeonggi-do, Suwon, South Korea 443-472/Phone: 82 2 2255 0114.
    URL: https://www.samsung.com
    Facebook: https://www.facebook.com/samsungus
    Twitter: @SamsungUS
    Divisions, key executives and agencies

Sanofi

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,102$88924.0
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$80,935$77,5244.4
    Sunday magazine1,327NANA
    B-to-B magazine56148-62.6
    Local magazineNA5NA
    Local newspaper67289-77.0
    National newspaper185NANA
    Network TV172,147123,36939.5
    Spot TV29,49823,02428.1
    Syndicated TV209,369154,26335.7
    Cable TV networks153,409141,7288.2
    Spanish-language network TV7,4513,198133.0
    Network radio2721,744-84.4
    National spot radio4245-6.3
    Local radio5802,320-75.0
    Outdoor310-75.0
    Internet (desktop display only)2,4483,008-18.6
    Paid desktop search17,89214,43424.0
      Measured media675,680545,10824.0
    Media spending by brand20202019% chg
    Dupixent408,861210,35894.4
    Gold Bond43,19668,025-36.5
    Allegra42,52838,8249.5
    Aspercreme34,48626,51630.1
    Icy Hot29,82433,459-10.9
    Act19,49019,671-0.9
    Aubagio19,4269,350107.8
    Fluzone17,89814,27125.4
    Xyzal17,56721,854-19.6
    Dulcolax16,03316,131-0.6
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    SALES AND EARNINGS ($ in millions from public documents)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$41,136$40,4581.7
    Earnings14,0963,177343.7
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.15,36814,2867.6
    Rest of world15,32316,001-4.2
    Europe10,44510,1712.7
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    General medicines16,80118,520-9.3
    Specialty care12,50210,26221.8
    Vaccines6,8176,4186.2
    Consumer health5,0155,258-4.6
    Connections
    Sanofi
    54, Rue La Boetie, Paris, France 75008/Phone: 33 1 53 77 40 00.
    URL: https://www.sanofi.com
    Facebook: https://www.facebook.com/sanofius
    Twitter: @sanofi
    Divisions, key executives and agencies

Sony Group Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 3/31/2021Year ended 3/31/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$587$746-21.4
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$1,485$2,415-38.5
    B-to-B magazine1,9463,133-37.9
    Local magazineNA8NA
    Spanish-language magazine20200.0
    Local newspaper4121,895-78.2
    National newspaper3,1813,711-14.3
    Spanish-language newspaper129-96.2
    Network TV19,76163,581-68.9
    Spot TV8383,928-78.7
    Syndicated TV5,8978,028-26.5
    Cable TV networks79,123204,562-61.3
    Spanish-language network TV1,7679,716-81.8
    Network radio305878-65.3
    National spot radio3,5957,446-51.7
    Local radio1,6745,341-68.7
    Outdoor3,85713,882-72.2
    Internet (desktop display only)19,22412,56553.0
    Paid desktop search6,2367,513-17.0
      Measured media149,320348,650-57.2
    Media spending by brand20202019% chg
    Playstation62,34574,676-16.5
    Sony movies49,490216,358-77.1
    Sony video17,78016,1879.8
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20074,115.05.3
    20084,364.05.7
    20094,135.05.3
    20104,638.05.5
    20114,525.05.5
    20124,260.05.2
    20134,739.06.1
    20144,066.75.4
    20153,259.74.8
    20163,365.34.8
    20173,676.24.8
    20183,477.24.4
    20193,307.04.4
    20202,452.42.9
    Fiscal years ended March. Converted to dollars.

    2020: Year ended March 2021.
    2019: Year ended March 2020.
    2018: Year ended March 2019.
    2017: Year ended March 2018.
    2016: Year ended March 2017.
    2015: Year ended March 2016.
    2014: Year ended March 2015.
    2013: Year ended March 2014.
    2012: Year ended March 2013.
    2011: Year ended March 2012.
    2010: Year ended March 2011.
    2009: Year ended March 2010.
    2008: Year ended March 2009.
    2007: Year ended March 2008.

    Ad costs:

    Stated worldwide "advertising costs" (included in "selling, general and administrative expenses").

    2020: 260.068 billion yen.
    2019: 359.458 billion yen.
    2018: 385.500 billion yen.
    2017: 407.106 billion yen.
    2016: 363.815 billion yen.
    2015: 391.326 billion yen.
    2014: 444.444 billion yen.
    2013: 474.372 billion yen.
    2012: 354.981 billion yen.
    2011: 357.106 billion yen.
    2010: 396.425 billion yen.
    2009: 383.540 billion yen.
    2008: 436.412 billion yen.
    2007: 468.674 billion yen.

    Ad spending as percent of sales:

    Worldwide "advertising costs" as percent of "sales and operating revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Sony Group Corp. (NYSE: SONY)
    WorldwideYear ended 3/31/2021Year ended 3/31/2020% chg
    Sales$84,864$75,99111.7
    Earnings11,0505,356106.3
    GEOGRAPHIC SALES (year ended 3/31/2021)
    Region ($ in millions)Year ended 3/31/2021Year ended 3/31/2020% chg
    Japan27,93622,74722.8
    U.S.20,30717,15218.4
    Europe17,12715,6209.7
    Asia Pacific8,1258,207-1.0
    China7,1937,776-7.5
    Other areas4,1764,489-7.0
    DIVISION SALES (year ended 3/31/2021)
    Division or segment sales ($ in millions)Year ended 3/31/2021Year ended 3/31/2020% chg
    Game and network services24,56217,66239.1
    Electronic products and solutions17,94418,123-1.0
    Financial services15,66811,95931.0
    Imaging products and solutions8,8449,064-2.4
    Music8,7447,71513.3
    Pictures7,1449,299-23.2
    Other1,8531,978-6.3
    Corporate104192-45.7
    Connections
    Sony Group Corp.
    Ticker: NYSE SONY
    1-7-1 Konan, Minato-Ku, Tokyo, Japan 108-0075/Phone: 81 3 6748 2111.
    URL: https://www.sony.net
    Facebook: https://www.facebook.com/sony
    Twitter: @Sony
    Divisions, key executives and agencies

State Farm Mutual Auto Insurance Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,167$1,209-3.5
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$4,729NANA
    B-to-B magazineNA76NA
    Local magazineNA50NA
    Spanish-language magazine10NANA
    Local newspaper63042149.7
    National newspaper442485-9.0
    Spanish-language newspaper117-94.2
    Network TV231,766250,832-7.6
    Spot TV17,9796,035197.9
    Syndicated TV1,1141,0308.1
    Cable TV networks247,959267,613-7.3
    Spanish-language network TV14,85818,910-21.4
    Network radio8,0489,833-18.2
    National spot radio6,4921,572313.0
    Local radio16,11516,339-1.4
    Outdoor6,57543,516-84.9
    Internet (desktop display only)3,48934,395-89.9
    Paid desktop search92,047152,334-39.6
      Measured media652,252803,458-18.8
    Media spending by brand20202019% chg
    State Farm651,918803,346-18.8
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2016861.01.1
    2017860.11.1
    2018903.21.1
    20191,209.11.5
    20201,167.01.5
    Ad costs:

    Stated U.S. "advertising" expense from Combined Annual Statements filed with regulators.

    Ad spending as percent of sales:

    "Advertising" expense from Combined Annual Statements as percent of stated "total revenue" (premium revenue, earned investment income and realized capital gains).
    SALES AND EARNINGS ($ in millions from public documents)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$78,900$79,400-0.6
    Earnings3,7005,600-33.9
    Connections
    State Farm Mutual Auto Insurance Co.
    1 State Farm Plaza, Bloomington, Ill. 61710/Phone: (309) 766-2311.
    URL: https://www.statefarm.com
    Facebook: https://www.facebook.com/statefarm
    Twitter: @StateFarm
    Divisions, key executives and agencies

Stellantis

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,537$2,053-25.1
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$1,163$6,784-82.9
    B-to-B magazine4812,788-82.8
    Spanish-language magazine7314430.4
    Local newspaper6107-94.4
    National newspaperNA2,412NA
    Network TV126,628126,2100.3
    Spot TV47,565156,379-69.6
    Syndicated TV25137-81.6
    Cable TV networks134,616156,872-14.2
    Spanish-language network TV14,86115,664-5.1
    Network radioNA6,112NA
    National spot radio6,59737,209-82.3
    Local radio4,36228,261-84.6
    Outdoor1,5612,548-38.7
    Internet (desktop display only)3,21214,868-78.4
    Paid desktop search75,84363,17520.1
      Measured media416,995619,538-32.7
    Media spending by brand20202019% chg
    Jeep182,781285,713-36.0
    Ram140,815190,499-26.1
    Chrysler53,40937,20643.5
    Dodge20,80638,149-45.5
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    SALES AND EARNINGS ($ in millions from public documents)
    Stellantis (EPA: STLA)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$98,929$121,161-18.3
    Earnings277,425-99.6
    GEOGRAPHIC SALES
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    North America68,83282,132-16.2
    Europe, Middle East, Africa18,48022,920-19.4
    Latin America6,0469,462-36.1
    Asia Pacific2,6453,093-14.5
    Maserati (global)1,5771,783-11.5
    Other activities1,3491,771-23.8
    Connections
    Stellantis
    Ticker: EPA STLA
    Singaporestraat 92-100, Lijnden, Netherlands P7 1175 RA/Phone: 31 20 3421 707.
    URL: https://www.stellantis.com
    Facebook: https://www.facebook.com/stellantis
    Twitter: @stellantis
    Divisions, key executives and agencies

Takeda Pharmaceutical Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 3/31/2021Year ended 3/31/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$534$541-1.4
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$13,576$11,69316.1
    B-to-B magazine118212-44.4
    Local newspaper11721-98.4
    Spanish-language newspaper715-54.7
    Network TV34,20624,87337.5
    Spot TV106148-28.8
    Cable TV networks76,18578,186-2.6
    National spot radio4292,961-85.5
    Local radio28-79.8
    Outdoor26727-96.4
    Internet (desktop display only)4,1407,722-46.4
    Paid desktop search6,62310,039-34.0
      Measured media135,428137,305-1.4
    Media spending by brand20202019% chg
    Entyvio65,87857,60414.4
    Trintellix61,62965,813-6.4
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20141,035.96.4
    20151,008.46.7
    20161,043.86.5
    20171,044.86.5
    2018962.95.1
    20191,116.33.7
    20200.00.0
    Fiscal years ended March 31.

    Takeda acquired Shire Plc on Jan. 8, 2019.

    Ad costs:

    Stated worldwide "advertising and sales promotion expenses" converted to U.S. dollars at average exchange rates by Ad Age Datacenter.

    2020 (year ended March 31, 2021; fiscal 2020): TK billion yen.
    2019 (year ended March 31, 2020; fiscal 2019): 121.340 billion yen.
    2018 (year ended March 31, 2019; fiscal 2018): 106.755 billion yen.
    2017 (year ended March 31, 2018; fiscal 2017): 115.708 billion yen.
    2016 (year ended March 31, 2017; fiscal 2016): 112.842 billion yen.
    2015 (year ended March 31, 2016; fiscal 2015): 121.055 billion yen.
    2014 (year ended March 31, 2015; fiscal 2014): 113.212 billion yen.

    Ad spending as percent of sales:

    Worldwide "advertising and sales promotion expenses" as percent of "revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Takeda Pharmaceutical Co. (TYO: 4502)
    WorldwideYear ended 3/31/2021Year ended 3/31/2020% chg
    Sales$30,155$30,279-0.4
    Earnings3,546407771.1
    GEOGRAPHIC SALES (year ended 3/31/2021)
    Region ($ in millions)Year ended 3/31/2021Year ended 3/31/2020% chg
    JapanNA5,454NA
    U.S.NA14,682NA
    Europe and CanadaNA5,939NA
    Emerging marketsNA4,203NA
    Connections
    Takeda Pharmaceutical Co.
    Ticker: TYO 4502
    1-1, Nihonbashi-Honcho 2-chome, Chuo-ku, Tokyo, Japan 103-8668/Phone: 81 3 3278 2111.
    URL: https://www.takeda.com
    Twitter: @TakedaPharma
    Divisions, key executives and agencies

Target Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 1/30/2021Year ended 2/1/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,500$1,647-8.9
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$4,346$17,829-75.6
    B-to-B magazineNA25NA
    Local magazineNA8NA
    Spanish-language magazine12305-96.0
    Local newspaper6,52331,892-79.5
    National newspaper6928148.7
    Spanish-language newspaper4712,995-84.3
    Network TV138,110135,6221.8
    Spot TV5,295413NA
    Syndicated TV13,65222,289-38.8
    Cable TV networks118,137108,2629.1
    Spanish-language network TV31,79035,044-9.3
    Network radio1,9505,964-67.3
    National spot radio1,0982,503-56.1
    Local radio3,5438,419-57.9
    Outdoor2,81910,232-72.4
    Internet (desktop display only)11,47213,768-16.7
    Paid desktop search39,97445,292-11.7
      Measured media379,261440,888-14.0
    Media spending by brand20202019% chg
    Target345,447400,578-13.8
    Shipt33,37539,420-15.3
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20071,318.02.1
    20081,421.02.3
    20091,346.02.1
    20101,490.02.3
    20111,589.02.3
    20121,620.02.3
    20131,623.02.3
    20141,647.02.3
    20151,472.02.0
    20161,503.02.2
    20171,476.02.1
    20181,494.02.0
    20191,647.02.1
    20201,500.01.6
    Fiscal years. 2020: Year ended Jan. 30, 2021.

    Ad costs:

    Worldwide gross advertising costs including stated net advertising costs plus stated vendor contributions (cooperative advertising money).

    "Net advertising costs" ("gross advertising costs" excluding "vendor income," or vendor contributions):

    2020: $1.500 billion.
    2019: $1.647 billion.
    2018: $1.494 billion.
    2017: $1.457 billion.
    2016: $1.465 billion.
    2015: $1.434 billion.
    2014: $1.600 billion.
    2013: $1.548 billion (restated from $1.668 billion).
    2012: $1.389 billion (restated $1.422 billion).
    2011: $1.360 billion.
    2010: $1.292 billion.
    2009: $1.167 billion.
    2008: $1.233 billion.
    2007: $1.195 billion.

    Ad spending as percent of sales:

    Worldwide "gross advertising costs" as percent of "sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Target Corp. (NYSE: TGT)
    WorldwideYear ended 1/30/2021Year ended 2/1/2020% chg
    Sales$93,561$78,11219.8
    Earnings4,3683,28133.1
    Connections
    Target Corp.
    Ticker: NYSE TGT
    1000 Nicollet Mall, Minneapolis, Minn. 55403/Phone: (612) 304-6073.
    URL: https://www.target.com
    Facebook: https://www.facebook.com/target
    Twitter: @Target
    Divisions, key executives and agencies

Toyota Motor Corp.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 3/31/2021Year ended 3/31/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,387$1,508-8.0
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$31,789$55,073-42.3
    B-to-B magazine9781,925-49.2
    Local magazine5419178.2
    Spanish-language magazineNA44NA
    Local newspaper289603-52.1
    National newspaper81349863.3
    Spanish-language newspaper2430-19.9
    Network TV201,301245,006-17.8
    Spot TV154,570131,31717.7
    Syndicated TV4594296.9
    Cable TV networks237,580270,320-12.1
    Spanish-language network TV25,70536,999-30.5
    Network radio6921,506-54.0
    National spot radio1239NA
    Local radio8,74510,976-20.3
    Outdoor8,74612,638-30.8
    Internet (desktop display only)24,57525,398-3.2
    Paid desktop search66,78227,025147.1
      Measured media763,224819,813-6.9
    Media spending by brand20202019% chg
    Toyota492,348522,278-5.7
    Lexus270,707297,044-8.9
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20103,614.21.6
    20113,860.71.6
    20124,003.51.5
    20134,189.91.6
    20143,981.61.6
    20154,073.71.7
    20164,151.21.6
    20174,602.21.7
    20184,420.61.6
    20194,331.81.6
    Figures are for fiscal years ended March 31. Figures converted to dollars at average exchange rates by Ad Age Datacenter.

    2020: Year ended March 2021; advertising costs not available.
    2019: Year ended March 2020.
    2018: Year ended March 2019.
    2017: Year ended March 2018.
    2016: Year ended March 2017.
    2015: Year ended March 2016.
    2014: Year ended March 2015.
    2013: Year ended March 2014.
    2012: Year ended March 2013.
    2011: Year ended March 2012.
    2010: Year ended March 2011.
    2009: Year ended March 2010.
    2008: Year ended March 2009.
    2007: Year ended March 2008.
    2006: Year ended March 2007.

    Sales:

    Total net revenue.

    Ad costs:

    Stated worldwide "advertising costs." Advertising costs exclude Toyota's spending on sales incentives. Toyota's sales incentive programs principally consist of cash payments to dealers based on vehicle volume or a model sold by a dealer during a given period of time. Sales incentives are an integral part of Toyota's sales-promotion spending.

    Stated worldwide advertising costs in yen:

    2020: Advertising costs not available.
    2019: 470.849 billion yen.
    2018: 490.093 billion yen.
    2017: 509.653 billion yen.
    2016: 448.780 billion yen.
    2015: 489.036 billion yen.
    2014: 435.150 billion yen.
    2013: 419.409 billion yen.
    2012: 330.870 billion yen.
    2011: 304.713 billion yen.
    2010: 308.903 billion yen.
    2009: 304.375 billion yen.
    2008: 389.242 billion yen.
    2007: 484.508 billion yen.
    2006: 451.182 billion yen.

    Ad spending as percent of sales:

    Worldwide "advertising costs" as percent of worldwide "total net revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Toyota Motor Corp. (NYSE: TM)
    WorldwideYear ended 3/31/2021Year ended 3/31/2020% chg
    Sales$256,634$274,772-6.6
    Earnings21,52319,10112.7
    GEOGRAPHIC SALES (year ended 3/31/2021)
    Region ($ in millions)Year ended 3/31/2021Year ended 3/31/2020% chg
    North America87,94495,863-8.3
    Japan80,97787,430-7.4
    Asia42,96244,026-2.4
    Europe27,99128,826-2.9
    Other16,76018,627-10.0
    DIVISION SALES (year ended 3/31/2021)
    Division or segment sales ($ in millions)Year ended 3/31/2021Year ended 3/31/2020% chg
    Automotive231,958246,287-5.8
    Financial services20,15419,9900.8
    Other4,5228,494-46.8
    Connections
    Toyota Motor Corp.
    Ticker: NYSE TM
    1 Toyota-Cho, Toyota City, Aichi Prefecture, Japan 471-8571/Phone: 81 565 28 2121.
    URL: https://www.global.toyota/en/
    Facebook: https://www.facebook.com/toyota.global
    Twitter: @ToyotaMotorCorp
    Divisions, key executives and agencies

U.S. Government

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,287$1,05821.6
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$10,625$23,722-55.2
    Sunday magazine253723-65.0
    B-to-B magazine479833-42.5
    Local magazine3615135.8
    Spanish-language magazine157547-71.3
    Local newspaper9,0007,26423.9
    National newspaper6,257599945.4
    Spanish-language newspaper3,686338989.5
    Network TV104,07070,23648.2
    Spot TV80,62328,482183.1
    Syndicated TV32,63016,78594.4
    Cable TV networks223,511231,217-3.3
    Spanish-language network TV29,01118,26158.9
    Network radio13,11912,1707.8
    National spot radio36,06917,496106.2
    Local radio73,57939,53086.1
    Outdoor19,02118,3663.6
    Internet (desktop display only)91,79290,6881.2
    Paid desktop search54,49771,279-23.5
      Measured media788,412648,54921.6
    Media spending by brand20202019% chg
    U.S. Census Bureau217,2232,744NA
    USPS74,95599,653-24.8
    U.S. Army73,337101,087-27.5
    U.S. Department of Health and Human Services71,68965,2579.9
    CDC Centers For Disease Control & Prevention47,5786,516630.2
    Food and Drug Administration45,81047,148-2.8
    U.S. Marine Corps44,16237,38918.1
    National Highway Traffic Safety Administration34,54948,163-28.3
    U.S. Air Force32,64353,082-38.5
    U.S. Department of Defense16,15917,236-6.2
    Ready.gov15,78411,61335.9
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    Connections
    U.S. Government
    U.S. General Services Administration, 1800 F St. NW, Washington, D.C. 20405/Phone: (800) FED-INFO.
    URL: http://www.usa.gov
    Facebook: https://www.facebook.com/usagov
    Twitter: @USAgov
    Divisions, key executives and agencies

Uber Technologies

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$542$797-32.0
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$278NANA
    B-to-B magazine990.0
    Local magazineNA5NA
    Local newspaper7562,826-73.3
    National newspaper6772,501-72.9
    Spanish-language newspaper34-21.1
    Network TV53,2048,650515.1
    Spot TV11,5192,688328.6
    Syndicated TV989NANA
    Cable TV networks38,37520,19590.0
    Network radio861,212-92.9
    National spot radio5485,069-89.2
    Local radio8112,987-72.9
    Outdoor5,99015,261-60.8
    Internet (desktop display only)2,2587,422-69.6
    Paid desktop search42,95528,26752.0
      Measured media158,45797,09563.2
    Media spending by brand20202019% chg
    Uber130,21165,83697.8
    Postmates23,58528,660-17.7
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2016693.020.8
    20171,100.014.9
    20181,300.012.5
    20191,300.010.0
    2020992.08.9
    Ad costs:

    Worldwide "advertising expenses."

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of "revenue."
    SALES AND EARNINGS ($ in millions from public documents)
    Uber Technologies (NYSE: UBER)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$11,139$13,000-14.3
    Earnings-6,768-8,506NA
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S. and Canada6,6118,465-21.9
    EMEA2,0861,85212.6
    Latin America1,2951,862-30.5
    APAC1,14782139.7
    Connections
    Uber Technologies
    Ticker: NYSE UBER
    1455 Market St., Floor 4, San Francisco, Calif. 94103/Phone: (415) 612-8582.
    URL: https://www.uber.com
    Facebook: https://www.facebook.com/uber
    Twitter: @Uber
    Divisions, key executives and agencies

Unilever

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,494$1,3639.6
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$113,706$134,076-15.2
    Sunday magazine1201200.2
    B-to-B magazine1851,208-84.7
    Spanish-language magazineNA95NA
    Local newspaper1,438299381.4
    National newspaper1,125447152.0
    Network TV93,42098,880-5.5
    Spot TV7,7888,902-12.5
    Syndicated TV20,37618,6729.1
    Cable TV networks228,474266,673-14.3
    Spanish-language network TV31,34933,128-5.4
    Network radio1,3946,809-79.5
    National spot radio1,5501,30718.5
    Local radio4,2707,071-39.6
    Outdoor2,1412,971-27.9
    Internet (desktop display only)3,8281,374178.6
    Paid desktop search18,36319,258-4.6
      Measured media529,528601,290-11.9
    Media spending by brand20202019% chg
    Dove206,539215,964-4.4
    Suave40,11130,94429.6
    Tresemme39,89160,963-34.6
    Breyers38,95122,29774.7
    Hellmann's31,35326,97116.2
    Lipton24,15323,6012.3
    Degree23,20843,882-47.1
    Seventh Generation16,98414,55416.7
    Axe16,68816,2033.0
    Unilever14,3925,206176.5
    Knorr14,09915,863-11.1
    Magnum11,36638,046-70.1
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20129,402.514.2
    20139,806.514.8
    20149,525.414.8
    20158,889.615.0
    20168,559.014.7
    20178,557.914.1
    20188,447.714.0
    20198,144.114.0
    20208,093.414.0
    Figures converted to U.S. dollars at average exchange rates by Ad Age Datacenter.

    Ad costs:

    Stated worldwide "brand and marketing investment" costs (2012 to present); stated worldwide "advertising and promotions" costs (2011 and earlier). Brand and marketing investment include costs related to creating and maintaining brand equity and brand awareness. This includes media, advertising production, promotional materials and engagement with consumers.

    Effective with calendar-year 2014, Unilever renamed "advertising and promotions" as "brand and marketing investment" (BMI) after moving sales equipment costs from cost of sales to BMI and moving cost of merchandisers and consumer engagement centers from overheads to BMI. Unilever restated its 2013 and 2012 ad and promo costs to put them in line with the new definition.

    2020: 7.091 billion euros brand and marketing investment.
    2019: 7.272 billion euros brand and marketing investment.
    2018: 7.150 billion euros brand and marketing investment (restated from previous disclosure of 7.164 billion euros in advertising and promotions).
    2017: 7.575 billion euros brand and marketing investment (restated from previous disclosure of 7.566 billion euros in advertising and promotions).
    2016: 7.731 billion euros brand and marketing investment.
    2015: 8.003 billion euros brand and marketing investment.
    2014: 7.166 billion euros brand and marketing investment.
    2013: 7.383 billion euros brand and marketing investment (restated from previous disclosure of 6.832 billion euros in advertising and promotions).
    2012: 7.311 billion euros brand and marketing investment (restated from previous disclosure of 6.763 billion euros in advertising and promotions).
    2011: 6.069 billion euros (advertising and promotions).
    2010: 6.069 billion euros (advertising and promotions).
    2009: 5.302 billion euros (advertising and promotions).
    2008: 5.055 billion euros (advertising and promotions).
    2007: 5.289 billion euros (advertising and promotions).

    Ad spending as percent of sales:

    Worldwide brand and marketing investment as percent of turnover (sales) (2012 to present); advertising and promotions spending as percent of turnover (sales) (2011 and earlier).
    SALES AND EARNINGS ($ in millions from public documents)
    Unilever (NYSE: UL)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$57,894$58,213-0.5
    Earnings6,9316,7492.7
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Others38,78040,327-3.8
    U.S.10,6879,7469.7
    India5,6995,5592.5
    U.K.2,7292,5835.7
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Beauty and personal care24,11024,490-1.6
    Foods and refreshments21,84621,6001.1
    Home care11,93912,123-1.5
    Connections
    Unilever
    Ticker: NYSE UL
    Unilever House, 100 Victoria Embankment, London, U.K. EC4Y 0DY/Phone: 44 207 822 5252.
    URL: https://www.unilever.com
    Facebook: https://www.facebook.com/unilever
    Twitter: @Unilever
    Divisions, key executives and agencies

UnitedHealth Group

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$928$8785.7
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$4,005$5,128-21.9
    Sunday magazine2,006118NA
    B-to-B magazine263524-49.8
    Local magazineNA27NA
    Local newspaper11,1188,46531.4
    National newspaper541253114.1
    Spanish-language newspaper3052924.6
    Network TV32,25341,739-22.7
    Spot TV40,39332,43024.6
    Syndicated TV19,53920,492-4.7
    Cable TV networks37,84459,418-36.3
    Spanish-language network TV10,27615,278-32.7
    Network radio2,183898143.1
    National spot radio6,3854,53040.9
    Local radio8,7443,407156.7
    Outdoor6,3735,02826.8
    Internet (desktop display only)20,3479,884105.9
    Paid desktop search37,75340,008-5.6
      Measured media240,329247,917-3.1
    Media spending by brand20202019% chg
    UnitedHealthcare212,555220,929-3.8
    Optum12,31312,717-3.2
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    SALES AND EARNINGS ($ in millions from public documents)
    UnitedHealth Group (NYSE: UNH)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$257,141$242,1556.2
    Earnings15,76913,83913.9
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    UnitedHealthcare200,875193,8423.6
    Optum136,308112,95020.7
    Eliminations-80,042-64,637NA
    Connections
    UnitedHealth Group
    Ticker: NYSE UNH
    9900 Bren Road E, Minnetonka, Minn. 55343/Phone: (952) 936-1300.
    URL: https://www.unitedhealthgroup.com
    Facebook: https://www.facebook.com/unitedhealthgroup
    Twitter: @UnitedHealthGrp
    Divisions, key executives and agencies

Verizon Communications

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$3,107$3,0711.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$531$1,557-65.9
    Sunday magazine3211,113-71.2
    B-to-B magazine3592,503-85.7
    Spanish-language magazine151060.0
    Local newspaper1,2683,654-65.3
    National newspaper7,35111,800-37.7
    Spanish-language newspaper25119-78.8
    Network TV306,134308,243-0.7
    Spot TV24,47151,717-52.7
    Syndicated TV12NANA
    Cable TV networks170,523206,100-17.3
    Spanish-language network TV29,08929,914-2.8
    Network radio281NANA
    National spot radio11,31530,831-63.3
    Local radio7,61919,540-61.0
    Outdoor16,66326,693-37.6
    Internet (desktop display only)87,13678,13511.5
    Paid desktop search130,810198,314-34.0
      Measured media793,923970,244-18.2
    Media spending by brand20202019% chg
    Verizon692,755864,565-19.9
    Yahoo78,42583,257-5.8
    Visible20,53517,59116.7
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20112,523.02.3
    20122,381.02.1
    20132,438.02.0
    20142,526.02.0
    20152,749.02.1
    20162,744.02.2
    20172,643.02.1
    20182,682.02.0
    20193,071.02.3
    20203,107.02.4
    Ad costs:

    Stated worldwide advertising expense. Figures include ad spending for Verizon Wireless.

    2004: Restated.
    2003: Restated.
    2002: Restated.
    2001: Restated.

    Ad spending as percent of sales:

    Worldwide advertising expense as percent of sales.
    SALES AND EARNINGS ($ in millions from public documents)
    Verizon Communications (NYSE: VZ)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$128,292$131,868-2.7
    Earnings18,34819,788-7.3
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Service revenue and other109,872110,305-0.4
    Wireless equipment revenue18,42021,563-14.6
    Connections
    Verizon Communications
    Ticker: NYSE VZ
    1095 Avenue of the Americas, New York, N.Y. 10036/Phone: (212) 395-1000.
    URL: https://www.verizon.com
    Facebook: https://www.facebook.com/verizon
    Twitter: @verizon
    Divisions, key executives and agencies

ViacomCBS

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,072$1,327-19.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$7,638$11,789-35.2
    Sunday magazineNA118NA
    B-to-B magazine2,2853,623-36.9
    Local magazine510-51.9
    Local newspaper1,9981,40042.8
    National newspaper4,4313,10042.9
    Spanish-language newspaper462-94.2
    Network TV30,96380,414-61.5
    Spot TV6,1116,288-2.8
    Syndicated TV4312,176-80.2
    Cable TV networks92,750170,032-45.5
    Spanish-language network TV2,81310,069-72.1
    Network radio3,2004,043-20.9
    National spot radio4,99111,905-58.1
    Local radio13,47024,511-45.0
    Outdoor32,05358,995-45.7
    Internet (desktop display only)88,13633,698161.6
    Paid desktop search24,98136,652-31.8
      Measured media316,260458,883-31.1
    Media spending by brand20202019% chg
    CBS126,23383,70650.8
    Paramount movies52,944192,510-72.5
    Showtime44,33964,006-30.7
    BET20,15411,66572.8
    ViacomCBS video11,03412,384-10.9
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20171,580.06.0
    20181,390.05.3
    20191,670.06.2
    20201,310.05.2
    CBS Corp. acquired Viacom on Dec. 4, 2019. Immediately after the deal closed, CBS Corp. changed its name to ViacomCBS.

    Figures here are calendar year figures for the combined company including (prior to the merger) the operates of the old CBS Corp. and old Viacom.

    Ad costs:

    Stated worldwide "advertising expenses."

    2018: Restated in 2021 from $1.410 billion.

    Ad spending as percent of sales:

    Worldwide "advertising expenses" as percent of total "revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    ViacomCBS (Nasdaq: VIAC)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$25,285$26,998-6.3
    Earnings2,3053,168-27.2
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.20,69021,449-3.5
    International4,5955,549-17.2
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Advertising9,75111,074-11.9
    Affiliate9,1668,6026.6
    Content licensing5,9636,483-8.0
    Other225292-22.9
    Theatrical180547-67.1
    Connections
    ViacomCBS
    Ticker: Nasdaq VIAC
    1515 Broadway, New York, N.Y. 10036/Phone: (212) 258-6000.
    URL: https://www.viacomcbs.com
    Facebook: https://www.facebook.com/viacomcbs
    Twitter: @ViacomCBS
    Divisions, key executives and agencies

Volkswagen

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$639$780-18.1
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$1,058$5,592-81.1
    B-to-B magazine71317-77.5
    Local magazineNA107NA
    Local newspaper39507-92.4
    National newspaperNA1,540NA
    Network TV102,488109,641-6.5
    Spot TV98,434122,909-19.9
    Syndicated TV2812130.8
    Cable TV networks69,633138,166-49.6
    Spanish-language network TV5,12320,409-74.9
    National spot radio6360-98.3
    Local radio2,2612,774-18.5
    Outdoor2,6813,933-31.8
    Internet (desktop display only)4,5855,077-9.7
    Paid desktop search17,36419,193-9.5
      Measured media303,771430,535-29.4
    Media spending by brand20202019% chg
    Volkswagen206,380295,574-30.2
    Audi76,044106,731-28.8
    Porsche21,29313,84153.8
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    SALES AND EARNINGS ($ in millions from public documents)
    Volkswagen (ETR: VOW)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$254,391$282,928-10.1
    Earnings9,51214,946-36.4
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Europe/other markets103,467117,602-12.0
    Asia Pacific50,54949,2472.6
    Germany48,90454,866-10.9
    North America42,01348,550-13.5
    South American9,85212,652-22.1
    Other-39412NA
    DIVISION SALES (year ended 12/31/2020)
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Passenger cars200,861226,530-11.3
    Financial services46,54244,9763.5
    Commercial vehicles25,28829,615-14.6
    Power engineering4,1554,476-7.2
    Reconciliation-22,454-22,669NA
    Connections
    Volkswagen
    Ticker: ETR VOW
    Brieffach 1849, Wolfsburg, Germany 38436/Phone: 49 5361 9 0.
    URL: https://www.volkswagenag.com
    Facebook: https://www.facebook.com/vw
    Twitter: @VW
    Divisions, key executives and agencies

Walgreens Boots Alliance

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 8/31/2020Year ended 8/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$560$621-9.9
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$29,083$42,156-31.0
    B-to-B magazine654642.5
    Local newspaper4,39912,386-64.5
    National newspaper307NANA
    Spanish-language newspaper3731,902-80.4
    Network TV32,39638,310-15.4
    Spot TV2,8021,033171.4
    Syndicated TV9,30811,874-21.6
    Cable TV networks48,50746,7133.8
    Spanish-language network TV7,2724,38665.8
    Network radio5,3568,866-39.6
    National spot radio2,0712,703-23.4
    Local radio11,78815,508-24.0
    Outdoor1211,211-90.0
    Internet (desktop display only)14,1472,178549.7
    Paid desktop search39,12455,475-29.5
      Measured media207,120244,745-15.4
    Media spending by brand20202019% chg
    Walgreens186,406227,251-18.0
    No720,32017,25017.8
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2005260.30.6
    2006306.90.6
    2007355.90.7
    2008341.00.6
    2009334.00.5
    2010271.00.4
    2011271.00.4
    2012291.00.4
    2013286.00.4
    2014265.00.3
    2015491.00.5
    2016598.00.5
    2017571.00.5
    2018665.00.5
    2019585.00.4
    2020534.00.4
    Fiscal years ended August.
    2021: Year ended August 2021.

    Ad costs:

    Worldwide "net advertising expenses" (advertising costs net of- or after subtracting-vendor advertising allowances).

    Note: Effective with Walgreen Co.'s 2014 acquisition of Boots Alliance to form Walgreens Boots Alliance, company no longer discloses the amount of vendor advertising allowances; Walgreens Boots Alliance only discloses advertising costs net of vendor advertising allowances.

    Ad spending as percent of sales:

    Worldwide "net advertising expenses" (advertising costs net of-or after subtracting-vendor advertising allowances) as percent of "sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Walgreens Boots Alliance (Nasdaq: WBA)
    WorldwideYear ended 8/31/2020Year ended 8/31/2019% chg
    Sales$139,537$136,8662.0
    Earnings4243,962-89.3
    GEOGRAPHIC SALES
    Region ($ in millions)Year ended 8/31/2020Year ended 8/31/2019% chg
    Retail pharmacy U.S.107,701104,5323.0
    Pharmaceutical wholesale23,95823,0533.9
    Retail pharmacy int'l10,00411,462-12.7
    Eliminations-2,126-2,180NA
    Connections
    Walgreens Boots Alliance
    Ticker: Nasdaq WBA
    108 Wilmot Road, Deerfield, Ill. 60015/Phone: (847) 315-3700.
    URL: https://www.walgreensbootsalliance.com
    Facebook: https://www.facebook.com/walgreens
    Twitter: @WBA_global
    Divisions, key executives and agencies

Walmart

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 1/31/2021Year ended 1/31/2020% chg
    Total U.S. advertising spending (U.S. dollars in millions)$2,423$2,753-12.0
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$22,907$23,006-0.4
    Sunday magazine734NANA
    B-to-B magazineNA54NA
    Spanish-language magazine2235-36.1
    Local newspaper522,674-98.1
    National newspaperNA251NA
    Spanish-language newspaper21145-85.6
    Network TV202,280146,41438.2
    Spot TV16,2915,373203.2
    Syndicated TV15,83420,495-22.7
    Cable TV networks114,643159,363-28.1
    Spanish-language network TV35,62044,015-19.1
    Network radio3,6095,829-38.1
    National spot radio11,16325,032-55.4
    Local radio10,63019,867-46.5
    Outdoor1,4036,327-77.8
    Internet (desktop display only)10,43930,349-65.6
    Paid desktop search68,10886,136-20.9
      Measured media513,755575,363-10.7
    Media spending by brand20202019% chg
    Walmart495,286545,610-9.2
    Sam's Club13,15916,815-21.7
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2000574.00.3
    2001618.00.3
    2002676.00.3
    2003966.00.4
    20041,400.00.5
    20051,600.00.5
    20061,900.00.6
    20071,800.00.5
    20082,100.00.5
    20092,400.00.6
    20102,500.00.6
    20112,300.00.5
    20122,300.00.5
    20132,400.00.5
    20142,400.00.5
    20152,500.00.5
    20162,900.00.6
    20173,100.00.6
    20183,500.00.7
    20193,700.00.7
    20203,200.00.6
    Fiscal years. 2020: Fiscal year ended Jan. 31, 2021 (Walmart's fiscal 2021). Walmart's fiscal years end Jan. 31.

    2020: Fiscal 2021.
    2019: Fiscal 2020.
    2018: Fiscal 2019.
    2017: Fiscal 2018.
    2016: Fiscal 2017.
    2015: Fiscal 2016.
    2014: Fiscal 2015.
    2013: Fiscal 2014
    2012: Fiscal 2013.
    2011: Fiscal 2012.
    2010: Fiscal 2011.
    2009: Fiscal 2010.
    2008: Fiscal 2009.
    2007: Fiscal 2008.
    2006: Fiscal 2007.
    2005: Fiscal 2006.
    2004: Fiscal 2005.
    2003: Fiscal 2004.
    2002: Fiscal 2003.
    2001: Fiscal 2002.
    2000: Fiscal 2001.

    Ad costs:

    Stated worldwide"advertising costs."

    2008 (fiscal 2009): Restated from $2.3 billion.
    2007 (fiscal 2008): Restated from $2.0 billion.

    Ad spending as percent of sales:

    Worldwide "advertising costs" as percent of worldwide "net sales."
    SALES AND EARNINGS ($ in millions from public documents)
    Walmart (NYSE: WMT)
    WorldwideYear ended 1/31/2021Year ended 1/31/2020% chg
    Sales$559,151$523,9646.7
    Earnings13,51014,881-9.2
    GEOGRAPHIC SALES (year ended 1/31/2021)
    Region ($ in millions)Year ended 1/31/2021Year ended 1/31/2020% chg
    U.S.436,649402,5328.5
    Non-U.S. operations122,502121,4320.9
    DIVISION SALES (year ended 1/31/2021)
    Division or segment sales ($ in millions)Year ended 1/31/2021Year ended 1/31/2020% chg
    Walmart U.S.369,963341,0048.5
    Walmart International121,360120,1301.0
    Sam's Club63,91058,7928.7
    Membership and other incomeNA4,038NA
    Connections
    Walmart
    Ticker: NYSE WMT
    702 S.W. Eighth St., Bentonville, Ark. 72716/Phone: (479) 273-4000.
    URL: https://www.corporate.walmart.com
    Facebook: https://www.facebook.com/walmart
    Twitter: @Walmart
    Divisions, key executives and agencies

Walt Disney Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 10/3/2020Year ended 9/28/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$3,179$3,1540.8
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$7,825$20,214-61.3
    Sunday magazine130978-86.7
    B-to-B magazine6,23512,920-51.7
    Local magazineNA10NA
    Spanish-language magazineNA129NA
    Local newspaper2,8665,982-52.1
    National newspaper5,88712,161-51.6
    Spanish-language newspaper298-98.5
    Network TV200,070288,638-30.7
    Spot TV22,72227,347-16.9
    Syndicated TV2,84411,430-75.1
    Cable TV networks315,999458,008-31.0
    Spanish-language network TV6,72115,998-58.0
    Network radio2,9656,919-57.1
    National spot radio20,64743,348-52.4
    Local radio18,50338,083-51.4
    Outdoor44,00176,894-42.8
    Internet (desktop display only)35,82267,461-46.9
    Paid desktop search93,39073,53327.0
      Measured media786,6261,160,150-32.2
    Media spending by brand20202019% chg
    Disney368,683482,902-23.7
    Hulu206,973148,74039.2
    ABC53,206102,772-48.2
    ESPN43,56350,691-14.1
    20th Century Studios36,588217,639-83.2
    FX21,94837,663-41.7
    Disney pre-recorded video21,80941,876-47.9
    Searchlight movies10,83330,494-64.5
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    20002,000.07.9
    20012,200.08.7
    20022,300.09.1
    20032,500.09.2
    20043,000.09.8
    20052,900.09.2
    20062,500.07.4
    20072,600.07.3
    20082,900.07.7
    20092,700.07.5
    20102,600.06.8
    20112,800.06.8
    20122,500.05.9
    20132,600.05.8
    20142,800.05.7
    20152,600.05.0
    20162,900.05.2
    20172,600.04.7
    20182,800.04.7
    20194,300.06.2
    20204,700.07.2
    Fiscal years. 2020: Year ended Oct. 3, 2020.

    Walt Disney Co. acquired 21st Century Fox on March 20, 2019.

    Ad costs:

    Stated worldwide "advertising expense."

    Ad spending as percent of sales:

    Stated worldwide "advertising expense" as percent of"revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    Walt Disney Co. (NYSE: DIS)
    WorldwideYear ended 10/3/2020Year ended 9/28/2019% chg
    Sales$65,388$69,607-6.1
    Earnings-2,83210,425NA
    GEOGRAPHIC SALES (year ended 10/3/2020)
    Region ($ in millions)Year ended 10/3/2020Year ended 9/28/2019% chg
    Americas51,99253,805-3.4
    Europe7,3338,006-8.4
    Asia Pacific6,0637,796-22.2
    Division or segment sales ($ in millions)Year ended 10/3/2020Year ended 9/28/2019% chg
    Media networks28,39324,82714.4
    Direct to consumer products and interactive media16,9679,38680.8
    Parks and resorts16,50226,225-37.1
    Studio entertainment9,63611,127-13.4
    Eliminations-6,110-1,958NA
    Connections
    Walt Disney Co.
    Ticker: NYSE DIS
    500 S. Buena Vista St., Burbank, Calif. 91521/Phone: (818) 560-1000.
    URL: https://www.thewaltdisneycompany.com
    Facebook: https://www.facebook.com/disney
    Twitter: @WaltDisneyCo
    Divisions, key executives and agencies

Wayfair

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,188$93227.4
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$2,515$12,151-79.3
    B-to-B magazineNA79NA
    Local newspaperNA23NA
    National newspaperNA64NA
    Network TV17,97214,15427.0
    Spot TV46339018.7
    Syndicated TV674NANA
    Cable TV networks71,538101,636-29.6
    Spanish-language network TV4,8853,92524.5
    Local radioNA6NA
    OutdoorNA68NA
    Internet (desktop display only)36,64531,18017.5
    Paid desktop search44,25735,61524.3
      Measured media178,948199,290-10.2
    Media spending by brand20202019% chg
    Wayfair172,821181,670-4.9
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    201265.510.9
    2013108.511.8
    2014191.314.5
    2015278.212.4
    2016409.112.1
    2017550.011.6
    2018774.211.4
    20191,095.812.0
    20201,412.210.0
    Ad costs:

    Stated worldwide "advertising costs," also called "advertising expense."

    Ad costs as percent of sales:

    Worldwide "advertising costs" as percent of worldwide "net revenues."
    SALES AND EARNINGS ($ in millions from public documents)
    Wayfair (NYSE: W)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$14,145$9,12755.0
    Earnings185-985NA
    GEOGRAPHIC SALES (year ended 12/31/2020)
    Region ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    U.S.11,9017,76553.3
    International2,2441,36264.8
    Connections
    Wayfair
    Ticker: NYSE W
    4 Copley Place, Floor 7, Boston, Mass. 02116/Phone: (617) 532-6100.
    URL: https://www.wayfair.com
    Facebook: https://www.facebook.com/wayfair
    Twitter: @Wayfair
    Divisions, key executives and agencies

Wells Fargo & Co.

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/31/2020Year ended 12/31/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$600$1,076-44.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    Magazine$1,294$2,032-36.3
    B-to-B magazine1691578.2
    Local magazine172207-16.6
    Spanish-language magazine6510582.1
    Local newspaper46615,879-97.1
    National newspaperNA7,730NA
    Spanish-language newspaper177158.5
    Network TV15,93447,234-66.3
    Spot TV5,42022,195-75.6
    Syndicated TV711,800-96.1
    Cable TV networks14,27254,993-74.0
    Spanish-language network TV2,12520,012-89.4
    Network radio775-90.4
    National spot radio374,086-99.1
    Local radio2,2918,101-71.7
    Outdoor7,90110,281-23.1
    Internet (desktop display only)11,29520,010-43.6
    Paid desktop search84,87444,42491.1
      Measured media146,410259,230-43.5
    Media spending by brand20202019% chg
    Wells Fargo144,628255,455-43.4
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    1996234.01.7
    1997202.01.3
    1998237.01.4
    1999251.01.3
    2000316.01.5
    2001276.01.3
    2002327.01.3
    2003392.01.4
    2004459.01.5
    2005443.01.3
    2006456.01.3
    2007412.01.0
    2008378.00.9
    2009572.00.6
    2010630.00.7
    2011607.00.7
    2012578.00.7
    2013610.00.7
    2014653.00.8
    2015606.00.7
    2016595.00.7
    2017614.00.7
    2018857.01.0
    20191,076.01.3
    2020600.00.8
    Ad costs:

    Stated worldwide "advertising and promotion" expense.

    Ad costs as percent of sales:

    Worldwide "advertising and promotion" expense as percent of worldwide "revenue." Revenue is the sum of "net interest income" and "noninterest income."
    SALES AND EARNINGS ($ in millions from public documents)
    Wells Fargo & Co. (NYSE: WFC)
    WorldwideYear ended 12/31/2020Year ended 12/31/2019% chg
    Sales$72,340$85,063-15.0
    Earnings3,30119,549-83.1
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/31/2020Year ended 12/31/2019% chg
    Consumer banking and lending34,01637,891-10.2
    wealth and investment banking14,51215,732-7.8
    Corporate and investment banking13,82014,228-2.9
    Commercial banking9,73812,338-21.1
    Corporate3,4637,809-55.7
    Reconciling items-3,209-2,935NA
    Connections
    Wells Fargo & Co.
    Ticker: NYSE WFC
    420 Montgomery St., San Francisco, Calif. 94104/Phone: (866) 249-3302.
    URL: https://www.wellsfargo.com
    Facebook: https://www.facebook.com/wellsfargo
    Twitter: @WellsFargo
    Divisions, key executives and agencies

Yum Brands

  • TOTAL U.S. AD SPENDING
    U.S.Year ended 12/30/2020Year ended 12/30/2019% chg
    Total U.S. advertising spending (U.S. dollars in millions)$1,097$1,0940.2
    Source: Ad Age Datacenter. See About LNA.

    U.S. MEASURED-MEDIA SPENDING BY MEDIUM IN 2020
    U.S. measured-media spending by medium ($ in thousands)20202019% chg
    B-to-B magazine2915102.8
    Local newspaper1014-30.4
    Network TV209,075208,1890.4
    Spot TV6,5148,516-23.5
    Syndicated TV20,97126,697-21.4
    Cable TV networks340,272465,162-26.8
    Spanish-language network TV17,25720,437-15.6
    Network radio12,34918,434-33.0
    National spot radio3,1083,906-20.4
    Local radio9,80011,127-11.9
    Outdoor1,6071,908-15.8
    Internet (desktop display only)1,5812,890-45.3
    Paid desktop search10,54211,114-5.2
      Measured media633,114778,407-18.7
    Media spending by brand20202019% chg
    Taco Bell308,560386,123-20.1
    Pizza Hut174,504186,487-6.4
    KFC148,935203,361-26.8
    Measured media from Kantar. Measured media reflects like-for-like spending in TV, radio, print, outdoor and digital. See About LNA.

    WORLDWIDE AD SPENDING AS PERCENT OF SALES
    YearAd costs ($ in millions)Worldwide ad spending as percent of sales
    2008584.0NA
    2009548.0NA
    2010557.0NA
    2011593.0NA
    2012608.0NA
    2013607.0NA
    2014261.0NA
    2015253.0NA
    2016260.0NA
    2017245.0NA
    2018131.0NA
    201983.0NA
    202078.0NA
    Ad costs:

    Stated worldwide advertising costs. These stated worldwide advertising costs include ad spending for company-owned stores and contributions to advertising cooperatives for company-owned stores. These costs are the sum of advertising expenses incurred by company-owned restaurants plus advertising expenses incurred by the company on behalf of franchised restaurants.

    2015: Restated from $255 million; previously restated from $581 million following 2016 spinoff of Yum China Holdings.
    2014: Restated from $589 million following 2016 spinoff of Yum China Holdings.
    SALES AND EARNINGS ($ in millions from public documents)
    Yum Brands (NYSE: YUM)
    WorldwideYear ended 12/30/2020Year ended 12/30/2019% chg
    Sales$5,652$5,5971.0
    Earnings9041,294-30.1
    DIVISION SALES
    Division or segment sales ($ in millions)Year ended 12/30/2020Year ended 12/30/2019% chg
    KFC2,2722,491-8.8
    Taco Bell2,0312,079-2.3
    Pizza Hut1,0021,027-2.4
    Habit Burger3470NA
    Connections
    Yum Brands
    Ticker: NYSE YUM
    1441 Gardiner Lane, Louisville, Ky. 40213/Phone: (502) 874-8300.
    URL: https://www.yum.com
    Facebook: https://www.facebook.com/yumbrands
    Twitter: @yumbrands
    Divisions, key executives and agencies

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Ad Age Datacenter produced Ad Age Marketer Trees 2021 in July 2021 as a database with ad spending, brands, profiles, executives and agency rosters for the nation's 100 biggest advertisers. The database is part of the Ad Age Leading National Advertisers 2021 report.

Datacenter directors: Kevin Brown, Bradley Johnson
Senior research editor: Catherine Wolf
Research assistants: Nadia Alexandra, Bennett Judd and Joy R. Lee

How Ad Age Datacenter ranked the Ad Age Leading National Advertisers. Includes methodology.

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